clevr: makers-first content discovery
TRANSCRIPT
MAKERS-FIRST CONTENTDISCOVERY
Peter Fray, CUNY EJ fellow, May 2016
Audiences are time poorOverloaded with contentLosing trust in journalism
Gallup Annual Survey 2015
Publishers need services that
1. Re-build trust, relationships2. Help time-poor audiences
3. Increase page views per visit 4. Compel readers to share
That's why publishers needCLEVR. Celebrate the Makers
B2B service that creates valuefor publishers by helpingreaders discover insights,
analysis and opinion via author
A snippet, widget or app, itenables publishers to
automatically deliver thesharpest minds, brightest ideas
Keeps readers onsite longer
CLEVR enables publishers to predict the contentlikes of audiences using the author as the
discovery mechanism It surfaces the author as the
trusted face of the brand
It makes sites sticky
does the reading, readers dothe living
My quick personal note
Great career over threedecades
As publisher/editor-in-chiefcut jobs and costs
Want to find ways tocelebrate whatjournalists do
NYT wants to make news a personal experience for subscribers by 2017.
How? By celebrating the journos
Makers-first content discovery
Clevr, theapp
Works within a publishersown ecosystem or publisher
becomes trusted guideacross topic, title
Criteria for successIncrease time spent by 10-20pc
Increase social shares
Clevr keeps readers on siteOther devices send them off
Team Clevr & Partners
Peter FrayEditorial director
Hunter PageFinancial director
Alistair MunroProject manager
Sakura SkyData analytics
Machine learning
Crowd TangleSocial listening
B2B business model
Licensing of Clevr engineor app to publishers
Revenue share fromincreased click throughs
Hosted payment gatewaybetween consumers and
freelance authors
A
B
C
