© Copyright 2011 Vantiv, LLC. All rights reserved.

1

Cessna Employees Credit Union launched its credit card program three years ago. One of its important goals – providing nearly 15,000 members with another reason to make the credit union their trusted financial partner. Putting cards in hands was just the first step. Most importantly, CECU wanted its members to use them. CECU sought a card-processing provider that could help develop and promote their new product. One that could build a comfort level with members, build on the credit union’s brand loyalty, and create an attractive, revenue-producing solution. Vantiv was their choice. Kevin Wilmoth, Vice President of Operations at CECU, says the credit union found what it was looking for in Vantiv. A company that not only handles day-to-day back-office issues, but one with “a team of experts that understand the credit card market, with the technology and tools to help us effectively manage and market our cards.” Flexible Solutions Create Large Card Balances Our team of experts helped CECU develop a competitively priced card. CECU‘s Platinum card offers rates between 7.99 and 13.75 percent, with a 1 percent cash-back rebate. Cardholders have many special benefits including easy online access to their accounts. They can also request balance transfers from virtually anywhere, including their mobile devices.

Within two years, CECU opened more than 1,000 card accounts, generating millions of dollars in card balances.

Cessna Employees Credit Union Soars

Cessna Employees Credit Union Soars with New Credit Card Program

With nearly 7% penetration and more than $3 million in balances generated in the first two years, CECU continues to gain an average of 20 to 25 new card accounts each month, driven in part by Vantiv’s easy-to-use card marketing promotions.

© Copyright 2011 Vantiv, LLC. All rights reserved.

2

One reason for the positive response…the card offers an attractive alternative to the credit union’s signature loans, with an appealing lower rate and a flexible way to manage their finances. Building Card Program Success CECU continues to add 20 to 25 new card accounts each month, thanks to our easy-to-use card marketing promotions. This year, the credit union is targeting 20 percent growth of new accounts and card balances, already generating well over $3 million in revenue.

CECU’s card program success is particularly notable in light of a major staff reduction, affecting nearly 4,000 credit union members, at its host company, Cessna Aircraft. The impact of the staff reduction caused CECU to closely re-examine its credit policy and risk factors. That is where we were especially helpful, Wilmoth says. “Vantiv’s experts helped provide the framework we needed to work through this challenge, build a solid risk-management strategy, and minimize the long-term impact on the portfolio.”

We're Vantiv. Our experienced professionals develop innovative payment processing solutions. We'll work with you to develop programs and tools that simplify your payment strategies, while providing you with new sources of revenue. Our people, technology, and partnerships are the Vantiv difference. Let's discuss your future success.

Visit www.vantiv.com for more information.

Cessna Employees Credit Union (CECU) of Wichita, Kansas

“Marketing promotions have been essential in helping us continue to build awareness for our card product. Vantiv allows us to customize each promotion so that we can tailor the offer, as well as the look and the feel of the creative material. They also handle all the back office work associated with managing the promotion, which saves us time and money and allows us to concentrate on serving our members.”

- Kevin Wilmoth, Vice President of Operations, CECU