case study tudou nike women online ad campaign
DESCRIPTION
A mini-case study of Tudou's Nike Women campaignTRANSCRIPT
Tudou + Nike Women: Fuel For DreamsTudou + Nike Women: Fuel For Dreams
CASE STUDYCASE STUDY
Nike Woman campaign extended online.Nike Woman campaign extended online.
Background: An extended campaign based on the Nike Women commercial featuring tennis superstars Maria Sharapova and Na Li sharing the definitions of dreams and the journey in pursuit of these dreams. Tudou lined up female students in three cities to share their stories in response to the “Fuel for Dream” slogan.
Nike Woman campaign extended online.Nike Woman campaign extended online.
Nike Woman campaign extended online.Nike Woman campaign extended online.
The Concept: Echoing the Nike Women ad theme, “Dreams that make you overcome anybarriers”, Tudou selected 50 real world college females and invited them to share their stories of reaching for the stars.
Their determination and spirit as shown in the videos moved many viewers while the high production quality of the videos by Tudou gave the impression that the clips were part of a Nike campaign created by a 4A advertising company.Tudou once again received high recognition by the client for its planning, project management and video production capabilities.
50 real world college females selected.50 real world college females selected.
Nike Woman campaign extended online.Nike Woman campaign extended online.
Campaign Effectiveness & Response
Within a month, the Tudou Nike Women page grossed 2 million+ page views from 1,037,522 unique visitors and
accumulated 673,128 comments.
Successfully engaged online community.Successfully engaged online community.
Nike Woman campaign extended online.Nike Woman campaign extended online.
Contact:
Anita Huang 黄蕙雯VP of Marketing & Business Development
Tudou - www.tudou.com
土豆网 市场和商务合作部副总裁Tel: +86 21 51702355 ext. 6300
Email: [email protected]
Mobile: +86 13910911275