ccim graphic standards manual€¦ · reference guide for the ccim logo 2 logo usage 3 standard...

CCIM Graphic Standards Manual REFERENCE GUIDE FOR THE CCIM LOGO

CCIM INSTITUTE Building Opportunities for Commercial Real Estate

REFERENCE GUIDE FOR THE CCIM LOGO 2

Logo Usage 3

Standard Fonts 4

Elements of the Logo 5

Size 6

Stationery 7

Standard Colors 8

Logo Color Variations 9

Resources 10

An effective brand identity system sends a cohesive visual message to those with

whom the CCIM Institute, CCIM members, CCIM Chapters and other CCIM partners

communicate. Consistency with the various ways in which the brand is displayed builds an

image that recognizes the CCIM Institute as a distinguished organization, CCIM Chapters

and partners as contributing members of the CCIM community and CCIM designees as the

leading minds in commercial real estate.

The purpose of this manual is to provide the graphic guidelines to assist you when using

CCIM Institute’s branding. Keeping these brand elements consistent will assist in

recognition and maintain professionalism with your audience.

The guidelines presented in this manual represent some, but not all, potential uses and

presentations of the CCIM logo; many examples are given using design terminology.

Please see the Quick Reference Guide for an easy-to-follow overview of the most common

uses. If you have additional questions, we encourage you to contact the CCIM Marketing

Department for more information.

Introduction


Logo Usage

LOGO

The pin logo is the visual cornerstone of the

CCIM Institute brand and using it properly helps

to communicate a professional and focused

message. To uphold the brand identity, users

must ensure that the logo is always used

properly. This Standards Manual will guide you

in creating your CCIM branded materials.

We have provided color variations for continuity

within the CCIM Institute brand. Please refer to

the following guidelines when using our logo.

The CCIM Institute logo should appear using

four-color process from the artwork provided

by CCIM. When using the logo remember to:

• Please keep the logo in its original proportions

• Please keep all type within the logo the original proportional size

• Please keep all other information from overprinting the logo

BRANDING

Our brand is represented by the logo mark

and company name. The tagline should also

be used whenever possible. To make sure this

is correctly used please follow the guidelines

defined in this manual.

These consistent logos are used for all

advertising and promotional materials made by

designers, chapter administrators and printers.



Preferred Four-Color Usage

Preferred One-Color Usage


Alternate Logo Usage


Standard Fonts

Our brand identity system includes various font types within the Helvetica Neue type family.

This typeface was selected for compatibility with our logo. All type elements within the brand

identity system have been converted to art.

Helvetica Neue Condensed Family

abcdefghijklmnopqrstuvwxyz1234567890("!?&) ABCDEFGHIJKLMNOPQRSTUVWXYZFour score and seven years ago our fathers brought forth on this continent a new nation, conceived in liberty and dedicated to the proposition that all men are created equal. Now we are engaged in a great civil war, test-ing whether that nation or any nation so conceived and so dedicated can long endure. We are met on a great battlefield of that war. We have come to dedicate a portion of that field as a final resting place for those who here gave their lives that nation might live. It is altogether fitting and proper that we should do this. But in a larger sense, we cannot dedicate, we cannot consecrate, we cannot hallow this ground. The brave men, living and dead who struggled here have consecrated it far above our poor power to add or detract.

The world will little note nor long remember what we say here, but it can never forget what they did here. It is for us the living rather to be dedicated here to the unfinished work which they who fought here have thus far so nobly advanced. It is rather for us to be here dedicated to the great task remaining before us—that from these honored dead we take increased devotion to that cause for which they gave the last full measure of devotion – that we here highly resolve that these dead shall not have died in vain, that this nation under God shall have a new birth of freedom, and that government of the people, by the people, for the people shall not perish from the earth.

light condensed

light condensed oblique

standard condensed

standard condensed oblique

medium condensed

medium condensed oblique

bold condensed

bold condensed oblique

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ











Elements of the Logo

BASIC ELEMENTS

Our brand identity system is represented by our

logo, company name and our tag line as a single

unit. To make sure this is correctly used, please

follow the guidelines defined in this manual.

• The brand identity system is to be used apart from any body copy or text

• Please keep all type within the brand identity system the original font

• Please keep all the elements of the brand identity system in their original proportions

• Please keep all other information from overprinting the brand identity system by using clear space surrounding

POSITIONING

The brand identity system consists of three

elements: the CCIM logo, the CCIM Institute

name and the tag line. Please keep all the

elements of the brand identity system in their

original placement, proportions and order.

CLEAR SPACE

Keeping clear open space around our logo and

brand identity system ensures that they are

always visible. The more space around them,

the more they will be seen. The minimum

recommended amount of area around both

the logo and brand identity system is ¼ inch.

Please see the illustration for a visual explanation.


COMPANY NAME BRAND POSITIONINGSTATEMENT, ONE LINE

CCIM LOGO

Elements

Clear Space


Size

SIZE

The brand identity system should be used as

large as possible. When used 1/2" or smaller

use the logo and company name without the

brand-positioning statement to ensure best

quality and visibility.

1"CCIM INSTITUTE Building Opportunities for Commercial Real Estate

7/8" .875" CCIM INSTITUTE

Building Opportunities for Commercial Real Estate





1/2" .5"

3/8" .375"

Logo use when smaller than 1/2"

Logo use when larger than 1/2"


Stationery

LETTERHEAD

The use of CCIM Logo is encouraged on

a CCIM designees marketing materials.

Please refer to this sample for logo

placement and size.

BUSINESS CARD

Please review the suggested Business Card

for logo proportion and placement.

1.5"

Date:

Dear Name:

Four score and seven years ago our fathers brought forth on this continent a new nation,

conceived in liberty and dedicated to the proposition that all men are created equal. Now we

are engaged in a great civil war, testing whether that nation or any nation so conceived and

so dedicated can long endure. We are met on a great battlefield of that war. We have come to

dedicate a portion of that field as a final resting-place for those who here gave their lives that nation

might live. It is altogether fitting and proper that we should do this. But in a larger

sense, we cannot dedicate, we cannot consecrate, we cannot hallow this ground. The brave

men, living and dead who struggled here have consecrated it far above our poor power to

add or detract.

The world will little note nor long remember what we say here, but it can never forget what

they did here. It is for us the living rather to be dedicated here to the unfinished work which

they who fought here have thus far so nobly advanced. It is rather for us to be here dedicated

to the great task remaining before us—that from these honored dead we take increased

devotion to that cause for which they gave the last full measure of devotion – that we here

highly resolve that these dead shall not have died in vain, that this nation under God shall

have a new birth of freedom, and that government of the people, by the people, for the people

shall not perish from the earth.

Sincerely,

John Doe, CCIM Broker/Owner

.875"4.5".675"

.5"

.5"

123 Street Ave, Anytown, IL 55555 • www.businessname.com

www.ccim.com

BUSINESS NAME

John Doe, CCIMBroker/Owner

[email protected]

123 Street Ave, Anytown, IL 55555www.businessname.com


MEMBER


MEMBER

LOGO

LOGO BUSINESS NAME


Standard Colors

These consistent colors are used for all

advertising and promotional materials made

by designers, chapter administrators and

printers. Our colors are an integral part to

the visual personality and continuity of our

brand identity system. Whenever possible,

our brand identity system and/or stand-

alone logo should be reproduced using the

four color process. Following are guidelines

for different usages.

COATED COLORS

Use the following colors on coated paper. • Pantone® 200C

• Pantone® 723C

• Pantone® 101-1C 4CP: C 20%, M 100%, Y 70%, K 0%

• Pantone® 40-2C 4CP: C 30%, M 60%, Y 100%, K 0%

UNCOATED COLORS

Use the following colors on uncoated paper. • Pantone® 200U

• Pantone® 145U

• Pantone® 91-1U | 4CP: C 0%, M 100%, Y 80%, K 10%

• Pantone® 33-2U | 4CP: C 0%, M 40%, Y 80%, K 10%

ELECTRONIC COLORS

Use the following colors for electronic media, such as websites. • RED: 190 R, 15 G, 52 B

• GOLD: 189 R, 113 G, 45 B

Pantone® 200C Pantone® 200U

Pantone® 723C Pantone® 145U

Coated 4 Color Process PMS Colors

Pantone® 101-1C Pantone® 91-1U

190 R, 15 G, 52 B

Pantone® 40-2C Pantone® 33-2U

189 R, 113 G, 45 B

Coated Solid PMS Colors Uncoated Solid PMS Colors

Coated 4 Color Process PMS Colors

RGB Values


Logo & Color Variations




COLOR VARIATIONS

The brand identity system can be used

in a variety of backgrounds.

4-color process on 25% black background

1-color on 25% black background

4-color process on Black background

1-color on Black background

4-color process on PMS 200 Background

4-color process on PMS 145 Background


Resources

We hope that this manual was helpful and

effective. Should you have any additional

questions, please contact our Marketing

Department.

MARKETING

Geanna Levin

Marketing Coordinator

[email protected]

312-321-8556

Dennis LaMantia

Interactive Marketing Manager

[email protected]

312-321-4518

Olivia Baeza Gellman

Senior Director of Marketing

[email protected]

312-321-4526

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