cloudbanter technology presentation

Technology and Monetization Overview

Copyright © 2016 Cloudbanter All rights Reserved Strictly Private & Confidential

o  Monetization Architecture and Strategy Overview

o  Mobile SMS messaging monetization o Advert click journey o Advert preference management journey

o  Web console integration and user journey o Advertiser journey – Ad/Campaign creation/management o Operator journey – Dashboard and device management

o  Advertising inventory optimisation and sourcing o  Ad Exchange/Ad Network – Cloudbanter connection

Agenda



SMS InstantMessaging Voice

CloudbanterMone5za5on

Personaliza5on AdManager/Blender Revenue/Program

Mobile Operator Network

Internet

Web console

Web console

Advertisers Operators

OtherApps

Cloudbanter Messaging System

An5-Spam mCommerceAnaly5cs

Business Ar5ficialIntelligence

RCS

AdExchanges/AdNetworks

Mobile messaging monetization


Advert click journey


Icon is tapped

Conversation selected

Banner is tapped

Advert is Tapped and automatically saved to My Favourites

Advert launches destination web page

1

2

3

4

5

Banner is tapped

Advert preference management journeys


2

Choose advert display settings

Stored adverts in My Favourites

My Preferences in main menu

Preferences and personal details can be edited

Preferences saved on exit

1

2

1 3

Web console integration and user journey


Advertiser journey – Ad/Campaign creation/management


1

2

3 Login from website

Click Add Advert

4

Create advert and upload images

Manage adverts

Advertiser journey – Ad/Campaign creation/management


1

Create new campaign

2

Track campaigns and view reports

3

Operator journey – Dashboard and device management


1

Login from website

View dashboard and manage devices

3

2

Optimising Ad Revenue (third-party advertising platforms)


The Cloudbanter messaging system integrates with all the leading advertising & content platforms – this ensures consistent targeted advertising inventory from global and local brands without any required engagement from the mobile operator.

Third-partyAdver/singPla5orms(Currentlyconnected)

AdExchange/SupplySidepla5orm AdNetworks

1

1

Optimising Ad Revenue (Cloudbanter advertiser console)


The Cloudbanter messaging system also integrates with the Cloudbanter advertiser console – allowing global or local brands to directly create highly targeted advertising campaigns for their audiences.

Both methods serve quality content to the user based on audience attributes and user-selected preferences. The mobile operator may also choose to send promotional campaigns to their own customers, the Cloudbanter advertiser console affords them this opportunity

2

2

3

Banner and full screen adverts are shown on the phone when the user profile matches the campaign criteria

3