How to Architect & Design Your

App for Commercial Success

Sebastiano Costanzo, ISV Technical Evangelist

salesforce.com

@cisebi

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Agenda

Making your App ready for the Social Enterprise

Building your App

Distributing your App

Best Practices from a PDO

Demo

Next Steps

Question & Answer

Characteristics of a killer ISV app

What is the problem you are trying to solve?

What is your target market?

What type of users need this app?

How will your app connect to the Social Enterprise?

Your App

Here

Killer Apps Across the Enterprise

Platform for the Social Enterprise Architecture

Trusted, Multi-tenant Infrastructure

sites native HTML5 communities

sales cloud

database.com

data.com

chatter

AP

Is / I

nte

gra

tio

n

service cloud appexchange

custom apps

force.com

portals

siteforce heroku

social customer

profile

ERP

Finance

HRMS

Any System

Customer Social

Apps and Networks

Building Your App

Building on Force.com Platform

Declarative

Simplicity + Speed Control + Flexibility

Programmatic

Applications

Tabs

Page Layouts

Record Types

Formulas

Validation Rules

Workflow & Approvals

Objects

Fields

Relationships

Visualforce Pages

Force.com Sites

Visualforce Controllers

Apex

Web Services API

Web Services API

Metadata API

User

Interface

Business

Logic

Data

Model

Social Data Model

Chatter Components

Chatter APIs

Social graph built into Force.com

Point & click tools for business analysts

APIs for developers to built custom app

functionality

Next Generation of Social Apps

Mobile SDK: Accelerate App Development

OAuth2 Secure authentication and refresh token

management

API Wrappers Interact with Salesforce REST APIs with

popular mobile platform languages

App Container Embed HTML5 apps inside a container to

access powerful native device functionality

Secure Offline API Store business data on a device with

enterprise-class encryption

Push Notifications Dispatch real-time alerts directly to

mobile devices

Tools for building native, hybrid, and HTML5 apps on iOS and Android

Distributing Your App

ISVforce is Our Leading Technology for ISVs

The Branded Experience

Create a Seamless Customer Experience

Pre-configured

trials

Easy distribution

via AppExchange or

your own website

Add, upgrade or

disable users

Easily link to

billing method of

choice

Seamless upgrades

Push bug fixes to

subscribers

Free Trials Made Easy – Showcase Your App

Free listing

Access to over 2 million subscribers

Enterprise grade security reviews

12,000+ leads/month passed to partners

Host your own signup page to provision free trials

Customize your app and trial experience

Maximize distribution of your app

Run your own marketing campaigns

Your Company Website

Hari Chandrashekar

Managing Director

About Arxxus

Strategic partnership with salesforce.com

spanning: ISV, PDO and Professional

Services

Headquartered in Sydney, Australia with

R&D from India

Current focus is APAC (ANZ/India) with

50+ employees and growing

Scalable ‘onshore-offshore’ model with

cutting-edge capabilities

Served 250+ customers and completed

500+ projects

App Development Best Practices

1. Design data models for Analytics

2. Use batch processes for aggregation

3. Plan for Large Transactional volumes

4. Configure, Don't Code!

5. Design within governor limits

6. Design for different end points

7. Keep an eye out for new release features

Force.com + ISV = Winning Combination

Force.com offers apps a platform

that is :

✔ Scalable

✔ Secure

✔Open (API)

✔ Social (Chatter)

✔Mobile

However, some apps may need a

broader architecture if needing:

✘ Big data sets

✘Complex processing

✘Ultra high transaction volume

✘ Very low latency

Force.com and the ISV program delivers a winning combination of:

– Rapid results (build and roll-out apps in weeks)

– Clear licensing framework (multiple go to market models)

– Success-based costs (pay only for sales, not for “keeping the lights on”)

Example: Arxxus PI & IG

• Intelligent Gatekeeper:

Track workforce / assets /

inventory in real time

• Enterprise Customers

• Safety / Security /

Contractors / Admin

• Platform Insight: Manage

large data sets intelligently

for insightful analytics

• Financial Institutions

• Fund Managers

Business

problem we

are solving:

Market:

User Base:

How Does The Social Enterprise Fit In?

– Social: Users collaborate using Chatter

– Mobile: IG Contractors view and send info via Mobile Device (HTML5)

– Open (API): PI gets data processed in AWS - IG uses Twilio and Google Maps

and connects to gates systems, RFID, smartphones

Demo

Distributed Enterprise App

Customer # 3

Customer # 2

Customer # 1

Next Steps

Free training for ISV partners

Contains best practices for:

business development, sales,

marketing, technical, operations, &

support

For each phase, users:

(1) watch the video

(2) work through the checklist

(3) review the FAQ

(4) log cases with questions

(5) Customize w/Train-the-Trainer

http://tinyurl.com/isvforceacademy

ISVforce Lifecycle Academy (Online)

Don’t Forget to Submit Your Survey!

Stop by the registration kiosks to complete your

session surveys. We have 200 KeepCups to

give away as well as the chance

to win a $500 iTunes voucher!

Thank you!

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