Market: Social Media Listening and

Engagement with Radian6

Charlie Wood – Area Vice President – Asia Pacific radian6

Rob Begg – Vice President Marketing radian6

@snoutley

@rbegg

Safe Harbor

Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may

contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties

materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ

materially from the results expressed or implied by the forward-looking statements we make. All statements

other than statements of historical fact could be deemed forward-looking, including any projections of

subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or

plans of management for future operations, statements of belief, any statements concerning new, planned, or

upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing

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our security measures, risks associated with possible mergers and acquisitions, the immature market in which

we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees

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make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes

no obligation and does not intend to update these forward-looking statements.

Agenda

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Share insights and take-aways from today’s

session with your social networks using

#cloudforce

Market Leadership Technology Innovation Customer Success

2,500+ Customers

50% of Fortune 100 150+ Million Sources

Twitter “Firehose”

17 Languages

Social Hub

Mobile Access

REST API

Radian6 is the World’s Leader in Social Marketing

“One of the founding

principles of Dell is

really about listening

and learning from

our customers and

being able to take

that feedback and

improve.”

Leader in Forrester Wave for Enterprise Listening

Platforms

Market Leader

Largest Footprint

Most Innovative Vendor

Source: The Forrester WaveTM: Enterprise Listening Platforms, Q2 2012

Customer Success Across Every Major Metric

Source: Radian6 Customer Relationship Survey conducted December 2011, by an independent

third-party, MarketTools Inc., on 800+ customers randomly selected.

Your Customers Share More than Ever Before

Great

article on…

Love the

new…

Having a

problem with…

Looking

for recs...

Hiring

a CTO…

Cool

video…

Product

review…

That’s Created a Fundamental Shift in Marketing

Traditional Marketing

Interruption Marketing

Company controls brand perception

Trust company messages

Eyeballs and ears

Centralized presence (www)

Buy a list of names to email

Social Marketing

Invitation Marketing

Community shapes brand perception

Trust Friend Recommendations

Hearts and Minds

Distributed presence

Social Listening & Engagement

Social is Disrupting the Enterprise

Service

Recruiting

Sales

R&D

Marketing

Executives

Improved brand perception

Build customer loyalty

Drive sales

Deliver customer service

Develop better products

Recruit top talent

Transform Your Business with Radian6

Listen

Analyze

Engage

Automate &

Scale

Integrate

Visualize

Summarize

Mobile

Listen to Customers on Millions of Social Channels Analysis Dashboard

Over 150 million sources

Full Twitter “Firehose”

17 Languages

Analyze Social Customer Insights Social Insights

Demographics

Social Insights

Segmentation

Campaign Management

In-flight Targeting

Insights Partners:

Engage with Customers On Their Terms, In Real Time Engagement Console

Build Loyalty & Community

Delight Customers with Social Service

Build Pipeline

Social Workflow

Automatically Route Posts to

the Right People:

• Executives

• Marketing

• Sales

• Service

• R&D

• Recruiting

Automate & Scale Social Across the Enterprise Social Hub

Service

Recruiting

Sales

R&D

Marketing

Executives

Service

Delight Customers with Social CRM Radian6 for Salesforce

Automate Contact, Lead and Case Creation

Interact on Social Channels

Build Social Dashboards and KPIs in Salesforce

Marketing

Visualize Social Trends and Data REST API

Social Media Command Centers

Dynamic Visualization of Social Data

Real-time Monitoring

Radian6 Command Centers:

At-a-glance Barometer of Social Success Summary Dashboard

Social Metrics & KPIs

Share of Voice

Share of Conversation

Key Influencers

Trending Topics

Take Social Mobile iPhone App

Free iPhone app

Engage on the go

Keep your finger on the pulse

of your brand at all times

Demonstration

Brian Giesen

Director Australia

social@Ogilvy

@bdgiesen

Nathalie

Swainston

Brand & Marketing

Manager

ReachOut.com / The

Inspire Foundation

@natface

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