ciea '17 - marketing q & a with tim miles
TRANSCRIPT
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PROJECT
DATE SPEAKER17 OCTOBER 2017 TIM MILES
MARKETING Q & ACIEA - NASHVILLE
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For those associations with limited staff and
resources, which marketing tools/resources
give you the most bang for your buck?
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FOUR!
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TACTICS
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TACTICS
STRATEGY TRUMPS
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TACTICS
STRATEGY TOPS
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THE SECRET KEY TO CREATIVITY?
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SPREADSHEETS!
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FREQUENCY
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CONSISTENCY
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RELEVANCE
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Most effective promotional items?
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LEVERAGE TECHNOLOGY
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ENGAGE YOUR AUDIENCE
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YOU IMPROVE WHAT YOU MEASURE AND
REWARD
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Educators are the busiest people on earth.
How in the world do you get their attention
about anything when most are pulled so
many directions, they can barely think?
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ASK THEM!
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ASK YOURSELF:1. WHAT IS THE COMMON DENOMINATOR OF ALL
THE PEOPLE WE’RE TRYING TO ATTRACT?
2. WHY IS THAT THEIR COMMON DENOMINATOR?
3. WHAT IS THEIR GREAT FRUSTRATION/UNSCRATCHED ITCH?
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ASK THEM:WHAT’S THE GREATEST CHALLENGE YOU FACE
INSIDE THE CLASSROOM TODAY?
WHAT’S THE GREATEST CHALLENGE YOU FACE OUTSIDE THE CLASSROOM TODAY?
IS THERE ANYTHING THAT KEEPS YOU UP NIGHTS?
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ANSWER THEM!
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FREQUENCY
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CONSISTENCY
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RELEVANCE
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CONGRATULATIONS!
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What are best practices for keeping
customers/members engaged without
becoming overbearing or annoying?
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MEET THEM WHERE THEY ARE
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MAKE THEM THE HEROES OF YOUR
STORIES
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HELP, THEN…
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REPURPOSE, THEN…
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MEASURE & REWARD
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How do you turn your member from being
"just a member" to an "engaged member"
who tells their friends about you/
distributes your materials? In other words,
how do you make them care? (Most don't,
they just want the insurance.)
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5%
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MEASURE & REWARD
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Are there any email tricks you have that
help increase usage or follow-thru with
action items?
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CHOICES
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SEGMENTATION
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MEDIA
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FREQUENCY
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MEET THEM WHERE THEY ARE
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How do you best communicate
with employees?
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FALSE CONSENSUS EFFECT
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A person in our office said you if post too
much on Twitter/Facebook it becomes
noise and gets ignored. A consultant for
Big Machine Records states there is no
such thing as too many posts, especially
on twitter. Which is true?
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COSCHEDULE
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BUFFER
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YOU IMPROVE WHAT YOU MEASURE AND
REWARD
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GROW BIGGER EARS
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RETURN SERVE
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Hmm…most cost effective non-
physical way to gain members?
(direct mail, social media?)
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FREQUENCY
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CONSISTENCY
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RELEVANCE
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What should be included in a yearly
communication plan? How much should
be shared with employees outside the
communication team? How much do
employees want to know? The highlights?
The entire plan?
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RELEVANCE
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CREDIBILITY
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ASK THEM!
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What's the importance of online video
being professional produced vs. low tech?
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DEFINE “PROFESSIONAL.”
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How do you market to an internet
audience with a VERY limited website…
It won’t support the type of layout, videos,
graphics, and functions that would make
it appealing to a tech savvy generation.
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WEBSITE IS NEVER FINISHED
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MEASURE & REWARD
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HUB V. SPOKES
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RESPONSIVE / MOBILE-FRIENDLY
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PROJECT
DATE SPEAKER17 OCTOBER 2017 TIM MILES
MARKETING Q & ACIEA - NASHVILLE
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FREQUENCY
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CONSISTENCY
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RELEVANCE
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THANK YOU!
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October 24thBrandYourOwn.Business
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PROJECT
DATE SPEAKER17 OCTOBER 2017 TIM MILES
MARKETING Q & ACIEA - NASHVILLE
TIMMILESCO.COM/CIEA17
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PROJECT
DATE SPEAKER17 OCTOBER 2017 TIM MILES
MARKETING Q & ACIEA - NASHVILLE