facebook.com/AlistairWildman@alistairwildman

Alistair WildmanUK+I MD

BUSINESS IS SOCIAL

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This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other !nancial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible "uctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the !nancial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent !scal quarter. This document and others are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Agenda09:30 – 10:45

10:45 – 11:30

11:30 – 12:15 12:15 – 13:30

13:30 – 14:30

14:30 – 15:30

15:30

13:30 – 14:30Breakout Room 1Salesforce for Small to Medium Enterprises: Manage Customers and Grow Your Business

13:30 – 14:30Breakout Room 2Your !nger on the social pulse – Use the Salesforce Marketing Cloud to turn insights into actions and connections into customers for life

Business is Social Keynote

Networking Break & Cloud Expo

Keynote Continued Networking Lunch & Cloud Expo

Breakout Sessions

Meet the UK Partner Team

Event Ends

#cloudforce

@salesforce /salesforce /salesforce /salesforce

Thank you to our sponsors

Our Mission:Cloud Computing Driver, Catalyst and Evangelist

Mainframe

Today

Enterprise Cloud Computing

1960s

Client/Server

1980s

#1 in Enterprise Cloud Computing

#1 Cloud Computing

Cloud CRM

Innovation 2011, 2012

350,000+Hours Service

1%Time Equity Product 16,000

Non-profit Organizations

$40 Million+Grants

First Enterprise Cloud Company to Reach $3 Billion

$3BRevenue Forecast FY13

Fastest Growing Top 10 Software Company

20,000+ Successful Customers Across Europe

1960sMainframeComputing

1970sMini

Computing

1980sClient ServerComputing

1990sCloud

Computing

2000sMobile

Computing

2010sSocial

Revolution

x 10x 100x 1,000x 10,000x 100,000x

The Social Revolution

Sources: Comscore, Morgan Stanley, Facebook, Twitter, YouTube, LinkedIn, Wikipedia

social users4.5 Billion

The Social Revolution

Social Revolution: Business is SocialEnterprise Adoption of Social Networking

70%Companies Adopted Social

2008 2009 2010 2011 2012

$1.3 Trillion in value can be unlocked through social technologies.“ ”

Source: 2012 McKinsey Global Institute Study: “The Social Economy”

47%annual growth in spend for social networking

SocialNetworking

SCM ContentManagement Web

Conferencing

CRMBIERPOf!ce ProjectManagement

Social Revolution: Higher Growth Investment than any IT Category

Source: 2012 IDC “Worldwide Collaborative Applications 2011-2015 Forecast

123%growth in social customers

Jun 2010Dec 2010 Jun 2011

Dec 2011

Fortune 100 Facebook Fan Growth

Fortune 100 Web Traf!c Growth

Social Revolution: Customers Flocking to Social Channels

Source: Webtrends, “The Effects of Social Networks on the Mobile Web and Website Traf!c”; Google Social Media Analysis Study

20122009 2010 2011

conversations per day

150M

Sources: Twitter, Visible Technologies

Social Revolution: Customer Conversations Exploding

Social Networking

Sales Forces

Call Centers

Websites

Traditional Approaches

Partners

Customer Connections

CEOs believe social will become one of the top two ways to engage customers, mainly at the expense of traditional approaches.

- IBM CEO Study 2012

”

“256%Growthover 3 years

Source: 2012 IBM Global Chief Executive Of!ce Study

Social Revolution: For CEOs, Social at the Top

IBM 2012 Study of 1,709 CEOs, General Managers, and Global Business Leaders

For some time, businesses have been re!ning and optimizing their networks of suppliers and partners.

But something just as revolutionary has been happening—the sudden convergence of the cloud, social and mobile spheres—connecting customers,

employees and partners in new ways...

“

”

Connect with Your Customers in a Whole New Way

Connected Employees

Connected Customers

Connected Products

ConnectedPartners

The social revolution is a trust revolution.

What About to Your Company?

Your Customers, Employees, and Partners Are Connected

Are You and Your Company Going through a Social Revolution?

Leading provider of communication services in UK

23 million customers (Telefonica UK)

11,000 employees

450 retail stores

Social Enterprise transformation: Revolutionised selling with social media to reach new customers

O2 Reaches More Customers in a Whole New Way

O2 is Social

Social Customer Pro!le

Partners

Joined Up People

Customer Service

Joined Up Communication

Retail

O2 Money

O2 Media

Joined Up IT

Sales

Joined Up Customer

O2 Wi!

O2 Drive

The Lab

Made-to-measure

apps

Joined Up Business

Connect with Your Customers in a Whole New Way

Connected Employees

Connected Customers

Connected Products

ConnectedPartners

Your Customer

Social Revolution: The New Social Front Of!ce, Where Trust Lives

+32%Sales Productivity

+34%Customer

Satisfaction

+37%Campaign

Effectiveness

+29%Innovation

+34%Employee

Satisfaction

+31%Employee

Productivity

Your Customer

Social Revolution: Success Across Every Major Metric

Source: 2012 Third-party survey of 5,500 salesforce.com customers

Salesforce.com Customers Growing 48% Faster

18% Growth

14% Growth15% GrowthFortune 500

Non-customers Fortune 500Customers

of Salesforce.com

15% Growth

20% Growth

21% Growth33% Growth

Annual growth averaged over 3 years.

+48%faster growth

18% Growth

Source: Salesforce.com analysis

Your Customer

Business is Social

Your Customer

Rossignol Makes the Transformation to Social

Leader in Winter Sports Equipment

$135M in Revenue

1,600 Employees

#1 Ski Brand on Facebook

http://www.youtube.com/watch?v=EbuiWpigF3k

Sales Cloud: Sales is Social

World’s #1 Sales Application

#1 in SFA Market Share (IDC)

Magic Quadrant Leader (Gartner)

Customers Have Increased Sales by 27%*

*Source: 2012 Third-party survey of 5,500 salesforce.com customers

D&B D-U-N-S Number

D&B Industry Codes

Expanded Search

Social Accounts

YouTube & Klout for Social Accounts & Contacts

Visualforce for Social Accounts & Contacts

Social Person Accounts

Salesforce Mobile for Android

Expanded Report Filters

Personalized Reports Tab

Joined Reports

Cross Filters

Data Bucketing

Selective Sync for Outlook

Email to Case for Outlook

File Recommendations

Premium D&B Data

Advanced Industry Search

Expanded Stare & Compare

Automated Match & Fill

Expanded D&B North American Data

Forecast Quotas & Attainment

Collaborative Forecasts Upgrade

Forecast Drilldown

Campaign Cross-Filters

Dashboard Chart Personalization

Calculated Columns

Joined Reports Charting

Shared Tasks

Exception Reporting

Mobile Dashboards for iPad

Chatter Answers in Portals

Partner Portal Assets

Visual Work"ow Sub"ows

Touch (Beta)

New Customer Search Filters

Custom Field Mapping

Global DUNS Search & Import

D&B for Leads

Opt-out Compliance

Social Key

Joined Reports

Salesforce Partner Communities

Customizable Sales Teams

Exportable Joined Reports

Salesforce for Outlook Side Panel

Collaborative Forecasts

Multiple Contacts on Activities

Collaborative Forecasts API

Con!gurable Forecast List Views

Rep Hovers on Forecasts

Recurring Event Sync

Joined Reports on Dashboards

Hundreds of New FeaturesWinter ’13Spring & Summer ’12

ideas.salesforce.com

First Fully Mobile Sales Application

Easy to Access Your Salesforce Data

Designed for Any Device (HTML 5)

Now Generally Available for iPad

Salesforce Touch Generally Available

Your Customer

Activision Makes Gaming Social#1 Video Game Publisher

$4.8 Billion in Sales

7,700 Employees

Call of Duty, Skylanders

http://www.youtube.com/watch?v=_xoHTWkMKM4

Service Cloud: Service is Social

World’s #1 Service Application

Leader in Customer Service (Gartner, Forrester)

34,000 Customers

Customers Increased Customer Satisfactionby 34%*

*Source: 2012 Third-party survey of 5,500 salesforce.com customers

Your Customer

Business is Social

Your Customer

Turn insights into action, and connections into customers for life.

#1 in Social Marketing

Salesforce Platform

Social AdsEngagementSocial Content MeasurementWorkflow & Automation

Social Listening

#1 in Social Marketing #1 in Social Listening

Social Listening

Engagement

Measurement

Social Content

Social Ads

Workflow & Automation

Make It Matter. Built on the Marketing Cloud

#1 Company For Social Mentions

Global Social Campaign

Multiple Platforms

http://www.youtube.com/watch?v=eailkeG1sZE

Your Customer

Global leader in Air Freight

13% of total AF KLM revenue

254 destinations, 111 countries

Social Enterprise transformation: Cross-departmental, global, Social Collaboration

Air France KLM Cargo & Martinair Cargo Collaborate with Chatter

http://www.youtube.com/watch?v=d-5LJhblQF0

Chatter is the Leader in Enterprise Collaboration

Secure, private collaboration

150,000 active Chatter networks

30% reduction in customer email

2011 Apple App of the Year

Collaborate

Introducing Salesforce Chatter Communities

Facebook for Partners, Customers, and Employees

Trusted Security and Sharing

Pilot with Winter ’13

Introducing Salesforce Chatterbox

Sync Files Across Devices

Preview/Read Documents

Secure File Sharing

Pilot with Winter ’13

Your Customer

Spotify Embraces Work.com to Motivate Employees

Social, music sharing platform

3 million+ subscribers

500+ worldwide employees: growing rapidly

Transparent, social employee culture

http://www.youtube.com/watch?v=jkZVnXn5MwM

World’s First Social Performance Management App

Align, Motivate, and Drive Team Performance

Social, Transparent, Real-time

Work Better, Together

Work.com: Work is Social

Your Customer

. animate.

Virgin America Makes Travel More SocialBest Domestic Airline for 5 Consecutive Years in Travel and Leisure

$1 Billion Airline Launched in 2007

2,500+ Employees

http://www.youtube.com/watch?v=r3B8YYBKsS8

Salesforce Platform: Innovation is Social

#1 Cloud Platform Market Share (IDC)

#1 Cloud Platform (Forrester)

800,000 Developers

Build and Deliver Social & Mobile Apps

CollaborationEmployee Apps

Force.com

ConsumerApps

HerokuWebsites

Site.com

Databases

Database.com

ISV Services

AppExchange

TouchChatter

IdentityCommunities

AppExchange: World’s Leading Enterprise App Marketplace1,700+ Social Enterprise Apps

Every Major Business Category

Easy-to-install by Admins & End Users

Used by 70% of Fortune 100

Salesforce Architecture

AppExchange Apps

ERP

Any System

Finance

Back-end SystemsAny Social Network

Social Front-End

Cloud, Social, Mobile

HerokuForce.com

Marketing

Site.com

AppExchangeService Work.comSales

Database.com

Chatter

Data.com

Iden

tity

Salesforce Platform

Communities

90,000 Registrants

800+Sessions

10Keynotes350+

Partners

World’s Largest Vendor Technology Event

www.youtube.com/dreamforce

Thank you