case study on wal-mart
TRANSCRIPT
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CASE STUDY OF WAL-MART
Presented By :1. Kiran Ambekar
2. Pallavi Kuchewar3. Maruti Kute4. Prashant Lambole5. Amarsinh Nikam
6.Manish Patil7. Bindeshwari Shirsath8. Prachiti Upadhyay9.Pratibha Suyal
10.Kushal Vichare
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Wal-Marts Green Supply Chain Management
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Founder of
Wal- Mart
Sam Walton
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Introductiony What is Wal-Mart????
Type : American Public Corp.(NYSE)
Industry : RetailingFounded : Sam Walton, Rogers Arkansas in
U.S. (1962)
Area :Worldwide
Products : Supercenters NeighbourhoodMarkets
Employess : 21,00,000(2009)
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Worlds biggest retailer Sells Grocery & General Merchandise One Hour Photo Studio Pharmacy & Optical Centre
Tire & Lube Express Gasoline station Fast Food Outlet
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SUMMARY
Wal-Mart success lies in their Supply chainmanagement where it remains their primarycompetitive advantage in the retail/department storeindustry.
Their distribution system is regarded as the mosteffective and efficient and they have an approach to
supply chain management that has long emphasizedvisibility through the sharing of information withtheir suppliers.
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Currently theW
al-Mart is primarily focused on itsproject green and more environmentally conscious.
According to the Supply Chain Management Review:Wal-Mart CEO Lee Scott Commited to three
ambitious goal:
1. To be supplied 100 % by renewable energy.2. To create zero waste.3. To sell products that sustain Walmart
resources and the environment.
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These are the some of the other points which wasdiscussed in his speech.
Increase fuel efficiency in Wal-Marts truck fleet by25 percent over three years and doubling it within 10years.
Reduce green house gases by 20 percent in 7 years.
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Reduce energy use at stores by 30 percent in 7years.
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Cut solid waste from U.S. stores and Sams Clubs by 25percent in three years.
Buying diesel-electric and refrigerated trucks with a
power unit that could keep cargo cold without theengine running, saving nearly $75 million in fuel costsand eliminating an estimated 400,000 tons of CO2pollution in one year alone.
Making a five-year verbal commitment to buy onlyorganically grown cotton from Farmers.
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Promising by 2011 to only carry seafood certified wild by theMarine Stewardship Council, a group dedicated to preventing
the depletion of ocean life from overfishing.
Buying (and selling) 12 weeks' worth of Restrictions on
Hazardous Substances (RoHS)-compliant computers fromToshiba.
Wal-mart has 14 sustainable value networks, the networkstructure, new green logistics technologies and additionalfuture initiatives will be considered along with the counter.
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S.W.O.T Analysis On Wal-Mart
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S ENG HS
It is worlds largest company in term of retail industry. Has 8500 stores in 15 countries with 55 different names. It is well known for low cost products.
Wal-Mart has largest employment base.The company covered most of the global market &has a huge market share.High customer satisfaction.Satisfaction guaranteed programs promoting
customer goodwill.
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WEAK ESSES
Due to the frequent successor the strategy keep changing.Because of 100 % green tag Wal-Mart may miss
opportunities to creat innovative product that customermay want but are not necessarily environment friendly.Wall-Marts attempts to scale up the networks & improveupon Green initiative, the company faced various obstaclesuch as increasing cost.Wall-Mart may face rising prices from the narrow supplybase especially in the times of limited resources.
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OPPORTU ITIESDue to cheap rates that the organisation is able to buy itsproducts from suppliers.The inflation in the market diverts customers from buying
expensive products towards the cheap products.Wal-Mart can earn some goodwill among environmentalistic asthe first major retailor to speak out in favour of the environment.Wal-Mart can reach out to external stake holders to try anddevelope areas of maximum environmental impact and identifykey networks which would help to achive the goals.Wal-Mart is able to provide customers with even better bargainsto give confidence.
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T REATS
Variety of competition Locally Regionally Nationally
Substitute products more easily available becauseof intense competition
Being a world wide retailers means they could facepolitical troubles.Due to their eco friendly products and strategyfavouring it , there is lack of variety in products.
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Problems :y Critics believes that Wal-Marts green initiative is
simply unsustainable
yDue to the GO GREEN policy the processing costhas increased & is not worth the investment.
y Due to change in strategies there is a chance ofusing loyal customers
y Wal-Mart may miss opportunity to createinnovative products that customers may want butare not environment friendly
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THANK YOU