Cite It Right

A Practical Look at Copyright for Communication Professionals

Mitchell Hoyer Program SpecialistIowa 4-H Youth Development

Sherry HoyerCommunication SpecialistIowa Pork Industry CenterIowa Beef Center

Last week at the office…

From: Name omitted to protect the innocent Sent: Thursday, June 04, 2015 12:33 PMTo: Hoyer, Mitchell L [YOUTH]Subject: Lego marketing question

“Hey Mitch, we’re having a county fair contest. Is it OK if we name it Lego Contest instead of Creativity Contest? Can we use the Lego logo on the marketing flyers?”

Welcome to my world ...While editing a publication series, I noticed some livestock photos new to me. They don’t look like any of ours. Where did those come from? Hmmmm.

Me: “Still looking for credit/acknowledgment for all photos.”

Designer: “All the other photos were from thinkstock.com. We usually don’t credit stock photos. Do you still want me to?”

Me: (Silence)

Copyright

• Form of protection granted by law• Original works of authorship• Fixed medium of expression• Published and unpublished works

(Source: U.S. Copyright Office)

Copyright

• Protects– Literary, dramatic, musical, artistic works

• Does not protect– Facts, ideas, systems, methods of operation

• In words we all can understand– http://www.techlearning.com/news/0002/kinde

rgarten-copyright/56088

Length of Copyright

• Published before 1923– In public domain

• Created January 1, 1978 or after– Life + 70 years or– Shorter of 95 years from publication or 120 years

from creation• Everything else

– It depends• Date of publication• Date of creation• If copyright was renewed

Copyright

• Copyright – protects original works of authorship

• Patent – protects inventions or discoveries• Trademark – protects identifying words,

phrases, symbols, or designs

It’s really not that hard…

• If it’s not yours, get permission

• Give proper credit

• Do something original

http://www.press.uchicago.edu/books/turabian/tcc/topicsheet26.pdf

“Hey, Mitch!Our presenter for the visual arts workshop found this on Pinterest and wants to use it as a handout for the training. I think it’s really good and something we should share with our 4-H’ers. Can we?”

This is the source of the handout

• http://splitcomplementary.blogspot.com/2012/08/new-and-improved-elements-and.html?m=1

Remember the livestock photos and Thinkstock?

Some questions I asked:Are they purchased photos? What are their requirements for use? I'm not familiar with using purchased photos because those I use belong to "us."

Then I shared some info from this URL http://www.thinkstockphotos.com/legal/license-information-details

“5.3 Photo Credit. All Licensed Material used in an editorial context, must include the following credit line adjacent to the Licensed Material: "[Photographer's Name]/[Collection Name]/Thinkstock" or as otherwise shown on the Thinkstock website. … “

A little video please• “Hey, Mitch! I found this really good YouTube video

about gluten in foods. Can we show it on our webinar

next week?”

• We said: “Not unless you receive permission.”

• The owner said: “You may show but may not

distribute.”

• Now what?

Our solution

• Slight rearrangement of program segments• Intro to video provided source and URL• Video was shown, not recorded• Video link included along with program

recording on judges training website

Legos: yes or no?

• Copyright or trademark issue? Both?• Contest name?• Use of name in marketing for event?

Final thoughts for today• Permission, not forgiveness• Real people, real examples• Help you learn from others’ mistakes• Find, use and share your university’s resources

(We’ve included a few of our favorite websites and resources on the following slides.)

Resources

• U.S. Copyright Office– Home page http://www.copyright.gov/

– Fair Use Index http://copyright.gov/fair-use/

• Library of Congress– For Students and Teachers

• Taking The Mystery Out of Copyright– http://www.loc.gov/teachers/copyrightmystery/

• Copyright and Primary Sources– http://www.loc.gov/teachers/usingprimarysources/copyright.html

Resources - Libraries• Iowa State University

– Copyright Information references http://www.lib.iastate.edu/info/6517

– Selected Guides• Understanding Copyright

– http://instr.iastate.libguides.com/copyright

• Copyright and My Work– http://instr.iastate.libguides.com/c.php?g=49628&p=319252

• Copyright for Research and Teaching– http://instr.iastate.libguides.com/copyrightresearch

Resources - Libraries• Copyright and Fair Use: Stanford University Libraries

– **Excellent reference for Copyright & Fair Use issues**– http://fairuse.stanford.edu/

• Copyright Crash Course: University of Texas– http://copyright.lib.utexas.edu/

• Copyright and Digital Scholarship Center: North Carolina State University Libraries– http://www.lib.ncsu.edu/cdsc

– Copyright Instruction http://www.lib.ncsu.edu/cdsc/copyright/instruction

• Add your university library here!

Resources to teach youth (and the rest of us)

• Copyright Kids (The Copyright Society of the U.S.A. 2007)

– http://www.copyrightkids.org/ – (Be sure to check out “The Yearbook Club” )

• Copyright for Students (Feldman, Barbara. "Copyright for Students."

Surfnetkids. Feldman Publishing. 21 Sep. 2010. Web. 22 Jun. 2015)

– http://www.surfnetkids.com/resources/copyright-for-students/ – The link for the comic book “Bound By Law © 2006 Keith Aoki, James Boyle, Jennifer

Jenkins” offers an interesting perspective for students

Resources – Creative Commons

• https://creativecommons.org/ • Videos about CC

– https://creativecommons.org/videos/

• Learn about CC license types – https://creativecommons.org/licenses/

• CC Projects of interest– Culture– Education– Public Policy– Science