cho benn holback + associates proposal

Pix & Lines Creative Group, LLC 3210 Elliott St • Baltimore, MD [email protected] • 443-904-5061

Cho Benn Holback + Associates

Website ProposalOCTOBER 14, 2013

Proposal: Cho Benn Holback + Associates• Website Design & Development • October 14, 2013

With pleasure, we present this proposal for the new Cho Benn Holback + Associates website.

We are truly honored to be included in your search and understand that choosing business partners isn’t easy. In fact, I often say it’s much like choosing a spouse - finding that special someone with a complimentary personality who both understands and adopts your vision, goals and dreams. Someone that will help along the track to success. And, you need a little magic.

While this proposal offers a look at Pix & Lines - who we are, what we do, how we do it and why we love every minute - I included the image above to truly sum up our group’s personality. That’s me on my wedding day in 2011. My stylist is attempting to control my unruly hair. The professional photographer is there to document. Me? I’m working with a client on a last minute “must-have” email to control a potential PR nightmare (Crisis averted. My husband’s a saint). In short, we’re dedicated to our clients needs, refuse to waste time and always deliver.

Without further ado, I invite you to dig into our proposal. We hope you find it magical.

Ashley Lines | Principal/Creative Director

Welcome Letter

Pix & Lines Creative Group, LLC • [email protected] • 443-904-5061 • 3210 Elliott St • Baltimore, MD 21224

“Ashley has continually impressed me not only with her design and style, but also with her keen understanding of what drives customers to act. When working with Ashley, you can expect not just a talented designer, but also a thought partner; she’ll impress you as much with her strategic thinking as she does with her artwork.”

-Jeremy Kugel, Jasmere

Located in Baltimore, Maryland, Pix & Lines Creative Group is a full-service creative agency specializing in print and Web design, social media, branding strategy and content management.

We believe in big ideas, innovative execution and compelling content and design. We believe that technology should make your life easier, not harder. We also believe in budgets and deadlines, and in sticking to them. When you work with Pix & Lines, you’ll get a team of talented designers, developers, and writers dedicated to the success of your project.

With over 20 years of combined experience, we always shoot for amazing and engaging… and never settle for less.

Introducing Pix & Lines

ABOUT THE CREATIVE GROUP

Client list includes: Army and Navy AcademyCharm City RunCoastTecEssential DJ ServiceHaute Blow Dry BarLet’s Dish!Level Dees ProductionsJasmereMaryland Zoo (Pro bono)Maryland Half Marathon (Pro bono)Morefield CommunicationsRyan FrederickSeth KugelUlman Cancer Fund

Services offered:Print design (booklets, brochures, etc)Marketing emails and newslettersIdentity (logo, letterhead)Web design (websites, blogs, landing pages)Web developmentBrand auditsContent development & editingMarketing & social media strategyPhotography

Learn more at pixandlines.com


Our Team

ASHLEY LINES DAVE AQUINO BRIGID DARRAGH

Principal/Creative Director Lead Developer Editor/Writer/Photographer

[email protected] [email protected] [email protected]

Ashley was born in Rhode Island and has lived in five different states and Paris, France. She was taught at Loyola University Maryland (BFA), American University of Paris and the University of Baltimore (MA).Before founding Pix & Lines, Ashley served as a marketer and designer for a number of companies and non-profit organizations including The Madeira School, Army and Navy Academy, Kennedy Krieger, Let’s Dish!, and Coastal Business Machines. She is also on the WE committee for The Walters, and volunteers at various other non-profits in Baltimore.

In her spare time, you can find Ashley running around Canton with her two huskies, Cali and Leo, spending time with her husband, Brad, and cuddling with new daughter, Zoe.

Dave was born and raised in Towson, Maryland, and attended Loch Raven High School. He joined the U.S. Army Reserve and was deployed to Iraq after boot camp where he served in Operation Iraqi Freedom (OIF) III from 2004-2005 as a Wheeled Vehicle Mechanic and received the Army Commendation Service Medal.

Dave later graduated from Towson University with a Bachelor of Science, double major Computer Information Systems and Business Administration, and recently started a master’s program at EPP at Hopkins, Information Systems Engineering.

Prior to joining Pix & Lines, Dave worked various jobs, most notably in the Enterprise group at JHU, supporting ISIS. He’s also dabbled in QA, and, of course, excels in Web development.

When he’s not behind a computer, Dave’s usually sampling craft beers, experimenting with ethnic food, and rooting for the Orioles, Ravens and Terps.

Originally from Connecticut, Brigid Darragh has called Maryland home for more than ten years.

Brigid received dual degrees in English and Spanish Languages and Literature before she moved overseas to teach English at Assumption University in Bangkok, Thailand, in 2006.

Upon her return to Baltimore, Brigid began her career in online publishing with Agora Inc, where she gained experience in copywriting, editing, and direct mail and online marketing. In addition to her work with Pix & Lines, Brigid is a contributing editor for Angel Publishing’s GreenChipLiving and Health Wire publications. She also works as a photographer, and a freelance copy editor and contributor for other online news sources and lifestyle publications.

When she’s not cross-referencing the AP Stylebook, Brigid enjoys running, checking out the dozens of locally-owned eateries Baltimore has to offer, and perusing the fiction stacks at the Enoch Pratt Free Library.


Our Work

See it live: www.hauteblowdry.com

Project: Identity and Website for new company

Solution: Color palette and logo development, responsive website with Mail Chimp and Salon Booker integration, copy editing

About Haute: Haute Blow Dry Bar was created by Abigail Frederick around the idea that there’s nothing quite like a professional blowout. In July 2013, she brought together experts of blowouts, styling and updos under one roof and created the area’s premier “blow dry only” salon, where guests can enjoy flawless blowouts and updos at an affordable price.

Please contact the owner, Abi Frederick, as a reference: [email protected].

Company: HAUTE BLOW DRY BAR


Our Work

See it live: www.morefield.com

Project: Website redesign and content creation

Solution: Responsive website with HTML 5 animation, blog, event calendar, landing pages, and listrak integration

About Morefield: Founded in 1945, Morefield Communications offers design, installation and support of innovative technology solutions throughout Central PA and Northern MD. With over 100 trained professionals, Morefield has successfully implemented thousands of solutions for municipalities, school districts, hospitals and business of all sizes.

Please contact Morefield’s marketing director, Briana Carr, as a reference: [email protected]

Company: MOREFIELD COMMUNICATIONS


Our WorkCompany: CHARLES ST 12 (LEVEL DEES, LLC)

Company: COASTTEC

See it live: www.charlesst12.com

Project: Website design, copywriting & photography

Solution: Website with full screen imagery showcasing Charles St.

About CS12: The Charles St 12 is a 12 mile road race down Baltimore’s historic street. In 2013, the race’s inaugural year, 2500 runners participated.

Please contact Level Dees partner & Charm City Run’s owner, Josh Levinson, as a reference: [email protected]

See it live: www.coasttec.com

Project: Company rebranding, website design & copywriting

Solution: E-commerce website with rotating carousel

About CoastTec: Founded in 1988, CoastTec, powered by CBM, is the leading Reconditioning and Repair Center for Uninterruptible Power Supplies (UPS).


Our ProcessPhase 1: DISCOVERY & PLANNING

1. Discuss your company goals, brand and site requirements in depth2. Establish the main goals of the website, users’ pathways and site flow3. Prepare wireframes showing the different areas of the website, features and technologies that will be implemented

Phase 2: WEB/GRAPHIC DESIGN WORK

1. Conception and creation of graphic theme of website including color scheme, general look and feel, design elements2. Three design options presented of homepage and interior page3. Website elements created based on chosen design

Phase 3: FRONT END PROGRAMMING

1. Test site built2. Site developed based on approved designs

Phase 4: TESTING, QA AND LAUNCH

1. Extensive testing to ensure the site is bug-free and fully compatible in all browsers and on all devices2. Making final changes and updates to the site and design elements3. Migration of the site to the live server and launch!

Phase 5: TRAINING &/or UPKEEP

1. Train individuals responsible for site upkeep 2. Establish ongoing plan for site upkeep


Our SOLUTION

Based on the project’s requirements, we suggest a new website built on Wordpress, the world’s leading content management system. By utilizing this application, we will create a beautiful, custom, responsive website that can be easily managed in house.

✓ Responsive, custom design

✓ Easy to update

✓ SEO optimized

✓ Quick load time

About Wordpress: WordPress started as just a blogging system, but has evolved to be used as full content management system and so much more through the thousands of plugins and widgets and themes, WordPress is limited only by your imagination. (And tech chops.) Adapted from www.wordpress.org/about.

✓ Prominent newsroom

✓ Beautiful portfolio of work

✓ Ability to cross-reference projects

✓ Creative team showcase


6,875.00

Please note this is an estimate only.

Notes: This estimate includes the creation of a completely custom wordpress template. The budget can be cut significantly if a ready-made template is utilized. Please let us know if you would like to discuss this option.

Description Hours Rate TotalDiscovery meeting 2 55.00 110.00

Concept and wire frame development (up to 2 rounds of edits)

8 55.00 440.00

Creation of three overall design concepts 15 55.00 825.00

Design of winning website elements 10 55.00 550.00

Test site implemented 1 55.00 55.00

Custom template developed. Home page, navigation and three standard pages designed with up to 2 rounds of edits

60 55.00 3300.00

Remaining pages completed 10 55.00 550.00

Website testing and final edits 5 55.00 275.00

Website migration and go-live 2 55.00 110.00

“How-to” manual and training for staff 4 55.00 220.00

Project management via mavenlink 8 55.00 440.00

TOTAL

Our OfferProject: CHO BENN HOLBACK + ASSOCIATES WEBSITE (WORDPRESS)

Timeline: 12 WEEKS FROM CONCEPT TO GO-LIVE

Weeks 1-2: Concept Weeks 3-8: DesignWeeks 5-10:

DevelopmentWeeks 11-12:

Final tweaks and launch


6,875.00

Please note this is an estimate only.

Ready to work together?Project: CHO BENN

HOLBACK + ASSOCIATES WEBSITE (WORDPRESS)

Proposal Date: October 14, 2013

Due Date: 12 weeks after deposit

Deposit:25% of estimate ($1718.75)

CUSTOMER ACCEPTANCE FORM

DATE

PRINTED NAME/POSITION

SIGNATURE

By signing this form, you Terms: All invoices Net 30 days from invoice date. We will bill monthly for work completed. Late payments will be subject to an interest charge of 3% per month.

Yes! Let’s move forward. I approve this estimate and give Pix & Lines the OK to proceed with this

project. Please include a deposit of 25% of estimate in the form of a check made out to Pix & Lines

Creative Group, LLC.

3210 Elliott St, Baltimore, MD 21224p: 443-904-5061e: [email protected]: pixandlines.com

cho benn holback + associates proposal

Documents

print design booklets

letterheadweb design

pix linesabout

fullservice creative

creative groupclient

elliott st baltimore

content management

compelling content