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CHAPTER 2

VALUE PROPOSITION

In this chapter we will discuss about the market and industry analysis consist of

macro-environment museum and its website global and Indonesia’s market, market

profile and opportunity.

2. 1. Market and Industry Analysis

We will analyze market and industry from two point of view current Global and

Indonesia’s market.

2. 1. 1. Macro-environment in Museum Industry 2013

To understand macro-environment Global and Indonesia’s market, one of the tools is

PESTLE analysis.

1. Politic

Management of the museum in Indonesia and the region previously handled

by the central government, since 2001 with the implementation of the

decentralization of management authority museum handed over to local

government.

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Museum was established for cultural heritage preservation and development

in order to develop the national culture, as well as a tool of non-formal

education. Therefore, the government considers that the museum be a matter

that needs to be addressed by conducting:

Conservation objectives, management of museums and opening a new

museum in region regulated in Law No. 5 of 1992 on Heritage and Decree

No. 33 and Regulation No. 19.

The Ministry of Culture and Tourism doing strategic efforts, they

launched the Love Museum National Movement in 2010-2014, with

activities initiated by the Museum Visit the Year 2010. Love Museum

National Movement is raising responsibilities among stakeholders in order

to achieve the functionalization of the museum in order to strengthen

public appreciation of the historical and cultural values of the nation.

Strategic efforts the Ministry of Culture and Tourism was then followed

up with the introduction of national programs such as Revitalizing

Indonesia Museum, which is a program that seeks to improve the quality

of museums to serve the public in accordance with the function of the

museum, it is expected to eventually become a viable and attractive place

to visit.

In the beginning of 2013 Indonesia government through Ministry of

Tourism and Creative Economy supported augmented reality technology

by using it to promote Indonesia tourism. The augmented reality was

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implanted into several area and also they create some post card that shows

Indonesia most favorite tourism destination.

2. Economic

The weakening of economic growth in the United States and Europe impact to

Indonesia, with the decline in exports. Despite Indonesia's economic growth

in 2012 could still reach 6.23% (YoY) and is one of the highest in Asia after

China which grew by 7.8% (YoY), but lower than the assumption of the State

Budget (Budget ) 2012 by 6.5%. This growth is also lower than in 2011 which

is able to reach 6.5%. The value of Indonesia's GDP at constant prices 2000 in

2012 reached USD 2618.1 trillion, an increase of EUR 153.4 trillion

compared to 2011 to reach USD 2464.7 trillion.

In conditions an uncertain global economy, Indonesia will still rely on

domestic consumption and investment to boost economic growth in 2013 due

to the contribution of exports can not be expected due to the declining global

demand. From the field of business, 9 sectors recorded positive growth

business field in 2012. In 2012, transport and communications sector recorded

the highest growth of 9.98% followed by trade, hotels and restaurants grew by

8.11%.

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According to The Ministry of Culture and Tourism, culture and tourism sector

contribute as fifth largest export commodity that contribute nation foreign

exchange. It contribute USD 5,35 million in 2007, USD 7,35 million in 2008,

USD 6,3 million in 2009, USD 7,66 million and USD 8,55 million in 2011.

By develop culture and tourism sector, it will attract domestic and

international tourists.

3. Social

According to APJII (Asosiasi Jasa Penyedia Internet Indonesia/ Indonesia

Internet Service Provider Association) in 2012, internet users had increase up

to 63 millions or 28% of Indonesia population and by the end of 2013 it

increased up to 71,19 millions users. Internet usage had change people’s

behavior in daily activity for instanse it change people the communicate,

looking or sharing information about news and products in social media and

also change people’s perspective. Their activities tend to be more practical,

faster and effctive.

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Figure 2.1 Indonesia Internet Users, Source: Indonesia Internet Service Provider

Association , 2012

4. Technology

The development of technologies in the world is creating new improvement in

all sectors of industry. In culture and tourism industry, digital era transform

museum business model into virtual museum utilized web base and mobile

phone technologies. Visitors can have new experience of learning Indonesian

history through various platform and channel. These effected to private and

government sector in running museum’s business, where museum very

important to young generation which in the long run strengthen nationality.

Private company see this fact as new opportunies to do Corporate Social

Rensponsibility (CSR), support brand image of company to educate and

preserve Indonesia culture. The important is the development of the web

(millions) APJII

Projection

P

pROJECT)

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technology, where the Web is entering a new phase of evolution. Start from

PC Era (1980-1990), Web 1.0 (1990-2000), Web 2.0 (2000-2010), Web 3.0

(2010-2020), and Web 4.0 (2020-2030).

Figure 2.2 The evolution of website, Source: Radar Networkd, 2007

Web 3.0 is being reffered to by experts as the semantic web; semantic

meaning data driven. The data will come from user and will essentialy adjust

to meet the needs of the user. A huge benefit of Web 3.0 is the move towards

being able to access data from anywhere. This mainly being driven by the

heavy usage of smart phones and cloud applications. The ideas here is to

make sure that the user can access as much data as possible from anywhere.

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5. Legal

Information technology are stated on the ITE (Law of the Republic of

Indonesia number 11 year 2008 about information technology and electronic

transactions) regulation as follow:

Article 1 paragraph 1: Electronic information is one or a set of electronic

data, including but not limited to text, sound, images, maps, plans,

photographs, electronic data interchange (EDI), electronic mail (electronic

mail), telegram, telex, telecopy or the like, letters, marks, numbers, access

codes, symbols, or perforations that have been processed that has meaning

or can be understood by people who are able to understand.

Article 3: Information Technology and Electronic Transactions conducted

under the principles of legal certainty, benefits, prudence, good faith, and

freedom of choice of technology or technology neutral.

Article 4: Information Technology and Electronic Transactions carried out

with the aim to:

o The intellectual life of the nation as part of a world information

society;

o Developing trade and the national economy in order to improve

welfare of the community;

o Improve the effectiveness and efficiency of public services;

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o Open up greater opportunities for each person to advance thinking

and capabilities in the field of use and optimum utilization of

Information Technology and may be responsible, and

o Provide a sense of security, justice, and legal certainty for users

and Information Technology organizers.

6. Environment

Augmented reality can reduce the paper usage cause most of the information

was stored in the code implanted in the one picture, so advertisement that

usually printed in pages can now be printed in one page contain the same

quantity of information.

2. 1. 2. Museum Website Industry

The phenomenon information technology such as World Wide Web (WWW) have

made shift of museum concept into more informative, interactive and exhibit to wider

public. They have made the content and context of museum collection more

accessible, attractive and enriched visitor’s experience.

Currently thousands of virtual museum been developed all of the world. According

to The InternationaI Council of Museums (ICOM) virtual museum divided into three

forms:

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1. The brochure museum is providing basic information such as locations,

opening hours, calendar of events to the future visitors to create motivation to

come to physical museum.

2. The content museum is a website created with the purpose of making

information about museum collections available. It contains detailed database

of museum collections.

3. The learning museum is a website, which offers different point of access to its

virtual visitors, depending on their age, background and knowledge. This

information intended to motivate virtual visitors to learn more about a subject

of particular interest and visit the site again.

To analyze the museum website industry in Global, we use Porter’s 5 Forces (Porter,

1979) to describe the situation. Porter five forces analysis is a framework for industry

analysis and business strategy development. It draws industrial organization

economics to derive five forces that determine the competitive intensity and

attractiveness of a market. Porter’s five forces include three forces from ‘horizontal’

competition; the threat of substitute products or services, the threat of established

rivals, and the threat of new entrants; an the other two forces from ‘vertical’

competition; the bargaining power of suppliers and the bargaining power of

customers.

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Figure 2.3 Porter 5 Forces, Source: Porter,1979

1. Threat of new entrants

Profitable markets that yield high returns will attract new firms. This results in

many new entrants, which eventually will decrease profitability for all firms

in the industry. Unless the entry of new firms can be blocked by incumbents,

the abnormal profit rate will trend toward zero (perfect competition). Threat

of new entrants sources are: economic scale, product differentiation, cost

disadvantages independent of size, access to distribution channels, and

government policy.

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2. Threat of substitute products or services

The existence of products outside of the realm of the common product

boundaries increases the propensity of customers to switch to alternatives.

3. Bargaining power of customers

The bargaining power of customers is also described as the market of outputs;

the ability of customers to put the firm under pressure, which also affect the

customer’s sensitivity to price changes.

4. Bargaining power of suppliers

The bargaining power of suppliers is also described as the market of inputs.

Suppliers of raw materials, components, labor, and services to the firm can be

source of power over the firm, when there are few substitutes.

5. Intentisty of competitive rivalry

Intensity of the competition among company is the major determinant of the

competitiveness of the industry.

Furthermore analysis, will talk about the Five forces Porter’s analysis both in

Museum website industry as globally and in Indonesia;

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Figure 2.4 Porter 5 Forces Museum Website in Europe and USA, Source: Porter,1979

1. Industry Rivalry

In museum website is moderate. Museum website had various features that

make not just getting information but more than that, people can actually

experience in virtual museum utilized augmented reality, mobile application,

interactive games which create engagement between physical and virtual

musem in website. The moderate rivalry among museum management build

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collaboration that enrich not only in content but also involve community,

government as regulator as mutual ecosystem.

2. Potential New Entrants

In museum on line is high. Physical museum in overseas country certainly

including its website development. In developed country 78% households are

connected to internet (Source: ITU World Telecommunication/ ICT indicators

database), so people in developed country much more familiar with

technology. The development of museum website are to enhance people to

see, learn and experience easier in term of accessibility.

3. Buyers

Number of museum website’s visitors are high. Based on the Annual

Condition of Museum in the Economy survey 2012 was conducted by the

American Alliance of Museums released that people in the United State 52%

reported increases in annual onsite attendance, in some cases a boost 20%,

28% experienced declining attendance.

4. Substitute Products

The number of substitute product is high. Beside physical museum itself,

other sources about museum that avalable in the market such as books, movie,

theme park also tend to reduce visitor intensity in access museum website.

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5. Suppliers

The number of suppliers are low. Museum website management has to ready

its resources such as capabilities, knowledge, technology and infrastructure to

established the business.

After we discussed about the Five forces Porter’s analysis in Museum website as

globally, then we will discussed the condition in Indonesia.

Figure 2.5 Porter 5 Forces Museum Website in Indonesia, Source: Porter,1979

1. Industry Rivalry

In museum website is low. The internet technology is growing rapidly, but

museum website that containt all of information about museum in Indonesia

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still limited. Nowadays website that support comprehensive is

www.indonesia.travel.com and www.indonesiakaya.com, they are not only

serve information about museum but also tell us about Indonesia heritage in

general.

2. Potential New Entrants

In museum website is moderate. Government institution, private company

have opportunity to create social movement by preserve national heritage and

deliver all of Indonesia museum in website.

3. Buyers

The number of visitor in museum website is moderate. Based on survey that

conducted by Indonesia Internet Service Provider Associationn in 2012,

internet usage in Indonesia 63 million people with level of penetration 24,

23%.

4. Substitute Products

In museum website are high. Substitute product can be physical museum,

under certain cases physical museum free of charge, others subsitute products

are available in the market such as book, audio book, movie and museum at

mall.

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5. Suppliers

The number of suppliers are low. Museum website management has to ready

its resources such as capabilities, knowledge, technology and infrastructure to

established the business.

2. 1. 3. Market Profile and Opportunity

Museum web site target market is peoples who love Indonesian museum or history

and also internet users. Market profile of peoples who love museum are students and

professionals. Below is the detail market profile of museum web site.

We identify museum web site visitors into four categories, first category by

geographic which describe where the web visitors located. We are targeting people

who live in the city and have been used to access the internet. According to APJII

(2012) as shown in Table 2.2, DKI Jakarta has 3,5 million of internet users, Surabaya

has 956 thousand of internet users, Bekasi has 677 thousand of internet users,

Bandung has 579 thousand of internet users, Depok has 502 thousand of nternet users

and Makasar has 472 thousand of internet users, are cities with bigger pentration od

population internet users.

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T

able 2.1 Museum website visitors segmentation

Second category we are segmenting web visitors by demographic or personal

characters. People in the range of age 16 – 45 years old and the life stage as student

and professional. Based on APJII (2012), age of the internet users divide into two

genaration digital imigrant and digital native. Digital imigrant is generation of people

with age above 34 years old and they learn how to use internet when they grew up.

Digital native is generation of people with age below 34 years old, they born and live

in digital era. Age of the highest Internet users are aged 12-34 years old. Museum

web site targeting 69,5% of internet users total population.

Third category we are segmenting web visitors by socioeconomic. Their income or allowance

per month are categorized SES A, B, C and have digital devices for instance PC, notebook,

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smartphone or tablet. Their minimum education background graduated from junior high

school and currently their occupation asstudents, employee or entrepreneur.

Fourth category, we are segmenting web visitors by psychographic. Common way analyze by

their value, attitude and lifestlye.

Figure 2.6 Age of Internet Users, Source: Indonesia Internet Service Provider Association ,

2012

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No City Population Internet Users Pentration of Internet

1 Banda Aceh 244.000 88.000 36,1%

2 Medan 2.294.000 389.000 17,0%

3 Batam 1.033.000 263.000 25,4%

4 Pekan Baru 982.000 199.000 20,3%

5 Padang 912.000 223.000 24,4%

6 Bengkulu 338.000 88.000 26,1%

7 Jambi 582.000 153.000 26,3%

8 Palembang 1.592.000 383.000 24,1%

9 Bandar Lampung 965.000 290.000 30,1%

10 DKI Jakarta 9.583.000 3.538.000 36,9%

11 Bekasi 2.554.000 677.000 26,5%

12 Tangerang 1.967.000 371.000 18,9%

13 Cilegon 410.000 67.000 16,4%

14 Depok 1.902.000 502.000 26,4%

15 Bogor 1.040.000 273.000 26,3%

16 Bandung 2.620.000 579.000 22,1%

17 Surakarta 546.000 90.000 16,4%

18 Yogyakarta 425.000 164.000 38,5%

19 Semarang 1.702.000 398.000 23,4%

20 Purwekerto 249.000 49.000 19,8%

21 Malang 897.000 160.000 17,9%

22 Surabaya 3.025.000 956.000 31,6%

23 Sidoarjo 2.124.000 293.000 13,8%

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24 Gresik 1.288.000 151.000 11,8%

25 Jember 292.000 50.000 17,1%

26 Denpasar 863.000 291.000 33,7%

27 Mataram 441.000 160.000 36,4%

28 Kupang 368.000 74.000 20,2%

29 Pontianak 607.000 101.000 16,6%

30 Palangkaraya 242.000 51.000 21,3%

31 Balikpapan 610.000 112.000 18,4%

32 Banjarmasin 684.000 148.000 21,7%

33 Samarinda 796.000 177.000 22,3%

34 Manado 449.000 119.000 26,5%

35 Gorontalo 197.000 46.000 23,4%

36 Palu 368.000 96.000 26,1%

37 Makasar 1.464.000 472.000 32,3%

38 Kendari 317.000 69.000 21,7%

39 Ambon 362.000 73.000 20,2%

40 Ternate 203.000 36.000 17,9%

41 Sorong 209.000 28.000 13,6%

42 Jayapura 281.000 78.000 27,8%

Table 2.2 Penetration of Internet Users by Region, Source: Indonesia Internet Service

Provider Association , 2012

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2. 2. Museum Website Industry Analysis

Based on The Art Newspaper “The Economist” in 2008, below is the detail of top 20

world’s most popular museum website in global market.

Figure 2.7 Museum website industry (The art Newspaper, 2008)

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2. 2. 1 Competitor Analysis

In this section we try to compare several point from our competitor as shown as

below table:

Table 2.3 Competitor Analysis

As shown by the comparison AR web based for museum would be the specific focus

web technology that accommodates the inquiry from customer. It will facilitate all the

curiosity of the people around the world regarding the historical artefacts in

Indonesiainyourhand.com Indonesiakaya.com Yogyes.com

Content Indonesia tourism and

travel based on

destination

Indonesia art,

tradition, tourism,

public figure, culture,

culinary, museum and

event

Yogyakarta attraction,

hotel, transportation,

and museum

Features Augmented reaility,hotel,

train, flight online booking,

link to social media Video and search engine

Search engine, online

chat forum, and link to

social media

Revenue

Stream

AR tourism and travel

magazine and selling travel

package

Funding by CSR budget

multinational company Advertising and private

company sponsorship

Platform Website, Mobile

Application and AR

Magazine Website Website

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Indonesia, comparing with the other competitor that has similar like web but not

focus into one specific area.

2. 3. TOWS Strategy in Museum Website

In this section we create TOWS Matrix analysis as shown as below table:

Table 2.4 TOWS Matrix Analysis

The threat of museum website is potential new entrant player which supported by

private sector and existing museum website which supported by multinational

company. Another threat to the business is less interest people to the museum.

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Oopportunity in museum website industry nowadays, is the growth of internet user.

Directly it will give many benefit of the website industry in Indonesia. With presence

of 275 museum website according to Ministry of Education and Culture, we believed

it will enhance people to learn Indonesia museum easier and increase physical

museum visitor. Development of museum website also aligned with Ministry of

Tourism and Economy Creative and Ministry of Education and Culture, they

promoted activity love museum national movement. Government alocate 20% of the

State budget to Department of Education and Culture.

The TOWS Matrix indicates four main stretegies below:

The WT Strategy: strategy in order to minimize both weaknesses and

threats. Strengthen financial aspect by offering ads to advertising agency

and selling thematic games and AR merchandise.

The WO Strategy: strategy in order to minimize weaknesses and

maximize opportunities. The strategy would be cooperate with physical

museum management to provide information, photo, data to enrich AR

museum web site content. Regarding the capability of IT and AR system,

we hire two of programmer and journalist who is specialize in culture.

Cooperate with Ministry of Education and Culture in term of supporting

for see-Indonesia.com content and sponsorship.

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The ST Strategy: strategy which aims to maximize strength of the

business and overcome the threats from external organization. Our main

strategy is creating interactive communication through online forum so

people can easliy discuss, sharing n transfering information about museum

collections or events, strong bonding communication will engage virtual

community. To encourage the spirit of Indonesia heritage and culture, we

have to educate people about the beauty of Indonesia. Our strategy is

roadshow by opening booth at schools, offices and museums so people

can remember how attractive Indonesia heritage and culture and show it

by AR museum web site.

The SO Strategy: any company will optimize these two factors, maximize

internal strengths and maximize in utilizing external opportunities. At this

point, we can see there is opportunity in tourism industry especially in

museum business, creating museum web site is one of main action to

preserve Indonesia museum collection, to make more interesting, we put

additional features AR technology. To delivery updated and high quality

content we cooperate with startegic partners for instance government

intitutions, museum managment, communities and online media to publish

editorial about the existence of AR museum web site.

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2. 4. Current Museum Website Business Model Canvas

Figure 2.8 Current Government & Private Museum Website Business Model Canvas

The picture above is the business model of website industry, there are 9 main parts

that represent the government museum web site business:

1. The segment in government and private museum web sites targeted to

national tourists, foreign tourits, students, teachers and researchers.

2. Value propositions in government and private museum web sites are easy to

access, increase people’s knowledge of museums in Indonesia, and boosting

Indonesia tourists. Additional value proposition for private museum web sites

is increase corporate image.

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3. The channels to communicate to customer through online media consist of

news portal and social media, newspapers, magazines and radios.

4. To keep the business going and sustain in every condition, current

government and private museum web sites maintain the relationship by built

the community.

5. Government museum web sites revenue come from the budget of Ministry

Education and Culture and local government. Private museum web sites

revenue come from CSR budget.

6. To make sure the business run, current government and private museum web

sites supported by key resources for instance staff, technology, equipment

and facility.

7. The key activities in current government and private museum web sites are

sharing knowledge and information, community’s event and museum’s

collection conservation.

8. The key partners in current government and private museum web sites are IT

producers in hardware and software to keep the technology updated, and also

licensing organization to make sure there are no copyright offense, physical

museum, schools and media.

9. The cost structure from the current government and private museum web sites

are human resources costs, development cost and maintanance cost.

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2.5. Idea Generation

The increment of total tourist that came to Indonesia every year, and reach 8.04

million in 2012 according to Minisry of Tourism and Economy Creative, it shows

Indonesia has a huge opportunity in tourism industry. 4,13 million of tourists visited

museum in Indonesia. Reasons of developing museum web site conservation, less

interest of youth go to physical mseum, accessing museum web site offer flexibility

time and free of charge.

2. 6. Value Proposition of Website

Today’s world have made museum presence on the internet. This initiative objective

to increase the museum image, access updated information and improve people’s

knowledge. The main value proposition for museum website: social movement,

content and access.

In order to offer easy accessibility and to improve people knowledge and experience

through website, there are differentiations of museum website are:

1. Physical presence could be any in location. The world wide web allows

people to visit museum from any part of the world.

2. Information more easily available. Internet has made information or related

content instantly publish on museum website and share with the whole world.

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3. Ability to do business 24 hours. The biggest advantage of doing business

utilize website is open 24 hours a day year round.

4. Better customer support. Customer acquition and retention is one of the key

factors of business value chain. Because of internet technology, business can

provide customer support more effectively. This means better customer

satisfaction can increase virtual museum visitors that effect to profitability.

5. Lower costs. By applied internet technology, in term of cost, customer will

benefited rather than visit museum directly. They can visit museum virtually

to get Indonesian museum knowledge. On the other hands, streamlining these

business processes through website will allow museum to cut costs

significantly in almost sphere of any business.

6. Go global. Another advantages of internet, this museum website can instantly

become a global player. People in all over the world can access about

Indonesian museum.

7. Social movement. Museum website presence will arise pride and respect to

Indonesian culture. This positive movement give Indonesian especially to

young generation and families to be proud of Indonesian history.

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2. 7. Content Design

Many of creativity in the world related to digital sphere. This is a pressing challenge

for museums to deliver content virtually. Museums might serve as a platform for

understanding digital artifacts. This digital knowledge provides new identities for

physical artifacts. One of the key roles of the museum artifact is to served visitors for

digital experience. By access museum website, museum well placed to discover the

socially potential of interactive technology,

The museum website must engage directly and fulfill expectation of visitors,

employees and industrial partners.

1. The Content

To develop informative and successful content, we have to deliver complete,

updated and consitency information. Content including main article, title,

author, date, supporting pictures and related links to inform related stiry and

give visitors to explore a topic. This information must engange visitor’s

experience about Indonesian museum by blogging. Because Indonesian

museum website relatively new, we have to make marketing strategy to

promote Indonesian museum website’s presence and educate market

gradually. Indonesian museum website is online site to learn about

comprehensive Indonesian history with flexibility, interactive and new

experience of technollogy, augmented reality.

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2. The Design

Providing a search function in museum web page is a design strategy that

offers visitors a way to find content. Visitors can alocate content by searching

for spesifics words or phrases about museum without need to understand or

navigate through the structure of website. This feature can make vistors easier

way to find content.

3. Accessibility

In the digital era, Indonesian museum website will provide convenience in

access information through platform and channel. Visitors can access it trough

personal computer (PC), notebook, tablet and smartphone. The rising of

smartphone usage, Indonesian museum website also provide free mobile

application. Visitors can access it anywhere and anytime while they are in

daily activities.

Less Time. Learning Indonesian history through a website definety

saving time rather than directly go to the museum. In this case, alow

people have much more quality time.

Community. All visitors become virtual community that care about

Indonesian history. They can share about their experience and

information that encourage others to make social movement to save

Indonesian histrory.

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Features. Various content and features provided in the website.

Visitors allow to get articles, pictures, virtual musem tours with

augmented reality, merchandises and sharing session in the blog and

event.

2. 8. Competitive Strategic Movements

To implement Indonesia museum website strategy, we use the Strategic Diamond

Analysis (Hambrick and Fredrickson, 2005).

2. 8. 1. Diamond Strategy Approach

To examine Indonesian museum website strategy, Hambrick and Fredrickson have

provided us with analytical model through five key pillars by answering these

questions:

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Figure 2.9 Diamond Strategy Approach (Hambrick & Fredrickson, 2005, page 54)

2. 9. Key Consideration of Museum Website

Museum definition from a brick and mortar point of view is cultural institutions that

similar to contemporary media to entertain, inform physically about culture and

artifacts.

The idea of virtual museum introduced by Andre Malraux in 1947. He put forward

the concept of an imaginary museum, a museum without walls, location or spatial

boundaries, like a virtual museum, with its content and information surrounding the

objects, might be made accessible around the world. A virtual museum is: “ a

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collection of digitally recorded images, sound files, text documents, and other data of

historical, scientific, or cultural interests that are accessed through electronic

media”. (Source: S.Styliani et. All Journal of Cultural Heritage 10 (2009) p.521).

According to Conferences and Hypermedia Interactivity in Museum, the museum

website established in 1997, highlight the importance of introducing new

technologies in museum by combining virtual reality, augmented reality and website

technologies. Below is the difference between museum website and traditional

museum.

2. 9. 1. The Difference between Museum Website and Physical Museum

In this section we try describe about The Difference between museum ebsite and

Physical Museum as shown as below table:

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Table 2.5 Difference between Museum website and Physical museum

From the table above, we can conclude that the Key Consideration of museum

website are:

Technology. Because of the accessing information is 100% relaying on

technology, once the internet connection is down, the visitors can not get the

information about Indonesian museum.

Quality of content. Since all the information provided in website, it is critical

to make sure the quality of website’s content supervised by competent

journalist and editor.

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Access. Because of visitor can access the information anytime and anywhere,

it is critical also to provide updated information and latest technology in order

to get visitor excitement and attention.

2. 10. Image Search Engine

The existence of image search engine is not really common among the people.

Nowadays these technologies continue evolve to have better accuracy when searching

over the web.

There are several search engines that can facilitate the image search:

Google image search

Yahoo image search

TinEye image search

The process of the image search from this site would be:

Insert or drag and drop the image.

Search engine will process it.

Finalizing the result.

Delivering the images search result.

The handicap of this system is we can not get the exact result from the search result.

The process only resulted from the images that has the database on the web, so if the

image that we are trying to search not ever posted over the web then the image search

engine only give us the similar like image as a result of searching.