SUBMITTED TO

GTUACADEMIC YEAR

2014-2015ENROLL.NO

147590592050GUIDED BYPROF.VIRAL KAMDARINSTITUTEH.N.SHUKLA COLLEGE of management studiesPREPARED BYMADHURI KALOLAPREFACE

The objective of practical at M.b.a level is to develop prospective about the company & function at various areas of management.

As per the syllabus of the GTU in M.B.A course practical study & training is important for management student only theatrical knowledge at various level of business unit is necessary for every student. Industrial visit plays an important role to get practical view point of student & also making the aware about the problems, opportunity & situation of all industrial units.

In this regard have training at CHOUKI DHANI. I have prepared on the basis of the information which I have collected from various department of the Hotel. I have gathered necessary information regarding the Hotels service.

ACKNOWLEDGEMENT

It is the duty of student of M.B.A to prepare and submit a project report industry visit by them. This report being a part of our practical studies prepare studies is prepared by Madhuri kalola.

I was training CHOUKI DHANI. The purpose of visit was to take valuable information regarding business management.

I am glad to present this project to you and all those work and ideas have been so helpful in working out the report. I am very thankful to MBA HOD Miss.Ushma Vala. I am thankful to Prof. Viral Kamdar, his warm response for valuable suggestion given by him from time to time in this industrial project report.

I would like to thank the whole staff of our college who have directly or indirectly supported and helped in preparation and companion of this report.

DECLARATION

I the undersigned Ms. Nisha. H. Sanchaniya student of Department of management, 2nd semester hereby declare that the report for summer training project entitled HEALTH AND SAFETY from 5th June, 2015 to 20th July, 2015 is my own work and has been carried out under the guidance of Assit. Prof. Divyng Tiwari of SHREE H.N.SHUKLA COLLEGE OF MANAGEMENT STUDIES, Rajkot (In-Gujarat). This has not been submitted to any other university for securing any examination.

(Signature)

[Name of the student]PLACE: - RAJKOT.

Date:

MAIN INDEX

SR.NO PARTICULARSPG.NO

1.General information

2.Personnel department

3.Marketing department

4.Finance department

5.Vision & mission

6.Research planning and procedure

7.Data analysis and interpretation

8.Findings

9.Limitations

10.Appendix

11.SWOT analysis

12.Future plan

13.Suggestion

14.Conclusion

15.Bibliography

16.Webliography

EXECUTIVE SUMMERYCHOUKI DHANI RESORT, a rare ethnic Rajasthani Village of its kind is a pride of RAJKOT CITY and GUJARAT state that is spread over 30,000 square yards of lush greenery with beautifully landscaped area. A rare type of concept with traditional village that is fully equipped with all modern facilities with the finest hospitality make it the ideal choice amongst hotels in Rajkot for tourists as well as the businessman with well spacious rooms equipped with modern amenities. Chouki Dhnai is always there to serve you the best amongst Rajkot. They lead in motels and hotels in Rajkot by setting standards of quality, service and facilities.

INDUSTRY OVERVIEW

The Indian resort industry has materialized as one of the key drivers of growth among the services sectors In INDIA. It contributes to 6.23 % to the national GDP and 8.78% of the total employment in the country.

Constant transformation, functional growth and improving standards have gained the hospitality industry of INDIA approval all over the world.These include business hotels, suite hotels, resort hotels, airport hotels, extended stay hotels, apartment hotels, time share hotels, casino hotels, convention centers and conference centers.

The resort and hospitality competitiveness report of 2013, published by world economic forum, INDIA, stated that the ranking of INDIA is 11th in the ASIA pacific region and 65th in the world resort and hospitality competitiveness index 2013. THE FUTURE OF HOSPITALITY

The Indian economy is opening up its horizons as it continues to integrate with the world economy. Therefore, the advantages of conducting business with and in India are many. This has lead to the maneuvering of verity of jobs to the shores of India, bringing in its wake transit travelers, business travelers, business meets and holiday seekers.

Further, the hospitality policy of the government aims at development of integrated hospitality circuits, speedy implementation of hospitality projects, special capacity building in the resort and hospitality sector and new marketing strategies.

INDEXSR.NO. PARTICULARSPG.NO.

1INTRODUCTION

2HISTORY & DEVELOPMENT OF COMPANY

3 PROFILES

4DEPARTMENTAL CHART

5LOCATION OF UNIT

6TIME KEEPING SYSTEM

7ACCOMODATION & FACILITY

INTRODUCTION

CHAUKI DHANI resort is established in the year of 2001. The resort is excellent in the service and ambiance. The look is traditional and the activities carried in the evening were fascinating. They were simultaneously hosting a private party with loud music.

CHUKI DHANI management is continuously thinking in advance about tomorrows requirement and accordingly there is always new development in the property. There is place for all types of amusement, celebration of marriage including pre and post marriage function with lots of rooms and huts for staying, birthday party celebration of corporate meetings with good sound system and many more things can be done. They offer many varieties of foods including their specialty Rajasthan food. In short it is place which you would like to visit again and again.

HISTORY AND DEVELOPMENTPROFILESName of the resort :- CHOUKI DHANI Year of the Establishment:- The Resort was established in 2001. AddressNear all India radio tower,

Jamnagar Road,

Rajkot 360002.

Gujarat, India.

Form of organizationThe form of organization is

Telephone & fax no.Tel.: 91-281-6543664Mo. 99789 55595

Fax: 91-281-2474370Website

www.choukidhani.comE-mail:

info@choukidhani.comDEPARTMENTL CHART

LOCATION OF UNIT One of expert in this field remarks, The location of plant should be field in such a manner that people interested in this success, can sell goods most profitability and can manufacture with least expenditure. Chouki Dhani is stated at;

Near All India Radio tower,

Jamnagar road,

Rajkot-360 002 The location purpose:Easy availability of power

Employee available at cheaper rate

Easy availability of raw material

Near to city

TIME KEEPING SYSTEMTime and tide waits for none time keeping system deals with the attendance, level late arrival report, and wage and salary administration. Time keeping system records information, show report, and report of leave without permission etc. after receiving this information the concerned the departments takes decisions and work accordingly.CHAUKI DHANI is providing the 24 hours room service.

SHIFTS:

09:00 am to 02:0002:00 pm to 04:00 break time

04:00 pm to 08:00

08:00 pm to 12:00 am

ACCOMMODATION AND FACILITIES CHOUKI DHANI provides the most spacious cottages as per the requirements of the guests. All the cottages are very well decorated and designed as per the standards of a star category.Accommodation and facilities provides by the Chouki dhani:

26 cottages

Well specious cottages equipped with basic facilities

Satellite transmission

24 hour front desk

Internet access

Business centre Swimming pull Running hot and cold water

Express check in

Room service

Ample parking

Doctor on call

Morning walk up facility

Left luggage room

Round the security

INDEXSR. NO.PARTICULARSPAGE NO.

1INTRODUCTION

2HUMAN RESOURCE PLANNING

3RECRUITMENT& SELACTION

4TRAINING & DEVELOPMENT

5WAGES & SALARY ADMINISTRATION

6INDUSTRIAL RELATIONSHIP

7PROMOTION AND TRANSFER POLICY

INTRODUCTION

Now-a-day people of the company are considered and also giving more important so personnel management is necessary for all of the company.

Mind your men; they will manage all other things

As per term implies personnel management is the management of Human resources in an organization and is concerned with the creation of harmonious working relationship among its participant and ringing about their almost individual development. It effectively describes the process of planning and directing development and utilization of human resources in an organization.

According to EDWARD FLIPPO Personnel management is planning, organization, directing, and controlling of the procurements, development, compensation, integration, maintenance, and separation of human resources to the end that individual organization and societal objectives are accomplished.

HUMAN RESOURCE PLANNING Human resource planning, in the sense of getting things done through people. Its an essential part of every managers responsibilities, but many organizations find it advantageous to establish a specialist division to provide an expert service dedicated to ensuring that the human resource function is performed efficiently.

People are our most valuable asset is a clich which no member of any senior management team would disagree with. Yet, the reality for many organizations is that their people remain

Under valued

Unser trained

Unser utilized

Poorly motivated & consequently

Perform well below their true capacity

The rate change facing organizations has never been greater & organizations must absorb & manage change at a much faster rate than in the past. In order to implement a successful business strategy to face this challenge, organizations, large or small, must ensure that they have the right people capable of delivering the strategy.

The market place for talented, skilled people is competitive & expensive. Taking on new staff can be disruptive to existing employees. Also, it takes time to develop cultural awareness,product/process/organization knowledge & experience for new staff members.

In CHOUKI DHANI there is very friendly atmosphere. In CHOUKI DHANI HR planning is handled by the manager Mr. Manoj K. Kuriakose They have a high sense of adequacy with clear goals about their future & are directed by this goal. RECRUITMENT AND SELECTION

RECRUITMENTRecruitment is described as the set of activities and processes used to legally obtain a sufficient number of qualified people at the right place and time so that the people and the organization can select each other in their own best short and long term interests. In other words, the recruitment process provides the organization with a pool of potentially qualified job candidates from which judicious selection can be made to fill vacancies. Successful recruitment begins with proper employment planning and forecasting. In this phase of the staffing process, an organization formulates plans to fill or eliminate future job openings based on an analysis of future needs, the talent available within and outside of the organization, and the current and anticipated resources that can be expanded to attract and retain such talent. Also related to the success of a recruitment process are the strategies an organization is prepared to employ in order to identify and select the best candidates for its developing pool of human resources. Organizations seeking recruits for base-level entry positions often require minimum qualifications and experiences. CHOUKI DHANI RESORT to fill up the vacancies at managerial level. Advertisement is published in the local newspaper inviting application, to fill up the require vacancies.

SELECTIONSelection tools available to organizations can be characterized along a continuum that ranges from the more traditional methods of interviews, application forms and references, through to the more sophisticated techniques that encapsulate biographical data, aptitude tests, assessment centre, work samples, psychological testing, and so forth. Each method of selection has its advantages and disadvantages and comparing their rival claims involves comparing each method's merit and psychometric properties. The degree to which a selection technique is perceived as effective and perhaps sophisticated is determined by its reliability and validity. In a comparison of personnel selection practices in seven European countries explored the utilization of a range of established selection methods. IN CHOUKI DHANI, Selection refers to select the employee who is most efficient in work will be selected to fill up the vacancies at managerial level.TRAINING AND DEVELOPMENT After selecting an employee the most important and established part of the personnel program is to impart training to the new comer. Training is the process of increasing skills of an employee for doing a particular job. It also helps employee to make aware about the environment, policies, relations, and responsibilities of an organization.

Training is the application of knowledge with a specific objective. Through it trainer are given awareness as regard rules and producers to be followed to perform their operation.

Training is defined as, The act of increasing the knowledge and skills ofemployee for doing a particular job.

The training that prepares people to perform their presentjobs better. Training teaches employees required skills, knowledge and attitudes and help them in improving theirperformance.

There are main two types of training:1) On the job training

2) Off the job training

Training is provided by CHOUKI DHANI for the following reasons:

1. To reduce supervision

2. To increase the moral

3. To reduce labor problem

4. To increase productivity

5. Minimum accident and wastage

DEVELOPMENT:

Definition

Development is Process of economic and social transformation which is based on complex cultural and environmental factors and their interactions. Development is a long term educational process utilizing a systematic and organized procedure by which managerial personnel learn conceptual and theoretical knowledge for general purpose. The term development refers to an over-all growth of the worker by enhancing his latent capacities and molding his personality. With the help of top executives and outside experts is taken for development program.

Human resources development concerned with developing the skills, knowledge and competencies of the people and it is a people oriented concept. The scope of management development is divided into three areas, knowledge development, skill development, attitude development.

The development is the method of developing all round personality, so that mental abilities and inherent qualities are developed. Development is undertaken by superiors, outside experts and self. In the development future career is at the centre.

CHOUKI DHANI depend upon leadership provided by the manager executive development programmes are needed to develop leadership skill & management abilities and also increasing the employees knowledge and work abilities and also they tries to increase the living of standards.

WAGES AND SALARY ADMINISTRATIONWAGES

Wage may be defined as payment for the use of labor. It is the price of labor hired and employed by an entrepreneur.

Wages & salary are also one of most importance factor for the CHOUKI DHANI.

Payment of wages & salary time to time to workers & employees makes them more efficient & good in their work. Wages are paid to the labor, as per daily payment & salary are paid to their employees & officers as per monthly payment.

SALARY

It is concerned with the process of compensation directed towards remunerating employees for services rendered and motivating them to attain the desired levels of performance. salary is generally refers to the reward given to employees for their work.

Unskilled workers: 4500 to 8000Semi skilled workers: 10000 to 16500Skilled workers (executives): 20000 to 40000 RECORD KEEPING SYSTEM In every industry there have all record regarding there workers, employees, officers etc.

TYPES OF RECORDS:

CONVENTIONAL:

Papers

Charts

Files

Blue Prints

MODERN:

Video Films

Audio CassettesMagnetic TapesMagnetic Cards

Computer Floppy The types of personnel information and data included in records cover job design, analysis, specifefication, human resource planning, recruitment, selection, placement, induction, test and interview scores, performance appraisal scores, , transfer, promotion ,demotion, disciplinary actions wages, salaries, benefits, pensions, gratuity, provident fund, medical benefits, safety programmes, absenteeism, working hours, work allocations, employee turnover etc.

CHOUKI DHANI also maintain record of employees & workers.

They keep record of their promotion, transfer, wages & salary, date of birth, phone no., blood group, address and record related to services.

INDEXSR.NO.PARTICULARSPAGE NO.

1.INTRODUCTION

2.MARKETING RESEARCH

3.MARKET SEGMENTATION

4.PRICING POLICY

5.ADVERTIZING

6.COMPETITORS

INTRODUCTION The market is a center around which marketing activities revolve. A market in general may be describe as a place where goods & services are offered for sales, buyers & sellers meet & the title to goods is transferred. In olden days buying & selling ofgoods was done by coming together in periodical face held at specific place & on specific date sellers put their commodity in their names this also happen in the days of Barter system people having surplus goods of their need. The invention ofmoney as a medium of exchange revolutionized the market system. Thus, market is referred to as the place orgeographical area where buyers & sellers assemble &exchange goods or where a commodity is concentrated for sale but today this meaning of market is considered to be narrow because world is converted into the global village.

Marketing consists of those which effect transfer in ownership of goods & care for their physical activity involved in the process of distribution of goods and services.

The purpose of a business is to create a customer marketing is the function of business concerned with creation of customer. This means that marketing is the essence of all business.

If finance is considered as blood of business than

Marketing is considered as life of business.

MARKET RESEARCHMarketing research is the systematic gathering, recording, and analysis of data about issues relating to marketing products and services. It always incorporates some form of data collection whether it is secondary research (often referred to as desk research) or primary research which is collected direct from a respondent. The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior.

There are mainly three methods of marketing research as follow:

Observation method

Experimental method

Survey method

CHOUKI DHANI prefers survey method, they conduct a market survey to know the tastes & preferences of the consumers & also to find out which theme of celebration is currently popular in the market.

The co. also monthly report from the entire authorized research department regarding the services which is provided by CHOUKI DHANI to their customers. So by this, the company gets in idea about which models. So by this, the company gets in idea about which services to be given more to their customers.MARKET SEGMENTIONCompanies distinguish the major market segments. Target one or more of these segments and develop products and services and marketing programs tailored to each. Thats why companies are embracing target marketing.

Market segmentation is the division of the market or population into subgroups with similar motivations. Market segmentation is the act of dividing a market into different types of groups of buyers who might require separate products and marketing mix.

The segmentation is done according to the resources available and the opportunities offered. Through segmentation firm tries to identify those who are most likely to buy their goods and services. This customer orientation makes market segmentation an important pillar of the marketing concept and the modern marketing process.

Market segmentation in CHOUKI DHANI is done through demographic segmentation under that on the basis of use of services.

THEY USE FOLLOWING POINTS FOR INCRASING MARKET SEGMENTATION:Proper Market strategy

Services provide according to needs

Specialization in management

Beneficial to society

PRICING POLICY Pricing is a very critical decision in marketing management. The main objective of the firm, that is, to earn profit very much depends upon the correct price decision. After meeting all the cost involved, the sales revenue generated must yield a surplus before that however affected by the price changed for the product.

Economist define price as the exchange value of a product or service always expressed in money. For consumers, the price is an agreement between seller and buyer concerning what they are going to receive. For modern shopper the price is not only the expression of money outflow, but also represent a certain value, benefit or satisfaction perceived by certain product or service.

CHOUKI DHANI decides price of their services on market trend, cost of raw material, government policy, and most important thing is their competitors price. CHOUKI DHANI provides services at a cheaper rate in comparison to theircompetitor.

5% Advertisement expenses 20% Administrative expenses

35 % service tax

25% cost of product, raw material15% profit margin

ADVERTISINGAdvertising is a form of mass communication. In the present day advertisement has become an inspirable part of business marketing activities, hardly there is a business in the modern world without advertisement is a powerful element of the promotion mix. It is non-personnel. The purpose of advertising is nothing but to sell a product, a services or an idea. The real objective of advertising is effective communication between producers and types of media of advertising such as press publicity outdoor advertising, direct mail advertising etc.

CHOUKI DHANI prefers news papers, pamphlets and brocers for their advertisement. COMPETITORSIn the modern era there is cut throught competition in the market ; there are few competitors in the business, but now- a-days in the world, business is known as competition world. Each firm has competitors, where there are many buyers and sellers. Firm has to fix their pricing policy, marketing strategies, product policies and advertisement, in keeping of view the competitors.

CHOUKI DHANI is competing with their rivals in this industry. Some of them are as follow:

The fern

Motel the village

INDEXSR. NO.PARTICULARSPAGE

1.INTRODUCTION

2.FINANCIAL PLANNING

3.CAPITAL STRUCTURE

4.MGT. OF FIXED ASSETS

5.MGT. OF WORKING CAPITAL

6.

ACCOUNTING POLICY

INTRODUCTION

Undoubtedly money occupies a key in the capitalistic economy of the modern age. One of the most important functions of the top management is to raise finance at a right time and in a right quality and also to use it most effectively. In fact this function constitutes the course of finance management.Money is the life blood of modern business.

Money is required to purchase expensive machinery and also for day to day expenses on raw materials, labor and operational and administrative needs of business. Executions of expansion plans and modernizations programs are not possible without adequate finance.

Hoagland says Financial management is concerned with such matters as, haw a business corporation raises its finance and how it makes use of it. It can be said to be a lubricant which keeps the business running. In simple words, financial management means rising of adequate funds at the minimum cost and using them effectively in business.

In short finance management is the master key for maximum utilization of money power.

CHOUKI DHANI not having separate financial department. it performs its function in the most suitable way with an eye on future planning. It commands the flow of cash and funds properly and their efforts that the firm has a high reserve forfuture as a safety measure.

FINANCIAL PLANNING

Financial planning is planning about the functional requirements, financial availability and the financial target. Finance planning is the process estimating the requirement of finance and arranging the same from the best available sources for a specific time period or for a particular time. The finance relates more to monetary issues and the same is very important with the planned would apparently result better profitability.

The financial plans are of two types long term and short term plans. Short term plans are made for 1 year and long term plans are made for more than 1year some areas of financial department requires short term planning. While some requires long term planning so it is preferable for the company to maintain both type of planning.

This RESORT prepares long term as well as short term financial plans. They prepare plans in such a way that cash inflow remains greater than cash outflows. This is the only reasons that the CHOUKI DHANI has not faced any shortage of funds till today. In long term plans they future. Generally long term plan is done by directors. In this way, they consider the amount of funds, how to utilize them effectively.

CAPITAL STRUCTURE

Capital structure refers to the long term sources of fund, such as debenture, long term debt, performance share capital, equity share capital and reserves and surplus. Capital structure can defined as combination of various sources of finance. Consequently it is being increasingly realized that a company should plan its capital structure to maximize the use of the fund.

Capital structure represents the mix of different sources of long-term funds in the total capitalization of the company.

Capital structure is the permanent financing of the company represented by the long term debt and shareholders fund but it excludes the short term credits. A firm should try to maintain on optimum capital structure which maximum the value of a companys share in the market. The RESORTs capital structure consists of following things:

Own Capital

Loan MANAGEMENT OF FIXED ASSETS

Fixed asset are those which are of a somewhat or permanent nature and are used by business in its normal operations, they do not offered for sales. Fixed assets management is the more important task which a management has to do in its day to day situations. This management becomes of greater importance of fixed assets involve high amount as investment and a degree of risk because they have usually a high cost and longer life.

Sr.ParticularsAmount (Crores)

1Assets3.67

2Building2.58

3Other inputs1.50

4TOTAL7.75

MANAGEMENT OF WORKING CAPITALWorking capital management has crucial role for rendering the best services. A firm must ensure adequate working capital to meet routine expenses management of working capital involves management of cash, management of receivable, management of inventory, and profit management.

The management of CHOUKI DHANI about working capita.l

Formula: -

Current assets current liabilities=working capital

Working capital

srParticularAmount(crores)

1Current assets

9, 74, 60, 032

2Current liabilities94,26,503

3Working capital (Total)7, 04, 54, 819

ACCOUNTING POLICY Accounting policy is necessary for any business, no business can function well if its accounts is not maintain properly to know the financial position of the business or to know the firm is making progress or not.

Accounting policies are the backbone of a companys financial accounting & reporting processes senior corporate leader ensure these policies conform to INDIAN Standard, including US, Generally accepted accounting principles or GAAP & international financial reporting standard or IFRS.

In CHOUKI DHANI accounting year is 1st April to 31st march. They charge depreciation on assets by reducing balance method & it is 15% they accept government policy for these. Accounts are necessary for any business. No business can function well if its accounts are not maintained properly. To know the financial position the business or to know the firm is making progress or not.

SWOT ANALYSIS

SStrength The location of The Resort is near to the city.

Internal personal relationship is very nice between worker, staff and owner.

Loyalty of consumers.

Wide variety of foods, rooms & other services.

WWeaknessesPrices are too high for localize middle class.

OOpportunities The Resort situated near to the city, they can have more market share.

The Resort can get more business with more promotion.

TThreatsToday, Chouki Dhani is firstly threatened by competition.

Now -a-days, these organizations are suffering from the fear of constantly increasing price of raw material.

BOARD OF PARTNERS

HR MANAGER

MARKETING MANAGER

SKILLED WOKERS

CHIEF ACCOUNTANT

SEMISKILLED WORKERS

SUPERVISOR

ACCOUNTANT

CLERKS

FINANCE MANAGER

1