in/derektweets

@derektweets

Derek LaneyDirector Product Marketing Management

Introducing the Marketing Cloud

in/derektweets

“the result will be a new kind of conversation. And it will be the most exciting conversation business has

ever engaged in”

Source: cluetrain.com

Markets are Conversations

engaged customers spend 40% more

and are 30% more satisfied

Source: Bain & Company, “Putting social media to work” 2011

Social Finds its Pay Day

Business is SocialEnterprise Adoption of Social Networking

70%Companies Adopted Social

2008 2009 2010 2011 2012

$1.3 Trillion in value can be unlocked through social technologies.

“ ”

Source: 2012 McKinsey Global Institute Study: “The Social Economy”

123%growth in social customers

Jun 2010Dec 2010 Jun 2011

Dec 2011

Fortune 100 Facebook Fan Growth

Fortune 100 Web Traffic Growth

Source: Webtrends, “The Effects of Social Networks on the Mobile Web and Website Traffic”; Google Social Media Analysis Study

Customers Flocking to Social Channels

By 2017, CMOs will spend more on IT than CIOs.

Dove evolution

Engaging

Transparent

Targeted

Real Time

Unsolicited

One to many

Untargeted

Static

Old Way

Biggest change in 60 years

Social Has Changed Marketing Forever

People are No Longer Faceless Data

Enormous Opportunity:

Listen in real timeBuild & engage connectionsTurn insight into actionBe more targeted than ever

And more connected than everPeople are People

Social has Created Chaos for Marketing

Turn insights to actions and connections to customers for life.

Worlds Only Unified Marketing Suite

Global Leader in Social Marketing

55% of Fortune 100

8 of 10 Largest Advertisers

Thousands of Customers

B2B & B2C

How?

1. Align Social Goals to Business Goals

Resource: A Framework for Social Media Analysis - susan_etlinger

Listen / Analyze

Publish / Measure

Your Brand Your Competitors Your Customer’s World

1 2 3

4 5 6

7 8 9

Engage

Resource: Deriving Insight From Social Data

2. Listen to Your Customers World

3. Find Your Interesting Story

“The Caterpillar brand is built on the backs of great relationships” Briant R. Stokoe, Social Media Program Manager for Caterpillar

4. Prepare to Engage at Scale

Jeremiah Owyang, Altimeter: Prioritizing for Scale – #DF12

4. Prepare to Engage at Scale

5. Use the Whole Kitbag

6. Measure Everything

Advanced Social Media ROI #DF12

DEMONSTRATION

Turn insights to actions and connections to customers for life.

Worlds Only Unified Marketing Suite

Where to Get Help & Develop Your Strategy

http://bit.ly/measureupsocial

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