chocolate potato chips - business plan

Download Chocolate Potato chips - business plan

Post on 08-Feb-2017




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Chips are ready to eat

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Introductory page Royle Chocolate Potato Chips produced ready to eat food packetsMaking potato chipsProcess of potato chipsSelling of potato chips

Executive summaryTotal cost of project : 10,00,000Market location : Jamnagar Type of market : Small scale industry Product : Royle Chocolate Potato Chips Type of unit : Partner ship firm

Environmental and industrial analysisInfrastructure: Building & warehouseWaterElectricityCompetitorsBalaji wafersLays wafers

Description of ventureRoyle Chocolate Potato Chips

Address of our Manufacturing plant:A1,GIDC phase 3,Jamnagar

Address of our Wholesaler:DKV Principal Bungalow, Patel Colony, Jamnagar

Production plan

Marketing plan


PricePack WeightPrice (in Rs.)15 gm1030 gm20240 gm160480 gm320960 gm640



GrocerySmall shopsCinemasMallsRetail outletssupermarkets

Channel of distribution

Organization planManaging workersManaging Sales forceManaging salesManaging production operations

Organization planB.O.D. and Partners:Ms. Darshana ChauhanMs. Vanita HathaliyaMs. Heeral BrijlaniMr. Datt Dubal

Responsibilities:Each Partner have equal responsibility of firm.

Assessment of riskShifting consumer taste and preferenceOversupply of chips at the wholesale and retail levels Competitors

Financial plan Details of Land - Urban LandTotal Cost of Land- 1,64,700 Total Cost of building- 1,08,000 Total cost of machinery - 3,90,000Total 6,62,700

Total Recurring ExpenditureLicense / Legal formalities 5,000/-Water & electricity bill (4000+8000) 12,000/-Salary [4*12000] 48,000/-Wages [(5*3000)+(1*2000)] 17,000/- Raw Materials (potatoes, chocolates & butter) 2,05,000/-(80000,200 kg butter rs of 400 per kg; 120000,200 kg chocolate rs of 600 per kg; 5000 rs, 500 kg rs 10 per kg)Packaging 5400/-Promotion 15,000/- Distribution cost 5,000/-Depreciation(5% on building) 5,400/-Depreciation(5% on Machinery) 19,500/- Total: 3,37,300/-

Calculations of breakeven point 600*640=3,84,000/- 1st year sales 384000 + 3,84,000/- 2nd year sales 700 448000 + 3,84,000/- 3rd year sales 800 512000 + 3,84,000/- 4th year sales 900 576000 15,36,000/- Total sales 1920000 - 10,00,000/- Total cost 1000000 5,36,000/- Remaining amount 920000 - 4,36,000/- Loan with interest 560000 1,00,000/- Net profit 360000 Breakeven point will be achieved in end of 4th year.

AppendixBibliographyBalaji wafersLays wafers

Prepared by:Darshana ChauhanVanita HathaliyaHeeral BrijlaniDatt Dubal

Guided by:Prof. Archana Gadhavi

Thank you