christmas campaign. · christmas guide november - december 2013 / 3 material overview. only c...

christmas campaign. magazine - competition - great offers.

christmas guide november - december 2013 / 2

christmas is knocking on the door, and it’s time to prepare for the busy time of the year. already now the NEW EXCLUSIVE CHRISTMAS MAGASINE has ar-rived in the onLY stores and soon we launch our CHRISTMAS COMPETITION.

to support you the best way possible we have prepared a guide that explain all the activities taking place throughout november and December.

WE WISH YOU GREAT SALES!

onLY

dear shops.

03

06

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materiaL overview

LocaL activities

onLine activities

contacts


material overview.

❏ ONLY CHRISTMAS CATALOUGE 2013 DKK / 15088821 NOK / 15088823 SEK / 15088824 EUR / 15088825 (north) CHF / 15088826 eUr / 15088827 (soUth)

magazine.

the 40 pages onLY christmas magazine has already arrived in the stores.

the magazine contains everything from magical surprises, interviews, style guides, trend highlights, gift ideas and the christmas competition.

the magazine is made in a north and south version in totally 6 currencies. it holds our new Winther image pictures and 4 scratch cards with great onLY offers behind. these will be highlighted separately with e-mails to the customer club.

each store will receive between 500-1000 pcs.

We suggest using the magazine this way:· Place on the desk· hand out to interested customers · Put in shopping bag after a purchase


Christmas Competition.in your onLy store.

thursday the 28th of November

from 14:30 - 17:30, (2:30 PM - 5:30 PM)

you can draw a Christmas card and win

10-100% oN your purChase**when buying for a minimum of EUR 60,

DKK/NOK 450, SEK 500, CHF 75

materialoverview.

❏ ONLY CHRISTMAS COMPETITION bOX 15088828

❏ ONLY CHRISTMAS COMPETITION SPLASH15090732

❏ ONLY CHRISTMAS COMPETITION FLYER 2013 15090157

christmas comPetition.

the competition will run in a 3 hour interval from 14.30 to 17.30 on November 28.

the customers can win a discount between 10% - 100% when they make a purchase of MINIMUM €60.

You will receive a box of christmas cards with 200 cards that should be placed on the coun-ter. each card will display a written discount between 10% - 100%.

the customer picks a card that will display the discount, when the items have been scanned at the counter. the discount is then deducted from the total amount.

each store will receive 200 pcs. flyers and 1 window splash to promote the competition and a box with 200 competition cards. You will receive it week 46 but the splash week 47.


materialoverview.

christmas comPetition.

The splash should be placed this way:· the splash is made of easy dot foil· mount it inside· Place it with min. 90 cm from the bottom· see placement in picture to the right· make sure to display it 3-4 days before the competition to create awareness

We suggest using the flyer this way:· hand out outside the store 3-4 days before the competition· Place it on the desk· Put in the shopping bag after a purchase

Christmas competition box:· Place it on the desk · open it and place the cards standing up · make sure it is easy for the customers to draw· always have a flyer with the competition terms & conditions next to the box

❏ ONLY CHRISTMAS WINDOW WITH COMPETITION SPLASH

90 cm


localactivities.

LocaL ad.

if you need artwork for a local ad, please contact ONLY Marketing.

We will prepare an ad with image picture and packshots of the styles you choose. Furthermore we can highlight the christmas competition.

Contact ONLY Marketing on this e-mail: [email protected]

Julekonkurrence 28. november 14:30-17:30

Vælg et julekort og Vind 10-100% på dit køb*

*gælder Ved køb oVer 450 kr

onLY Herning

Skirt

159,95

jACket

399.-

❏ LOCAL AD (image) ❏ LOCAL AD (Packshot)

Strik. 299.95 Top. 229.95 Nederdel. 129.95Cardigan. 399.95

Jakke. 499.95

RANDERS STORCENTER · TLF 86448151

Christmas outfits you’ll love to wear


onlineactivities.

customer cLub emaiL,sms & Facebook.

different e-mails will be sent to the whole customer club on behalf of onLY in connection with the Christmas competition and the great week offers.

The plan is:04/11 magazine now in store25/11 1. week offer26/11 invitation to christmas competition28/11 sms reminder for christmas competition02/12 2. week offer09/12 3. week offer16/12 4. week offer

if you prefer not to participate please contact your retail manager soonest possible.

FACEbOOKwe will highlight the christmas activities on Facebook accordingly.

EXCLUSIVE CHRISTMAS

MAGAZINE now available

in your local ONLY store.

Get your own free copy

and let you inspire for

fashionable Christmas and

New Year. See you!

❏ LOCAL AD

contactiF You need materiaL or have anY questions

ORDERING mATERIALSannike nørgaard

tel: +45 99 42 80 [email protected]

marketing questionsmaria ruby


online media questionsmathilde udsen Jensen


christmas campaign. · christmas guide november - december 2013 / 3 material overview. only c...

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