challenges and opportunities for the flexible electronics

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Challenges and opportunities for Challenges and opportunities for the flexible electronics industry the flexible electronics industry Ross Bringans Ross Bringans Palo Alto Research Center, Inc. Palo Alto Research Center, Inc. [email protected] [email protected]

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Page 1: Challenges and opportunities for the flexible electronics

Challenges and opportunities for Challenges and opportunities for the flexible electronics industrythe flexible electronics industry

Ross BringansRoss Bringans

Palo Alto Research Center, Inc.Palo Alto Research Center, Inc.

[email protected]@parc.com

Page 2: Challenges and opportunities for the flexible electronics

about PARCabout PARC

uu 4 Divisions4 DivisionsØ Computer ScienceØ Intelligent SystemsØ Hardware SystemsØ Electronic Materials & Devices

Palo Alto Research Center – incorporated in 2002 (formerly Xerox PARC)

www.parc.comwww.parc.com

Large Area Electronics, MEMS, Optoelectronics,

Printing Systems, Biomedical Systems,Clean Technology, ...

Page 3: Challenges and opportunities for the flexible electronics

about PARCabout PARC

uu Research as a businessResearch as a businessØ Research with client companies and the GovernmentØ Partnerships with new venturesØ New business creation Ø Licensing and technology transfer

Palo Alto Research Center – incorporated in 2002 (formerly Xerox PARC)

www.parc.comwww.parc.com

Page 4: Challenges and opportunities for the flexible electronics

The Vision for Flexible ElectronicsThe Vision for Flexible Electronics

Nokia conceptsNokia

Electronic Patch Network

Page 5: Challenges and opportunities for the flexible electronics

The Vision for Flexible ElectronicsThe Vision for Flexible Electronics

uu There will be new applications that There will be new applications that utilizeutilize flexibilityflexibility

uu And new applications that And new applications that benefit frombenefit from flexibilityflexibilityØ Lighter, more robust,…..Ø Lowered cost of manufacturingØ Custom devices and systems

uu A destabilizing technology will be createdA destabilizing technology will be createdØ There are likely to be new winners

ÑWill they be in Asia, Europe or USA?

Nokia conceptsNokia

Electronic Patch Network

Page 6: Challenges and opportunities for the flexible electronics

Applications that need flexibilityApplications that need flexibilityuu DisplaysDisplays

Ø Placed on curved surfaces, wearableØ Roll-ableØ Robust

uu PhotovoltaicsPhotovoltaicsØ Placed on curved surfacesØ Aesthetics as well as function

uu Digital XDigital X--ray imagersray imagersØ Conformal – surrounding the objectØ Robust

uu Medical devicesMedical devicesØ Electronic patchØ Implantables

uu Systems on a foilSystems on a foilØ Wearable devicesØ Designed for people, not imposed on them

U. Washington

Samsung

Sony

Flexcell

Dig

ital P

last

er

Dig

ital P

last

er

Toumaz

Page 7: Challenges and opportunities for the flexible electronics

Benefits to industry from flexible substratesBenefits to industry from flexible substrates

uu RollRoll--roll manufacturingroll manufacturingØ Exists in many areas: newspapers, packages…..Ø Low cost at high volume

uu Thin, light substratesThin, light substratesØ Ultra-light systemsØ Stackable

uu RobustnessRobustnessØ No brittle devices

uu ExamplesExamplesØ RFIDØ PhotovoltaicsØ Smart labelsØ LightingØ Smart phonesØ Tablets…….

Thin Film

Soligie

PolyIC

CAMM

ECD Ovonics

HP / FDC at ASU

Page 8: Challenges and opportunities for the flexible electronics

Our perspective:Our perspective:

uu Flexible Electronics is an exciting opportunity Flexible Electronics is an exciting opportunity Ø New technology capabilities Ø New business opportunities

uu And And –– it is happeningit is happeningØ Particularly in Europe

Page 9: Challenges and opportunities for the flexible electronics

Our perspective:Our perspective:

uu Flexible Electronics is an exciting opportunity Flexible Electronics is an exciting opportunity Ø New technology capabilities Ø New business opportunities

uu And And –– it is happeningit is happeningØ Particularly in Europe

uu Applications will drive the technologyApplications will drive the technologyØ People want solutions – not technologyØ And they want convergence of functions

Page 10: Challenges and opportunities for the flexible electronics

Our perspective:Our perspective:

uu Flexible Electronics is an exciting opportunity Flexible Electronics is an exciting opportunity Ø New technology capabilities Ø New business opportunities

uu And And –– it is happeningit is happeningØ Particularly in Europe

uu Applications will drive the technologyApplications will drive the technologyØ People want solutions – not technologyØ And they want convergence of functions

uu ChallengesChallengesØ Commercial: How can we launch the industry?Ø Government: Where is the best leverage?

Page 11: Challenges and opportunities for the flexible electronics

PARCPARC’’s approachs approachuu Make Make ““standardstandard”” technologies flexibletechnologies flexible

Ø Amorphous and poly-crystalline Si

uu Exploit printing technologyExploit printing technologyØ InkjetØ Gravure

uu Develop organic electronicsDevelop organic electronics

uu Demonstrate with applicationsDemonstrate with applicationsØ DisplaysØ SensorsØ Systems

uu Develop hybrid approachesDevelop hybrid approaches

Page 12: Challenges and opportunities for the flexible electronics

Example 1:Example 1:AllAll--additive printed arraysadditive printed arrays

Gate line

Data line

Semiconductor

Pixel pad

340 um

680 um

PARC has demonstrated all-printed TFT backplanes for

displays

J. Soc. Info. Display 2007, 7, 485-490

Page 13: Challenges and opportunities for the flexible electronics

Why this is importantWhy this is important

uu Fewer stepsFewer stepsØ Printed:

Ñ 4 layers = 4 stepsØ Traditional:

Ñ 4 layers = 16-20 steps

uu Scalable to simpler Scalable to simpler applicationsapplicationsØ custom applicationsØ Smart labels etc.

Example 1:Example 1:AllAll--additive printed arraysadditive printed arrays

Gate line

Data line

Semiconductor

Pixel pad

340 um

680 um

Gate line

Data line

Semiconductor

Pixel pad

340 um

680 um

PARC has demonstrated all-printed TFT backplanes for

displays

PARC has demonstrated all-printed TFT backplanes for

displays

J. Soc. Info. Display 2007, 7, 485-490

Page 14: Challenges and opportunities for the flexible electronics

Example 2:Example 2:Printed Sensor TapePrinted Sensor Tape

Sensors

S1

Sn

Amplifiers

A1

AnAnalog memory bank

calibration

clock, logic

event trigger

read

out

laminated battery

Time • Monitor pressure, acceleration, sound, light• Signals recognized, processed, sent to memory• Non-volatile memory holds data for one week• Off-board readout system

Monitoring environment to prevent traumatic brain injury.Monitoring environment to prevent traumatic brain injury.(DARPA)(DARPA)

source: MicroVision

Page 15: Challenges and opportunities for the flexible electronics

Sensor Tape: Printed ElectronicsSensor Tape: Printed ElectronicsRing oscillator Shift Register

Amplifier

APL, 94, 233307 2009JAP, 106, 094504 2009

Memory

Page 16: Challenges and opportunities for the flexible electronics

SensorsSensorsuu Piezoelectric sensingPiezoelectric sensing

pressure

acceleration

Laminated PVDF foil or PVDF-TrFE solution

Page 17: Challenges and opportunities for the flexible electronics

Sensor Tape: Next step: integration MEMS sensors

VDD

Vout

Vin

bias

Printed organic amplifiers

Pressure signalafter amplifier

Pressure signalwithout amplifier

Printed memory cells

switch

Memoryinitial

written

Page 18: Challenges and opportunities for the flexible electronics

What we have learnedWhat we have learneduu Flexible sensor systems will be importantFlexible sensor systems will be important

uu Hybrid devices are very promisingHybrid devices are very promisingØ Silicon + organicsØ Printed + traditional manufacturing

Example 2:Example 2:Printed Sensor TapePrinted Sensor Tape

Sensors

S1

Sn

Amplifiers

A1

AnAnalog memory bank

calibr ation

clock , logic

ev ent t rigger

read

out

laminated batt ery

Time • Monitor pressure, acceleration, sound, light• Signals recognized, processed, sent to memory• Non-volatile memory holds data for one week• Off-board readout system

Monitoring environment to prevent traumatic brain injury.Monitoring environment to prevent traumatic brain injury.(DARPA)(DARPA)

source: MicroV isionsource: MicroV ision

Page 19: Challenges and opportunities for the flexible electronics

What we have learnedWhat we have learneduu Flexible sensor systems will be importantFlexible sensor systems will be important

uu Hybrid devices are very promisingHybrid devices are very promisingØ Silicon + organicsØ Printed + traditional manufacturing

uu Integration into a system can be doneIntegration into a system can be doneØ but is challenging

uu Taking this to the next level is difficultTaking this to the next level is difficultApplications need volumeVolume needs applications

Ø Does the industry wait for a company with enough money and demand to drive the development of a particular device

AND the industry itself?

Example 2:Example 2:Printed Sensor TapePrinted Sensor Tape

Sensors

S1

Sn

Amplifiers

A1

AnAnalog memory bank

calibr ation

clock , logic

ev ent t rigger

read

out

laminated batt ery

Time • Monitor pressure, acceleration, sound, light• Signals recognized, processed, sent to memory• Non-volatile memory holds data for one week• Off-board readout system

Monitoring environment to prevent traumatic brain injury.Monitoring environment to prevent traumatic brain injury.(DARPA)(DARPA)

source: MicroV isionsource: MicroV ision

Page 20: Challenges and opportunities for the flexible electronics

PARCPARC’’s views viewuu The flexible electronics industry has a huge futureThe flexible electronics industry has a huge future

uu We are active across the industry and work with a wide We are active across the industry and work with a wide range of participantsrange of participants

uu With our clients and partners, we invent, develop and With our clients and partners, we invent, develop and demonstratedemonstrateØ ProcessesØ PrototypesØ Applications

uu We are investing inWe are investing inØ ComponentsØ Partnerships for manufacturing

Page 21: Challenges and opportunities for the flexible electronics

What more is needed?What more is needed?

uu Focus on development of applicationsFocus on development of applicationsØ There is currently some funding for processes and capabilities

Ñ This should be enhancedØ We need to put this together with applications

Ñ The big missing piece in the US

uu This could kickThis could kick--start the industrystart the industry

…. the relatively low prevalence of actual manufacturing and advanced systems research and development in the United States has led to an incomplete hybrid flexible electronics R&D scenario for this country…… [NSF/ONR Report: www.wtec.org/flex/]

Page 22: Challenges and opportunities for the flexible electronics

Thank youThank you

Acknowledgments:Acknowledgments:

The PARC Large Area Electronics teams led by:The PARC Large Area Electronics teams led by:

Raj Apte, AnaRaj Apte, Ana--Claudia Arias, Bob StreetClaudia Arias, Bob Street

Page 23: Challenges and opportunities for the flexible electronics

BackupBackup

Page 24: Challenges and opportunities for the flexible electronics

Market SizeMarket Sizeuu IDTechExIDTechEx

uu 2010 to 2020 Market Size2010 to 2020 Market SizeØ IDTechEx find that the market for printed and thin film electronics will be $1.92 Billion in

2010. 43% of that will be predominately organic electronics - such as OLED display modules. Of the total market in 2010, 35% will be printed. Initially photovoltaics, OLED and e-paper displays grow rapidly, followed by thin film transistor circuits, sensors and batteries. By 2020 the market will be worth $55.1 Billion, with 71% printed and 60% on flexible substrates.

Ø However, the topic is even bigger than this with some conventional electronics such as conventional aSi Photovoltaics now migrating to being printed, to reduce cost, be available on flexible substrates and in larger areas. In addition to the above, forecasts for such markets are given, as is progress to print them.

Page 25: Challenges and opportunities for the flexible electronics

Impact of a Flexible Form Factor for Displays & Lighting

Julie Brown, Universal Display CorporationNational Academy of Sciences Workshop September 24, 2010

Page 26: Challenges and opportunities for the flexible electronics

2

2

Why Flexible ? – Looking back in history

Practical to Portable to Convenience to…

Displays

Lighting

Page 27: Challenges and opportunities for the flexible electronics

3

3

Portable + Real Time Information+ Vivid Color+ Green Technology

Why Flexible ? – For Displays

Page 28: Challenges and opportunities for the flexible electronics

Flexible Design Opportunities

• Non-breakable, light weight, ultra thin• Increased design opportunities

– New shapes– Curved– Rollable

• Enables new concepts– Wearable – Ultimate portability

Tai ChiemAleksandr Mukomelov NOKIA

Tirshathah Hunter

Page 29: Challenges and opportunities for the flexible electronics

5

5

How will flexible displays develop?

Form Factor

Performance : Full-color, vivid, video rate, low power

Bendable Rollable FreeForm• Compact • Total flexibility

• Paper-like• Light and slim• Wearable

Rugged• Light and slim• Rugged

Low Power• Thin and light

Sony

MotorolaE Ink

HItachiE Ink

SiPix

Page 30: Challenges and opportunities for the flexible electronics

6

6

Prototypes – some examples

Polymer Vision

Samsung SMD

ITRI

Plastic Logic

SonyUDC/LGD

LGD

PVI E Ink

Fujitsu

Page 31: Challenges and opportunities for the flexible electronics

7

OLED Display Offer High Quality Image

Courtesy of CH Lee, Samsung SDI

Samsung Galaxy S

Page 32: Challenges and opportunities for the flexible electronics

8

0 200 400 600 800 100020

25

30

35

40

Tem

pera

ture

[ o C

]

Time [hrs]

Phosphorescent OLEDs: Light without Heat

OrganometallicMolecules Key to100% Efficient

Phosphorescent OLED

* M.A. Baldo, et. al., Nature., 1998

Fluorescent OLEDs: Radiation restricted to singlet excitons, i.e., 1 of 4 spin states or ~25%.

Phosphorescent OLEDs*: Radiation is from triplets, i.e., 4 of 4 spin states or ~100%.

Power Consumption for Mobile PhoneAMLCD Compared to PH AMOLED

Temperature of PHOLED Light PanelPanel at 4500 cd/m2

Page 33: Challenges and opportunities for the flexible electronics

9

Flexible Display Video

Page 34: Challenges and opportunities for the flexible electronics

1st Field Evaluation at ‘On the Move’

• UDC delivered flexible AMOLED write units to U.S. Army CERDEC

• CERDEC used these units for a first field test at the 2010 C4ISR On The Move Exercises at Fort Dix

0.25 mm thick

5.4 mm thick< 5 ounces

AMOLED Display Packaged Unit Demo in UDC Lab

Page 35: Challenges and opportunities for the flexible electronics

11

11

Why Flexible … Lighting

Practical to Portable to Convenience to…

Displays

Lighting

Page 36: Challenges and opportunities for the flexible electronics

12

Lighting consumes 22% of the electricity generated in the U.S.A.That’s 8% of the total energy consumptionCosts $50 billion per yearReleases 150 million tons of CO2 into the atmosphere each yearMuch of it is 19th century technology with poor efficiencyCompact fluorescent (CFL) is a stopgap measure at best: we need solid state lighting (SSL) to achieve > 50% efficiency

The energy conservation argument... Save the planet!

Courtesy of Paul Burrows, Raeta Research

Page 37: Challenges and opportunities for the flexible electronics

UDC Proprietary and Confidential

13Evolution of Lighting

Compact FluorescentLamp (CFL)

1970s

Fluorescent Lamp

1930s

IncandescentBulb

1870s

White LED

1990s

OLEDs using energy efficient Phosphorescent OLED (PHOLEDTM) materials open up exciting new opportunities for efficient white lighting.

Energy SavingsNew Form Factor

10-20 lm/W

30-90 lm/W

100+ lm/W

Page 38: Challenges and opportunities for the flexible electronics

2002 2004 2006 2008 2010 2012 2014 2016

20

40

60

80

100

120

140 UDC Pixel (2 mm2) Efficacy UDC Panel Efficacy

Effi

cacy

[lm

/W]

Year

15 cm x 15 cm

15 cm x 15 cm

7.5 cm x 7.5 cm

DOE SSL Targets

Light Source

Luminaire

14

Progress in Phosphorescent White OLEDs

15 cm x 15 cm

Data from UDC Pilot Line

Page 39: Challenges and opportunities for the flexible electronics

15

Lighting Video

Page 40: Challenges and opportunities for the flexible electronics

16

Lighting Transformation: Flexible Lighting

UDC

Page 41: Challenges and opportunities for the flexible electronics

Technology Building Blocks are Maturing

Flexible Encapsulation• Status: Single layer and multi-layer proven• Top Issue: MP COO

Flexible Substrate• Status: Barrier Plastic or Planarized Metal • Top Issue for Display : Backplane selection• Top Issue for Lighting: Substrate system cost

Low Power OLED• Status: Phosphorescent RG and warm

W OLEDs proven, Deep blue available in FL-OLED

• Top Issue: Deep Blue PH Lifetime

Components for Flexible OLED Displays and Light Sources

Page 42: Challenges and opportunities for the flexible electronics

Perspective for Next Steps - Technology

Keep momentum for launch of first flexible display productsMilitary application can be first

Start manufacturing based on tested processesApplying continuous manufacturing methods for lightingApplying batch manufacturing methods for displays

Prioritize system level issuesMulti-layer material integration for flex-use integrityUser Interface - both mechanical and electrical

Prioritize flexible white OLEDs - transformation of lighting

Page 43: Challenges and opportunities for the flexible electronics

Perspective for Next Steps – Public Policy

FLEXIBLE OLED LIGHTINGMotivate consumer acceptance of higher priced products to launch the market

OLED will not enter, for example, at $2-3/bulb Motivate creation of industrial infrastructure for OLED lighting

Panel + Drive Electronics + FixtureUS Based MP of Lighting Panels

Attract domestic and international companies to manufacture in USA

FLEXIBLE OLED DISPLAYSInsertion of flexible AMOLED displays into the military use

Support the launch of manufacturing by providing a customer baseBroader mandates for energy efficient displays

Page 44: Challenges and opportunities for the flexible electronics

UDC Proprietary and Confidential

Page 45: Challenges and opportunities for the flexible electronics

Public Policy to Promote Flexible Energy Efficient Displays• California Approves New Energy Efficiency Standards for Televisions

– The California Energy Commission (CEC) approved the nation's first energy efficiency standards for televisions on November 18. When these standards take effect in 2011, new televisions sold in California will be the most energy efficient in the nation. After ten years, the CEC estimates the regulations will save $8.1 billion in energy costs, while avoiding enough energy use to power 864,000 single-family homes. The Pacific Gas & Electric Company estimates that over the course of a decade, the standards will reduce carbon dioxide emissions by three million metric tons. In a typical California home, televisions and related accessories currently account for about 10% of the electricity consumption.

– The technology-neutral standards mandate that new televisions sold in California should consume 33% less electricity by 2011 and 49% less electricity by 2013. The standards affect only those televisions with a screen size of 58 inches or smaller. For example, a 42-inch screen would consume 183 watts or less by 2011 and 115 watts or less by 2013. The CEC noted that more than 1,000 TV models on the market today already meet the 2011 standards and cost no more than less efficient sets. The regulations will not affect existing televisions that consumers already own or the televisions currently on retail store shelves. Stores will not be prohibited from selling their existing stock of older televisions after the standards go into effect. See the CEC press release and the television efficiency regulations.

WHY JUST CALIFORNIA?

Page 46: Challenges and opportunities for the flexible electronics

Global Perspective

Page 47: Challenges and opportunities for the flexible electronics

Thank you

• Acknowledgements– UDC Team

– Professors Steve Forrest and Mark Thompson

– Support in part from • US Department of Energy (DE-FC26-08NT01585, DE-EE0003253, DE-FG02-08ER85082, DE-FG02-

07ER84810, DE-EE0000626, DE-FG02-07ER84809 and DE-SC0002122).

• U.S. Army CECOM (# W15P7T-04-C-K606)

• U.S. Air Force (# FA8650-09-C-6017)

Page 48: Challenges and opportunities for the flexible electronics

Impact of a Flexible Form Factor for Displays & Lighting

Julie Brown, Universal Display CorporationNational Academy of Sciences Workshop September 24, 2010

Page 49: Challenges and opportunities for the flexible electronics

2

2

Why Flexible ? – Looking back in history

Practical to Portable to Convenience to…

Displays

Lighting

Page 50: Challenges and opportunities for the flexible electronics

3

3

Portable + Real Time Information+ Vivid Color+ Green Technology

Why Flexible ? – For Displays

Page 51: Challenges and opportunities for the flexible electronics

Flexible Design Opportunities

• Non-breakable, light weight, ultra thin• Increased design opportunities

– New shapes– Curved– Rollable

• Enables new concepts– Wearable – Ultimate portability

Tai ChiemAleksandr Mukomelov NOKIA

Tirshathah Hunter

Page 52: Challenges and opportunities for the flexible electronics

5

5

How will flexible displays develop?

Form Factor

Performance : Full-color, vivid, video rate, low power

Bendable Rollable FreeForm• Compact • Total flexibility

• Paper-like• Light and slim• Wearable

Rugged• Light and slim• Rugged

Low Power• Thin and light

Sony

MotorolaE Ink

HItachiE Ink

SiPix

Page 53: Challenges and opportunities for the flexible electronics

6

6

Prototypes – some examples

Polymer Vision

Samsung SMD

ITRI

Plastic Logic

SonyUDC/LGD

LGD

PVI E Ink

Fujitsu

Page 54: Challenges and opportunities for the flexible electronics

7

OLED Display Offer High Quality Image

Courtesy of CH Lee, Samsung SDI

Samsung Galaxy S

Page 55: Challenges and opportunities for the flexible electronics

8

0 200 400 600 800 100020

25

30

35

40

Tem

pera

ture

[ o C

]

Time [hrs]

Phosphorescent OLEDs: Light without Heat

OrganometallicMolecules Key to100% Efficient

Phosphorescent OLED

* M.A. Baldo, et. al., Nature., 1998

Fluorescent OLEDs: Radiation restricted to singlet excitons, i.e., 1 of 4 spin states or ~25%.

Phosphorescent OLEDs*: Radiation is from triplets, i.e., 4 of 4 spin states or ~100%.

Power Consumption for Mobile PhoneAMLCD Compared to PH AMOLED

Temperature of PHOLED Light PanelPanel at 4500 cd/m2

Page 56: Challenges and opportunities for the flexible electronics

9

Flexible Display Video

Page 57: Challenges and opportunities for the flexible electronics

1st Field Evaluation at ‘On the Move’

• UDC delivered flexible AMOLED write units to U.S. Army CERDEC

• CERDEC used these units for a first field test at the 2010 C4ISR On The Move Exercises at Fort Dix

0.25 mm thick

5.4 mm thick< 5 ounces

AMOLED Display Packaged Unit Demo in UDC Lab

Page 58: Challenges and opportunities for the flexible electronics

11

11

Why Flexible … Lighting

Practical to Portable to Convenience to…

Displays

Lighting

Page 59: Challenges and opportunities for the flexible electronics

12

Lighting consumes 22% of the electricity generated in the U.S.A.That’s 8% of the total energy consumptionCosts $50 billion per yearReleases 150 million tons of CO2 into the atmosphere each yearMuch of it is 19th century technology with poor efficiencyCompact fluorescent (CFL) is a stopgap measure at best: we need solid state lighting (SSL) to achieve > 50% efficiency

The energy conservation argument... Save the planet!

Courtesy of Paul Burrows, Raeta Research

Page 60: Challenges and opportunities for the flexible electronics

UDC Proprietary and Confidential

13Evolution of Lighting

Compact FluorescentLamp (CFL)

1970s

Fluorescent Lamp

1930s

IncandescentBulb

1870s

White LED

1990s

OLEDs using energy efficient Phosphorescent OLED (PHOLEDTM) materials open up exciting new opportunities for efficient white lighting.

Energy SavingsNew Form Factor

10-20 lm/W

30-90 lm/W

100+ lm/W

Page 61: Challenges and opportunities for the flexible electronics

2002 2004 2006 2008 2010 2012 2014 2016

20

40

60

80

100

120

140 UDC Pixel (2 mm2) Efficacy UDC Panel Efficacy

Effi

cacy

[lm

/W]

Year

15 cm x 15 cm

15 cm x 15 cm

7.5 cm x 7.5 cm

DOE SSL Targets

Light Source

Luminaire

14

Progress in Phosphorescent White OLEDs

15 cm x 15 cm

Data from UDC Pilot Line

Page 62: Challenges and opportunities for the flexible electronics

15

Lighting Video

Page 63: Challenges and opportunities for the flexible electronics

16

Lighting Transformation: Flexible Lighting

UDC

Page 64: Challenges and opportunities for the flexible electronics

Technology Building Blocks are Maturing

Flexible Encapsulation• Status: Single layer and multi-layer proven• Top Issue: MP COO

Flexible Substrate• Status: Barrier Plastic or Planarized Metal • Top Issue for Display : Backplane selection• Top Issue for Lighting: Substrate system cost

Low Power OLED• Status: Phosphorescent RG and warm

W OLEDs proven, Deep blue available in FL-OLED

• Top Issue: Deep Blue PH Lifetime

Components for Flexible OLED Displays and Light Sources

Page 65: Challenges and opportunities for the flexible electronics

Perspective for Next Steps - Technology

Keep momentum for launch of first flexible display productsMilitary application can be first

Start manufacturing based on tested processesApplying continuous manufacturing methods for lightingApplying batch manufacturing methods for displays

Prioritize system level issuesMulti-layer material integration for flex-use integrityUser Interface - both mechanical and electrical

Prioritize flexible white OLEDs - transformation of lighting

Page 66: Challenges and opportunities for the flexible electronics

Perspective for Next Steps – Public Policy

FLEXIBLE OLED LIGHTINGMotivate consumer acceptance of higher priced products to launch the market

OLED will not enter, for example, at $2-3/bulb Motivate creation of industrial infrastructure for OLED lighting

Panel + Drive Electronics + FixtureUS Based MP of Lighting Panels

Attract domestic and international companies to manufacture in USA

FLEXIBLE OLED DISPLAYSInsertion of flexible AMOLED displays into the military use

Support the launch of manufacturing by providing a customer baseBroader mandates for energy efficient displays

Page 67: Challenges and opportunities for the flexible electronics

UDC Proprietary and Confidential

Page 68: Challenges and opportunities for the flexible electronics

Public Policy to Promote Flexible Energy Efficient Displays• California Approves New Energy Efficiency Standards for Televisions

– The California Energy Commission (CEC) approved the nation's first energy efficiency standards for televisions on November 18. When these standards take effect in 2011, new televisions sold in California will be the most energy efficient in the nation. After ten years, the CEC estimates the regulations will save $8.1 billion in energy costs, while avoiding enough energy use to power 864,000 single-family homes. The Pacific Gas & Electric Company estimates that over the course of a decade, the standards will reduce carbon dioxide emissions by three million metric tons. In a typical California home, televisions and related accessories currently account for about 10% of the electricity consumption.

– The technology-neutral standards mandate that new televisions sold in California should consume 33% less electricity by 2011 and 49% less electricity by 2013. The standards affect only those televisions with a screen size of 58 inches or smaller. For example, a 42-inch screen would consume 183 watts or less by 2011 and 115 watts or less by 2013. The CEC noted that more than 1,000 TV models on the market today already meet the 2011 standards and cost no more than less efficient sets. The regulations will not affect existing televisions that consumers already own or the televisions currently on retail store shelves. Stores will not be prohibited from selling their existing stock of older televisions after the standards go into effect. See the CEC press release and the television efficiency regulations.

WHY JUST CALIFORNIA?

Page 69: Challenges and opportunities for the flexible electronics

Global Perspective

Page 70: Challenges and opportunities for the flexible electronics

Thank you

• Acknowledgements– UDC Team

– Professors Steve Forrest and Mark Thompson

– Support in part from • US Department of Energy (DE-FC26-08NT01585, DE-EE0003253, DE-FG02-08ER85082, DE-FG02-

07ER84810, DE-EE0000626, DE-FG02-07ER84809 and DE-SC0002122).

• U.S. Army CECOM (# W15P7T-04-C-K606)

• U.S. Air Force (# FA8650-09-C-6017)