chapter 4 program development. health promotion program development after completion of the needs...
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Program Requirements The process of developing health promotion programs that have a chance of achieving their goals and objectives is a time consuming process that requires a large knowledge base of behavioral theory and information about best practices.TRANSCRIPT
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Chapter 4
Program Development
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Health Promotion Program Development
• After completion of the needs assessment and the mission statement it is time to develop the health promotion program.
• This is by far the most challenging part of the development of a new health promotion effort.
• It is a good idea to look at current programs that have had success in changing behaviors.
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Program Requirements
• The process of developing health promotion programs that have a chance of achieving their goals and objectives is a time consuming process that requires a large knowledge base of behavioral theory and information about best practices.
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Successful Interventions
• Successful interventions are well planned events that include input from all stakeholders.
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Intervention Strategies
• An intervention strategy is a plan of action for affecting a health-related problem.
• It is quite common to use multiple behavioral strategies in order to produce successful change.
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The Development of a New Intervention
• The starting point to this process is making a decision on how to best achieve the program goals found in the mission statement.
• Consider interventions that have already been tested while at the same time remaining innovative.
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The Use of Behavioral Theory
• Successful health promotion programs use a theoretical base to develop the intervention effort.
• The theory of a behavior is the underlying cause of the behavior.
• Those involved in the development of health promotion programs need to have a good understanding of why such behaviors exist.
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Human Behavior
• There are numerous ways to help change high-risk health behaviors that are responsible for disease.
• In the use of health promotion to change behaviors it is very important to understand the theory behind human behavior.
• It is essential that the reasons for practicing high-risk health behaviors be understood.
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Transtheoretical Model
• The stages toward change of behavior include:• Pre-contemplation• Contemplation• Preparation• Action
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Multiple Interventions
• Figure 4.1• Mckenzie, Pinger and Kotecki (2005)
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Contributing Factors to a Health Problem
• Motivators—factors motivating a person to take action
• Enablers—factors enabling a person to take action
• Rewards—factors rewarding a person’s behavior
-CDC (2007)
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The Best Interventions
• Include the following:–Multiple strategies– Targets the community at large– Addresses the factors that contribute to health
problems– Various activities to meet your audiences’ levels of
readiness
Department of Health and Human Services
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Good Behavioral Theory
• According to CDC good behavioral theory is:– Logical– Consistent with everyday observations– Similar to those used in previous successful
programs– Supported by past research in the same area or
related ideas
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Intervention Strategies
• Education Interventions• Health Policy Interventions• Environmental Strategies• Community Organization Interventions
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Self Efficacy
• The competence to be able to accomplish desired tasks or behaviors. This requires an understanding of an individual’s perception about their ability to be successful in accomplishing a task.
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PATCH
• The Planned Approach to Community Health PATCH emerged as a community approach to priority health problems in 1983.
• Recommends a comprehensive intervention plan that:– includes use of multiple strategies in multiple
settings.– targets the community at large.
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PATCH, Continued
• Addresses the factors that contribute to the health problem
• Various activities to meet the audiences’ levels of readiness
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Successful Models
• Behavioral Models• Health Belief Model• Transformational Model• Theory of Planned Behavior
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Discussion Questions
• Please offer a complete explanation of the necessary steps in the development of an intervention program to prevent high-risk health behaviors.
• Why is the understanding of behavioral theory so very important in the development of a health promotion program?
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Discussion Questions
• Name and explain the various intervention strategies that can be used to prevent high-risk health behaviors.
• Offer a complete explanation of the MAPP process.