case study e-commerce: the best sneakers

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Case Study eCommerce The Best Sneakers www.i-systems.net

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Page 1: Case study e-commerce: The Best Sneakers

Case Study eCommerce —The Best Sneakers

www.i-systems.net

Page 2: Case study e-commerce: The Best Sneakers

The Best Sneakers is a store selling footwear unique in terms of design and colours. The store name refers to a footwear type ("sneakers"), popular with young people. The target group comprises people aged 15-30.This information was of utmost importance when developing the strategy of store creation and communication with prospective customers.

The Best Sneakers

Page 3: Case study e-commerce: The Best Sneakers

THE GREATEST ECOMMERCE CHALLENGES

๏ Preparing an advanced system adapted to foreign sales (especially to German market)

๏ Creating integration with warehousing and accounting software Comarch Optima

๏ Integrating with Polish and European payment systems

๏ Adapting the store to mobile users in line with the highest responsive web design standards

The greatest eCommerce challenges

Page 4: Case study e-commerce: The Best Sneakers

From the very beginning, the works devoted to creating a new eCommerce system were focused on foreign sales, with special attention paid to German and European market.

Trans-border sales

TRANS-BORDER SALES

Page 5: Case study e-commerce: The Best Sneakers

The Polish store version enables to re-log to the German or English one. Each of the three store versions is adapted to the market specific nature (currency, rules etc.).

Trans-border sales

TRANS-BORDER SALES

Page 6: Case study e-commerce: The Best Sneakers

Advanced integration with Amazon and eBay

ADVANCED INTEGRATION WITH AMAZON AND EBAY

Displaying information on errors which may occur during

product presentation

Automatic language setting depending on the country where the products are

presented

Synchronisation of stock. If the store stock changes, an automatic update is sent to

Amazon.

Page 7: Case study e-commerce: The Best Sneakers

Advanced integration with Amazon and eBay

ADVANCED INTEGRATION WITH AMAZON AND EBAY

Settings of specific price and colour for the product. When putting the

product up for sale, we can see what shoes with a given EAN are

present in Amazon

Order processing to create store orders – also by CRON task

Putting up new products or the ones existing in Amazon

depending on whether a product with a given EAN already exists

Page 8: Case study e-commerce: The Best Sneakers

Advanced integration with Allegro

ADVANCED INTEGRATION WITH

ALLEGROPutting a product up in Allegro, the store administrator can use an offer template designed based on standard store template.

Page 9: Case study e-commerce: The Best Sneakers

Comarch Optima software

COMARCH OPTIMA SOFTWARE

Using the integrator, the task of which includes automatic collection and distribution of selected information between the sales system and ERP software, the store was linked with warehousing and accounting software called Comarch Optima.

The goods are entered in ERP based on their

availability in the Polish warehouse. Currently,

there are works on developing this

integration carried out.

Page 10: Case study e-commerce: The Best Sneakers

Payment system and shipment manager

PAYMENT SYSTEM AND SHIPMENT

MANAGER

The new eCommerce system offers the most popular payment

methods e.g. by credit card, quick transfers or traditional methods.

Because of the foreign sales, also SOFORT Banking payment was introduced, especially popular in

Germany.

Page 11: Case study e-commerce: The Best Sneakers

Payment system and shipment manager

PAYMENT SYSTEM AND SHIPMENT MANAGER

Buying through SOFORT Banking in The Best Sneakers, the customer is redirected automatically to an encrypted payment form and the order details are passed automatically. The seller receives confirmation that the transfer order was made and can start order performance immediately which saves much time.

Page 12: Case study e-commerce: The Best Sneakers

Mobile eCommerce

MOBILE ECOMMERCE

The store is fully responsive which means it enables to display the website correctly regardless of the device type.

Page 13: Case study e-commerce: The Best Sneakers

Implementation results„Thanks to i-systems, we created a store with sales integration dreamed of, which have been

important for us since the beginning of our existence..

Łukasz Majgier, owner of The Best Sneakers

Page 15: Case study e-commerce: The Best Sneakers

Design and implementation: contellio.com

Let's meet!Visit us to discuss your design

i-systems Company with Limited Liability Sp. Kul. Bojkowska 47, 44-100 Gliwice

www.i-systems.net

Call or write+ 48 32 733 26 26 + 48 502 416 768

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Sales: [email protected]