client case study how we worked with a luxury watch company to create some serious pre-launch social...
TRANSCRIPT
CLIENT CASE STUDYHow we worked with a luxury
watch company to create some serious pre-launch
social media buzz
The ClientThe client ChronoWatchCompany.com is an upcoming e-commerce luxury watch
store headquartered in Hong Kong & launching some exclusive watch brands
from Europe & North America globally as fashionable lifestyle timepieces.
The CHALLENGEChronoWatchCompany.com is looking to
launch a number of luxury fashion watch brands in India & globally for the
very first time. The brands although exquisite in craftsmanship are unknown
to the market & as a new player targeting a completely new segment of
lifestyle watches, a lot is at stake.
The PROPOSALBuzzFactory proposed a multi-prong 360 degree social media
marketing approach to create some pre-launch buzz 3 months prior to the expected launch. Leveraging Facebook, social media
contests, promotions, Facebook ads, Twitter as well as an exclusive Horology & Watch Lifestyle Online Magazine to create
awareness for the Client, the individual watch brands being launched and educating fans on the world of horology, luxury
timepieces & the lifestyles associated with these watches.
.
The ACTIVITYA customized Facebook page was created. A content strategy & plan for Facebook was created, approved
& set into motion. A paid Facebook ads campaign was designed, launched & managed to drive initial fans
targeting specific demographics, shopping interests & geographies. Daily engaging updates were published
driving conversation, interaction & activity on the page. Creative contests & promotions were designed
and launched within the first 30 days.
…
A “Name The Featured Brands” essay format Facebook contest was developed using ShortStack & launched to
drive brand recall for the brands being features & launched & get fans to express their sentiments on what they have
been exposed to. A fan of the month program was introduced with a point based incentive to promote likes,
shares and activity from fans. Gift vouchers regularly given out to active fans. An ongoing sweepstakes based
promotion was launched continues to receive fan entries & more…
The RESULTSA whopping 60,000 + fans in under 3 months on
the Facebook page instantly putting ChronoWatchCompany.com as the leading Indian watch page on Facebook. Tremendous response to the Client, the brands being introduced to the market as well as the concept. Brand advocates that love & talk about the company even before
it’s been launched.
…
A very large active community of fans that interact daily, respond to updates & literally anticipate the launch of
the e-commerce store & retail outlets Over 5000 followers on Twitter with some great responses from
luxury & watch publications, local Twitter influencers as well as followers. A large pre-launch subscriber list for the blog / online magazine which will be go live soon.
Hundreds of thousands reached & plenty aspiring to own a timepiece from ChronoWatchCompany.com
…
and all this….BEFORE the actual launch & other social media & outreach initiatives are kick
started to build a long term brand connect & interactive presence.
FACEBOOK PAGE
ACTIVE ENGAGEMENT
PROMOTIONS
contests
Facebook Ads
DIGITAL MAGAZINE
WHAT WE DIDFocused completely on the content, being educational,
being interactive, understanding what fans are responding to, communicating the Client’s passion for
fine watches & the lifestyles associated with them.
Ripple effect – Fans, outreach, social brand ambassadors, valuable feedback, opinions,
conversations, business enquiries, pre-orders & LOTS of pre launch buzz
Buzzfactory Interactive Pvt. Ltd.Web: http://www.buzzfactory.netPhone US: (+1) 213-674-8522
Phone IND: (+91) 9970688749Twitter: @neil_s
Email: [email protected]