Liz Stevenson

@hokulele

Friday 11 July 2014

Really Useful Day

Warwick

• Superfast broadband

• Super Connected Cities WiFi delivery

• Enabling national Mobile Infrastructure Project (MIP) in Cambridgeshire

• Public Service Network development

Digital Infrastructure

Delivery • Destination Digital

business support: Vouchers Grants Consultancy

• Demand stimulation and take-up

• Digital Inclusion Strategy

Exploiting Digital

• Digital Strategy for Cambridgeshire and future digital infrastructure

• Mobile voice and data coverage

• Ensuring infrastructure for new homes & communities

• Cambridgeshire as digital test-bed

• Open data strategy

• Future public service

• Broadband extension

Future Digital

2011 -2015

2015 -2020

• Digital exclusion elsewhere

in county matters to

Cambridge’s economic

growth and social capital.

• Costs and benefits are over

a broad range of both public

and private organisations.

• Consolidating activities to

deliver the interconnected

elements for a digital future.

• Despite the importance of the

Internet in everyday life, we know

surprisingly little about the

geography of Internet use and

participation at sub-national

scales.

• Cambridgeshire has above

average usage levels of 78-83%

Source: http://blogs.oii.ox.ac.uk/policy/mapping-the-local-geographies-of-digital-inequality-in-britain/

The 2013 Oxford Internet Survey (OxIS), and the 2011 UK national census.

Digital and social exclusion • Digital inclusion activities

targeted at excluded

demographics – elderly,

disability, low income.

• E.g. ‘Between the Lines’

uses commemoration of the

Great War centenary to

collect/share memories and

valuable archive material

• Place-based approaches

Source: ‘Between the Lines’ http://great-war.ccan.co.uk, ESD-Toolkit ‘Digital and Social Exclusion’ 2012

Cambridgeshire Personas

• Providing a name and a face to a group of

statistics

C6. Village Life

Name: Catherine Rogers Age: 41 Occupation: School Worker

Summary

Neutral about the County Council and its services

Prefers to deal direct with staff she knows

Accesses services central to her family’s needs

Catherine’s life revolves around her work and family

She plays a large part in the village community

17%

Families needing

support (younger

families)

Families needing

support (older

families)

Student

households

House sharers &

young professionals

Transient

communities

Village life

(active & retired)

Agricultural

communities

Accessible

countryside

Prospering younger

families

Families

needing

protection

(younger)

Families

needing

protection

(older)

Settled

households

Aspiring

households

Multicultural

Prospering

Older

families

Who is on-line?

90%+

50%

13%

Participation

0

10

20

30

40

50

60

70

80

90

100 % not online

Next generation user

• Entering long tail of adoption, 4

million households without

Internet access:

– 59% said they 'did not need it‘

– 20% indicated lack of computer

skills

– 12% equipment & access costs.

• Growing pattern of access

‘anywhere at anytime’.

• New, growing digital divide

between next generation users

and those who are not

Source: Office for National Statistics “Internet Access - Households and Individuals, 2013” (UK households

from 1998 to 2004. Great Britain households from 2005 to 2013.)

Participation

• A more networked and open

society is being formed.

• People connect, share and

take action independently of

traditional institutions and

structures.

• A huge rise in participation in

online campaigns and

discussions.

http://www.flickr.com/photos/nickwebb/