Communication to the

limits: Fight between

Ads

VS

By: Luis Prieb and

Rebecca AlvarezApril 15, 2013

COMPARE AND CONTRAST

BANNERS/BILLBOARDS

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• Slogan: Disfruta tu verano sin limite• Simple and Direct• Predominant Color: Blue• Very wide and short. About 1:4 ratio height to width.• Doesn’t show logo• No bargaining• Warns that there are conditions for the service.• Shows a group of people having fun and one of them using a cellphone.

DIFFERENCES

DIFFERENCES • Slogan: Claro-Claro que si

• Full of all the information you need to know

• Predominant Color: Red

• Fair distribution of height and width. About 5:4 ratio height to width.

• Shows logo.

• Bargains by offering a better service for a longer term subscription

• No warning whatsoever for the service.

• Shows a single woman using a cellphone.

SIMILARITIES

• Shows people at the beach

• Only one cellphone shown

• Number(s) for service offered shown

• Have a slogan

COMPARE AND CONTRAST

TV

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Famous Nicaraguan Artist in Ad

Claro Video Ad: http://www.youtube.com/watch?v=euEBjHNwQKw

Movistar Video Ad:http://www.youtube.com/watch?v=YVryEIOIuWM

Differences• Movistar: calm song dedicated to Movistar• Claro: pop song describing how good Claro's

service is all around Nicaragua• Movistar: setting is only is taking place in

streets • Claro: setting changes from house rooms,

shower, concerts and streets in towns• Claro mentions in the song about their

promotions and offers for a better and cheaper service.

• Movistar tries to get more costumers by showing the loyalty of other costumers

Similarities

• Both of them are emphasizing the good service around the country

• The settings of this video are taking place in Nicaraguan towns

• Both of them are songs

• Both of them use famous people from Nicaragua to get a better attention:

Analysis• These companies try to attract

teenagers by showing people having fun or at least being happy

• They also use techniques, such as music, to attract people and to have them stay to watch their commercials long enough to hear their promotions

Opinion

• These companies show different instances in which people are having fun, but they have not gone “too far” by doing so. Their scenarios are realistic and in the end, they give information about their particular services. There is nothing wrong with attracting attention to their announcements through entertaining pictures or videos. Other companies may have abused of this through fake ads or by attracting teens through the “cool” idea, but these two companies in particular have not done so so much.

Sources for Ads

• https://www.facebook.com/photo.php?fbid=611155598911112&set=a.394752223884785.110615.110506498976027&type=1&theater

• https://www.facebook.com/photo.php?fbid=10151346172545800&set=pb.314921020799.-2207520000.1365446659&type=3&theater

• http://www.youtube.com/watch?v=euEBjHNwQKw

• http://www.youtube.com/watch?v=YVryEIOIuWM