cebu pacific inflight advertising media pack
TRANSCRIPT
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57%
22%31%
19%14%
11%8%
2006
3,462,415
5,437,2586,662,725
8,756,19710,460,000
11,938,515
13,289,609
14,294,527
2007 2008 2009 2010 2011 2012 20132 3 4 5 6 7 8
74,301,246 passengers flown
Common purpose of flight
Holiday 30%, n Business 23%, ~wVisiting friends/relatives 23%, Shopping 20%, Sports activity 6%, medical 2%
media pack 2014
m a g a z i n e f o r C e B U P a C i f i C
• smile is a travel and lifestyle magazine exclusively distributed as a complimentary onboard Cebu pacific Airlines• Voted as the Best Airline magazine in the philippine & Asia by Cnngo.com• one seat, one copy distribution• monthly circulation of 78,055• 95.2% of yearly passenger load (12,651,707) read smile for more than 15 minutes• smile highlights must-see and must-do in key destinations
MAGAZINE
CEBU ANNUAL PASSENGER LOAD2006 to 2013
READERSHIPGender: male 43% female 57%
Age0-18 yrs: 2%19-25 yrs: 21%26-35 yrs: 46%36-45 yrs: 18%
Demographicsa 22.4%, B 60.3%, Upper C 17.3%monthly household income us$3,000
Educational BackgroundUniversity Degree Holder 81%graduate School 17%others 2%
Spending PowerCredit card holders 82%
Job LevelSenior management or higher 21%
AIRLINEnumber 1 in the philippines
in terms of passenger load
2,200 flights weekly
manila (main)
iloilo
Cebu
Kalibo
Davao
Clark
hubs in the Philippines6
Leading in domestic market 45%
34 domestic destinations 25 international destinations
passenger load in 2013
14.29 million
smile mAgAzine is published on behalf of Cebu Pacific airlines by ink, the world’s leading publisher of inflight magazines. Tel: +65 6324 2386, fax: +65 6491 5261, Web: www.ink-global.com, address: ink Publishing Pte Ltd, 51 Changi Business Park Central 2
The Signature #04-11a/12 Singapore 486066
for inquiries/media placements: +63916.461.92.97or email: [email protected]
Bong Dy-LiaccoAssoCiAte puBlisherDireCT +65 6302 2376 moBiLe +65 9751 4957emaiL [email protected]
Mohan Gopalgroup puBlisheremaiL [email protected]
media pack 2014
m a g a z i n e f o r C e B U P a C i f i C
How far your brand will go
ADVertoriAl &1 off rAte
6 insertions(Per iSSUe)
12 insertions(Per iSSUe)
DouBle pAge spreAD SgD$18,150 SgD$15,790 SgD$14,212upfront full pAge SgD$9,557 SgD$8,310 SgD$7,480full pAge SgD$8,855 SgD$7,700 SgD$6,930hAlf pAge (horizontAl) SgD$4,867 SgD$4,235 SgD$3,811one thirD pAge SgD$3,245 SgD$2,821 SgD$2,541
prime positionsoutsiDe BACK CoVer SGD$9,930
insiDe front CoVer SGD$9,557
insiDe front CoVer spreAD SGD$17,506
insiDe BACK CoVer SGD$9,557
Laoag
Tuguegarao
Cauayan
naga
Legazpi
Tacloban
Siargao
Bacolod
roxas
CaticlanKalibo
San Jose
Pagadian
ozamiz
Dipolog
Dumaguete
Surigao
Busuanga
Puerto Princesa
Tawi-Tawi
Cotabato
general Santos
zamboanga
Virac
ClaRK
manila
iloilo
davao
The Philippines
Camiguin
Tagbilaran
Cagayan de oro
Butuan
Cebu
Where to next
202
www.cebusmile.com
Beijing
Shanghai
Guangzhou
Xiamen
Macau
Bangkok Siem Reap
Denpasar
Phuket
Kuala Lumpur
Kota Kinabalu
Singapore
Jakarta
Bandar Seri Begawan
Incheon
Busan
Taipei
Hong Kong
CLARK
MANILA
CEBU
CHINA
KOREA JAPAN
TAIWAN
THAILAND
HanoiVIETNAM
CAMBODIA
MALAYSIA
SINGAPORE
INDONESIA
BRUNEI
Asia
SAUDI ARABIA
OMAN
DubaiMiddle
East
UNITED ARAB EMIRATES
MAP LEGENDCebu Pacific hubCity with airportCebu Pacific international flightCebu Pacific domestic flightCebu Pacific new route
THE PHILIPPINES
Osaka
KALIBO
Narita
Nagoya
ILOILOVIETNAMHo Chi Minh City
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