changing trends- use of of social media by hr professionals
TRANSCRIPT
Changing Trends - Use of Social Media by HR
Professionals
A Guest Lecture by Surya Prakash Mohapatra at
Sydenham Institute of Management Studies
Source: KPMG
Social Media Usage by Industry Type
Hiring, C&C, Talent Management, Branding Source: WIPRO
Social Media Opportunities for HR
1. Recruitment
2. Training and Development
3. Collaboration and Engagement
“84% of passive candidates would consider leaving
their current employersfor a company with an excellent
reputation.”
“Best employers are attractingabundant quality candidates
through high employeeinvolvement in sourcing& attracting candidates.”
Top 5 ‘Great Places To Work® ’ Best Employers 2014
Company Avg. Applicants per vacancy
Total Annual Applications
% New Hires by Employee Referral
1 Google 140 1,267,959 19%
2 sas 43 52,530 52%
3 BCG 33 34,659 6%
4 Edward Jones 29 168,942 79%
5 Quicken Loans 23 125,420 56%
Source:2014 Great Place to Work® Guides LLC dba Great Rated!™
Social Media Usage by Respondent Type in India
Source: WIPRO
Social Media Usage for Hiring
Source: WIPRO
Social Media Opportunities for HR
1 Recruitment
2. Training and Development
3. Collaboration and Communication
Training and Development
- Shared Workplaces (Shared Point, Google Docs, Wikis)
- Videos (YouTube, Brainshark)
- Podcasts
- Blogs
- Social Network Discussion Boards- Facebook, WhatsApp
- Virtual Chats (Tweet Chat Session)
Social Media Opportunities for HR
1 Recruitment
2. Training and Development
3. Collaboration and Engagement
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PMG
Contrary to popular belief,if controlled appropriately,social media has shown toincrease productivity and
employee engagement, andfoster innovation through
collaboration.
Potential Risks Associated with Social
Media
Internal Risks
• Employees inadvertently or deliberately leak privileged information that belongs to the organization• The creation of public, and therefore “discoverable,” public record
related to internal employment issues• Ownership issues regarding public forums/networks where
employees might engage with customers to discuss business issues• Introduction of sensitive personal information into the workplace
(politics, religion, sexual orientation, lifestyle issues)
Internal Risks
• Employees inadvertently or deliberately leak privileged information that belongs to the organization• The creation of public, and therefore “discoverable,” public record
related to internal employment issues• Ownership issues regarding public forums/networks where
employees might engage with customers to discuss business issues• Introduction of sensitive personal information into the workplace
(politics, religion, sexual orientation, lifestyle issues)
External Risks
• The potential for viral growth of negative sentiment either in response to organization communications or simply a market discussion on products or services• Inappropriate or inaccurate commentary on organization financial
performance• Misrepresentation of organization’s position on public issues• Damage to company’s reputation or desired brand image• Data privacy breach related to lost personal identifiable information
(PII)
YOUR SOCIAL MEDIA JOURNEY HAS ALREADY BEGUN…
Are you Ready??
A good hockey player plays where the poke is. A greathockey player plays where the poke is going to be.
- Wayne Gretzky
Thank YOU for Your Attention
E-mail: [email protected]: pmsurya
Papers: https://independent.academia.edu/SuryaMohapatra/PapersPresentations: http://www.slideshare.net/suryapm/edit_my_uploads
Facebook Page: https://www.facebook.com/pages/Workforce-Learning-Tips-by-Surya-P-Mohapatra/1541006466180266