ceo 360 degree perspective: aerospace & defense- 2009
TRANSCRIPT
CEO 360 Degree Perspective
Aerospace & Defense-2009
We Accelerate Growth
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Take Aways for Participants
Top 3 Take-Aways:
1. This is an A&D trough not a valley
2. There are no market segments that are immune to the
economic conditions, but there are sectors and regions
that are having fewer effects
3. Some very basic changes in market philosophy requires changes in market strategy
53 North Park Avenue � Rockville Centre, NY 11570 � Tel. (877) GO–FROST � email: [email protected]
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Aerospace & Defense MarketsComprehensive Industry Coverage
Military AviationMilitary Aviation
CommercialAviation
CommercialAviationIndustry
Participants & Competitors
Industry Participants & Competitors
Federal Budgets& Programs
Federal Budgets& Programs
Homeland Security
Homeland Security
C4ISRC4ISR
Aerospace &
Defense
Aerospace &
Defense
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The CEO’s Perspective of the Complex Business Universe
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Economic Perspective:The Complex Business Universe
High, but not Historically High, Fuel Prices
Credit Markets are in Shambles
Shift in Military Procurement
Continued Robust Defense Spending in the U.S
Aerospace & Defense Industry
Economic Environment
Aerospace & Defense Industry
Economic Environment
Source: Frost & Sullivan
Airline Travel off Significantly
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Economic Perspective:Primary Economic Challenges Impacting A&D Industry Growth
Competing National Budget Priorities
Competing National Budget Priorities
Primary Primary
Challenges Challenges
Impacting A&D Impacting A&D
Industry GrowthIndustry Growth
U.S. market imbalanceU.S. market imbalance
Dominance of a few large firms
Dominance of a few large firms
Reduced government R&DReduced government R&D
Market Maturity
Market Maturity
Current Spending Restricts
Development
Current Spending Restricts
Development
Source: Frost & Sullivan
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Global Perspective:The Complex Business Universe
Demand for Engineering Skills
ITAR Restrictions
Offset Schemes
Restricted Spending
Aerospace & Defense Industry Global Environment
Aerospace & Defense Industry Global Environment
Source: Frost & Sullivan
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Global Perspective:Technology and Services Continues to be a Challenge
Firms bear costs of technology/ product
development
Limits flexibility and markets
Projects delayed, cancelled and costs increase
IT investments helps mitigate
effects
International Traffic in Arms Regulations
R&D Spending Limited
Science & Engineering Funds Restricted
Global Production is Challenging Project Coordination
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Integrated Industry Perspective:The Complex Business Universe
Unrealistic Estimates and Immature Technologies
Increased Use of COTS
Need for Multiple Technologies
IDIQ Contracting
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Integrated Industry Perspective:Aerospace & Defense Industry Cross Pollination
Source: Frost & Sullivan
BASIC RESEARCHVENDORS
COTS AND COMMERCIALPROVIDERS
• Materials• Alternative Fuels• Electronic Components
• Communications• Optics
• FPGAs• Engine Parts• Strategic Materials• Language & Culture• Explosives• Oils and Lubricants• Ship Building
• SDR• Embedded computers and cryptography
• Robotics• Multi-Spectral Imaging
• Super Computers• Self Healing Networks
• Vehicles• Communications Systems
• IT Architectures• Training & Simulation
• Health Care• Construction• Logistics
Testing & Measurement
Health Care
• Trauma• Medical Evacuation• Blood Clotting• CBRN Protection• Wound Care
MATURE PRIMECONTRACTORS
INNOVATORS AND MANUFACTURERS
• Engines• Electronics• Materials• Fuels• On Board Diagnostics
• Hybrid Power • Stronger, Lighter Materials
• Stealth• Avionics and Displays
Aircraft and Automotive
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Competitive Perspective:The Complex Business Universe
More European Firms in the U.S.
Congress mayLimit Acquisitions
Asian/Middle Eastern Airlines
HLSMarket
Off-shores
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Partnering for Success
Continued large Systems Integrators, but challenged by Sec. Gates
Logistics, integration, maintenance, and training all growing
Local firms overcome labor, tax, security, and use restrictions
Governments want teams, including local investment/labor for major contracts
Competitive Perspective:Cooperation in the Market
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Technology Perspective:The Complex Business Universe
Dependence on Small Innovative Firms
Data Fusion, IPv6 and SDR driving improvements
Legacy standards still required
Few clear electronic standards
Electronic Heat Generation Problems
“Green” Initiatives
Aerospace & Defense Industry: Increasing adoption of Commercial
Technology Standards
Aerospace & Defense Industry: Increasing adoption of Commercial
Technology Standards
Source: Frost & Sullivan
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Technology Perspective:A&D Challenges
Industry Wide
• Alternative Fuels
• Increased Competition
• Legislative Scrutiny
• Political Change
• Training and Simulation
Advances
• Immature Technologies
Aerospace C4ISR
• Regional Carrier
Expansion
• Asian Competitors
• Hazmat
• Parts Shortages
• Supplier Alliances
• Navigation Technology
Upgrades
• Cap and Trade Programs
• New Procedural Solutions
• Unmanned Vehicles
• COTM
• Commercial SATCOM
• Increasing Budgets but
Fewer Programs
• LSI Changes
• Expanded TEs
• Multi-level Access
• Embedded Crypto
Homeland Security
• Communications
Interoperability
• Lack of Central
Leadership
• Unclear Budgets and
Programs
• Poor Actual Spending
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Customer Perspective:The Complex Business Universe
NCO key to
fighting
terrorists
Airline
recovery will
need
improved
operating
efficiencies
Acquisition
shifts from
“cost-plus” to
“fixed-price
incentive” will
restrain
margins
Contracts will be Contracts will be
fewer, but more fewer, but more
involved!involved!
U.S. Ground Forces U.S. Ground Forces
Reset is Priority 1Reset is Priority 1
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Gro
wth
Op
po
rtu
nit
ies
Will provide industry participants with
opportunity
Continued Demand for New Aircraft in Asia and Middle East
Large investments by airline companies to
support passenger traffic growth, eventually
High Age of the U.S. Aircraft Fleet in Operation
Need for investments in modernization of
production facilities and efficiency improvement
Growing Production of Aircraft in China
Stable MRO market and increasing competition
forces search for cost efficient solutions
Stable Growth of MRO Market
Defence Market Commercial Aerospace Market
U.S., Eastern Europe, Mid East
Tactical Communications, Intelligence, S&R
COTS, Unmanned Systems, Embedded Crypto,
Signal Processing
Engineering, Integration, Project Management,
Maintenance, Training
Focus on the Key Growth Markets
Growth of the Key Markets Segments
Major Technology Trends
Demand for Services
Customer Perspective:Growth Opportunities
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Best Practices Perspective
Source: Frost & Sullivan
Apply mature technology to new problems
Apply new technology to old problems
Partner with established integrators
Seek out small innovative firms
Pool “services” skills for specific projects
Expand “services” portion of your business
Focus on regional demand
Forward deploy with customers
Take advantage of DoD interoperability certification
Apply mature technology to new problems
Apply new technology to old problems
Partner with established integrators
Seek out small innovative firms
Pool “services” skills for specific projects
Expand “services” portion of your business
Focus on regional demand
Forward deploy with customers
Take advantage of DoD interoperability certification
Best Practices in A&D
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Future Scenarios
From Proprietary Systems to Open Architectures
Integration, Training, and Operational Services
Providing End Users Practical Solutions
From Program Competition to Program Team
BuildingA&D
Industries:Effective Growth Strategies
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Future Scenarios
Aerospace deliveries down, but rebound in 2-3 years Aerospace deliveries down, but rebound in 2-3 years
Poor Credit Market affects Aerospace, but signs of looseningPoor Credit Market affects Aerospace, but signs of loosening
Defense firms limiting commercial forays, but future brightDefense firms limiting commercial forays, but future bright
Focus on low-intensity warfare drives spending changesFocus on low-intensity warfare drives spending changes
Ground forces funding share will increase the next few yearsGround forces funding share will increase the next few years
Stable funding for basic equipment and servicesStable funding for basic equipment and services
Sustainable Growth
Sustainable Growth
Questions and Answers