chap 19, question 1

9
Divyanshu Pal Nagar, IITK

Upload: sameer-mathur

Post on 12-Aug-2015

13 views

Category:

Marketing


0 download

TRANSCRIPT

Divyanshu Pal Nagar, IITK

1.What challenges does a company faces in developing NEW PRODUCTS and SERVICES ?

HIGH development costs

Shortage of important ideas in certain areas

Social, economic and governmental constraints

Capital shortages.

Shorter required development time with new techniques and Strategic partners

Enormous need of Organizational support