Company Overview

Innovate for helping our customers to:

Create a difference,

Gain a competitive edge,

Become indispensable in their fields of operation.

Our Mission

2009

Development group within Turkcell

TTECH Center was put into service

HC: 255 engineers

Focus: Turkcell Group

Focus: Turkcell & Telia Sonera Group + Regional SalesHC: 360 engineers

TTECH company formed with its 44 engineersFocus: Turkcell

Focus: Turkcell & Telia Sonera Group

HC: 321 engineers

2008 Today20071994 - 2006

Key Milestones

Turkcell Technology (TTECH) has more than 10 years of development

experience with its solutions applied and proven at Europe’s largest stand-

alone GSM Network operator.

Our Partners

Growing with our partners is of prime importance for us, we value our

ecosystem and collaborate with other companies, universities and research

centers.

Our Customers

Currently TTECH’s solutions serve more than 60 million customers in 10

countries.

Turkey:

Ukraine & Belarus:

Azerbaijan:

Kazakhstan:

Uzbekistan:

Georgia:

Northern Cyprus:

Tajikistan:

Moldova:

DU:

How Do We Think?

We dedicate time and effort to our ideas and then let them mature in TTECH’s

ecosystem… INCUBATION

• Learned lessons from failure

•Turning the ideas into assets

• Visioning the projects

• Technical Consulting

• Gathering entrepreneurs

• Iterative & customer driven aspect

• Time to market and flexibility

• Providing office needs, assets

• Collaboration

How Do We Work?

Our innovation process is driven by our customers’ and stakeholders’

challenges. We view innovation as an ongoing process towards improvement.

Product

Design

Thinking Process Idea

Generation

Project

Development

Prototyping

User/Customer

Experience

Product

Development

APPLIED RESEARCH, CUSTOMER

NEEDS AND EXPECTATIONS,

FUTURE FORECAST,

MULTIDISIPLINARY APPROACH

COLLABORATION

THINK PLATFORM

EVALUATION

PROJECT

MARKETPLACE

PATENTS:

INTELLIGENCE

PROPERTY

10 + 21

Our Competencies

From assisting the operation of network resources to improving business

oriented intelligence, TTECH’s experts provide an expanding portfolio of

packaged and custom solutions for telecom network operators.

Business Support Systems

Mobile Marketing

Business Intelligence

Customer Relationship & Channel Management

Network Services & Enablers

SIM Asset & Services Management

Mobile Internet & Multimedia

RoamSelectNetwork based outbound roamer

steering

SIMSelectSIM based outbound roamer

steering

RoamPreventAccidental border roaming

prevention

RoamOptimumOn-net routing of calls towards

inbound roamers

RoamAssist-AtHomeCall completion assistant for

inbound roamers

RoamAssist-AbroadCall completion assistant for

outbound roamers

RoamWelcomeWelcome and bon-voyage

messaging service

RoamCBUSSD callback roaming service

Network Services - RoamSuite

Network ServicesN

etw

ork

Ser

vice

sV

oic

e S

ervi

ces

SMSPrevent – International SMS Firewall

Configurable rules for filtering incoming

international SMS messages

SIMBox DetectorDetect SIMBoxes and retain revenues at

risk due to call redirection

Location Info ServerRapidly deploy location based services

RouteITRoute the outgoing international traffic in a

dynamic, easy and flexible manner

Hunt PBXMake your employees available at all times

Mobile PBXPBX service for corporate mobile phone

users without the need of PSTN lines,

PBX or desk phones

Missed Call NotificationInform your subscribers about calls

towards them when they are unreachable

Reverse ChargingIncreased revenues due to increased

phone usage

ColumbusThird party messaging platform – Light SDP

MT-SMSC, MT-MMSCCarry VAS to Peer SMS traffic efficiently

SIM Asset & Services Management

OTA – Over The Air SIM Management PlatformReach and manage SIM Cards in an easy, secure and remote fashion

SIM

Ca

rd P

rovi

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esC

ost

eff

ecti

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IM C

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SIMDynamic

- Dynamic SIM MenuRemotely update SIM

menu structure

- VAS BoosterBoost services based on

customer profiles, location

Mo

bile

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Leg

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Mobile Marketing

Augmented Reality

Overlay videos on top of real world

images and objects

AdInAction

Multi-platform mobile advertising

solution

Campaign Management System

• Easy-to-use, web-based campaign designer

• Tailor-made for Telcos

• Convenient modules for mobile operators such as

installment, lotteries, etc.

• Integration to backend systems with fulfillment manager

• Fast integration

• Chained campaigns and campaign groups

• Extensive reporting

Mobile Terminal ApplicationsJ2ME, Blackberry, Symbian, Android

SIMOnPC3G USB modem connection interface with mobile marketing functionalities

Facebook Video UploaderEasily upload videos to Facebook by making 3G video calls

Virtual Video Call CenterGet video IVR functionality without the need of an IVR investment

Mobile Education & InformationMobilize your e-education platform

ParlayX PlatformTelecoms capabilities enabler; fast and easy third party application development

GEZENZİ – Location Based Social Networking PlatformExpress yourself, share your everyday life, what you feel, what you see, wherever you go, where you eat, what you like/dislike, in short; EVERYTHING!

• Leave traces with SMS, MMS, pictures or text on a map• Click to call• Create your own life track • Follow comments and notes left• Share the content you generate along with location information

Mobile Internet & Multimedia

Business Support Systems

Postpaid Rating

Near real-time, high performance rating

Fix & Mobile

Collection Suite

• Collection Gateway: Provides an

open architecture gateway between the

payment sources and the billing and

charging system

• Collection Backoffice: Provides a

unique application for all financial back-

office operations about invoices and

payments

• Digital Contour Infrastructures

Billing Suite, Utility Billing

Flexible, high performance billing

solution for telco operators and

utility companies

T-Race: Bad Dept Management

Visual, effective, flow-based bad

debt management solution

Ambassador

Sales channel and incentives

management platform

Business Intelligence Solutions

More than 10 years of BI experience in Telecommunications industry

Designed, Built and Running one of the largest data warehouses in telecom industry

One of the selected few: Oracle Terabyte Club Member

Consists of highly talented professionals and consultants

Has a proven record of success in BI operations Flawless operation, providing data for finance and even for NYSE

Early adopter of the newest BI technologiesComplex Event Processing, Text Mining…

Game changer in DWH industry: Oracle consults with Turkcell Technology on new solutions

Turkcell Technology BI Team

Customer & Channel Management

Developing and operating one of the largestcustomer and channel management systems intelecom industry

Consists of highly talented professionals andconsultants

Proven record of success in CRM operations

Early adopter of the newest CRM technologies

Seamless combination of BI and CRM

Turkcell Technology CRM Team

THANK YOU