Palomar Commons, a shopping center cur-rently taking shape at the intersection of Palomar Airport Road and El Camino Real, is expected to open this summer, bringing Carlsbad’s first large home improvement store, a new gas station and a collection

of restaurants that will not only expand the area’s dining choices, but also create jobs and add tax revenue to the city’s coffers.

Sudberry Properties is developing the 16-acre site at the southwest corner of the intersection, which used to be the home of the Olympic Resort Hotel and Spa, which closed in 2008. A 155,000 square-foot Lowe’s Home Improvement will serve as the center’s anchor. The site will also include a Califor-nia Bank and Trust branch, a 16-pump Acacia Gas

station and full car wash, and Chipotle’s Mexican Grill, Five Guys Burgers and Fries, Jersey Mike’s Subs, and a Panera Bread. Deals are also being worked out with other tenants to fill three buildings.

The center will be able to accommodate up to a dozen tenants, said Mark Radelow, vice president of Sudberry Properties.

“I think this will be a great addition to the com-munity, and we’re going to have a good combina-tion of users,” Radelow said. “We’re going to have the right mix of food and retailers to add something to the community that isn’t there now.”

Ted Owen, President and CEO of the Carlsbad Chamber of Commerce agrees.

Celebrating 90 years of excellence

2013 is a very special year for the Carlsbad Chamber of Commerce. It’s the 90th anniversary of this organization.

Formed in 1923, the Chamber has a unique role in the development of this great city. Back when Carlsbad was only 1,500-resident town — before it even was an incorporated city or had a city council, for that matter — the Carlsbad Chamber of Commerce was the voice of the community, advo-cating on behalf of its residents and businesses and the quality of life. The Chamber tackled such pressing issues as tree trimming, raising and paint-ing street signs, and lobbying for a daily postal route. With no real local elected body, the Chamber provided guidance in leading with problems, and worked with county officials and residents to find solutions.

Today, the Carlsbad Chamber of Commerce still has a powerful voice in shaping the quality of life in the community. “Speaking for Business, Listening to the Community,” is not only our motto, it’s guides our organi-zation. We recognize the importance of a strong community, and to this day we support local education, trans-portation and other vital cornerstones

Event presents tools for changing workplace cultureBY DANIELLE AGUASMarketing Specialist Servant Leadership Institute

The annual Servant Leadership Winter Conference will be held from Feb. 5-7 at the Hilton San Diego Resort and Spa. During the event, authors, speakers and busi-ness leaders will present practical tools to transform company cul-tures, with a focus on providing sustainable results using the prin-ciples of servant leadership.

Datron World Communications will have a significance presence at the event. Datron CEO Art Barter, a

North County resident, is a keynote speaker, and the Datron manage-ment panel will lead two work-shops. The representatives from the Vista-based company will join a roster of nationally-recognized speakers, including best-selling

authors John C. Maxwell and Ken Blanchard.

Datron played a significant role in the development and imple-mentation of the three-level Ser-vant Leadership Training Program. Datron’s management believes

every employee is a leader — either at work, with family or with those they influence — as a mentor, or by helping others on their life journey.

Datron’s definition of servant leadership —“to inspire and equip those we influence”— is something all employees learn to implement in their professional and personal lives.

“My transformation into servant leadership began in 2004, when I was challenged to look at leading others from a different perspec-tive, that of a servant,” Barter said. “Our purpose as a company ... to positively impact the lives of others, requires us to challenge ourselves to be servants first and then leaders.”

This year, Servant Leadership Institute (SLI) is pleased to have Datron, its family company, lead a workshop panel of key managers

AN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCEVOL. 30, NO. 1

JOUR NAL

HOW TO SCREEN YOUR POTENTIAL HIRES The Chamber presents a workshop on how to pick the best person for your job openings.

GOLDEN OPPORTUNITIES We focus on Chamber members that provide services and products to seniors and their families.6 13

BUSINESSJANUARY 2013

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Datron playing big role in Servant Leadership conference

SEE CONFERENCE Page 8

save the date! • friday, march 8, 2013

AnnuAl Business AwArds dinner 901923-2013

CELEBRATING

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Palomar Commons opening this summer

NEW CENTER WILL BRING GAS, FOOD AND BUILDING SUPPLIES

SEE EXCELLENCE, Page 8 SEE PALOMAR, Page 8

For more Carlsbad construction projects, turn to Page 4 for the City of Carlsbad’s column.

COMING SOON

Lowe's Home Improvement will anchor Palomar Commons, opening this summer at the corner of El Cami-no Real and Palomar Airport Road.

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Executive Vice President & COO CARLSBAD CHAMBER OF COMMERCE

PAGE TWO | F E A T U R E

VOUNTEER RECOGNITION AWARDS PROGRAM

THE GO- GIVER

AWARD

COMMITTEE OF THE YEAR

ROOKIE OF THE YEAR

MERITORIOUS SERVICE AWARD

COMMITTEE CHAIR OF THE YEAR

The Education Commitee. Leighangela Brady with Carlsbad Chamber of Commerce Presi-dent and CEO Ted Owen.

ARMED SERVICES

COMMITTEE MEMBER

OF THE YEAR

Committee Chairman Steve Santore with winner Patty Wong.

BUSINESS RESOURCE COMMITTEE

MEMBER OF THE YEAR

Committee Chairwoman Monique Gallaher with winner Rich Clark.

GOVERNMENT AFFAIRS

COMMITTEE MEMBER OF

THE YEAR

Committee Chairman Joe Charest with winner Amber Starbuck.

READY CARLSBAD BUSINESS ALLIANCE

MEMBER OF THE YEAR

Winner David Harrison with Toni Padron, the Chamber's execu-tive vice president and COO.

EDUCATION COMMITTEE

MEMBER OF THE YEAR

Winner Carol Van Vooren with committee Chairwoman Leighangela Brady.

December's First Friday Breakfast was the Carlsbad Chamber of Commerce's 2012 Volunteer Recognition

Awards ceremony. The Chamber gave out awards to the top committee members, in addition to awards for the

committee of the year and the committee chairperson of the year. Congratulations to all of the recipients.

TECHNOLOGY ADVISORY

COMMITTEE MEMBER OF

THE YEAR

Winner Josh Mazur with Toni Padron.

AMBASSADOR COMMITTEE MEMBER OF

THE YEAR

Committee Chairwoman Lupe Hairston with winner Paula An-derson.

SUSTAINABILITY COMMITTEE MEMBER OF

THE YEAR

Winner Don Christiansen with committee Chairman Ross Fields.

2010 winner Niels Norby with 2012 recipient Lupe Hairston. Winner Gary Whittlesey with Ted Owen. Winners Joel Juarez and David Davis with Ted Owen.

JANUARY 2013 3

INDEX

MEMBER DIGEST ........................ 9-12

TECH TALK .................................. 7

CITY UPDATE ............................... 4

VILLAGE BEAT ............................. 4

EDUCATION NEWS ...................... 5

EXPAND YOUR KNOWLEDGE ........ 7

REAL ESTATE UPDATE .................. 18

SENIOR LIVING ........................... 13-17

BUSINESS BUZZ .......................... 19

LEGAL UPDATE ............................ 6

MEMBER MARKETPLACE .............19

Cal State San MarcosKatz & Associates

Wells FargoRAM Enterprises International

Fish Window CleaningSolatube Global Marketing, Inc.

NRG WestModern Postcard

Colliers InternationalSchubach Aviation

Law Offices of Stephen M. L’HeureuxEdward Jones

Lexus CarlsbadLa Costa Resort & Spa

TaylorMade Golf CompanySD Trophy

LEGOLAND CaliforniaSylvan Learning Center of Encinitas

Waste ManagementWestfield

Strategic Results GroupTorrey Pines Bank Carlsbad

Sterling/Stone RealtorsGrand Pacific Resorts, Inc.

Scripps HealthSDG&E

Tri-City Medical Center

David BennettJoseph CharestNeil CrapoMimi GaffeyLupe HairstonJohn HanleyAhmed HaqueFred HernandezTucker HohensteinDan HulenStephen “Hap” L’HeureuxMatt LeonardGene ManganielloPaul McCormickTrisa MillsNiels NorbyColin RossChris RossKen RyanLara SaabDon SandoDon SchemppLee SterlingTim StripeMichael UzitasJim ValentineFrancisco Valle

The Lund TeamChairman of the Board

AT&TChair Elect

McBride Financial Advisory Immediate Past Chairwoman

AKT, LLPTreasurer

Life Technologies Corp. Vice Chair of Member Services

Howes, Weiler and AssociatesVice Chair of Public Policy

Poseidon Resources Corp.Vice Chair of Economic Development

YourOpsManagerVice Chair of Business & Community Development

Storrow Law, APCVice Chair of Strategic Planning

Carlton Lund

John Osborne

Gina McBride

John Lechleiter

Carmen Rene

Michael Howes, AICP

Peter MacLaggan

Deb Beddoe

Lou Storrow

Lola’s 7-Up Mexican MarketCity of Carlsbad

CUSDMiraCosta College

NCTDVisit Carlsbad

Camp Pendleton

Ofie EscobedoJohn CoatesSuzette LovelyFrancisco RodriguezRyan RossSam RossSandy Wilson

OFFICERS

DIRECTORS

ADVISORY COUNCIL

Information SpecialistBusiness Services ManagerVice President, Corporate &

Member RelationsDirector of Communications

Military Mentoring Initiative Manager

Business Development ManagerDirector of Sales & Marketing

Marketing SpecialistArt Director

Member Services Manager

Lynn DelanzoBonnie Hoffman

Bev JorgensenJosé A. López

Madonna MayKristina McMahonJulie MiramontesScott PeltierEdgar RodriguezKathy Steffen

STAFF

Journal Printing Advanced Web Offset

ASSOCIATES

CARLSBAD BUSINESS JOURNAL

Published monthly by the Carlsbad Chamber of Commerce. Subscription price is deducted

from dues of Chamber members.

5934 Priestly Drive • Carlsbad, CA 92008Ph. (760) 931-8400 • Fx. (760) 931-9153

chamber@carlsbad.orgwww.carlsbad.org

MISSION STATEMENT

“The Carlsbad Chamber of Commerce promotes business through member services, educational programs, cooperative partnerships and legislative advocacy that balances economic prosperity with the quality of life.”

President & CEOExecutive Vice President & COO

Ted OwenToni Padron

Thanks for Chamber’s ‘tireless advocacy’ on desal project LETTER TO THE EDITOR

We’re extremely pleased that the San Diego County Water Authority recently approved an agreement that moves the Carlsbad Desalination Project forward, adding a new, locally-controlled source of water to the region.

The seawater desalination plant, which will be located adjacent to the Encina Power Station, will significantly improve water reliability by adding a drought-proof source to the mix of our largely imported water supply, making us less dependent on water imported from Northern California and the Colorado River.

From the start, Carlsbad’s elected leaders, busi-nesses, community organizations and individual residents have recognized the benefits of the

project and gave it their unwavering support. We are truly grateful for the input and assistance provided by Mayor Matt Hall, the City Council and city staff.

The Carlsbad Chamber deserves special thanks for its tireless advocacy on behalf of the Carlsbad Desalination Project over the years. Chamber CEO Ted Owen and his fellow board members attended

countless hearings and rallied the Carlsbad business community to the cause, and their support was critical to our success.

The reward for the Chamber’s efforts will be the creation of thousands of jobs and millions of dollars in new spending in Carlsbad and surround-ing community. We look forward to maintaining our strong bond with the Carlsbad Chamber and the Carlsbad business community during the con-struction and operation phases of our project. We thank you for your support for the project and its promise of greater water reliability for the region.

Peter MacLagganPoseidon Resources

KUDOS to our ‘Most Admired CEOs’ and new Hilton too

KUDOS to the Chamber's Mili-tary Mentoring program, Boots in Business.

The program, which celebrated its first birthday in November, received a 2012 Achievement Award from the San Diego Military Advisory Council at a special breakfast on Dec. 13.

In the words of the award: “The Carlsbad Chamber of Commerce took the lead in developing a pro-gram aimed at educating transi-tioning active duty personnel in the environment of the business world, through “Job Shadowing and Mentoring”. Working closely with local business members of the Carlsbad Chamber of Commerce and the Marine Corps leadership at Camp Pendleton, they developed a program that links military mem-bers and for their spouses for up to thirty days with mentors from the business community who share their business experiences, assist with resume reviews and practice interviews, and provide coaching on the required skills to compete in the business world. Since its incep-tion slightly over a year ago, over 100 transitioning service members have participated in the program, which has truly become the model for other communities to emulate.

The Carlsbad Chamber of Com-merce’s leadership and initiative in establishing and executing the “Boots in Business” program are reflective of an organization that has gone “above and beyond” in provid-ing extraordinary contributions to the San Diego military community.”

KUDOS as well to the North County Transit District. We all know that there’s no shortage of worthy causes that are in need of assistance during the holiday season. We thank NCTD for selecting Boots in Business as one of the beneficia-ries of it popular Santa’s COASTER Express train rides on Dec. 8.

The event, which sold-out almost instantly, raised more than $7,500, which was evenly split between

Boots in Business, which helps pro-vide mentoring services to active members of the military who are about to transition into the civil-ian workforce, and the Community Resource Center, which serves at-risk women and children.

The check was presented Dec. 20 at NCTD’s board meeting.

“It is a thrill to bring so much joy to our passengers while raising money for outstanding charitable organizations,” said NCTD Rail Operations Manager, Nick Freeman. “Santa’s COASTER Express would not have been possible without the volunteers who selflessly gave their time and energy to make the train ride a reality. Santa, Mrs. Claus, the Grinch, elves, and decorators were all instrumental in delighting

passengers and making the event a success.”

In addition, KUDOS go to the fol-lowing Carlsbad Chamber of Com-merce members who volunteered their time at the event: Kelsey Peters, Carrie Havens, Madonna May, Paula Anderson, Dorie Gerber, Sharon Feinerman, Pennie Thieman, Linda Erskia, Cynthia Backer, Patty Wong and her son Stephen.

The San Diego Business Jour-nal has unveiled the yearly list of winners for its Most Admired CEO Awards 2012 — and it’s no surprise that the list of winners and final-ists is full of Carlsbad Chamber of Commerce member businesses and organizations.

The newspaper gave out nine awards, five of those are members of the Calsbad Chamber of Commerce.

KUDOS go to the winners: Larry Anderson, president and chief development officer of Tri-City Medical Center, honored in the business nonprofit category; Joanne Pastula, president and CEO of Junior Achievement of San Diego and Imperial Coun-ties, winner in the small nonprofit 510(c)3 category; Bob Kelly, presi-dent and CEO of the San Diego Foundation (a Chamber member as the Carlsbad Charitable Founda-tion); Gary Cady, CEO of Torrey Pines Bank, winner in the medium publicly-held category; and Greg Koch, CEO and co-founder of the Stone Brewing Co., winner in the large privately-held category.

In the finalists, KUDOS to City of Carlsbad Fire Chief Kevin Craw-ford (business nonprofit); Joe Terzi, president and CEO of the San Diego Convention and Visitor’s Bureau; Eric Casazza, CEO of FMT Con-sultants, LLC; Matt Greene, CEO and founder of 6 Degrees; Daniel Sullivan, founder and president of Sullivan Solar Power; Mark Dankberg, CEO and chairman of Viasat Inc.; and Gregory Garra-brants, president and CEO of B of I Federal Bank.

Thanks for supporting 'Boots in Business'

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President & CEO CARLSBAD CHAMBER OF COMMERCE

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Chairman of the Board CARLSBAD CHAMBER OF COMMERCE

Lessons from ‘Success One Day at a Time’

To start the year, I thought I would create a list of sacrifices — or “tradeoffs” — worth making in 2013. I reached into one of my favorite books, “Success One Day at a Time” by John Maxwell. As you kick off the year, you can try and think about this list and read it twice.

• Trade the first half for the second half. Much of the first half of life is spent paying the price for later success. The greater dues you pay now, the more they compound, and the greater potential for a success-ful second half.

• Trade affirmation for accomplishment. Accolades fade quickly, but your accom-plishments have the potential to make a positive impact on the lives of others.

• Trade financial gain for future potential. The tempta-tion is almost always to go for the “big bucks.” But seeking to have greater potential almost always leads to a higher return — including financially.

• Trade immediate pleasure for personal growth. It takes an oak tree decades to grow, but it takes a squash only weeks. Which do you want to be?

• Trade exploration for focus. The younger you are, the more experimenting you should do. But once you’ve found what you were created to do, stick with it

• Trade quantity of life for quality of life. Your life is not a dress rehearsal. Give it your best because you won’t get another chance.

• Trade security for sig-nificance. The great men and women of history were great not because of what they owned or earned, but because they gave their lives to accom-plish greatness

• Trade acceptable for excel-lence. If something is worth doing, either give it your best or don’t do it at all.

• Trade addition for mul-tiplication. When you invests in others, you multiply your efforts—every person you assist becomes a fellow workmate.

As we celebrate the new year, try to do something nice for someone.

Also remember, without rest, a man cannot work. Without work, the rest does not give you any benefit.Santa Claus poses for photos with two of his guests at the Santa Express

Pictured from left are Rear Admiral Forrest Faison, commander of Navy Medicine West, Vice Adm. Dave Buss, commander Naval Air Forces, Military Mentoring Initiative Manager Madonna May and program participant Alex-andra Scanlon at the San Diego Military Advisory Council’s 2012 Achieve-ment Award ceremony.

CARLSBAD BUSINESS JOURNALWWW.CARLSBAD.ORG4

2013 will bring a host of innova-tive projects for Carlsbad Village that will be firsts in North County, and even in the whole region.

Curb Cafes hit the streets in spring

A curb cafe at Garcia’s Mexican Restaurant will literally take over the street (or at least part of it) in order to expand outdoor dining opportu-nities and liven up State Street. City staff and Urban Place are working to establish a curb cafe policy for the Village that will be submitted to City Council. The policy would allow these uses to occur and establish guidelines for operation during a temporary pilot period.

Curb cafes have been successful in many other cities, including Long

Beach, Oakland, San Francisco, New York and Montreal, bringing more activity to slower-speed streets. In the surveys we completed last year, residents, business owners and property owners voiced their strong opinions for more outdoor dining. Curb cafes are also a great way to meet that need in areas with limited sidewalk space.

The Village gets more “bike-friendly”

The San Diego Association of Governments (SANDAG), the County’s regional planning and transit organization, awarded the City of Carlsbad $33,000 to install 80 more custom “Bike the Vil-lage” bike racks and six bike cor-rals throughout the Village. Slated for installation in the next couple of months, the bike corrals will be a first in North County and will go far in promoting the Village as a bike-friendly neighborhood.

Coinciding with that, an outreach and education campaign will kick off with WalkSanDiego and the San Diego County Bicycle Coalition to increase awareness of walking and biking in and to the Village, and to connect the commercial district with the surrounding residential neighborhoods.

Farmers’ market relocationWhile not a first by any means,

relocation of the farmers’ market is strongly supported by the resident and business community, as dem-onstrated from input at our Village Voices meetings, working group meetings and interviews. Stakehold-ers have said that the purpose of the market should be to enhance the downtown environment, improve foot traffic for businesses, act as a draw for surrounding residents, and provide quality local produce in a fun and festive environment.

Several new locations are being considered, in addition to other parameters such as the day or days

the market is held, the time of day, the format and the type of vendors. The Board of the Carlsbad Village Association, which owns and runs the market, will make a decision on the new direction this month, and pursue the necessary permits and certifications.

Exploring more ways to light the Village

Lighting the trees on State Street went a long way to creating a fes-tive, safe atmosphere on that block. We’ve heard many times that we need more! We’re currently explor-ing and researching ways to expand the lighting to more of the commer-cial areas of the Village and will work closely with the City to see how we can make it happen.

Leveraging funds through SANDAG

The City of Carlsbad was highly successful in the last round of “active transportation” grants through SANDAG, securing $1.25 million in funding for new projects mainly focused on the Village. Urban Place and the city will partner again in a new round of applications for SANDAG’s Smart Growth Incen-tive Program, this time for a new Village Master Plan, an innovative pedestrian and bicyclist wayfinding system throughout the downtown, and traffic calming circles in the barrio. SANDAG will make a deci-sion in April.

Westman can be reached at ashley@urbanplaceconsulting.com.

In the upcoming year Carlsbad residents will be treated to a grow-ing number of shopping opportuni-ties, as developers expand the city’s exciting array of retail centers and offerings.

As 2013 dawns, the City of Carls-bad has several projects either under construction or near construction in every corner of the city, with the first of them slated to open this spring.

Two of the projects are taking shape in the Carlsbad Village, which is enjoying a miniboom of residential and retail development.

Seaside Village Corner, at Carls-bad Village Drive and Harding Street, will serve the downtown Village’s growing residential population, as well as tourists. This 11,000-square-foot mixed-use project will feature 5,000 square feet of retail on the ground floor, including a Subway and Supercuts, and 6,000 square feet of office space on the second story. The environmentally friendly project will be seeking LEED Silver certification.

Closer to the beach, Tower 37 is taking shape on Oak Avenue between Carlsbad Boulevard and Lincoln Street. This project entails a remodel of a 7-Eleven complex, adding a Board & Brew sandwich shop and a Sub Zero Ice Cream and Yogurt, which flash-freezes ingre-dients by mixing them with liquid nitrogen to deliver a custom-made treat. The center also expects to host

the City of Carlsbad’s first bike corral, which will hold seven bicycles. This project is just across Lincoln from a three-story mixed-use project that includes 2,000 square feet of retail space and six condominiums.

The city also has two large retail centers under construction, Palo-mar Commons and La Costa Town Square.

Palomar Commons, which is under construction at Palomar Air-port Road and El Camino Real, will include a Lowe’s Home Improvement store as the major anchor of this 180,000-square-foot center. Shop-pers will get to choose from sev-eral eateries, including a Chipotle Mexican Grill, Five Guys Burgers and Fries, Panera Bread and Jersey Mike’s Subs. A new gas station and bank will round out the center. The devel-oper has begun grading the 16-acre site, which is the former home of Olympic Resort.

Grading has also begun on La

Costa Town Square, which will offer 280,000 square feet of retail space, including a Vons grocery store and a variety of stores and shops. This 83 acre-site, at the northeast corner of La Costa Avenue and Rancho Santa Fe Road, will also include 63 single-family detached residential units and two office buildings totaling approxi-mately 50,000 square feet.

In Bressi Ranch, Pizza Port is con-structing its production facility east of El Fuerte Street, between Gate-way and Palomar Airport roads. This 37,000 square-foot building will house a brewery, a pizza parts production facility, and Pizza Port’s corporate offices. But best of all, it will introduce a new Pizza Port res-taurant in eastern Carlsbad.

Another exciting project is Palo-mar Place Retail Center, which will replace the old Pat & Oscar’s Res-taurant at the Costco center, on the southwest corner of Palomar Air-port Road and Armada Drive. This project, which is in the approval process, will feature 16,000 square feet of remodeled and expanded retail space. This expansion will more than double the retail square foot-age on site.

A unique project under construc-tion is Green Dragon Colonial Vil-lage, which will include a restaurant, pub, museum, gift shop and meet-ing space that feature a Colonial Era/Revolutionary War theme. This project will replace the old Hadley’s building south of Palomar Airport Real and west of Paseo del Norte, on the east side of Interstate 5.

The City of Carlsbad is also work-ing on an agreement with Westfield Plaza Camino Real to revitalize the mall and give it a facelift. These projects provide greater variety and choice for everyone who visits and lives in Carlsbad. They also contrib-ute to our economy and are one more sign of good things to come in Carlsbad.

CITY UPDATE

VILLAGE BEAT

Opening soon: new retail in Carlsbad

Economic Development Manager CITY OF CARLSBAD

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A new year and new projects for the Village

Project Manager URBAN PLACE CONSULTING GROUP

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A rendering of Tower 37 on Oak Avenue.

Green Dragon Colonial Village will include a restaurant, pub, museum, gift shop and meeting space with a Colonial Era/Revolutionary War theme

An artist rendering of the new Pizza Port production facility.

The Seaside Village Corner at Carlsbad Village Drive and Harding Street.

An artist’s rendering shows what Garcia’s Mexican Restaurant might look like with a curb dining option.

UPCOMING VILLAGE EVENTS(Visit the event calendar at www.carlsbad-village.com for more info)

RESIDENT WORKING GROUPJan. 9, 6:00 - 7:00 p.m.Village Workshop530-A Grand Ave.

BUSINESS WORKING GROUPJan. 10, 8:30 - 9:30 a.m.Village Workshop530-A Grand Ave.

BUSINESS WORKING GROUPJan. 24, 8:30 - 9:30 a.m.Village Workshop530-A Grand Ave.

VILLAGE VOICESJan. 31, 8:30 - 9:30 a.m.Village Workshop530-A Grand Ave.

JANUARY 2013 5

Carlsbad history buffs know that every vote counts. In 1952, a tie vote prevented Oceanside’s attempt to annex the small village to its south, setting the stage for an election in which Carlsbad voters approved the incorporation of their community as a City.

Today, our Carlsbad students con-tinue the proud tradition of democ-racy, learning how important it is stay informed and involved.

Hands-on Democracy In late October, Poinsettia Elemen-

tary students participated in “Every Kid Votes,” curriculum provided by Studies Weekly.

They watched video content designed for their grade level, then voted for president in an exciting campus-wide session.

Over the past several elections, this national program has accurately predicted the popular vote.

This year was no different, with President Barack Obama defeat-ing the Republican contender Mitt Romney 657,563 to 450,895 in the exercise’s popular vote, or 483 to 55 in the electoral count.

A five-way debateTwo weeks before the election,

Carlsbad High students, many of whom are or will soon be eligible to vote, attended a forum designed to educate them on the policies and views of five political parties.

Representatives from the Democratic, Republican, Green,

Libertarian, and Peace and Freedom parties engaged in a lively discourse that provoked thought and insight into their party’s platform.

After the event, senior Bryan Reina said, “I gained information on many topics. Hearing these people speak helped me understand their opinions and political stance.”

Fellow senior Marshall Daines revealed that as a result of paying close attention to the debate, “A lot of my opinions changed.”

Covering the ElectionOn election evening, for the fourth

time, the Carlsbad High School TV (CHSTV) team joined local, regional and national broadcast journalists at San Diego’s Golden Hall.

More than 30 CHSTV students worked feverishly to build the mobile set and handle all logistics necessary to produce the live broadcast.

Interknowlogy and Broadcast Design International helped under-write the show.

CHSTV Advisor Doug Green reports, “We created hourly live reports and taped a 15-minute program distributed on Nov. 7, just hours after wrapping for the night at 1 am.”

You can view it at https://vimeo.com/53051811.

To prepare for the event, stu-dents studied propositions, ballot measures and candidate positions. Reporter teams were assigned spe-cific stories.

According to Green, election night coverage is the single-most challeng-ing live broadcast for CHSTV students. “It’s produced in a breaking news atmosphere working alongside pro-fessional adult media,” Green noted.

While editing segments on the fly, junior Taylor Team called the process “organized chaos.” Taylor reported, “Not only was the intensity exhilarating, it was a great bond-ing experience for us. This was my second time covering an election at Golden Hall. It’s great preparation for the broadcast business that is

my career choice.”A recipient of multiple broadcast

awards, CHSTV election night cover-age has won national student Emmy awards and propelled journalists to careers in the highly competitive pro-fession. Among them is Ryan Haarer, who now works as a reporter for NBC in Phoenix.

A Winning CombinationEvery election results in winners

and losers. By participating in the process,

CUSD students understand that democracy is not a spectator sport. Instead, democracy is a way for every citizen to have a voice in the deci-sions that affect their life.

Direct and active participation in the decision-making of our govern-ment allows everyone in the nation to be a winner.

Students participate in democratic process

Superintendent CARLSBAD UNIFIED SCHOOL DISTRICT

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CARLSBADSCHOOL NEWS

EDUCATION NEWS

War is one of the most common historical stories. While past histori-ans have almost exclusively reported on the politics, battles and influential decision-makers surrounding war, a new digital history project at CSUSM seeks to share a different story: the voices of U.S. veterans, especially those who have served in Operation Iraqi Freedom and Operation Endur-ing Freedom.

Spearheaded by history profes-sors Jill Watts, Ibrahim Al-Marashi and Kimber Quinney and inspired by the foundational input of Associ-ate Dean Patricia Seleski, the War at Home and Abroad (WAHA) digital archive explores the impact of war through the memories told by vet-erans, their families and the nation’s

home front community members.The multi-year project kicked off

last month with a special student-veteran panel presentation, moder-ated by Professors Al-Marashi and Quinney, and held in honor of Vet-erans Day.

“As historians, we want to build a repository to document and share this historical collection so that future historians and generations can study and better understand the lived, personal experiences and impact of these wars on veterans and their communities,” said Quin-ney, who specializes in the history of U.S. foreign policy.

WAHA will be anchored by an online library of video interviews of veterans recounting experiences from deployments in Iraq and Afghanistan. Photographs, videos, written letters, memoirs and other personal artifacts will also be fea-tured in the collection.

“We want to allow veterans the opportunity to tell their story the way they want to tell it, and be the author of their own narrative,” explained Watts. “Every service member has a different story and a different experience, and we hope to capture their unique perspective.”

Rather than an interviewer asking predetermined questions that direct the conversation, veterans are invited to record their memo-ries in a story lab, a sound booth with a video camera connected to a computer recording their stories. Interviews are then transcribed and cataloged by digital history graduate students. The WAHA team plans to collect more than 1,000 interviews, working first with student veterans and alumni to give every CSUSM veteran the opportunity to tell their his or her story. The project hopes to eventually expand to include military

families and community members in the CSUSM service area.

“We’re at a juncture now where we can collect a lot of lessons learned from a new kind of warfare of the 21st century,” said Al-Marashi, who specializes in modern Middle East-ern history. “The wars in Iraq and Afghanistan are not your conven-tional wars that characterized much of the 20th century. These wars are insurgencies where cultural exper-tise is needed in urban/rural warfare. And the impact on the soldier, both psychological and cultural, is unlike any previous war in U.S. history.”

Unlike other conflicts, the current wars have dramatically redefined and blurred the boundaries between the frontlines and the home front, changing the experience of war. In previous wars service members were cut off from family and friends for weeks and even months at a time. Today, it can be commonplace for a soldier to be exchanging fire and then hours later reading his or her child a bedtime story via Skype.

Geographically, San Diego County is home to the largest concentration of military personnel in the nation.

For over a century the region’s his-tory has had strong roots in the defense industry. Demographically, CSUSM has the highest percent of student veterans per capita than any other CSU campus, making the Uni-versity, both because of its location and its student population, the ideal home for such a large-scale project.

Armed with a modest seed grant from the College of Humanities, Arts, Behavioral and Socials Sciences Dean’s Council, the WAHA team is exploring grant opportunities and philanthropic support to fund scholarships for the project’s graduate student workers, as well as cover expenses related to the implementation and maintenance of the online WAHA archive and col-lect more in-depth interviews.

“There are so many voices that need to be heard,” said Al-Marashi. “Previously untold stories will change the landscape of knowl-edge for future generations and help bridge the gap between high poli-tics and the ‘boots on the ground’ experience.”

For more information or for veterans interested in participating, email waha@csusm.edu.

Vice President of Community Engagement CALIFORNIA STATE UNIVERSITY SAN MARCOS

DR.

JAN

JAC

KSON HIGHER

LEARNING

CSUSM student-veteran Kevin Cole shares about his military experiences. The War at Home and Abroad (WAHA) project will be anchored by an online library of video interviews of veterans.

History told through the voices of veterans

CHSTV’s Sam Stadlberger prepares to conduct an interview at Golden Hall.

CHSTV anchors Seannie Bryan and Brad Streicher go live at Golden Hall.

We want to allow veterans the opportunity to tell their

story the way they want to tell it.— Jill Watts, History Professor, CSUSM

““

CARLSBAD BUSINESS JOURNALWWW.CARLSBAD.ORG6

LEGAL UPDATE

Part I: Effective Pre-Employment ScreeningGordon Schmidt, Licensed Investigator, Palomar Investigative Group, Inc.

STORROW

BEEF UP YOUR HUMAN RESOURCES KNOWLEDGE

Tools to hire the right person, new HR laws for 2013Thursday, February 28, 2013

9:30 – 11:30 a.m. | Carlsbad Chamber Chamber Member $30 | Prospective Member $60

Part II: Recent Changes in Employment LawLou Storrow, Attorney, Storrow Law, APC

Register today!Two hours that can save you time and money.

As of January 1, 2013, several new laws went into effect that impact employers. At the very least, your employee handbook should be reviewed and updated. Following are some examples of the new and changed rules that affect most businesses:

1. Meal and Rest Periods – Following a California Supreme Court decision last April, employers should re-examine their meal and rest period policies. Make sure employees are able to take a full 30 minute (unpaid) meal break and two 10 minute (paid) rest breaks. The first meal break should come before the end of the fifth hour of the workday, with a second one if the day is longer than 10 hours. Know when exceptions apply. Record employ-ees’ time out and in for meal breaks and if possible, rest breaks.

2. Social Media — As of Jan. 1, employers can’t demand access to an employee’s Face-book, LinkedIn, or other social media account. More and more employees use social media for work. If they leave, who owns that account?

3. Religious Dress — California’s Fair Employment & Housing Act now protects “reli-gious dress and grooming practices,” including face and head coverings, clothing, jewelry, hair, almost any item that is part of the employee’s “observance of religious creed.” The employer can’t “hide” an employee in the back room due to a religious dress or grooming practice.

4. Breastfeeding — Discrimination due to breastfeeding is now a separate and distinct violation of state law.

5. Secure Choice Retirement Savings — A new law creates a state-run retirement plan for private employees. Employers must offer employees a chance to contribute unless the employee opts out.

6. Commission Pay Contracts — Know which commission pay agreements must be in writing, under Labor Code section 2751 and which need not.

7. Chargebacks — A recent court opinion okays chargebacks against an advanced com-missions if the sale is canceled months later. All such plans should be clearly documented and signed by the employee.

8. Outsource Labor Liability — Careful who you contract with. If you hire an out-side contractor for services like construction, janitorial, security guards, or warehousing, you could be liable to the contractor’s employees if they are underpaid. Learn how to minimize your risk.

9. Independent Contractors — An employer could be fined $5,000 or more for each “employee” who is misclassified as an independent contractor. Look at all indepen-dent contractor relationships with suspicion and if appropriate, get legal advice.

10. Salaried but Not Exempt? — Just because you pay someone a salary doesn’t make him/her exempt from overtime.

But now, if you make a mistake, it could be a misdemeanor and cost a bundle to fix. Make sure all salary classifications are well-founded.

11. Wage Garnishment minimum — Starting July 1, 2013, no wage garnishment is permitted to put the employee’s net pay below the minimum wage. Future garnish-ment orders should have new instructions; your payroll employees should be trained to do it right.

12. Arbitration agreements — Based on recent court decisions, an arbitration agree-ment should be a separate paper. If you use a particular set of rules, give them to the employee.

13. “Labor Protections” are not just for unions any more — The National Labor Rela-tions Act protects employees who talk to each other and complain to management about wages and working conditions.

The National Labor Relations Board (NLRB) is taking more action against non-union employ-ers for what they see as violations, including written policies in your employee handbook. Know where the traps are.

For more information and helpful hints, plan to attend the workshop on February Thursday, Feb. 28 from 9:30-11:30 a.m. at the Carlsbad Chamber of Commerce.

LO

U ST

ORRO

W

Attorney STORROW LAW, APC

STAYINFORMED

GORDON SCHMIDTPresident Palomar Investigative Group

California businesses that are currently hiring may find themselves in a dilemma. While the state’s 9 percent unemployment rate gives them a large number of avail-able applicants with wonderful skill sets, some people have devised methods to help applicants completely falsify their identi-ties, employment histories and various other credentials.

Somewhere in-between are a plethora of applicants who have taken resume “fudg-ing” to new levels. We know of many diploma mills (complete with verification contacts), issuers of IDs, and providers of illicit contact information who “verify” false work and education histories.

Most of us probably agree that it is wise to check for criminal convictions when one hires a new employee. Consider though, whether you should spend time and money for such record checks without having accu-rate identification data at the starting point? Equally as important, do you know where to check for those criminal records? Would you recognize a legitimate Colorado driver’s license from a fake one?

Despite popular belief, there are no reli-able nationwide criminal conviction record systems available to private sector employ-ers. By example, an applicant who claims to have lived locally for the past few years may have been serving prison time in Nevada. Only by knowing how record systems func-tion can you expect to receive dependable results.

Recognize too, that our region’s substance abuse epidemic includes the most prevalent and dangerous of all drugs: methamphet-amine. It is highly addictive and creates a documented propensity toward violence. Methamphetamine is consistently associ-ated with other forms of employee miscon-duct; including thefts from employers and

co-workers, intimidation of supervisors and workplace drug-dealing. Factually, drugs such as methamphetamine, cocaine, heroin, oxycotin and psychedelics are all detectable via urine drug screening, but only for a few days at the most.

What’s an employer to do? Start by accepting that 5-10 percent of all applicants are highly problematic, for reasons already stated. But know that reliable solutions do exist and are readily available.

As the “gatekeeper,” you should tailor a lawful set of screening procedures which enable you to hire the absolute best of all candidates. There is no one-size-fits-all methodology for every company.

For assistance with developing effective protocols, work with your employment attorney and a licensed corporate inves-tigator. Make a significant difference by implementing a contemporary plan at your own business.

Schmidt, a Certified Professional Investigator, can be reached at gordon@piginc.com.

Be a ‘gatekeeper’ when you hire employees

Do you know the new laws for employers?

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Tips for your New Year financial resolutions

Once again, it’s time to make some New

Year’s resolutions. This year, in addition to promising yourself that you’ll hit the gym more often, learn a new language or take up a musi-cal instrument — all worthy goals, of course — why not set some financial resolutions?

Consider these suggestions:Boost your retirement account contribu-

tions — If your income will rise this year, con-sider putting more money into your employer-sponsored retirement plan, such as a 401(k), 403(b) and 457(b). You typically contribute pre-tax dollars to your plan, so, the more you put in, the lower your taxable income. Plus, your money can have tax-deferred growth potential.

Don’t over-react to the headlines — Lately, you’ve heard a lot about the “fiscal cliff,” political paralysis, the debt ceiling and other Really Scary Topics. These issues are not insignificant — but should they keep you from investing? After all, in any given year, you won’t have to look hard to find warn-ings and negative news events — and many people do use these ominous-sounding headlines as a reason to head to the invest-ment sidelines for a while. But if you’re not investing, you’re unquestionably missing out on opportunities to make progress toward your financial goals. So, instead of focusing on the news of the day, make your invest-ment decisions based on the fundamentals of those investments you may be consider-ing, along with your goals, risk tolerance and time horizon.

Keep whittling away your debt — Over the past few years, Americans have done a good job of lowering their debt burdens. Of course, the economy is still tough, and it can be challenging to avoid taking on new debts. But the less debt you have, the more you can invest for your retirement and other important objectives.

Rebalance your portfolio to accommo-date your risk tolerance — If you spend too much time worrying about the ups and downs of your investments, then your port-folio’s potential for volatility may be too great for your individual risk tolerance. On the other

hand, if you continually see little growth in your holdings, even when the financial markets are going strong, you may be investing too conservatively — especially if you are willing to take on some calculated risk to potentially boost your returns. So review your portfolio at least once in 2013 to see if it needs to be “rebalanced” to fit your risk tolerance.

Get some help — Navigating the invest-ment world by yourself is not easy. For one thing, there’s a lot to know — different types of investments, changing tax laws, the effects of inflation, interest rate move-ments, and much more. Furthermore, when you’re making investment decisions on your own, you may have a hard time being objec-tive — so you might end up investing with your heart, and not your head. The need for knowledge and objectivity point to the advantages of working with an experienced financial professional — someone who under-stands both the financial markets and your individual needs and goals.

Lastly, solve this riddle — between 1992 and 2011, the S&P 500 delivered an annualized return of 7.8 percent, far outpacing inflation. But the average equity investor earned an annualized return of 3.5 percent, less than half the index return. Why? Ask your financial advisor, it’s a conversation he or she would be happy to have with you.

These aren’t the only financial resolutions you could make for 2013, but if you follow through on them, you may well need to make fewer ones when 2014 rolls around.

Peek can be reached at Justin.Peek@edwardjones.com

If you’re like most busines owners, you are on a mission to not only add prospects to your list but more importantly, to convert those captured prospects from tire kickers to buyers. But how do you do it?

If your website is getting a decent amount of traffic each month – we’ll use a nice round number: 10,000 – but it’s not generating prospects or buyers, then no doubt your bottom line is suffering.

Some industry experts will tell you that you need more web traffic, but with 10,000 or more visitors each month, the amount of your traffic isn’t the problem; the problem lies with your website or the products or services you are selling.

Do a reality checkWhere does your website stand in com-

parison to your competitors’ websites? This is information you should have obtained when you started your business. First, look at your competitors’ websites not as a busi-ness owner, but as your target audience would view it.

Don’t just wander aimlessly from page to page. Really look at the layout, the products or services, etc. If you see something that jumps out at you that you can incorporate, make a note of it.

After you’ve researched your competi-tors’ sites, it’s time to turn that same unbi-ased eye to your own website and see how it really matches up; if it doesn’t, it’s time to make the necessary changes to keep yourself competitive in your target marketplace.

Is your content fresh? You’ve heard the old adage, “content is

king,” and it is proven true time and time again. If you built your website 6 months ago and haven’t changed your content in any form, it’s already outdated. Fresh content keeps your prospects coming back. The same goes for any images on your site. Don’t build a website that is mostly text and no images to break it up – your potential customers will be gone in a flash.

Finally, make sure your website covers all of the bases: your contact information is prominently displayed on each page, have a “phone to order” option on your order pages along with your “buy now” buttons or links.

Make it easy, a “no brainer” if you will, for your prospects to not only want to do business with you – but they feel compelled to and will wonder what they’re missing if they don’t buy from you.

De Jesus can be reached at miguel@coachmiguel.com

Is your website turning visitors into buyers?

Executive coach / business consultantPURPOSE & ACTION, LLC

MIG

UEL

A. D

E JE

SÚS

TECHTALK

Financial Advisor EDWARD JONES

JUS

TIN

PEE

K, C

FP MONEYMATTERS

CARLSBAD BUSINESS JOURNALWWW.CARLSBAD.ORG8

to a strong civic foundation.To celebrate our 90th anniversary, we’re

taking a look at our past — but also fram-ing our present within that context. Recognizing that we’re part of a tradition that has brought 90 years of excellence and l e a d e r s h i p to Carlsbad, w e ’ v e c h o s e n “Our Place in Time” as the t h e m e of our 9 0 t h a n n i -versary. Y o u ’ l l be seeing more of that in 2013, both in the pages of the Carlsbad Business Journal and during our events.

We’re also extending the cel-ebration over the course of 2013. Our signature events — including our Annual Business Awards Dinner on March 8 — will be about commemorating the Chamber’s list of past accomplishments, but also about celebrating the things we do to continue that legacy.

Here are a couple of things to look for-ward to this year. Some of these are still being planned, so visit www.carlsbad.org or future issues of the Carlsbad Business Journal for details.

Business Walks — The Carlsbad Cham-ber of Commerce is coming to you. We recognize that part of what makes this community great is all of the businesses that are housed here in Carlsbad. So in 2013, we want to thank each and every one them — personally. Chamber staff will be making rounds looking to stop by each business and thank them for doing business in Carlsbad.

Who’s-who in Carlsbad — We’ll be pro-filing some of the city’s movers and shakers and their companies with regular profiles in the Carlsbad Business Journal throughout 2013.

Tell Us Your Story — Do you, a relative or a friend have a special story that relates

to the Carlsbad Chamber of Commerce’s past? Are

you related to one of Carlsbad’s earliest residents, were you employed

at one of the city’s now-

d e f u n c t h i s t o r i c businesses, or do you have a s p e c i a l business-r e l a t e d

memory of the city? If so, share it

with us and we might publish a

story in the Carls-bad Business Journal.

Send your information to jlopez@carlsbad.org.

An Open House — We’ll be opening our doors for a special event to celebrate our history. Stay tuned for a date and time.

“Our Place in Time,” a publication — We’re planning a special edition of our member directory that will explore our his-tory. Look for it in February, right in time for our Annual Awards Dinner.

Annual Awards Dinner — This year we’ll be having a special anniversary-themed edi-tion of our signature event, which will take place on Friday, March 8 at the La Costa Resort and Spa. Finalists for our annual awards will be chosen from previous years winners and we’ll open voting to the community.

These are just some of the anniver-sary-themed events that are taking place this year. We’re looking forward to celebrating the Chamber’s accom-plishments with you.

representing customer service, sales, purchas-ing, planning, human resources and account-ing These managers will discuss how mid-level leaders can apply servant leadership. The workshop’s title, “Boots on the Ground,” is indicative of the way they put the principles of servant leadership into action.

The managers will focus on how leading from the middle requires leading up, across, and down — putting “relationships before tasks” — and address the daily challenges and realities involved in positively affecting lives and accomplishing goals using servant leader-ship, while building trusted relationships based on mutual respect and accountability. They’ll also discuss how servant leadership requires sincerity and selflessness, acknowledging that it’s difficult to put others first; leaders must make tough choices which will define them.

Far from being ineffective, servant leader-ship has brought Datron its greatest success.

“Servant leaders model first, then teach,” said Skip Catching, Datron’s director of cus-tomer service. “After a mistake, we admit error, seek correction and are accountable. We build relationships on trust, which becomes the organizational glue affecting two out-comes: speed and cost. Datron has learned from Stephen Covey that when trust goes down, speed goes down and costs go up; when trust goes up, speed goes up and costs go down.”

Cheryl Bachelder, CEO of Popeyes Louisi-ana Kitchen, will present another workshop, sharing the steps she took and the lessons learned as she transformed the company’s

performance results and culture over the past five years. She’ll also present tools that can be used to lead the transformation of companies or workgroups to a servant leadership culture.

SLI will also welcome Ronnie Andrews, pres-ident of Medical Sciences at Life Technologies, who’ll lead “Establishing Servant Leadership in a High-Tech Company,” a workshop focused on exploring the various tools available for analyzing company and employee cultures. He’ll present examples of how using those tools, combined with methodically executing an organizational development strategy to drive the concept of servant leadership, cre-ates sustainable, documented success.

SLI provides training, consulting, coach-ing and keynote speaking on servant leader-ship development. Its winter conference is designed for anyone who desires to become a better leader. For full details and registration information, visit http://servantleadershipinsti-tute.cvent.com or call 855-754-5323.

› EXCELLENCE Continued from Page 1

› CONFERENCE Continued from Page 1

It's a needed addition to the City of Carls-bad's retail mix" Owen said. "It makes it con-venient for people to get home improvement products and adds dining options to a centrally located business and residential area of the city. It's also going to create jobs, increase sales tax revenue and it's going to meet the aesthetic requirements set forth by the City. We welcome Lowe's Home Improvement and all of the other tenants to Carlsbad."

Construction crews started working on the project last year, demolishing the remnants of the resort and preparing the site for construc-tion. To fix a steep slope, 250,000 cubic yards of dirt were trucked into the site. The cost of construction is estimated at $15 million.

Radelow said construction was expected to start by the first of the year and wrap up in

May ahead of an opening in July or August. Not counting all of the construction jobs cre-ated by the product, the center could bring as many as 200 jobs to the area when complete, said Radelow.

Kathy Dodson, the City of Carlsbad’s eco-nomic development manager, said the new center will be centrally located, and will be beneficial to the city.

“This is important for several reasons,” she said. “We haven’t had a major home improve-ment store in Carlsbad, and we lost all of those sales to the surrounding communities ... We’re so excited to have more restaurants.”

Palomar Airport Road will be widened and a new traffic signal will be installed. Turn lanes and some roadwork in the median will take place during the year, said Radelow, and a new entrance and sign will be built for the San Diego County Animal Services shelter next to the construction site. The work will mitigate any traffic created by the addition.

› PALOMAR Continued from Page 1

Chairman’s Circlebecome a member

To learn how you can join Chairman’s Circle please contact the Carlsbad Chamber of Commerce at 760.931.8400

Page 2

Life Technologies Logo Interim Guidelines3 November 2008 v1.3

Life Technologies BlueC100, M100, Y31, K22 Pantone: 2766C

CMYK: C100, M100, Y31, K22Pantone: 2766CRGB: R40, G37, B96

Life Technologies Gray77% Black

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901923-2013

CELEBRATING

YEA R S OF E X CEL

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What: Servant Leadership Winter ConferenceWhen: Feb. 5-7, 2013Where: Hilton San Diego Resort and SpaFor information, visit www.servantlead-ershipinstitute.cvent.com/winterconfer-ence or call toll free 1-855-SLI-LEAD (1-855-754-5323).

“

“It's a needed addition to the City of Carlsbad's retail mix. It makes it

convenient for people to get home improvement products and adds dining options to a centrally located business and residential area of the city.

— TED OWEN PRESIDENT & CEO, CARLSBAD CHAMBER OF COMMERCE

YOUR GUIDE TO WHAT'S HAPPENING AT THE CARLSBAD CHAMBER OF COMMERCE

D IGES TMEMBER INSIDE

› First Friday› Renewals› Sundowner

› Ribbon Cuttings› New Members› On the Move

WHAT'S

› And More...

JANUARY 2013 9RIBBON CUTTINGSMeet some of the Chamber's newest members and those celebrating milestones.

10-11 SPECIAL

PULL-OUT

SECTION!

Reserve your space today!

Julie Miramontes 760.931.8400 julie@carlsbad.org

WEDDING GUIDE

February’s issue of the Carlsbad Business Journal will celebrate love, marriage and the Chamber members who help make weddings special

In BusIness and In Love ThE IssUE WIll fEaTURE: Wedding Guide: Highlighting our members that provide wedding-related services. Act now to be part of a list of local venues and vendors. love stories: Member submitted advice and profiles from couples that work together. Valentine’s Day Gift ideas

Advertisers will receive advertorial space with their paid ad. (1/4 pg. and larger) We will distribute 8,000 copies to Chamber members, business owners and prime drop off locations throughout Carlsbad. The Carlsbad Business Journal is also available online at www.carlsbad.org. To have your business included in the February Carlsbad Business Journal call before January 11 to reserve your space.

UPCOMING IssUEs

MarchGreat First Impressions (dentist, clothing, hair, etc.)

april Be Kind to Lawyers Lawyer profiles

May/JuneFun in the Sun

Refer and Earn program returns in 2013Let me wish all of you a happy and

prosperous 2013. We’re looking for-ward to a great year of programs. One of those programs is our Refer and Earn program, which returns for its second year with a few new additions.

Before I tell you about that, I’d like to thank every one who refered a new member to the Carlsbad Chamber of Commerce last year, and congratulate Tom Applegate, of CEA, LLP — the winner of our grand prize, which was a bag and equipment provided by the TaylorMade Golf Co.

Now, here’s the new information on how you can join the Refer and Earn program for 2013.

First, I’d like to ask you a favor. What has the Carlsbad Chamber of Commerce done for you? Have you gained any cli-ents and customers from attending one of our networking events? Have you learned something at one of our work-shops that you have been able to apply in your business? Have you been featured or taken out an ad in this publication?

I ask you this because however you might have benefited from your member-ship — it’s likely that you know someone who would benefit from that as well. Why don’t you bring that up next time you talk to that businessowner?

Those one-on-one testimonials are priceless to us, because they come from you. Around here we like to believe that there’s strength in numbers, and each time your referral leads to a new member, our Chamber is made stronger.

Now let’s talk about what you get

from your referrals.If that referral becomes a member,

you’ll receive a coupon good for the following rewards:

• First referral: Receive four passes to a Sundowner. These cannot be used when the Carlsbad Chamber does a joint Sundowner with a neighboring chamber. ($20 value)

• Second referral: Attend a First Friday Breakfast for free! RSVP Required. ($30 value)

• Third referral: Receive a marketplace ad in the Carlsbad Business Journal (based upon availability). ($50 value)

• Fourth referral: Receive one ticket to the State of the City Luncheon or $50 credit towards any chamber workshop this year. ($50 value)

• Fifth referral: We will deduct $150 from your 2014 membership renewal.

And that’s not all. Each time you refer five members

to the Carlsbad Chamber, your name goes into a grand prize drawing that will be held at the Annual Volunteer

Recognition Awards Breakfast in Decem-ber. Yes, that seems like a long time from now, but it is going to go fast.

Stay tuned to my upcoming columns on this space and on our website, www.carlsbad.org, so that you can know what the grand prize for the raffle will be.

Refer five new members and you are basically receiving $350 in services and products, which doesn’t even include the grand prize!

So, get busy and start earning! And remember, our members are all over San Diego County. In fact, 30 percent of our members are outside of Carlsbad’s borders.

You must be a member in good stand-ing to participate in the program.

To be clear, a referral is someone that you (as an active Carlsbad Chamber member) know or that you do business with that is currently not a member of the Carlsbad Chamber.

The referral is not someone that is already attending a chamber function or someone you meet at a Carlsbad Cham-ber event. If they are there, that means they are already on our radar.

Once a referral is a member you will receive a coupon to use for the prize that you have won for that particular referral which will be required for redemption with an RSVP of at least one week prior to any event (except when it comes to Sundowners).

For more information about the program, call the Chamber at 760-931-8400 or email me at bjorgensen@carlsbad.org.

Lessons from a PR pro at First Friday Breakfast

The February First Friday Break-fast will allow attendees the oppor-tunity to hear about public rela-tions from an expert.

Vince Heald, partner at Beck Ellman Heald, will be the speaker at the First Friday Breakfast, the Chamber’s premiere networking and business promotional event,

and one of the most regularly attended monthly programs. The breakfast will be from 7 to 9 a.m., February 1, 2013, at the La Costa Resort and Spa, 2100 Costa Del Mar Road. The cost is $32 for Chamber members who register before Jan. 25. Afterward, the preregistration cost is $55 and $60 at the door.

Heald has more than 22 years of high-level experience in public rela-

tions, media training, image management, marketing and crisis communications, Vince has an exceptional track record of generating and sustaining the highest level of targeted media exposure for his clients.

Vince has earned excellent rapport and respect among news media locally and throughout the nation and is a partner in story development and execution. His career has included extensive work with local, regional, national and international media.

Prospective members must contact Kristina McMahon at 760-931-8400.

Tabletop exhibits or soapbox presentations are available to promote your business for $75 each, which includes one breakfast, and must be reserved in advance by calling Kathy Steffen at 760-931-8400 or ksteffen@carlsbad.org.

Vice President, Corporate and Member Relations CARLSBAD CHAMBER OF COMMERCE

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HEALD

WWW.CARLSBAD.ORG10

Get ready for the new year of networking by attending the first Sundowner of the year, which will be hosted by Miguel’s Cocina Carlsbad from 5-7 p.m. on Thursday, Jan. 17. Take the opportunity to mingle in the inviting interior of this new res-taurant, the latest addition to Carls-bad’s thriving restaurant scene, con-veniently located at 5980 Avenida

Encinas alongside Interstate High-way 5 near Palomar Airport Road.

The event will be a way to wel-come the restaurant, which opened last spring, to the community.

Part of The Brigantine Family of Restaurants, Mike and Barbara Morton established Miguel’s (which has five San Diego County locations) in 1982.

The restaurant’s fun and colorful ambiance becomes apparent to visitors well before they step through Miguel’s inviting doors. With tropical décor wholly reminiscent of an exotic and desirable island vacation, Miguel’s has suc-ceeded in bringing a resort-like feel to its guests. Palm trees grow inside the restaurant

walls, bamboo accents the full service bar, and warm California breezes wash across the enticing outdoor patio.

Miguel’s offers Happy Hour daily including late night on Friday and Saturday. They also offer take out orders and have a “Fiesta To Go” menu for larger groups.

“We would like to thank Carlsbad for welcoming us to the commu-nity,” said General Manager Gabino Romero. “We are excited for 2013 and the many years to come! Visit our website www.miguels-cocina.com and check out our menus as well as any upcoming promotions.”

This event is only open to cham-ber members for $5 each, cash only please. For more information or to donate a raffle prize, contact Kathy

Steffen, at 760-931-8400 or kstef-fen@carlsbad.org.

Prospective members must RSVP with Kristina McMahon at the Carls-bad Chamber. She can be reached at 760-931-8400 extension 218 or kmcmahon@carlsbad.org.

WELCOME NEW MEMBERS For complete listings visit www.carlsbad.orgNETWORKING OPPORTUNITIES

Assisted Living & Elder CareBelmont VillageMelissa Wood | 760-436-8900www.cardiffbythesea.belmontvillage.comBelmont Village Cardiff by the Sea is a premier senior living community that offers independent, assisted living, and de-mentia care. All of our programs and amenities are founded on research and tailored to resident preferences.

Business Consultants & ServicesUrban Place Consulting Group, Inc.Steve Gibson | 760-434-2553www.urbanplaceconsulting.comFacilitating the development of community in urban places.

Computer Software Training & ConsultingByteMarks ComputersDonna Dalton | 858-461-9333www.bytemarks.bizNeed help with your Mac, iPad, etc? Call us for knowledg-able, honest, reliable and friendly support. Training / tutoring is our specialty. Businesses / Individuals. Apple Certified.

ConstructionM Bar C ConstructionChad Hart | 760-744-4131www.mbarconline.comFamily-owned and operated, M BAR C Construction was established in 2005 out of M BAR C Carport to serve the in-

ARCADIS, Inc.ActionCOACH / Multivariable Solutions, LLCActiv8 AthleticismActivCare at Bressi RanchB of I Federal BankBottom Line ManagementCalifornia Bank & Trust (Encinitas)Carlsbad Beach Fest FoundationCarlsbad Friends of the ArtsCarlsbad PatchCarlsbad Winter Music CelebrationChristiansen ConsultingChristine Rinaldi Pet PhotographyCousin’s SignsEckert’s Moving & StorageExpress Employment ProfessionalsFirst Citizens Bank & Trust Co.Genoptix Medical LaboratoryGet Smart Web ConsultingGlobal CRESGolden Key Properties, Inc.Highest Potential TrainingIdeal Building MaintenanceJABR Marketing SolutionsJCA International CorporationKeller Williams RealtyLauber EnterprisesMAAC Head StartMenchie’s Frozen YogurtMohnacky Animal Hospital of CarlsbadPolito Eppich Associates, LLPR & D Pest Services, Inc.Rancho del Rey Christian ChurchSMAC (Systems Machines Automation Compo-nents)San Onofre Nuclear Generating StationSeltzer Caplan McMahon VitekShipley, Robert L. Law Offices ofSomerford PlaceTPC HR Payroll ConsultantsTarantino Gourmet SausageU.S. Bank (North Carlsbad)West Inn and SuitesWest Steak and SeafoodWhite ConstructionMichael G. Willes, D.D.S.Workplace Services, Inc. / Kuske Interiors

THE CHAMBER SALUTES ITS NOV. 2012 RENEWALS

provides an opportunity for 8 chamber members to meet for breakfast or lunch and learn more about each other’s businesses. A

Carlsbad Chamber member hosts and facilitates at a local chamber member

restaurant.

This program is open exclusively to Carlsbad

Chamber members; and the only cost is the price of

your meal. RSVP’s are required and can be made by

contacting the person listed next to the date.

For more info call: (760) 931-8400 or visit www.carlsbad.org

™

Wednesday, January 9 Christine Davis (760) 644-2121

Wednesday, January 30 Paula Anderson (760) 696-9733

Like us

www.facebook.com/carlsbadchamber

Follow us

www.twitter.com/chambercarlsbad

ANDY VAUGHN MARKETING

2173 Salk Ave.,Ste. 250, Carlsbad760-579-7385 www.andyvaughnmarketing.comCreate and manage the entire social media presence of businesses. Also specialize in web design and email

marketing.

RIBBON CUTTINGS

COPPER BLUE CREATIVE

2195 Faraday Ave., Ste. A, Carlsbad760-603-3253 www.copperbluecreative.comQuietly growing as Carlsbad’s premier advertising design agency, Copper Blue Creative has been delivering

game-changing results and unrivaled service. Please visit their newly renovated studio to find out how they can boost your

business.

ELITE DESIGNS

760-500-2610www.elitedesignsonline.comProvides a diverse selection of pro-

motional products specializing in Eco friendly and sustainable manufacturers. Capabilities include graphic design, marketing and advertising management in the Carlsbad and North County.

NUTRILYS DEL MAR, INC.

3146 Tiger Run Ct., Ste. 113, Carlsbad877-563-0828 www.nutrilysdelmar.comNutrilys Del Mar, a leading marine-

based supplements company, utilizes the best pure marine sources for potency. Their supplements are bioavailable for quality nutrition and prevention.

SANDLER TRAINING, SALES GROWTH ASSOCIATES, LLC

2173 Salk Ave., Ste. 250, Carlsbad760-579-7316 www.sga.sandler.comDelivering Sandler training, coaching

and consulting to help organizations reach their revenue goals by rethinking and reforming their processes and behaviors.

SOLUTIONS REAL ESTATE

6005 Hidden Valley Rd., Ste. 280, Carlsbad 760-473-5435 www.solutionsrealestatesd.com Your Success is Our Success! Solutions

Real Estate is an award winning brokerage focused on client’s needs and results.

Miguel’s Cocina hosting first Sundowner of 2013

JAN. 17

JANUARY 2013 11

KemperSports, which man-ages The Crossings at Carlsbad, announced that it has appointed Brian Wagoner as its sales and marketing director and Justin Cul-limore as executive chef.

Wagoner is responsible for group sales and general marketing initia-tives for the club, as well as com-munity outreach with various local charities and organizations.

Cullimore, who previously stud-ied under Iron Chef Competitor Greg Bernhardt, will be respon-sible for the kitchen operations and menu development as the execu-tive chef at The Crossings at Carls-bad. He is a graduate of Le Cordon Bleu College of Culinary Arts.

Jim Panknin, a 27-year veteran of the aviation field, has been appointed chief pilot for Schubach Aviation. In this position, Panknin will be charged with overseeing pilot training, safety, personnel manage-ment and regulations compliance for the company.

West Inn & Suites announced the promotion of Corey Volk to front office manager of the 86-room hotel.

Volk, who joined West Inn & Suites in April, 2008 as a guest ser-vices associate and was promoted to director of pet relations. As front office manager, Volk is responsible for reservations and room assign-ment activities and other duties. The Bistro West and West Steak and Seafood also announced that

Paula Green has been promoted to a new position of private dining and event manager. Green joined Bistro West in October 2007 as a hostess and was promoted to event coordinator in 2008. As Pri-vate Dining and Event Manager, Green is responsible for promoting the West Room as well as coor-dinating all of the specific event

details with the restaurant.Let our readers know about your new hires and promotions.

Send information to jlopez@carlsbad.orgWELCOME NEW MEMBERS For complete listings visit www.carlsbad.org

Assisted Living & Elder CareBelmont VillageMelissa Wood | 760-436-8900www.cardiffbythesea.belmontvillage.comBelmont Village Cardiff by the Sea is a premier senior living community that offers independent, assisted living, and de-mentia care. All of our programs and amenities are founded on research and tailored to resident preferences.

Business Consultants & ServicesUrban Place Consulting Group, Inc.Steve Gibson | 760-434-2553www.urbanplaceconsulting.comFacilitating the development of community in urban places.

Computer Software Training & ConsultingByteMarks ComputersDonna Dalton | 858-461-9333www.bytemarks.bizNeed help with your Mac, iPad, etc? Call us for knowledg-able, honest, reliable and friendly support. Training / tutoring is our specialty. Businesses / Individuals. Apple Certified.

ConstructionM Bar C ConstructionChad Hart | 760-744-4131www.mbarconline.comFamily-owned and operated, M BAR C Construction was established in 2005 out of M BAR C Carport to serve the in-

creasing demand of commercial, government and industrial customers and installs 30-40 Megawatts of solar canopies every year.Credit CounselingDocu-Law Business & Credit Card Debt NegotiationsJoseph Barreras | 760-672-7778www.docu-lawdebtnegotiations.com25 years of experience in negotiating all types of personal and business debts.

Gifts & CollectiblesMermaidsSandra Flood | 760-994-0038www.facebook.com/mermaidscarlsbadWe offer a wide variety of mermaid gifts as well as beautiful clothing, candles, bath and body products, jewelry, handbags and much more. Come visit our store in the Carlsbad Village.

Greeting CardsSendOutCards Melissa and Dana Main | 760-814-8419www.sendoutcards.com/118655Online service where you design cards, then they are printed and mailed for you at half the cost of traditional greeting cards.

InsuranceONYX Financial & Insurance Services, Inc.

Todd Budde | 760-209-0024

www.onyxmoney.com

Independent insurance brokerage providing all lines of

insurance solutions for both businesses and individuals.

Exceptional pricing and service.

ChamberNet10Brown Bag Luncheon

$10 Admission - Members

The workshop is $10 at the door per Chamber Member, and participants will be welcomed on a first-come, first-served basis. Cash payment only please.

“10 tips on how to keep your plans up”

For More Information

Carlsbad Chamber of Commerce 5934 Priestly Dr., Carlsbad, CA 92008 Phone: (760) 931-8400 • Fax: (760) 931-9153

Table Facilitated networking and 10 Tips

WEDNESDAY

JAN 23, 2013 11:30 A.m. - 1 P.m.

presented by

toni padron

www.carlsbad.org • Space is limited, register today!

Thursday • March 14, 2013 2-6:30 p.m.

Carlsbad by the sea resort & ConferenCe Center (formerly ‘The Windmill’) 850-950 Palomar Airport Road, Carlsbad

Business is Green!

eXPo tabletoPs$99

For More inForMaTion contact the Carlsbad Chamber of Commerce at (760) 931-8400 or visit www.carlsbad.org

sPonsored by

More than 35 businesses and groups showcasing their green products and services

RIBBON CUTTINGS

business.

ELITE DESIGNS

760-500-2610www.elitedesignsonline.comProvides a diverse selection of pro-

motional products specializing in Eco friendly and sustainable manufacturers. Capabilities include graphic design, marketing and advertising management in the Carlsbad and North County.

NEWU REJUVENATION CENTER

1315 Hot Springs Way, Ste. 101, Vista760-305-7255 www.gonewu.comWe are a one stop shop, where you

can come in and Relax, Rejuvenate & Detox your body. We also offer a personal trainer along with a great Esthetician.

SOLUTIONS REAL ESTATE

6005 Hidden Valley Rd., Ste. 280, Carlsbad 760-473-5435 www.solutionsrealestatesd.com Your Success is Our Success! Solutions

Real Estate is an award winning brokerage focused on client’s needs and results.

WORKPARTNERS OCCUPATIONAL HEALTH SPECIALISTS

2122 S. El Camino Real, Ste. 100, Oceanside 760-681-5222 www.workpartnersohs.com

Full service Occupational Health clinic dedicated to supporting the health and wellness of your employees. Services include everything from pre-employment physical, drug screens to treatment of work-related injuries.

EVENT CALENDAR ON THE MOVE

Chamber Events

Free Score Business Counseling by Appointment Mondays & Fridays

Jan. 4January First Friday Breakfast Jan. 9Inventing Profit Jan. 17January Sundowner Jan. 23ChamberNet10 - “10 tips on how to keep your plans up”

CULLIMORE

WAGONER

PANKNIN

VOLK

GREEN

Your success and

happiness lies in you. Resolve to keep happy,

and your joy and you shall form an invincible host against difficulties.

— Helen Keller “

“

CARLSBAD BUSINESS JOURNALWWW.CARLSBAD.ORG12

annual business awards dinnerpresents

Join us as we celebrate “Our Place in Time.” Those who came before helped grow our city into the North County jewel it is today. During our annual awards gala, we will celebrate our modern-day pioneers, those whose work will reverberate into the future of this great community. We will also recognize the achievements of the 2012 board of directors and inaugurate the 2013 leadership team.

Awards will be given in the following categories:

• Businessperson of the year• Small Business of the year• Medium Business of the year• Large Business of the year• Lifetime Achievement in Business

• Entrepreneur of the year• Community Leadership• Environmental Excellence• Nonprofit Association of the year

For this once-in-a-lifetime event, will be recognizing those who have already gone above-and-beyond for our Chamber. This year’s finalists will be the award winners of previous years. The community will be able to help select the winners. Stay tuned for details.

friday, march 8, 2013 La cOSTa rESOrT & SPa

901923-2013

CELEBRATING

YE

A R S O F E X C E L LE NC

E

JANUARY 2013 13

These days, most people recognize that leading an active lifestyle — one that includes a regular exercise regimen — can have a tre-mendous impact on the well-being of older adults, leading to long-term benefits and improved health.

There are numerous statistics that back up the benefits of exercise. According to a report from the U.S. Surgeon General, people who lead inactive lives are twice as likely to develop heart disease than their active counterparts, and are also more likely to experience more hospital visits, hospitalizations and medicines.

While programs tailored to the needs and expectations of the Baby Boomer generation

have made some inroads in the number of adults that exercise regularly, there are still some that are hesitant to start.

Most experts note that exercising does not have to be strenuous to be beneficial. The National Institute of Health recommends that older adults start exercising slowly, and that those who are at high risk of chronic diseases such as heart disease or diabetes check with their doctors first.

Low-impact activities, such as walking, can do the trick. But seniors can do just about any exercise. The key is adapting the type of exer-cise — whatever it may be — to the abilities of the participant.

Elaine Bryan, a registered yoga teacher who leads a class for people over 50 at Carlsbad Village and Yoga, said practicing yoga can help to relieve the stiffness that happens to the body over the course of life.

“Sitting around can cause muscles to shorten, tighten up and also become weak,” said Bryan. “Yoga can help by lengthening the muscles as well as making them strong again. If we are not active as we grow older, we tend to experience bone density loss, increased muscle weakness, poorer circulation, and loss of balance and flexibility. Yoga is extremely benefi-cial as we age and has been shown to slow, and even reverse, the aging process.“

Bryan said that those who might have the misconception that they will be forced to put their feet behind their heads can rest assured: there are many different styles and types of yoga, and finding a yoga class that fits your needs is important.

“If you are new to yoga and a little intimidated, then practicing yoga with

those in your same situation and age group is a great place to start,” she said. “With the attention from an experienced yoga teacher to assist you with your particular health and injury concerns, you will be set up for success.”

The Carlsbad Senior Center, for example, offers a variety of courses may surprise those with misconceptions about what senior fit-ness could be.

The center’s offerings vary from Zumba to PiYo (a blend of pilates and yoga) and from pingpong to Hawaiian dance.

The center hosts a class or activ-ity to suit every interest each and

every day. You can also work out own pace and at a time that is convenient for you with a membership to the Carlsbad Senior Center’s fitness room. The gym offers new equipment in a clean, low-stress environment and friendly staff and volunteers to ensure your experience is safe and enjoyable.

GOLDEN OPPORTUNITIES!SENIOR LIVING

Age shouldn’t limit your exercise choices

Luxury Retirement Community with NO Buy-In! Reserve Now! 60% Committed Occupancy!License # 374603339

ModelApartmentsNow Open!

You Deserve Luxury Senior Living. You Deserve The Meridian!Offering Independent Living, Assisted Living and Memory Care, The Meridian at Lake San Marcos offers luxury senior living that blends the largest apartments available in the area (up to 1,800 square feet!) with the lifestyle and amenities of a five-star resort. You’ve got to see it to believe it – and now you can with the model apartments now open!

Join The Meridian Preferred Club today and enjoy the rewards! Be one of the first to reserve an apartment at The Meridian, you’ll enjoy:

n Pre-construction pricing n $1,000 toward moving expenses n Appliance package n Significant savings n Too many benefits to list! MeridianLakeSanMarcos.com

Visit Our Model Apartments Today!Call today to schedule your personal tour. 1.888.512.0103Welcome Center: 1030 La Bonita Drive, San Marcos10 a.m. to 5 p.m., 7 days per week

CARLSBAD BUSINESS JOURNALWWW.CARLSBAD.ORG14

10% OFFALL YOGA PKGS*

Including wise yoga & kids packages Offer good until 2/28/13 • *1st time clients please

Get Fit with Yoga

FUN FRIDAYS! We have something going

on every Friday night!

(760) 893-9251

FREE YOGA +

cOmmunitY EvEntS!

SENIOR SERVICES DIRECTORY

108

See our listing on page 100.

“EXCELLENCE IN SENIOR CARE....because home is where you really want to be.”

Serving all of San Diego County • Member of Carlsbad Chamber of Commerce

� Care Managers answering our phones live

24 hours a day for your convenience

� Live-In (24 hour residential care)

� Hospice Care � Parkinson’s Care

� Companionship � Homemaking

� Alzheimer’s / Dementia Care

� Assistance with All Activities of Daily Living

� Meal Preparation � Marketing/Errands

� Doctor’s Appts � Incontinence Care

� Couples Care � Facility Sitter

� Licensed, Bonded, Insured

� Worker’s Compensation Insurance

Hourly rates starting at $19 hour Live in rates starting at $215 day

AVAL NHOME CARE

Your Home Care Expert

(760) 730-3955 • (800) 723-4197 • (858) 488-3300390 Oak Avenue, Suite B • Carlsbad, CA 92008 • www.avalonhomecare.com

www.NewLifeStyles.com

Your Complete Online Guide to Senior Living and Care

• links

• online tours

• articles

• forum/discussion board

• digital guides

• all state licensed senior communities, care agencies and more, nationwide!

NEWmobile

version

available

SDI ws2013 print_2000 master perfect 2.0 12/17/12 10:10 AM Page 108

108

See our listing on page 100.

“EXCELLENCE IN SENIOR CARE....because home is where you really want to be.”

Serving all of San Diego County • Member of Carlsbad Chamber of Commerce

� Care Managers answering our phones live

24 hours a day for your convenience

� Live-In (24 hour residential care)

� Hospice Care � Parkinson’s Care

� Companionship � Homemaking

� Alzheimer’s / Dementia Care

� Assistance with All Activities of Daily Living

� Meal Preparation � Marketing/Errands

� Doctor’s Appts � Incontinence Care

� Couples Care � Facility Sitter

� Licensed, Bonded, Insured

� Worker’s Compensation Insurance

Hourly rates starting at $19 hour Live in rates starting at $215 day

AVAL NHOME CARE

Your Home Care Expert

(760) 730-3955 • (800) 723-4197 • (858) 488-3300390 Oak Avenue, Suite B • Carlsbad, CA 92008 • www.avalonhomecare.com

www.NewLifeStyles.com

Your Complete Online Guide to Senior Living and Care

• links

• online tours

• articles

• forum/discussion board

• digital guides

• all state licensed senior communities, care agencies and more, nationwide!

NEWmobile

version

available

SDI ws2013 print_2000 master perfect 2.0 12/17/12 10:10 AM Page 108

108

See our listing on page 100.

“EXCELLENCE IN SENIOR CARE....because home is where you really want to be.”

Serving all of San Diego County • Member of Carlsbad Chamber of Commerce

� Care Managers answering our phones live

24 hours a day for your convenience

� Live-In (24 hour residential care)

� Hospice Care � Parkinson’s Care

� Companionship � Homemaking

� Alzheimer’s / Dementia Care

� Assistance with All Activities of Daily Living

� Meal Preparation � Marketing/Errands

� Doctor’s Appts � Incontinence Care

� Couples Care � Facility Sitter

� Licensed, Bonded, Insured

� Worker’s Compensation Insurance

Hourly rates starting at $19 hour Live in rates starting at $215 day

AVAL NHOME CARE

Your Home Care Expert

(760) 730-3955 • (800) 723-4197 • (858) 488-3300390 Oak Avenue, Suite B • Carlsbad, CA 92008 • www.avalonhomecare.com

www.NewLifeStyles.com

Your Complete Online Guide to Senior Living and Care

• links

• online tours

• articles

• forum/discussion board

• digital guides

• all state licensed senior communities, care agencies and more, nationwide!

NEWmobile

version

available

SDI ws2013 print_2000 master perfect 2.0 12/17/12 10:10 AM Page 108

108

See our listing on page 100.

“EXCELLENCE IN SENIOR CARE....because home is where you really want to be.”

Serving all of San Diego County • Member of Carlsbad Chamber of Commerce

� Care Managers answering our phones live

24 hours a day for your convenience

� Live-In (24 hour residential care)

� Hospice Care � Parkinson’s Care

� Companionship � Homemaking

� Alzheimer’s / Dementia Care

� Assistance with All Activities of Daily Living

� Meal Preparation � Marketing/Errands

� Doctor’s Appts � Incontinence Care

� Couples Care � Facility Sitter

� Licensed, Bonded, Insured

� Worker’s Compensation Insurance

Hourly rates starting at $19 hour Live in rates starting at $215 day

AVAL NHOME CARE

Your Home Care Expert

(760) 730-3955 • (800) 723-4197 • (858) 488-3300390 Oak Avenue, Suite B • Carlsbad, CA 92008 • www.avalonhomecare.com

www.NewLifeStyles.com

Your Complete Online Guide to Senior Living and Care

• links

• online tours

• articles

• forum/discussion board

• digital guides

• all state licensed senior communities, care agencies and more, nationwide!

NEWmobile

version

available

SDI ws2013 print_2000 master perfect 2.0 12/17/12 10:10 AM Page 108

$20 $220

Madonna Hill Guest HomeResidential Eldercare

5592 El Camino RealCarlsbad, CA 92008

(760) 438-2305www.MadonnaHillGuestHome.com

Family Owned and Operated Since 1965Facility # 372004861

2235 Palomar Airport Rd., Carlsbad, CA 92011

760-692-1556www.SanDiegoSelfStorage.com

• Offering Sizes 5x5 to 10x35• Courteous, Professional Service• Large Full Service Elevators

• Easy Accessible Units • On Site Residential Manager• 24-Hour Security Monitoring

5% Senior

Discount

Assisted Living & Elder Care Belmont Village Cardiff by the Sea3535 Manchester Ave., Cardiff-by-the-Sea760-436-8900 www.cardiffbythesea.belmontvillage.comBelmont Village Cardiff by the Sea is a premier Senior Living community that offers independent, assisted living, and dementia care. All of our programs and ame-nities are founded on research and tailored to resident preferences.

Keepsake Companions5055 Avenida Encinas, Ste. 100, Carlsbad760-400-6119 | www.keepsakecompanions.comOffers non-medical in-home care that improves the lives of seniors (and their family members) by providing several levels of loving, experienced caregiving and companionship.

Madonna Hill Guest Home5592 El Camino Real, Carlsbad760-438-2305 | www.madonnahillguesthome.comWe provide full care for our residents in a home setting, complete with children, animals, beautiful views and quality, experienced owner-staff.

The Meridian at Lake San Marcos1177 San Marino Drive, San Marcos760-450-6704 | www.meridianlakesanmarcos.comPacifica invites seniors to escape the ordinary and discover luxury senior living at their new retirement community, The Meridian at Lake San Marcos, offering independent living, assisted living and memory care. The Meridian campus features an array of luxurious amenities, including private clubhouse, spa, outdoor pool, walking paths, meditation garden, fitness center, salon, movie theater, game rooms, library, temperature-controlled wine storage area, outdoor fire pit, Meridian market, concierge services, dog park and more.

Somerford Place1350 S. El Camino Real, Encinitas760-479-1818 |www.somerfordplaceencinitas.comSomerford Place offers specialized Alzheimer’s Care Ser-vices. Our comforting community is designed to create the feeling of home. We tailor our atmosphere and ser-vices to our residents needs - from architectural design and room decor to staff interaction and expertise.

Senior Comfort Care Corporation6251 Lismore Place, Carlsbad760-696-6595 | www. familycomfortcare.comWe provide professional care services for senior citizens in our five elderly care facilities as well as in-home elderly care services.

Community CentersCarlsbad Senior Center799 Pine Ave., Carlsbad760-602-4650 | www.carlsbadca.gov/parksandrecFrom Zumba to PiYo (a blend of pilates and yoga) and from ping pong to Hawaiian dance, the center hosts a class or activity to suit every interest each and every day for adults ages 50 and above. You can also work out own pace and at a time that is convenient for you with a membership to the Carlsbad Senior Center’s fitness room. The gym offers new equipment in a clean, low-stress environment and friendly staff and volunteers to ensure your experience is safe and enjoyable. Daily, weekly and monthly membership options are available.

Financial Planning & Investment ServicesMarket Capital Management1265 Carlsbad Village Drive, Ste. 100, Carlsbad760-434-3575 | www.marketcapitalmanagement.comTotal asset management: mortgage, insurance, financial planning, securities and investment advisory services member: SOFA (Society of Financial Awareness) a 501(c)3 nonprofit organization that provides individuals, corporations, family businesses and organizations with financial education through seminars and workshops.

Home Care Services Age Advantage Home Care Services2910 Jefferson St., Ste. 201, Carlsbad760-720-7272 | www.ageadvantage.comThe mission of our business is to provide affordable, non-medical home care for our clients. We will provide the best service, only a phone call away, 24 hours a day. Avalon Home Care, Inc.390 Oak Ave., Ste. B, Carlsbad760-730-3955 | www.avalonhomecare.comProviding the highest quality homecare services to our clients at the most reasonable prices is our passion. Open seven days a week and answering live 24 hours a day for your convenience.

Medical Clinics & Groups OsteoArthritis Centers of America1281 Carlsbad Village Drive, Carlsbad760-585-7720 | www.motionmed.comNon-surgical minimally invasive alternative to knee surgery treatment. Custom physical therapy to support injections of the knee using hyaluronic acid which alleviates pain and restores function.

Carlsbad By the Sea: Between a sea and a village

Imagine a place where the beach is in your backyard, where a quaint town is next door and a sense of well-being is all around you. Some call it paradise, some call it an elegant resort, and some are fortu-nate enough to call it home. Welcome to Carlsbad By The Sea Retirement Community.

Choosing the place-the right place-to retire can take some thoughtful consideration. Certain criteria are easy to evaluate. Freedom from home maintenance and household chores, the convenience of scheduled transportation, engaging neighbors and festive social events, the peace of mind of continuing care, the flexibility of preparing your own meals, eating out, or dining in the community’s exceptional restaurant-style dining room- these are all, unquestionably, the appealing benefits of retirement living at Carlsbad By The Sea.

Come visit and see for yourself. (800) 255-1556.

Resort living or retirement?At Carlsbad By The Sea, it’s both.

Imagine all the things that make vacation so wonderful. A quaint village, beautiful beaches, extraordinary people, fine dining, a wellness spa and all the little niceties that make everyday life special.

It’s no wonder Carlsbad By The Sea was named one of the country’s most beautiful retirement resort destinations. And with on-site healthcare available should you need it, this resort features peace of mind as well.

For retirement living in a resort environment, call Carlsbad By The Sea at 800-255-1556.

Somewhere between the sea and a village is home.

We are an equal opportunity housing provider.

2855 Carlsbad BoulevardCarlsbad, CA 92008

800-255-1556carlsbadbythesea.org

LIC #374600799 COA #194

JANUARY 2013 15

SENIOR SERVICES DIRECTORY

active adults 50+with other

And more!

Fitness centerArt Music

Classes

Connect

www.carlsbadca.gov

Carlsbad Senior Center

Job#: SPE121101

Size: 4.875”w X 7.375”t

Publication:

Client: Somerford Place Encinitas

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Date: 11.26.2012

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Notes:

1017 TURNPIKE STREET, CANTON, MA 02021 • (P) 781.828.9290 • (F) 781.828.9419 • WWW.TRIADADVERTISING.COM

PetFriendly

“With my professional background, I know it’s all about the care, and incredible,

loving care is what sets Somer ford apart.” –ERIC P., SON OF RESIDENT ESTHER P.

Our award-winning Bridge to Rediscovery™ program encourages eachof our residents to live life fully, with greater joy and a sense of purpose.

• Small, close-knit community forthe most personal care

• Nurses on site 7 days a week• Private and semi-private suites

• Variety of programs, includingmental and physical activities,games, scenic drives, pet therapy, and more

“Mom is

so happy here –that means

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Retirement & Life Care Communities Carlsbad By The Sea Retirement Community2855 Carlsbad Blvd., Carlsbad760-720-4580 | www.carlsbadbythesea.orgSee Page 14 for full description of services

StorageCarlsbad Self Storage2235 Palomar Airport Road, Carlsbad760-602-0909 | www.sandiegoselfstorage.comNew, locally owned state of the art storage facility conveniently located off Palomar Airport Road just west of El Camino Real. Get a 5 percent senior discount with ad below.

Yoga InstructionCarlsbad Village Yoga & Fitness2801 Roosevelt St., Ste. B, Carlsbad760- 893-9251 | www.carlsbadvillageyoga.comWe bring fitness and fun to Carlsbad through various yoga & yoga fusion classes, black light yoga parties, local art events, free community potlucks and more. Offers a Wise Yoga class exclusively for ages 50 and over.

CARLSBAD BUSINESS JOURNALWWW.CARLSBAD.ORG16

SENIOR LIVING

In a room full of people, if you asked everyone who made New Year’s resolutions to stand up, almost everyone would be stand-ing. If everyone who kept their resolutions stood up, most of us would remain sitting.

Setting goals is smart; creating and follow-ing a strategic plan to achieve them is smarter. People often set overly ambitious goals. When they falter, they feel like giving up entirely.

Whether you want to lose weight, exer-cise more, spend quality time with family or achieve any goal, do what businesses do. Create a business plan that is Specific, Measur-able, Attainable, Relevant and Time-bound; in other words, SMART.

Specific: Clearly state what you what to accomplish. Instead of saying, “I will eat more fruits and vegetables,” say, “I will eat at least five servings of different fruits and vegetables a day.”

Measurable: Make sure you can mea-sure your progress. If your ultimate goal is to walk four laps around a park, measure your progress as you proceed from walking one lap, then two, then three, then four.

Attainable: Avoid setting unrealistic goals. Saying, “I will lose 100 pounds,” is overwhelming. Saying, “I will lose 10 pounds”

is more attainable. After you lose those first 10 pounds, you can set a goal to lose 10 more, then 10 more after that and so on.

Relevant: Select a goal that matters to you. Your friend may be training for a triath-lon, while you want to run a 5K. Do what works for you.

Time-bound: Give yourself a timeframe. If you wish to quit smoking, don’t say, “I’ll quit tomorrow” or “I’ll quit eventually.” Instead, say, “I will quit by March 15, 2013.”

What do you want to do in 2013 to better your life? Be SMART and you’ll be successful, no matter your age.

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Thursday, January 24, 12:30 p.m.The Catch in the Village of Carlsbad, Luncheon*

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* Without Obligation. Securities and advisory services offered through National Planning Corporation (NPC), Member FINRA/SIPC, a Registered Investment Adviser. Market Capital Management and NPC are separate and unrelated companies.

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JANUARY 2013 17

CARLSBAD BUSINESS JOURNALWWW.CARLSBAD.ORG18

The local real estate market surpassed expectations this winter as properties sold quickly and for near full asking price. Carls-bad homes priced under $1 million sold in an average of 30 days, with many selling in the first week of being listed. With multiple offers, brokers have been able to secure closer to asking prices. In some cases, slightly over asking.

The winter market is traditionally charac-terized by higher market time, fewer signed contracts and less overall activity. 2012’s winter market bucked tradition with the average home securing 99 percent of asking price and a 28 percent increase in signed contracts per-month over the same winter period in 2011. The winter sales activity could have been even higher, but there were too few homes listed for-sale during the holidays.

October-through-December inventory levels stayed at or below one-month of for-sale property. With an even market having 6 to 8 months of inventory, this qualifies as a bona fide scarcity. The activity was not isolated in Carlsbad. Throughout San Diego County, real estate professionals are reporting a resurgence of multiple offers, higher asking prices and faster sales than in the previous 18 months.

A direct result of lower mortgage rates, lower prices low and changing buyer senti-ment toward the overall future of real estate.

Carlsbad luxury home market is

experiencing a resurgence of activity as nearly double the number of luxury home sales over $1 million occurred in 2012 versus 2011. Capable homebuyers are finding fewer options in the $800,000 to $1.1 million range and are moving their price range up to buy semi-custom estates with larger yards and superior improvements.

Without the ample short sale or foreclosure homes beating down neighborhood pricing, worthy homes now have the opportunity to secure a buyer.

These are the price ranges that are defined by large half-acre and above lots with exten-sive rear yard improvements such as outdoor fireplaces, luxury pools and sport courts.Carls-bad condo home sales in winter quarter of 2012 were robust.

Average sale price for attached property in Carlsbad was up over 10 percent from the winter quarter of 2011; $365,000 from $322,000. The average time it took to sell a condo or townhome took 60 percent less market time in 2012 with multiple offers on many of the available properties.

Carlsbad condos and townhomes have attracted more investors in 2012. With the new lower mortgage rates, Investors are able to borrow 75 percent of the value of the condo at a 4 percent 30 year fixed mortgage rate. This leverage has enabled investors to secure super-sized return on capital of 6 percent-10 percent.

Understand the changing marketFor years the local real estate market has

been flooded with an ample supply of avail-able single-family property. In 2010, supply of homes began to lessen and the price declines stabilized.

Buyers still felt no urgency to purchase. Some even expected another wave of fore-closures and short sales to push prices further. In 2012 with a growing supply of positive news on real estate and fewer, not more, foreclo-sures and short sales, homebuyers became more positive on the future of real estate. Coupled with the current shortage of avail-able for-sale property, today’s homebuyers is having trouble finding a suitable home. And those desirable homes often have multiple parties interested.

Some relief from the shortage may come during this new year. Typically, there is a gradual increase in available homes for-sale that come on the market from January to March. Through the first 60 days of 2013, homebuyers can expect to see a 15 percent increase in the number of available homes.

This means more homes and choices for a home buyer to consider. Homebuyers should take every effort to become a “quali-fied buyer” and go through the steps of full prequalification. This will help you stand out among other offering parties.

Homeowners considering selling their property should know that fewer competing properties means better opportunity to get a higher price for your home.

But today’s homebuyers are selective and those homes needing remodeling and/or major repairs are typically overlooked. Plan accordingly.

Lund can be reached at tyson@lundteam.com

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REAL ESTATE UPDATE

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760.438.0800 | www.LUNDTEAM.com

Celebrating more than

Years!

30

No winter slow-down in housing market Valuating a home is harder

With fewer homes selling in the North County market, an accurate valuation of a property remains a challenge. Those homeowners wanting to refinance will have fewer comparative sales. Home-owners looking to sell property may not have direct comparatives to easily compare and gauge an accurate asking price.

Low inventory is good for home-owners looking for higher prices, but how much higher can you ask and still not ‘overprice’ the market. Here are three quick tips to help you get a better feel on value of your property.

1. Ignore short-sales: Short-sale property are not characteristic of true market value. Many of these homes are priced below market value

to compensate for costs not typically in a traditional transac-tion. Also, a short sale owner is not motivated to get more on their price, as they will walk away from the property with nothing - regard-less of the sale price.

2. Watch market time: If a neigh-bors property sells in the first week to multiple offers, the price of the next comparable home may need

to be priced slighly higher. Asking 3% to 5% more than homes sold 6-12 months ago could be a risk worth taking. Smart agents will research to the “why’s” a property sold quickly as to make sure the quick sale was not just a fluke that leads to an overpriced

listing and an unhappy client3. Watch your competition:

Fewer homes means fewer com-peting homes and a better chance to get more for your home. Look for homes with similar utility: same bedrooms, similar rear yard size and/or improvements that may attract a certain buyer. If you’re the only home in the general area with a massive rear yard and pool, you may have an opportunity to secure a strong price.

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JANUARY 2013 19

When San Diego Gas & Electric refurbished its conference rooms and break rooms, 10 local nonprofits benefited too, including Chamber members Boys & Girls Clubs of Carlsbad, Military Outreach Ministry, Pacific Ridge School and Project Walk.

The nonprofits received such items as a refrigerator, microwave and toaster oven, tables, stackable chairs and other appliances.

Rather than selling or sending the items to landfill, SDG&E chose to donate them to Sustainable Surplus Exchange – a local non-profit (and itself a Chamber member) that repurposes surplus assets to the community.

“We were thrilled that SDG&E chose the route of sustainability and in turn helped us serve so many organizations,” said Exchange executive director, Sue Prelozni.

“By allowing nonprofits to pick up gently used office furnishings, equipment, and other

items, Sustainable Surplus has helped to cut thousands off our annual expenses,” said Pat Maldi, Director of Marketing and Special Events at the Boys and Girls Club.

The goal of Sustainable Surplus is to help corporations raise their conscience of the envi-ronment by keeping surplus out of the landfill.

MEMBER MARKETPLACE

BUSINESS BUZZ

Karla Patino

Senior Mortgage Consultant

Wells Fargo Military Certified

Hablo Español

Wells Fargo Home Mortgage (888) 271-7771 Toll Free(866) 678-6615 Fax(760) 271-5000 CellKarla.Patino@wellsfargo.comwww.KarlaPatino.comNMLSR ID 448603

More than 20 Years Exceptional Service

© 2012 PrimeLending, A PlainsCapital Company. Trade/service marks are the property of PlainsCapital Corporation, PlainsCapital Bank, or their respective affiliates and/or subsidiaries. Some products may not be available in all states. This is not a commitment to lend. Restrictions apply. All rights reserved. PrimeLending, A PlainsCapital Company (NMLS no: 13649) is a wholly-owned subsidiary of a state-chartered bank and is an exempt lender in the following states: NV, OR. Licensed by: AZ Dept. of Financial Institutions- mortgage banker lic no. BK 0907334; Licensed by the Department of Corporations under the California Residential Mortgage Lending Act- lender lic no. 4130996. NMLS: 228573

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STACY HUNJADIBranch Manager760.795.0281 • cell: 949.689.8089 • shunjadi@primelending.com shunjadi.primelending.com • 2173 Salk Avenue #100 • Carlsbad, CA 92008

PHILLIPSGROUPTHE JRReal Estate

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KPBS signal more powerfulHave you noticed

that KPBS is now coming in clearer over your radio? That could be thanks to a recent move that’s been decades in the making.

Recently, KPBS 89.5 FM moved its transmit-ter from Mt. San Miguel in East County to Mt. Soledad in La Jolla. This allowed the station to boost its power, increasing the strength of its radio signal, resulting in the stronger, clearer signal that KPBS now enjoys.

KPBS temporarily lost power and was knocked off the air during the 2007 wildfires. The risk of a fire is lower in the new location.

“KPBS has become a reliable source of information,” continued Karlo. “We’ve dem-onstrated that KPBS can deliver breaking and ongoing coverage of major events in this com-munity – be it wildfire, earthquake, or tragedy. Moving our transmitter to Mt. Soledad means that KPBS will have the ability to reach an even larger audience when it is needed most.”

As a result of the move, however, some homes may experience a weaker signal. Lis-teners who are impacted by the move are encouraged to readjust radio antennas toward the direction of Mt. Soledad.

Hilton named among top 10 new hotels of 2012

The Hilton Carlsbad Oceanfront Resort & Spa was listed in TripAdvisor’s Top Ten New Hotels list, which salutes the most highly-ranked luxury properties which have opened in the U.S. last year, with Hilton Carlsbad Oceanfront Resort & Spa the only Southern California resort to be included.

“What a thrill and honor to receive this recognition from TripAdvisor.com,” said Bob Moore, vice president and general manager, Hilton Carlsbad Oceanfront Resort & Spa. “We treasure the input of travelers who have stayed with us, and their comments and suggestions are always educational and inspiring. Inclu-sion on this list is a wonderful tribute to the caring and service-minded team of our new resort.”

SDG&E donated items replaced during a re-cent renovation of its break room and con-ference rooms to 10 local nonprofits.

SDG&E makes ‘sustainable’ donation to local nonprofits

SANDAG seeks marketing and communication servicesThe San Diego Association of Governments

is looking for communications companies of all sizes to provide on-call marketing and com-munications services. The agency, the regional planning agency, has released a request for quotation (RFQ). Statements of qualifications

are due on Jan. 11. SANDAG is looking to award up to 10 large, 10 medium, and 45 small contracts on diverse communications-related categories.

Contact Janet Yeh, Contracts Administrator, at 619-699-6952 or e-mail jye@sandag.org.

CARLSBAD BUSINESS JOURNALWWW.CARLSBAD.ORG