Recent Trends : CSR and Green

ManagementChapter 11

A way companies manage the business processes to produce an overall positive impact on the society

A commitment to improve community well being through discretionary business practices and contributions of corporate businesses

Corporate Social Responsibility

Ethical Responsibilities

Philanthropic Responsibilities

Legal Responsibilities

Economic Responsibilities

CSR model

Iron law of responsibility Contented employees Contented customers Reduction in cost Well organized use of resources and power Long term future for the business Positive public image Avoiding Government Interference

Need for CSR

Mission , Vision and Values statements Planned action adhering to actual

performance Management Structures Long term strategic planning Overall accountability Employee Recognition and Rewards Education and Training CSR Reporting

Strategies for implementing CSR

Also called Sustainable business and green business

A concept where the organization has least negative effect on the global or local environment, community, society or economy

The business that makes all efforts to meet the Triple Bottom Line (TBL)

Green Management

Business success is not only defined by monetary gain but also by the impact an organization’s activities have on society as a whole.

Strong profitability, Vibrant Communities, Healthy environment

Sustainability includes◦ Social advancement◦ Safeguarding natural environment◦ Cautious use of natural resources◦ Balanced and increasing levels of economic growth

and employment

TBL(Profit, People, Planet)

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