causing economic development action with effective communications
TRANSCRIPT
#NEDACuse @acapace1 | @ta9ti
Causing Economic Development Action with Effective Communications
Using technology for managing communications to actively engage co-workers, partners, and your community.
#NEDACuse @acapace1 | @ta9ti
Who, us?
Anthony CapeceChrista Ouderkirk Franzi
Executive Director
Albany Central District Management Association
Senior Economic Development Specialist
Camoin Associates
#NEDACuse @acapace1 | @ta9ti
Our mantra:
Someone has already had this problem and figured it out.
Today's’ mission:
1. Share some of our tech solutions
2. Help you find yours
#NEDACuse @acapace1 | @ta9ti
Our Experience
Camoin Associates
ED Consulting FIrm11 Employees
Clients throughout east
Albany Central District Management
Association
Hoosick Community
BID in Albany, NY6 Employees
500+ Businesses
Northeastern Economic Developers
Association
400+ members
#NEDACuse @acapace1 | @ta9ti
Hit up multiple channels.
#NEDACuse @acapace1 | @ta9ti
Let’s start with everyone’s fav...email!
94% of online adults use email
The most valuable and highly-prized real estate on the internet.
#NEDACuse @acapace1 | @ta9ti
Personal EmailDitch the folders and learn to
love email again.
Challenges:
● Too much of it ● Can’t find what you need● Way too much time to organize
Solution: Search
● How Harry Got Organized: https:
//support.office.com/en-us/article/Outlook-Best-Practices-How-Harry-got-organized-eaca7cd4-707c-475a-b308-0cfb1c24686d
#NEDACuse @acapace1 | @ta9ti
Turning Email into ActionCheck it out: https://www.
insightly.com/
#NEDACuse @acapace1 | @ta9ti
Paper is so old-school.https://www.hellosign.com/
https://www.hellofax.com/
#NEDACuse @acapace1 | @ta9ti
Social Media: Critical for SEO & Engagement
The 5 “Musts” of Social Media for Economic Development
Source: GISPlanning Blog http://www.gisplanning.com/_blog/GIS_Planning_Blog/post/5-musts-social-media-economic-development/
● Balance “owned” content with “earned.”
● Feature available sites and properties.
● Tell the stories of your location.
● Post pictures and video.
● Use numbers strategically.
Bonus: Have a strategy
#NEDACuse @acapace1 | @ta9ti
What are the best times to post on social media?
Source: http://www.socialmediatoday.com/marketing/sarah-snow/2015-06-22/what-are-best-times-post-social-media-infographic
#NEDACuse @acapace1 | @ta9ti
http://www.powtoon.com/show/fvPnXIJ7Xbu/top-10-economic-development-facts/
#NEDACuse @acapace1 | @ta9ti
Use your data to tell your story.
Source: http://www.camoinassociates.com/blog/post/Mapping-the-Foreign-Born-Labor-Force.aspx
#NEDACuse @acapace1 | @ta9ti
LinkedIn: More than just a home for your resume.
#NEDACuse @acapace1 | @ta9ti
Tech Steam: Time to vent!
#NEDACuse @acapace1 | @ta9ti
Websites
Internet/Website rank among the most effective marketing techniques according to consumers
Source: DCI - Winning Strategies in Economic Development Marketing, 2014 http://www.aboutdci.com/winning-strategies/
#NEDACuse @acapace1 | @ta9ti
EDO WebsitesChallenges:
● Control & Quality of Information (old data)● Not sure what’s working - lack of strategy● No strategy
Solutions:● Take your IT person out to lunch - built trust ● Google Analytics: Track 5 metrics to start ● Project websites: Wix & Others
#NEDACuse @acapace1 | @ta9tiGraphic Source: http://www.mercurytide.co.uk/news/article/email-reigning-supreme-1971/
#NEDACuse @acapace1 | @ta9ti
Email MarketingQuality over Quantity
Challenges:
● Increasing competition● Dropping Open Rates
Solutions:
● List management ● Double send● 20 Tips: http://www.getvero.
com/resources/guides/email-marketing-best-practices/#19