NOT FOR PROFIT

ABOUT US

At Curzon PR we understand the invaluable contribution

that charity can make, which is why we keep it at the

heart of everything we do.

We have an established track-record for securing top-

tier coverage in both arts and mainstream publications,

making us a leading Arts and Culture PR agency.

With our range extending from Commemorative events

and gala auctions to fundraising exhibitions and major

international festivals, we have the experience,

innovation and creativity to engage audiences through

inspired campaigns.

Our focus is on building the relationship between brands

and audiences and as such we pride ourselves on being

a client-focused and results-driven agency.

We will ensure that your message is clearly

communicated to the right people through our strategic

communications campaigns and strong relationships

with key regional, national and international arts and

mainstream press.

MANAGING DIRECTOR l FARZANA BADUEL

Farzana Baduel is Founder and Managing

Director of Curzon PR and was previously Vice

Chair of Business Relations for the British

Conservative Party. She is currently Advisor to

Malaysia’s ruling party through Friends of

Barisan Nasional UK as well as being an Expert

Advisor to Sotheby’s Global Partnership. She

is the Editor-at-Large for Epicurean Life

magazine.

Baduel is currently on the board of CARE, a

charity committed to providing free education

for underprivileged children.

ADVISORY BOARD

RON CICCONE

Ron Ciccone was Managing Director of Turner Broadcasting Middle East/Africa for 25 years. He is a distinguished diplomat of

the media industry, introducing CNN to heads of government from Tunisia to Tehran. During the first Gulf War he assembled

a family of CNN affiliates throughout the region and the news channel effectively replaced state controlled media as the

channel of choice. He went on to develop the CNN Arabic service and CNN Turk. A master trouble shooter and negotiator,

he nurtured the fledging cable systems in Israel and was the first media representative to sign a broadcast agreement with

post-revolutionary Iran. Ron serves on the board of Translux Holdings and The Arabian Gulf Fund.

SK LINGAM

SK Lingam (SK) is the Chairman of the ASEAN UK Business Forum (AUBF), which was initiated 16 years ago by the then, their

Excellencies the Ambassadors and High Commissioners of the Association of South East Asian Nations (ASEAN) to the Court

of St James’s. SK remained elected Chairman of AUBF for a decade since its inception. He resigned voluntarily after 10 years’

service and was appointed the first Honorary President of AUBF, a position which he still holds. SK is also a founding and

former member of the Malaysia UK Association (MUKA) and The Focus Malaysia Group (FMG) in London. SK is currently the

founding member and first Chairman of Malaysian Link UK (MLUK).

ANTHONY FISHER

Anthony Fisher is the Founder of Global Strategy Limited, which provides strategic and communications advice to institutional

and private clients. He is also a Director of Scythian Limited, a boutique consultancy advising on structuring corporate

acquisitions in the FSU. Fisher is a director of several not-for-profit organisations including the British Ukrainian Society, the DF

Foundation, the Bonita Trust and Youth Music Theatre UK. Qualified as a barrister, Fisher was a tax partner at KPMG, and

served as a senior consultant to Lord Tim Bell, Chairman of the Bell Pottinger Group. He has advised multiple governments,

was seconded to the Government of Gibraltar as its first Finance Centre Development Director and has been an advisor to the

Maltese Government for over 15 years.

OUR TEAM

MANAGING DIRECTOR l FARZANA BADUEL

Founder and Managing Director of Curzon PR,

Farzana Baduel was Former Vice Chair of Business

Relations for the British Conservative Party.

She is also Editor-at-Large for Epicurean Life magazine

and a regular contributor to The Guardian and

Business Today.

She is a board member for CARE Pakistan, a charity

providing free education for underprivileged children

and YMT, Youth Music Theatre in London.

DIRECTOR | KATE WAKE-WALKER

Former PR Director at Bates Europe, where Kate

Wake-Walker delivered corporate communication

strategies for Bates Europe/Saatchi&Saatchi in 17

countries. Prior to this she was Head of International

communications and PR for VCCP and also worked

in-house UK Communications, Sponsorship and PR

Director for Eurosport TV and UK PR.

DIRECTOR | SEIG DE VATER

Founder of Debrecks Marketing, Seig De Vater also

founded the European Family Office Investment Forum

as well as a service to visit and meet with the family

offices of Australia and the Super Funds (Pension

Funds). He launched the first Leadership Summit and

Investment Summit in London and was appointed

Chairman of FMG Eurasia, which specialises in frontier

funds.

DIRECTOR | MARYANA GREENBERG

Maryana Greenberg graduated from the Fashion

Institute of Technology in New York and acts as the

liaison to Russia on fundraising for The Chagall

Project.

She is responsible for business development for

Mystetskyi Arsenal, Kiev, Ukraine and responsible for

business development for the Artist Pension Trust and

FDNA Accessible Genetics.

ASSOCIATE DIRECTOR | GARRETT MARQUI

Garrett Marqui is political and public affairs campaign

developer based in Washington, D.C. He has worked

on two Presidential campaigns and counselled three

U.S. Secretaries.

He has also advised for Bulgaria, the Czech Republic,

and worked in Oman on behalf of The White House.

ASSOCIATE DIRECTOR | BARBARA FIALA

Barbara Fiala is an International political strategist

based in the Czech Republic. A member of the

Israeli-Czech Chamber of Commerce Board of

Directors, she is also part of a research team for

Israel’s Institute for Counter-Terrorism.

OUR TEAM

MEDIA RELATIONS

DANIEL CINNA

MEDIA RELATIONS

MIRIAM NASRALLA

ACCOUNT MANAGEMENT

ANJALI CHRISTOPHER

OFFICE MANAGEMENT

SANDEEP KHANDOLTA

WEBSITE DEVELOPER

AGUSTIN MOURATOGLOU

EVENT MANAGEMENT

BORIS STANEVICH

BUSINESS DEVELOPMENT

ASHTA DOYLE

CONTENT MARKETING

MICHAEL OSIYALE

OUR SERVICES

STRATEGY AND BRANDING

The heart of successful communications

campaigns

The single most important communications tool we offer is our

Strategy Report. It provides the foundation to any effective PR

campaign and allows us to streamline messaging and outline a

tactical plan.

We offer half-day strategy workshops through which our

experts work with your team to identify objectives and develop

key messages in order to create a bespoke Communications

Strategy Report.

This comprehensive report includes:

• A perception audit

• In-depth research of target audiences

• An analysis of the competitive landscape

MEDIA TRAINING

We know what journalists want. We

train you to communicate your case

effectively.

Being prepared for difficult questions and dealing with the

media requires expert advice from people who have put

politicians and policy makers through their paces.

Our media training experts will prepare you for the most

challenging of interviews; giving you the tools you need, to

know what to say and how to say it.

MEDIA RELATIONS

Clear communication to your target

audience

With over a decade of experience working with leading

media, cultural, charitable and political organisations –

Nationally and Internationally – our expert Media

Relations team will ensure that your message is clearly

communicated to the right audience.

We offer an unparalleled awareness and insight into

media relations and have excellent relationships with

regional, national and international press.

We build positive relationships between brands and

audiences.

From broadsheets to broadcast, online to on-air, we have

an established track record of securing top-tier coverage

in both sector-specific and mainstream publications.

Our expert approach, strategic insight and global

network gives clients the confidence that we can deliver

successful campaigns with the desired outcomes.

CONTENT MARKETING

A crucial part of every campaign

The Content Marketing team at Curzon PR uses a

strategic approach to build your online reputation and

engage target audiences.

We develop digital assets for brands through website

copy, blog posts, content creation and a multi-faceted

social media presence. We can maintain a constant and

relevant digital presence for your brand.

Working across several digital platforms we target social

media and digital content to online audiences in order to

build communities, increase engagement and influence

perceptions.

SEO & DIGITAL MARKETING

Making your website count

With over six billion searches on Google each month, it is

important that your website meets the demands of the

world’s leading search engines.

We ensure that sites include the three main pillars of SEO:

• Accessibility

• Relevancy

• Credibility

Our Digital Marketing Team optimise your digital assets

by updating links and ensuring the data is relevant, up to

date and contains all the right keywords. We make sure

that your site can be indexed by search engines like

Google and Yahoo.

WEBSITE PRODUCTION

Our Website Production Team can help you

communicate effectively by combining creativity with

best practice usability. We will construct a creative

website that brings your brand to life whilst keeping

the end user in mind through the entire design and

architecture process.

We can translate user requirements into compelling

design whilst using effective and engaging

copywriting with keyword rich content to ensure

visitors to your website. All our website production is

constructed using a friendly interface that is mobile

and tablet friendly.

Ensuring that the first impression is the

right one

EVENT MANAGEMENT

From international conferences and

trade shows, to exhibitions and

auctions, our team have the expertise

to create unforgettably successful

events.

We have the capacity, experience and network, to secure high

profile guest speakers and an audience of policy makers and

thought leaders.

We create, manage and organise effective and inspiring

events, with unprecedented attention to detail.

Sourcing venues, guest list management, sponsorship, supplier

liaison and charity partners are just a fraction of the services

that we provide to the most diverse and engaging events

across the world.

CASE STUDIES

IN THE NAME OF HONOUR GALA AUCTION AND EXHIBITION

OBJECTIVE:

In order to maximise the exposure of ‘In The Name of Honour’, an exclusive gala auction

and exhibition organised by the Sara Charlton Charitable Foundation to raise funds for

victims of domestic violence, Curzon was brought on board to undertake a media

relations campaign, along with digital relations advisory, around the event. Held in

conjunction with top auction house Christie’s, the campaign sought to showcase both the

work of the foundation as well as the unique programme of the gala and exhibition.

CAMPAIGN:

A key challenge was to promote the work of the charity itself, without allowing for the gala

event to overshadow the reasons for which it was organised in the first place. In addition

to artworks for sale, a series of celebrity sketches were commissioned by top international

celebrities and figures, who were asked to draw either a women who is special to them, or

a picture related to domestic violence. These were then sold during a silent auction on the

night. Meanwhile, artists donating works were asked to also submit quotes about domestic

violence and their involvement in the project. An array of vertical press sectors were

approached, through a targeted media relations campaign, encompassing both the

charity aspects of the event as well as Contemporary arts, culture and society.

RESULTS:

The campaign generated interest in case studies and information on the Sara Charlton

Charitable Foundation’s work from a number of national broadsheets and also resulted in

comprehensive media coverage in a variety of consumer and trade media including

newspapers, magazines, TV and online. A live interview on BBC World News’ ‘Impact’

aired on the afternoon of the gala, while other coverage include The Independent, The Art

Newspaper, Louise Blouin Art Info, Evening Standard, Elle, The Sunday Times and The Sun. MEDIA RELATIONS

UK

SOHAM FOR KIDS

OBJECTIVE:

Curzon PR was given the task of building awareness of the charity Soham for Kids.

Founded by Faiza Seth, Soham is a non-profit organisation providing education and all

round care for underprivileged children in an impoverished village just outside of

Hyderabad, India. Curzon’s objective was to raise the profile of the charity in its initial

phases and thereby attract much-needed donations and establish a board of advisors.

CAMPAIGN:

Curzon PR created a board of advisors and a fundraising committee for the charity. A

media relations campaign was implemented to build awareness for Soham and attract

corporate donations from the CSR sector as well as establish an infrastructure that would

support the charity in the long term.

RESULTS:

A prestigious board of advisors was created for Soham from the worlds of arts, media,

politics and society. A fundraising committee was then created, delivering a luncheon

that met its financial targets. Media coverage included The Evening Standard, Glamour

Magazine and Director Magazine, with speaker platforms at the Institute of Directors

alongside the FT’s Enterprise Correspondent Jonathan Moules. Soham founder Seth was

honoured by the Humanitarian Award at the Asian Women of Achievement Awards

(Lloyds TSB) and Management Today.

MEDIA RELATIONS

INDIA

MOHAMMAD JAWAD

OBJECTIVE

Mohammad Jawad, a humanitarian plastic surgeon, was the subject of

the Oscar-winning documentary Saving Face. Curzon PR was brought

on board to promote Mr Jawad’s humanitarian work, using the

documentary as a vehicle for raising awareness of the case of acid

burn victims and to encourage funding for acid burn foundations.

CAMPAIGN

Curzon PR’s strategy included targeting key publications worldwide;

focusing on the Asian press as well as North America and Europe.

Curzon also targeted different angles within different publications in

order to widen the project’s remit and target the right correspondents,

including not just film and arts, but charity, health and South Asian

press in print media, broadcast and online. Multiple social media

platforms were created to disseminate key messages and engage with

audiences.

RESULTS

Top tier coverage was achieved in publications including The Times

(UK), The Washington Post, The New York Times, The Times of India, Al

Jazeera and the BBC. International awareness, brought in legislative

changes in Pakistan to prosecute the perpetrators of acid crimes.

Meanwhile, an increase in funding was reported by acid burn victim

foundations internationally. Mr Jawad became a Guest Lecturer at

Stanford University School of Medicine, along with receiving a number

of government and medical awards.

MEDIA RELATIONS

PAKISTAN

FESTIVAL MASLENITSA:

RUSSIAN WEEK IN LONDON OBJECTIVE

Curzon worked with Ensemble Productions and the Naked Heart

Foundation to support the annual Festival Maslenitsa. Held under

the auspices of the Mayor of London, Boris Johnson, the Greater

London Authority, the Ministry of Foreign Affairs of the Russian

Federation and the Embassy of the Russian Federation in London, it

featured a week of cultural events culminating in a festival at

Trafalgar Square. Curzon’s goal was to establish Maslenitsa as the

preeminent Russian cultural event in the UK, promoting cultural

exchange in the run up to the 2014 UK-Russia Year of Culture and

the Sochi Olympic Games. Curzon’s services included strategy,

media relations and digital media strategy.

CAMPAIGN

Curzon conducted a comprehensive media campaign disseminating

unique messages to the individual niche sectors relevant to the

festival’s many satellite events. In addition we organised a special

menu in support of the Naked Heart Foundation, the festival’s

charity partner.

RESULTS

Doubling the amount of coverage achieved the year before, Curzon

secured top-tier international exposure in print, digital and

broadcast media including The Times, The Telegraph, The Guardian,

and Condé Nast Traveller as well as exclusive coverage by Channel

4 News and Euronews.

STRATEGY | MEDIA RELATIONS | DIGITAL RELATIONS

RUSSIA

Raising funds for Care Pakistan, Official Curzon Charity Partner 2012

OBJECTIVE:

A media relations campaign around the exhibition Different Faces of Pakistan held at

London’s Asia House in order to promote Curzon’s Official Charity Partner for 2012, CARE

Pakistan, the largest educational NGO in Pakistan. The exhibition was held at a space

funded by the Rangoonwala Foundation each year in support of Pakistani art and culture,

and featured paintings by Modern and Contemporary masters, including Gulgee and

Sadequain. A percentage of proceeds from the exhibition were donated to CARE.

CAMPAIGN:

Curzon undertook a media relations campaign, targeting Asian and Diaspora press in

order to publicise the exhibition and CARE’s role in it. Print, digital and broadcast press

were approached. Curzon also managed the guest list, inviting key figures from the worlds

of art and politics, including members of the Conservative Friends of Pakistan and the

Royal United Services Institute (RUSI).

RESULTS:

The event received extensive press coverage from broadcast and print journalists from

International Press, UK and British Asian media, including two TV crews on the night - GEO

TV and Apex TV. Further coverage included, but was not limited to, BBC Radio Asian

Network, The News/Jang, Hello Pakistan, A Lifestyle, The Express Tribune, Dawn,

Marylebone Journal and PK Affairs. The private viewing attracted a number of high profile

guests from the Pakistani Diaspora as well as leaders of art and politics, including David

Abrahams, VP of RUSI; Dr Azra Pechucho, Chairman of Defence Committee, Pakistan; Nick

Viner, Director of Conservative Friends of Pakistan; Lady Ghazala Hameed; and Ron

Ciccone of CNN and Turner Broadcasting. The exposure for CARE Pakistan resulted in

successful sales of artworks on the opening night as well as a significant increase in

donations and sponsorship.

DIFFERENT FACES OF PAKISTAN

MEDIA RELATIONS | EVENT MANAGEMENT

PAKISTAN

SREBRENICA MEMORIAL

OBJECTIVE:

Curzon was tasked with raising the profile of the charity Remembering Srebrenica and its

public awareness campaigns teaching the consequences of hatred through the UK

Memorial of the 1995 Srebrenica Genocide in Bosnia. Held at Lancaster House on 11 July

2013, it marked the first time that the massacre was officially commemorated in Europe

outside of the Former Yugoslavia, as per a 2009 EU Decree. Curzon’s media relations

campaign sought to publicise the importance of remembering this tragic event.

CAMPAIGN:

By developing strong relationships with key journalists, Curzon targeted news, political

and public affairs correspondents, in particular foreign correspondents of top tier

international press and news desks that specialised in the Yugoslavian civil war. A further

focus on religious press and top Bosnian news outlets sought to expand the charity’s

initiatives to a wider audience. Curzon’s belief in the importance of Remembering

Srebrenica's mission saw us create a targeted media relations campaign to ensure the

Memorial was covered by mainstream media. Curzon worked closely with the Foreign

Office to bring messaging in line with that of international anti-hate and war crime

campaigns.

RESULTS:

Media coverage included various BBC broadcast channels, including a live interview with

author and survivor Hasan Nuhanovic on BBC World News’s top-rated show Impact,

alongside Martin Bell OBE, as well as the popular BBC radio programme Sunday. The

event was picked up widely by religious press, including The Vatican Insider and Church

Times, while attendees of the evening included representatives of The Guardian, The

Times, The Standard and The Huffington Post. Keynote speaker, Foreign Secretary the Rt

Hon William Hague also published an op-ed on the importance of the Memorial, further

bringing Remembering Srebrenica’s activities in line with international anti-hate initiatives.

MEDIA RELATIONS

BOSNIA

CONTACT

ASHTA DOYLE | BUSINESS DEVELOPMENT

28 GROSVENOR STREET

LONDON

UNITED KINGDOM

W1K 4QR

T: (+44) 207 399 2435

E: ASHTA@CURZONPR.COM

WWW.CURZONPR.COM

https://www.facebook.com/CurzonPR

@CurzonPR

http://www.linkedin.com/company/curzon-pr

http://www.youtube.com/curzonpruk

Curzon PR

WASHINGTON, USA

2511 Q St. NW,

Washington DC

MUMBAI, INDIA

Plot No.50, Chuim Village Lane,

Khar, Mumbai

PRAGUE, CZECH REPUBLIC

Havlíčkovo Náměstí 2859/12,

13000 Prague 3