Customize Your Social Enterprise

Andrew Leigh Platform Product Marketing

Clayton Brown Advanced Technology Solutions

Andy Donaldson

Think Education

Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking

statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions

proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-

looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any

projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of

management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or

technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new

functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and

rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers

and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and

motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited

history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on

potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the

most recent fiscal year ended January 31, 2012. This document and others are available on the SEC Filings section of the Investor

Information section of our Web site.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and

may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon

features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-

looking statements.

“80% of new commercial enterprise apps will

be deployed on cloud platforms in 2012””

IDC Predictions 2012: Competing for 2020

Cloud App Platforms Deliver Value to the Enterprise

Build Apps You Didn’t Think Possible 6 Months

Ago

Social

Mobile

Real Time

Innovate With Confidence

Site.com

Salesforce is the Proven Cloud App Platform

1,000,000+ Installs

Demanding Customers

All Major Certifications

54 Billion+ Transactions /QTR

1,500,000+ Custom Apps

Q3FY09 Q4FY10 Q1FY12

Customize Your App

DEMO

Customer Profiling

Partners Operations

HR

ERP

Events

Customers Have Built Apps Across Every Department

IT

Products

Facilities

Franchise

Management

Property

Management

Collaboration

Intranet

Governance

Asset

Management

Data Center

Management

Orders

Management

Delight Your Customers and Employees in a Whole New Way

Employee Social Network

Customer Social Network

Social Profile

Market Collaborate

Work

Extend Sell

Service

What Are the Most Common Apps Built on the Platform?

Social

Engagement

Critical

Processes

Social

Websites

Social Front

Ends

Extend the the value of your

backoffice

Cut inefficiency with the

power of the cloud.

Accelerate your

marketing to the pace

the market moves at.

Connect to customers the

way they expect it - social

and mobile, all the time.

DEMO

Socialize Your App

Open Choice of Developer Environments

Visual Design Any Language

DEMO

Visualize Your App

Apps Run on Any Device

Mobile Marketing

Calls & Alerts

Live Event Feed

Calendar

Apps

Customer Facing

Record browsing

Light data entry

Notes

Heavy data entry

Document creation

Administration

Full web access

NATIVE WEB HYBRID

On the Go In the Office On the Road

DEMO

Mobilize Your App

Source: 2009 IDC Study, “Force.com Cloud Platform Drives Huge Time to Market and Cost Savings”

3x More Apps

Per Year

Deliver More Apps

4.5x Faster

Updates

Ideal for Agile

Development

Make Changes Faster

Prebuilt

Application

Components

Less Resources

94% Fewer

Developer Hours

54% Lower

TCO

Lower Cost

Proven Business Results

Multi-tenant

PaaS

Automatic

Upgrades

Andy Donaldson – Director IT & Online Services

Mark Reid – ERP manager

Who are we?

• THINK Education - a leading private education provider

• Growth through rapid acquisition

• 15,000 active students in 8 colleges, grouped into 3 faculties

• Health & Wellness, Business & Hospitality, Design

• 2009 - Fully owned subsidiary of SEEK Ltd

Where did we start?

• October 2007 SEEK Ltd 50% interest. May 2009 100% interest.

• Disparity in operating environment identified as significant issue.

• 2010 major debtors problem identified. New executive team recruited.

• 2011 Business Process Improvement (BPI) initiative commences.

Convert

Teach

Graduate Alumni

Prospect

APM

Prospect

Convert

Teach Graduate

Alumni

WBCH

Teach

Graduate

Alumni Prospect

Convert

BBCD

Alumni

Prospect

Convert Teach

Graduate

ACNT

Graduate

Alumni

Prospect Convert

Teach

CATC

X Poor M&A

X Leading to lack of operating consistency

X Leading to overly complicated systems

Graduate

Alumni

Prospect Convert

Teach

JNI

Graduate

Alumni

Prospect Convert

Teach

ANCB

Where are we now ?

• January 2011 BPI requirements analysis commences

• June 2011 BPI system development commences

• November 2011 BPI Phase 1 implemented

Convert

Teach

Graduate Alumni

Prospect

Holistic approach to business processes

Leading to improved operating consistency

Leading to improved systems

Effectively creating an ERP environment

APM WBCH

BBCD ACNT

JNI CATC

ANCB

SFDC is the core business system.

In use across:

• Sales

• Marketing

• Finance

• Student Services

• Academic Services

• IT

Custom functionality – 2 key examples

Subject selection wizard

Subject selection wizard introduced to streamline subject enrolment

processes and limit manual data entry errors. The wizard allows one click

withdrawal and view of consolidated enrolment cost. Significant benefit to

enrollment timeframes

Automated approval process

Delivers functionality for the approval and escalation of academic

processes. Basic Salesforce functionality expanded to meet complex

business requirements. Significant streamlining and automating of

process

DEMO

Questions

Where can I learn more?

Go to Developer website

Get free developer account

Complete the platform workbooks

Don’t Forget to Submit Your Survey!

Stop by the registration kiosks to complete your session

surveys. We have 200 KeepCups to give away as well as

the chance to win a $500 iTunes voucher!

Thank you!

NSW Permit No. LTPS/12/05010