Cultivate  Ambassadors  to  Increase  your  Brand  ReachJessica  Steinberg

Director,  Talent  Brand

Talent  Acquisition?  Recruiters  Wear  All  the  Hats

Marketer

We  had  about  5  minutes  with  our  brand  standardsbefore  launching  a  career  site  with  1,500  open  REQ’s

Build  Awareness

Engage

Nurture

Hire!

Next-­Class  Strategies  include  converting  candidates  and  employees  into  promoters

Marketing  Funnel  to  Engage  and  Attract  Top  Talent

CDK’s  Market  Penetration  PlanIdentify  StakeholderIntake  session

Business  challenge

Define  EVP

Build  EB

Galvanize  Ambassadors

PR/Create  Buzz

Build  Social  Community

Digital  (Drive  Traffic  to  Open  REQs)

Repeatable  Process  Framework

Define  Your  Call-­To-­Action

Define  your  Call  to  ActionTips  for  Success:– People  Respond  to  Numbers  (3  reasons,  or  steps,  etc.)

– Authenticity  Reigns  so  try  using  real  employees  where  possible

– If  it’s  Homegrown  –Leave  it  Alone  

Lead  with  Your  EVP

Define  Your  Ambassadors

External  Partners

You’d  be  amazed  at  what  your  partners  can  help  you  come  up  with  if  you  ask  the  right  questionWithin  6  months  –• 94th most  searched  for  by  name  company  on  Glassdoor.

• Top  25  employer  (in  traffic)  in  IT  – along  with  Google  and  Facebook.

Candidates  – Brand  the  Candidate  Experience

Employees

Marketing  Team

Everyone?-­ Recent  Hires-­ Growth  Areas

Internal  Communications

PR

Power  of  PR

Give  Employees  Something  to  Rally  Around#GreenLightYourCareer

#MyCDKsummer

Call-­to-­action  =  EVERY-­WHERE

Never  under-­estimate  the  power  of  SWAG

Make  Your  People  the  Hero  of  your  brand  – I  POWER

Thank  YouFor  ListeningLet’s  connect:Twitter&Insta:  @BrandistasUnite

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