CNMMAGAZINE

THE FIFTH ISSUE

02 | FOREWORD

CNM HeadProf Mohan J Dutta

Dear colleagues and friends of CNM,

CNM continues to achieve great heights with its exemplary faculty, staff, and students!

Our top position in global rankings continues, with the ranking of the Department at number 4 globally in QS rankings and number 1 in Asia. The stellar ranking of the Department is closely tied to our excellent faculty, strong linkages with the industry, excellence in teaching, and the growing relevance of CNM research to communities and societies.

Our research continues to touch heights of excellence, with publications in top international journals, strong presence of funded research, and the increasing social impact of faculty research. Our faculty members conduct research grounded in new media processes and with an emphasis on the linkages between Asia and global processes. Our recent research benchmarking exercise suggests that CNM is a global leader in its research presence. I welcome you to read our feature story on the active research agenda of our CNM faculty and get to learn about the various research projects that are currently underway.

The excellence in research in CNM is complemented by our excellence and innovation in teaching. CNM teachers continue to win Faculty and University-wide awards, and lead the pathway in teaching innovation. Our teachers are committed to student learning and to connecting learning to real-world applications. Students work on hands-on projects, with multiple opportunities for engagement with the industry, with non-governmental organisations, with government agencies and with the broader community. In December 2012, in partnership with Purdue University, CNM launched “Communicators Without Borders.” The concept behind CWB is to work with globally distributed NGO partners to develop locally meaningful communication solutions.

CNM’s excellence in teaching innovation is closely tied to our continued interactions with our high impact industry advisory council. Council members take the time and energy to guide our curriculum, to lecture in classes, and to mentor students. This year, we are delighted to add Ms. Margaret Cunico, Mr. Han Fook Kwang, Mr. Janadas Devan, and Ms. Vanessa Ho-Nikolovski to our industry advisory council. Based on the inputs from our industry advisory council, we revamped our curriculum, adding a number of new modules in topic areas such as social media, leadership, science communication and health communication.

Of course, a strong programme is most importantly known by its students and the excellent work they do. Our students not only excel in the classroom, but also in their commitment to working toward a just society. A number of CNM alumni and CNM students work on socially relevant projects, and leave their mark on the landscape of Singapore, the broader region, and globally. I am proud of the many accomplishments of our students and alumni in CNM!

Finally, as I wrap up my introduction to this issue of the CNM Magazine, I would like to share a note of gratitude for the incredible teachers who have shaped the landscape of CNM. Associate Professor Milagros Rivera left the Department in December 2012 to join her partner and to be closer to her parents. I am incredibly grateful for her leadership and service to CNM. This year, we also lost Dr. Sreekumar T. T. Pillai and Dr. Raghu Reddy who have been integral to CNM since its very early days. Amazing teachers and great researchers, they will both be missed dearly. We continue to carry on their legacy as we forge our way ahead.

Please do write to me at cnmhead@nus.edu.sg with your thoughts, ideas and insights.

Best,

MESSAGE FROM CNM HEAD

TABLE OF CONTENTS

TABLE OF CONTENTS | 03

ON THE COVERThe realms of art and science are converged in the cutting-edge research and teaching that are carried out at CNM. The cover image depicts the ArtScience Museum where faculty and students have exhibited, most recently at our Random Blends 2013 student exhibition.

Photo credit: Chris Ong/CNM

CNM MAGAZINEIssue 05

EDITORIAL TEAMCharlene WeeChris OngDaniel TeoFran NathanJodie LuuJoshua Wong Lim CharlotteMary Lee Satveer KaurTracy LohZen Soo

DESIGNED BYMelissa Lim

ISSN 1793-978X

ADDRESSCommunications and New MediaFaculty of Arts and Social SciencesNational University of SingaporeBlock AS6 #03-4111 Computing DriveSingapore 117416www.fas.nus.edu.sg/cnm

COMPANY REGISTRATION NO.200604346E

UNDERGRADUATE04 Random Blends 201305 CNM Society activities06 Students collaborate with the industry06 Spotlight on students08 Internships and Programmes09 Communicators Without Borders10 Curriculum changes11 Lean UX Week 2013

GRADUATE12 Graduate student briefs13 NM6102 visits Social & Cognitive Lab14 New graduate students15 Graduate student research

FEATURE STORY16 Staff make their mark in research

STAFF19 CNM staff awards20 Social change research at CARE22 Innovative teaching methods23 Tenures24 New CNM staff25 New Assistant Professors26 Farewells27 New babies

INDUSTRY28 New IAC members

ALUMNI30 Alumni features31 Getting to know Diana Ser

RANDOM BLENDS BREAKS FIVE-YEAR RECORDby Lim Charlotte

Random Blends has certainly come a long way. The fifth annual exhibition by the Communications and New

Media (CNM) department attracted nearly 10,000 visitors in its fortnight-long run – 10 times more than previous exhibitions, according to organising committee chairperson, Ms. Jing Chiang.

The event was held at the prestigious Marina Bay Sands ArtScience Museum. It was attended by the guest-of-honour Mr. Janadas Devan, Chief of Government Communication at the Ministry of Communications and Information (MCI), CNM faculty members, students and alumni.

Showcasing a series of works produced by CNM undergraduates from eight courses like Digital and Interactive Collage, Playable Art and Game Design, this year’s theme focused on the creative process. Many of the works also encouraged critical thinking about societal issues.

One of the more unusual exhibits on display allowed visitors to change the physical features of magazine cover models. Titled Who Should I Look Like This Season, it questioned the

increasing normality of plastic surgery.

Other works included board games, computer games, interactive stories, and a series of comics depicting various Singaporean societal concerns.

“I think the works are all very engaging and interesting,” said Lydia Teo, a student from Temasek Polytechnic.

While securing such an illustrious venue was a major coup for the organising committee, it also came with the challenges of high costs and quality control.

“To some degree, we had to meet the expectations of our audience and the ArtScience Museum,” said Ms. Chiang.

However, the partnership proved to be beneficial to both sides and bodes well for the future of Random Blends. “We were pleased by the collaboration with the NUS CNM department and the resulting event,” said Mr. Ross Leo, Associate Director of the ArtScience Museum. “We would certainly welcome the opportunity to work together with NUS again.”

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Visitors to Random Blends 2013 had opportunities to interact with exhibits such as interactive comics, computer games and board games.

INSIGHTFUL INDUSTRY VISITSby Zen Soo

PITCH IT 2013: THAT’S A WRAP!by Zen Soo

March 30, 2013 marked the finals of Pitch It 2013, the first inter-varsity marketing competition jointly organised

by NUS Communications & New Media Society and NUS Bizad Club. After two months of preparation, the top 10 teams from the initial 25 teams, finally presented their marketing pitches to the judges.

The client of this year’s competition was Delta Intercontinental, a construction chemical company. Teams were tasked to conceptualise an advertising campaign to market Delta Nano, an anti-bacterial deodorising hygiene spray from the client’s product lines.

Guided by mentors, who are marketing and media professionals from Mindshare, the finalists refined and sharpened their proposals before impressing the judges with their innovative marketing strategies at the final presentations.

Team Extranormal from NUS emerged champion, walking away with the top cash prize of $2,000. Bizinga from NTU and The Flying Penguin from NUS were first and second runners-up respectively.

“The teams did very well, in fact, the top three teams were really closely tied with differences in the scale of a decimal place,” said Louis Puah, project director of Pitch It 2013. “We hope that the students had much to gain from the competition.”

Team Extranormal from NUS receives the championship with a $2,000 cash prize.

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First runner-up Team Bizinga from NTU works to impress during the final pitch.

Early in the year, the Communications and New Media Society organised visits to five well known

communication companies: creative boutique agency, Gosh Advertising; IT giant, Microsoft; web and product design studio, Minitheory; leading digital marketing and social media agency, VML Qais and public relations firm Waggener Edstrom Worldwide.

The participating students appreciated the reception and openness of their hosts.

Said Amanda Sim of her industry visit: “Waggener Edstrom consultants answered my questions enthusiastically yet honestly, telling me not just the rosy side of the profession, but also its challenges. I hope to take up those challenges one day.”

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SOCIAL MEDIA HELPED HER RAISE $25,000 FOR FOOD DRIVEby Zen Soo

When Farah Bawany started a food collection amongst friends for needy families last Ramadan, she had no

idea that it would eventually turn into a massive cause that saw hundreds coming forward to help.

“I was spring cleaning for Ramadan when I noticed noodles and tinned food in the kitchen that had just expired,” said Bawany, a fourth-year CNM student.“Had I cleaned them out earlier, I could have given them to families who needed them.”

Bawany thus turned to Facebook to invite her friends to drop off excess foodstuff so that she could redistribute them to needier families.

Through the power of social media, the number of people who came to know about the food drive snowballed.

At the end of the month-long drive, Bawany collected $25,000 worth of food and monetary donations, which successfully fed 185 needy Muslim families for an entire month.

“I definitely hope to be able to do this again,” said Bawany. “It is very heartwarming to know that so many people are willing to extend a helping hand.”

Bawany and volunteers sorting donated tins of food.

NM3221 STUDENTS DESIGN WITH ONLINE NOTEBOOKby Lim Charlotte

Students reading NM3221 Situated Interaction Design experienced

using an online notebook for the first time. The notebook, hosted on Tumblr, allowed the class to collectively jot down, share and develop ideas.

The class project was carried out in collaboration with the Ministry of Trade and Industry (MTI) Go Beyond Group. Headed by Mr. Francis Chong, Director of Emerging Markets Division, and Mr. Ridza Salim, Assistant Director of Social/New Media and a CNM alumnus, the group aims to promote the emerging markets of Middle East and Latin America to Singaporean youth.

The students found the online notebook useful in collaborative design work.

Said undergraduate Louis Puah, “In design, it’s critical for us to document our research. Using Tumblr, I could better recollect my thoughts and share them with my group mates. When we looked at our Tumblr posts together, we were better able to see the scope of our project and come up with good results.”

The online notebook allowed both MTI representatives and class instructor Ms. Foong Pin Sym to provide comments on the students’ work.

Ms. Foong also pointed out that maintaining the notebook kept the students on track throughout the semester. “The enforced discipline of 60 entries for the semester helped them to keep working on their research in a

more consistent way,” Ms. Foong said.

The students’ ideas were presented to the MTI team. One such proposal, titled Project Go Beyond 2.0, involved the use of augmented reality postcards.

Mobile phone users, viewing postcards through a downloaded application, would be able to retrieve and watch videos of the emerging markets.

The proposals were met with enthusiasm from the MTI team. “We enjoyed the diversity of ideas. We are currently looking through them and plan to adopt some of them,” shared Mr. Salim. “We would also like to invite some students to join us as interns and work on these developing ideas.”

ROSH G – CNM’S SHOWBIZ PERSONALITYby Zen Soo

ROCKING IN CANADAby Zen Soo

Roshan Gidwani is not your average undergraduate. Out of NUS, he is a rapper, TV host and part-time radio jockey with Class 95.

“I was 14 when I approached a TV station in Guangzhou, which helped me with rapping and song recording,” he said. “We did a song for National Day, which was broadcasted across China.”

Currently, Gidwani is hosting a new OKTO show called Art Bus, and is the resident rapper and emcee at the popular nightclub Butter Factory.

His charming good looks have placed him among CLEO magazine’s 50 Most Eligible Bachelors and he was also named Summer Hunk by Seventeen magazine.

Despite his extensive showbiz experience, he believes courses at CNM have helped his work in the industry.

“The things I’ve learned at CNM encompass everything, showing me how the appropriate theories and knowledge tie in together,” he said.

Not many students can claim to have performed at an international music festival, but singer-songwriter and

fourth-year CNM major Deon Toh can.

In March 2013, Toh and his band, whose lead guitarist is CNM alumnus Lim Jie, performed three shows in Toronto at the Canadian Music Fest, Canada’s largest music festival featuring over 900 acts.

“Performing in Toronto was a breath of fresh air,” Toh said. “It’s like walking into a musician’s playground and beingtotally immersed in a different culture.”

UNDERGRADUATE | 07

He added, “At the same time, playing your music to a different crowd at the other end of the world was an extremely precious moment to me, and I’m just glad that they were receptive.”

Toh describes his music as “an eclectic mix of alternative-folk-rock-pop”.

Just a month before his gig in Canada, the up-and-coming musician opened for American singer Rachael Yamagata at the Esplanade Concert Hall.

Toh is now working on a new album due out later this year.

Toh (middle) performs with his band at the Canadian Music Fest. Photo credit: Leonard Soosay

CNM INTERNSHIP PROGRAMME

The Industry Advisory Council for CNM has emphasised the importance of internships in allowing CNM students to gain career-related work experience and skills. Although internships are not compulsory, students actively seek internship opportunities. CNM offers two kinds of internships. The 6-month internship programme runs twice yearly from January to June, and July to December; and students earn course credits for undertaking this internship. The 3-month internship programme offers no credit and takes place every year during the vacation period from May to July.

More information or queries about the internship programme can be found at www.fas.nus.edu.sg/cnm/index-internships.html or via email to cnmbox10@nus.edu.sg.

A TASTE OF ISRAEL’S ENTREPRENEURIAL SPIRITby Lim Charlotte

THE STAR INTERNby Zen Soo

Fourth-year CNM student Chong Kai Yang recounts his experience of

a six-month internship at global public relations firm, Weber Shandwick:

“I did the CNM internship because I needed the practical edge provided by such an experience. My internship at Weber Shandwick in 2012 gave me the chance to help out in the global-scale opening for Rolls Royce and attend press conferences with celebrities such as Jesseca Liu.”

During his stint, Chong was recognized for his initiative and excellent work, and dubbed the “star intern”. One notable achievement was driving the launch of a Facebook page, which allowed prospective interns to find out more about interning at Weber Shandwick.

“Working at Weber Shandwick has broadened my perspectives beyond just school and grades. It gave me a close-up view of the PR industry in Singapore,” said Chong.

Chong has been offered a position back at Weber Shandwick after graduation.

Chong excelled in his internship at Weber Shandwick, and had the opportunity to help out in events such as an international launch for Rolls Royce.

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Last January, CNM undergraduate Yin Yue left Singapore for a shot at living in Israel. As part of the NUS Overseas College experience, she

spent six months working at YCD Multimedia, which creates digital signage for businesses, and studying at Israel’s largest college, Tel Aviv University. While there, she was impressed and inspired by the entrepreneurial spirit of the people she met. “Israel is considered the second Silicon Valley of the world,” she said. “The people there are mainly Jews, who have lots of ideas they are raring to bring to fruition.” She recounted the times when people on the street would just come up to talk with her. Often these chats would turn out to be a sharing of business ideas. “Through this trip, I learnt that if I have something in mind, I should try my best to do it instead of just thinking about it,” she said. Yin (first row, right) with her NOC batch mates.

LAUNCH OF COMMUNICATORS WITHOUT BORDERSby Daniel Teo

HAVING A YALE OF A TIMEby Lim Charlotte

The National University of Singapore, Purdue University and Team Rubicon jointly launched Communicators

Without Borders on December 4, 2012 at the CNM Playroom.

This programme seeks to give NUS and Purdue communication students the opportunity to work in cross-cultural teams with non-governmental organisations on humanitarian and social change efforts around the world.

Team Rubicon is an early NGO partner of Communicators Without Borders. The American humanitarian organisation is made up of military veterans who provide emergency aid in crises and disasters. It relies heavily on social media to fundraise and seek volunteers.

CNM Head Professor Mohan Dutta highlighted the centrality of communication in the programme: “If there is one theme that I think connects these organisations together, that is the vision for understanding the role of communication in how it has an impact on society.”

Professor Howard Sypher, Head of the Brian Lamb School of Communication at Purdue forewarned that such collaborations will be trying, but he believes that the students involved will “have an opportunity to really grow, to be challenged, and to make a difference”.

(L to R) Ford Sypher, Team Rubicon; Prof. Mohan Dutta, CNM; Prof. Howard Sypher, Purdue University. Photo Credit: Chris Ong/CNM.

UNDERGRADUATE | 09

Back from a year-long stint in Yale’s Visiting International Student Programme, Kathy Lim Liu Xian says she now has a taste of what the world has to offer.

Living and studying at the internationally-acclaimed liberal arts college allowed her to sample various courses, get deeper insights into American politics, and meet luminaries like Aung San Suu Kyi.

“The main thing I took away from Yale is that the world is so much more than what I thought it was,” she said.

“I always thought I knew a fair bit about the world, given how connected we now are. It is one thing to have the world brought to you, and another to take yourself out to the world.” Lim (right) with Clark Professor of Philosophy at

Yale University, Shelly Kagan.

CNM ENHANCES CURRICULUM TO MEET INDUSTRY AND ACADEMIC NEEDS by Lim Charlotte

NUS students can look forward to a slew of new courses in CNM’s enhanced curriculum from the new academic

year. These changes impact all three areas of study in the department: Interactive Media Design, Media Studies and Communication Management.

In the Interactive Media Design track, the new courses are NM2212 Visual Design, NM2213 Human-Computer Interaction Design, NM3205 Digital Culture and Art, NM3213 Digital Humanities and NM5217 Designing for Prosocial Behaviour.

Students signing up for NM5217 will learn how to motivate pro-social behaviour through design.

In the Media Studies track, the new modules are NM2301 Persuasive Communication: Theory and Application and NM3207 Philosophy in Communications and New Media.

The additional offerings in the Communications Management track include modules on social media (NM2203), leadership (NM3234), new media in health communications (NM4219) and crisis communications (NM4228).

Strategic communications will also be taught in two separate courses focusing on concepts and applications respectively.

Two new modules will also be offered university-wide as General Education Modules: Introduction to Public Speaking

10 | UNDERGRADUATE

(GEM2027) and Globalisation and New Media (GEM1036).

A key change to the core curriculum will enable CNM students to gain a deeper understanding of different research methods. Instead of taking one core research module (NM2102 Communications and New Media Research), students will now read two modules, namely NM2103 Quantitative Research Methods and NM2104 Qualitative Research Methods.

Students welcomed the changes on the whole. Alicia Chua, a second-year CNM major, said “I find the changes really exciting as the new modules cover interesting topics. I’m looking forward to take some of them next semester.”

Third-year student Wong Jia Yun said, “I think it’s great that there will be more variety for the lower-level modules.” But she added, “There could still be more choices for the level 4000 modules.”

The rationalisation comes in response to meeting the twin demands of an industry orientation and a broad-based academic foundation.

Said CNM Department Head Professor Mohan Dutta, “By incorporating cutting-edge communication and new media research, our new curriculum integrates the arts, humanities, computing and the social sciences within a synergistic theory-practice conversation.”

studio Minitheory, as well as Joyce Huang, founder of SG Geek Girls and Liyana Sulaiman from Girls in Tech were also part of the organising team.

“I had met Janice Fraser, one of the pioneers of Lean UX, while I was in San Francisco,” said Chen.

“We thought that there must be a lot of people in Singapore who are also interested in learning Lean UX, so we decided to create this event.”

Emilia Yong, a student participant at the event, said, “Fraser’s life story is quite inspiring because she has a lot of experience, from working her way to promotions by challenging ideas to speaking about tips for starting up businesses. Her experience teaches one to not only think out of the box, but also to be constructive critical thinkers.”

ASPIRING ENTREPRENEURS GET TIPS AT DESIGN BOOTCAMPby Zen Soo

In January, potential entrepreneurs at NUS learnt how to use design to test and fine-tune their business ideas at a week-

long design bootcamp.

The non-profit Lean UX Week, sponsored in part by the NUS Entrepreneurship Centre, taught participants how to use design to improve user experience and their business product.

Celebrated entrepreneur and interaction designer Janice Fraser was the keynote speaker at the event, which saw 80 students attending a panel discussion and 40 students engaging in a hands-on workshop conducted by Fraser.

Ms. Foong Pin Sym, an instructor of interactive media and design at the Communications and New Media department, was the key NUS organizer for Lean UX Week. NUS CNM alumni Michael Chen and Lee Jun Lin, co-founders of design

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Entrepreneur and interaction designer Janice Fraser was the keynote speaker for the event.

Foong (standing) moderating the panel discussion on starting a business.

The audience got practical tips on refining their business ideas at the bootcamp.

Elmie Nekmat (MA, 2010) recently graduated with a Ph.D. in Communication and Information Sciences from the University of Alabama where he received the 2013 Knox Hagood Doctoral Student Award for outstanding performance, collegiality, and potential to contribute to the field through initiative, research creativity, productivity and maturity. His dissertation examines the communicative effects of online message source on individuals’ willingness to participate in different thresholds of collective activities. Earlier, he received the National University of Singapore’s Overseas Graduate Scholarship to complete his Ph.D.

His research focuses on the processes and effects of online communication for public opinion formation, collective action and strategic communication. He also researches media literacy, especially pertaining to digital communication technologies. His works have been presented at several national and international conferences, and he has received awards for his papers from the International Communication Association, Association for Education in Journalism and Mass Communication, and Broadcast Education Association.

He is currently a post-doctoral fellow for NUS and a visiting scholar at the Department of Communication, University of California Santa Barbara.

Cheryll Soriano received her Ph.D. from CNM last year and is now a full-time faculty member at the De La Salle University in Manila teaching Philosophy and Practice of Communication Technologies.

Her research interests lie in cultural activism and new media, as well as mobile advertisements and gender ideologies. She has also been invited to join a project on new media and migration to further her research.

Joshua Wong recently completed his Master’s degree and is doing his Ph.D. in the Department of Communications and Media in RMIT University, Australia. He will study the spiritual aspects of emotional well-being, and how mobile games could use spirituality and religion to help young people through emotional difficulties.

His research interests are in serious games, religion, affective computing, and the empathy gamers have for computer characters. He is involved in a research project that looks at mobile games for the emotional well-being of young people.

GRADUATE STUDENT BRIEFSby Lim Charlotte

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COMMUNICATION MEETS PSYCHOLOGY IN THE SOCIAL & COGNITIVE LABby Charlene Wee

“I feel like a knight,” quipped Prashanth Thattai Ravikumar, when he was hooked up to the electroencephalogy (EEG) equipment with electrodes over his head.

Prashanth, together with classmates and lecturers from the graduate research methods class NM6102, visited the lab to experience neuroimaging. As part of the experiment, Ravikumar was asked to blink his eyes, clench his mouth and even play computer games, while his classmates viewed his brain’s electrical activity on a computer monitor.

The visit left our graduate students inspired and challenged on how to incorporate psychology and neuroimaging into future communication research.

GRADUATE | 13

Photo credit: Pauline Luk

14 | GRADUATE

INTRODUCING NEW GRADUATE STUDENTSby Lim Charlotte

SANJU MENON

Hailing from Kerala, India, Menon enjoys stargazing and collecting magic tricks. He holds a Bachelor in Physics degree from Christ College, Bangalore, and a Master’s degree in Cognitive Science from the Centre for Behavioural and Cognitive Sciences, Allahabad. Menon’s research interests lie in the area of Human Computer Interaction, specifically in the development of social media technologies that allows for collaborative problem-solving.

PAULINE LUK

Luk is a doctoral student at NUS and a research assistant at the Centre for Culture-centered Approach to Research and Evaluation (CARE). She was previously an Assistant Professor and Programme Director in the Department of Journalism and Communication at her alma mater, Hong Kong Shue Yan University. Her research interests are in health communication, especially issues related to ageing and HIV/AIDS.

PRASHANTH THATTAI RAVIKUMAR

Currently starting on his second year of his Masters programme at CNM, Prashanth holds a Bachelor in Computer Science and Engineering. His research interests include real-time human computer interaction and how computers can be intelligent companions to human beings. He is also a musician and can play the South Indian drums.

EVELYN CHEW

A Psychology and English Literature graduate from NUS, Chew has also studied business and philosophy in Australia and Italy. Her research interests lie in the role that new media plays in motivating people to work, and health communications in the area of women’s eating disorders and body image.

GRADUATE STUDENT RESEARCH - TECHNOLOGY AND BEYOND

by Jodie Luu

Graduate students in CNM’s steadily-growing graduate programme have been producing a wide range of valuable research on salient and timely topics related to media, communications and social aspects of technology.

GRADUATE | 15

Joshua Wong’s recently-completed Master’s thesis examined designing computer characters that were able to mimic realistic emotional responses in human-computer conversations when these characters listen to a human storyteller. The characters could display two patterns of emotional facial expressions when listening, and Wong observed the effect of these patterns in producing rapport between the human storyteller and computer listener.

Anuradha Rao’s Ph.D. dissertation examines attitudes towards, and engagement with, the Internet by civil society groups in Bangalore, India. In her most recent publication, she focused on the Right to Information Movement in India and their related online discussion groups. She reported how networked online communities amplified activists’ abilities and enabled greater coordination of collective actions, rather than created any new repertoires of collective action.

Ph.D. student Shobha Vadrevu is interested in how Singaporean youth conceptualise their citizenship in relation to their new media use, the technological society they live in, and the traditional agent of socialisation – their schools. “Ethnographic in approach, my study involves participant observation in the school. Immersing myself in the school community and being led by the teens on a tour through their favourite media practices and spaces have been extremely constructive and fascinating,” said Vadrevu.

Indigenous peoples, representation, development and mobile phones are at the core of Dazzelyn Zapata’s Ph.D. dissertation. Her research aims to unravel the influence of mobile phones on the indigenous identity of the Igorot people of the Philippines, and discover the connection between mobile phone use and the community’s understanding of development through the culture-centred approach.

With an incoming stream of new and passionate graduate students, we look forward to more varied research that has meaningful social impact.

JOSHUA WONG

DAZZELYN ZAPATA SHOBHA VADREVU

ANURADHA RAO

Wong (in yellow) conducting his experiment with a participant.

Zapata facilitating a workshop for high-school leaders from a village in Besao, Philippines.

16 | FEATURE STORY

FEATURE STORYSTAFF MAKE THEIR MARK IN RESEARCHby Joshua Wong

The faculty of the Communications and New Media (CNM) department conduct research in a wide variety of fields pertaining to new media. Here are some highlights of recent research done by our staff:

PROFESSOR MOHAN DUTTA ASSOCIATE PROFESSORLIM SUN SUN

ASSISTANT PROFESSORLEANNE CHANGLeading the team is Professor Mohan Dutta (second from left in picture

above), who examines social change processes rooted in the imaginations of alternative forms of global and local movements.

His recently published book Voices of Resistance: Communicating Social Change (left) uses the voices of the marginalised to challenge the market-driven principles of neoliberal globalisation. Prof. Dutta spearheads the Center for Culture-Centered Approach to Research and Evaluation, which addresses a wide range of locally-rooted problems through the collaboration and participation of marginalised communities to develop locally-meaningful solutions. In addition, he has also published 10 journal articles in 2012, including one in the Journal of Communciation titled Voices of hunger: Addressing health disparities through the culture-centered approach.

A common theme that runs through much of the department’s research is the effects of new media on society. Associate Professor Lim Sun Sun, together with a research team comprising Dr. Iccha Basnyat, Chan Yoke Hian and Shobha Vadrevu, looked into the risks and opportunities that mobile phone usage and Internet adoption had on marginalised youths and the impact on their rehabilitation efforts.

Assistant Professor Leanne Chang (above, right) recently completed a project that examined public perception and engagement in communicative actions in response to government policies on smoking. Together with Dr. Iccha Basnyat and Daniel Teo (above, left), she also examined the negotiation between biomedicine and traditional Chinese medicine among elderly Chinese.

FEATURE STORY | 17

ASSISTANT PROFESSOR ZHANG WEIYU

MS. ELIZABETH CARDOZA

ASSISTANT PROFESSORGANGA SASIDHARAN

ASSISTANT PROFESSORINGRID HOOFD

Assistant Professor Zhang Weiyu recently led and completed a two-year-long multinational project on Youth, ICT and Political Engagement in Asia. Her team conducted in-depth interviews and focus group discussions with young activists in five countries, and found that the extent to which new media can influence political engagement depends on the existing political systems such as the media system and party system.

Assistant Professor Ganga Sasidharan’s research centres on the intersection of public relations and corporate social responsibility (CSR) in Asian contexts. Her article in the Journal of Communication Management which looked at internal publics and CSR, won the journal’s Outstanding Paper Award 2013.

On the legal front, Ms. Elizabeth Cardoza recently published a chapter about Singapore’s pioneering approach to the “trademark dilution” problem which considers trademark infringement to have occurred so long as the trademark is “well-known to the Singapore public at large”. This removes the need to prove “confusion” as per the traditional assessment for trademark infringement.

On a political note, Assistant Professor Ingrid Hoofd studies the relationship between new media technologies and political dissent. She argues that while the instant dissemination of images of the Arab Spring and Occupy protests appear to critique authority and resist the disenfranchisement of peoples, the new global technocratic order produces such moments of resistance as media events, hence rendering any such event politically ‘uneventful’.

Photo credit: Mohamed Elsayyed / Shutterstock.com

18 | FEATURE STORY

ASSOCIATE PROFESSORCHO HICHANG

ASSISTANT PROFESSORJUDE YEW

ASSISTANT PROFESSOR ALEX MITCHELL

Associate Professor Cho Hichang explores group-level computer-mediated communication, social influences on technology adoption and use, and risk judgment and trust pertaining to new media. His latest paper, published in Health Communication in 2013, looked at optimistic bias – the tendency for people to believe that their own chances of experiencing a negative event are much lower than those of their peers – and the way it affects perception of communication messages about self-protection.

Another research thrust is the design of new media technologies. Assistant Professor Alex Mitchell investigates various aspects of computer-based art and entertainment, focusing on interactive stories. His current project involves exploring alternative representations and authoring paradigms for interactive storytelling through the development of HypeDyn, a procedural hypertext fiction authoring tool.

Assistant Professor Jude Yew, in partnership with the National Library Board’s Singapore Memory Project, is examining how the design of online environments can promote the sharing of personal memories and collective memory formation, through websites that focus on keeping the memory of Singapore alive.

Official website of the Singapore Memory Project

Screenshots of the HypeDyn

CNM STAFF RAKE IN AWARDSby Lim Charlotte

CNM snagged several awards this academic year as 10 teaching staff and two management support staff were

acknowledged for their contributions to the faculty and university. Seven of them are repeat winners.

Associate Professor (A/P) Lee Seow Ting and instructor Mr. Gui Kai Chong were both awarded the Faculty Teaching Excellence Award (FTEA) and the Annual Teaching Excellence Award (ATEA) this year while Assistant Professor Ingrid Hoofd received the ATEA in 2012.

Teaching Assistants Anuradha Rao, Cheryll Soriano, Jodie Luu, Joel Gn, Wendy Wong, Shobha Vadrevu and Jiow Hee Jhee also received the Graduate Students’ Teaching Award (GSTA) from the Faculty of Arts and Social Sciences (FASS).

CNM’s service superstars Miss Kanaga d/o Muthuveloo and

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Miss Jennifer Lau won the NUS Service Achiever award 2012 and FASS Service Award 2012 respectively.

Anuradha Rao, Cheryll Soriano and Jodie Luu were placed on the GSTA Honour Roll for their continued high performance of having won the GSTA three times. This means that they will no longer be eligible for subsequent awards.

Mr. Gui also scored a hat trick with this FTEA as he has won twice previously in 2010 and 2011. This year’s win is bittersweet for Mr Gui as he will be leaving his teaching position to work on his doctoral research full-time.

He sums up the drive shared by educators, “I hope that I have managed to transfer my passion to my students, while making their university learning experiences memorable and intellectually rewarding,” he said.

(L to R) Mr. Gui Kai Chong, Prof. Mohan Dutta and A/P Lee Seow Ting. Miss Jennifer Lau

Miss Kanaga d/o Muthuveloo (Retna)

20 | STAFF

DARE TO CAREby Daniel Teo

The Center for Culture-Centered Approach to Research and Evaluation, or CARE for short, began operations in July 2012. Since then, its cogs have been spinning tirelessly. A year on, it is time to recap the research lab’s accomplishments.

CARE is the brainchild of founding director Prof. Mohan Dutta, who envisioned a lab focused on social change research and grassroots activism in marginalised communities.

“THE BEAUTY OF CULTURALLY-GROUNDED WORK LIES IN THE POWERFUL STORIES THAT MEMBERS OF MARGINALISED COMMUNITIES SHARE,” PROF. DUTTA SAID. “COMMUNITIES WORK THROUGH THEIR EXPERIENCES OF MARGINALISATION TO SECURE ACCESS TO RESOURCES, TRANSFORM STRUCTURES, AND IMAGINE ALTERNATIVE VISIONS OF ORGANISING.”

An ill Chinese villager showing Dr. Kang Sun his journal during the interview. The interviewee passed away a few days after this picture was taken. Photo Credit: Dr. Kang Sun/CARE

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CARE’s work reaches far beyond its base in Singapore, with ongoing projects in Bengal, India, China and the United States. For example, in China, CARE Postdoctoral Researcher Dr. Kang Sun examines how the health and well-being of Chinese families in the countryside are affected when young adults flock to cities in search of employment.

In a CARE blog post, Dr. Sun wrote about his experience in the field: “There are many norms to observe, like you have to follow the rule of letting the elderly talk first. And wait to answer their questions. You have to agree with them at certain times even when it might not be true.”

Here in Singapore, several CARE projects are underway involving various disenfranchised segments of the population. CARE is working with CNM graduate students and migrant worker welfare organisation Humanitarian Organisation for Migration Economics (HOME) to conduct interviews with distressed maids.

“The stories we have heard from the maids have exposed the realities of marginalisation in the lives of migrant workers. More importantly, they have shown me the strength of the human spirit,” CARE Research Assistant Sarah Comer said about her work in the study.

Aside from research, CARE also organises events to create discussion on social change. These include the CARE&SHARE seminar series which invites prominent figures in academic and activist circles to speak about social change. Workshops such as the Communication, Social Change, and Emerging Technologies Global Symposium were also held over three days in December 2012.

To explore the medium of film for advocacy and social transformation, the lab launched its Films for Social Change series in February 2013 by screening the works of two award-winning Singaporean filmmakers, Boo Junfeng and Tan Pin Pin. The filmmakers were also on-site to take questions from the audience.

For the future, Prof. Dutta expects CARE to expand its social change efforts in Singapore and the world:

“THE AMAZING ARRAY OF PROJECTS THAT WE HAVE ENVISIONED AT CARE WORKS ACTIVELY TOWARD IMAGINING ANOTHER WORLD. CARE WAS ENVISIONED WITH THE IDEA OF MAKING AN IMPACT ON SOCIETY THROUGH COMMUNITY-DRIVEN RESEARCH PARTNERSHIPS THAT PLACE MARGINALISED COMMUNITIES AT THE HEART OF PROBLEM SOLVING. WE HOPE TO MAKE AN IMPACT ON SOCIETIES BY CENTRING ALTERNATIVE LOGICS THAT EMERGE FROM MARGINALISED SPACES.”

For more about CARE, please visit www.care-cca.com.

Boo Junfeng answers questions from the audience alongside Prof. Dutta after the screening of his movie "Sandcastle". Photo Credit: Daniel Teo/CARE

Tan Pin Pin and CNM’s Asst. Prof. Ingrid Hoofd during a panel session following Tan’s movie “Invisible City”. Photo Credit: Daniel Teo/CARE

Domestic helpers enjoying themselves at a concert organised by HOME for International Women's Day.Photo Credit: Kang Sun/CARE

TEACHING OUTSIDE THE BOX - ENGAGING WITH NEW MEDIAby Lim Charlotte

Part of the pedagogical challenges of educating is finding innovative ways to stimulate effective learning. Teaching

staff at CNM rarely say no to any challenge and are always finding new ways to develop an effective classroom. This academic year, students reading Dr. Anne-Marie Schleiner’s NM3227 Critical Game Design had the opportunity to game and learn, all in one classroom. Using popular multiplayer games such as Minecraft, students learnt gaming by playing it.

Dr. Schleiner informed, “The lessons seemed to go by very quickly with continuous outbreaks of quiet laughter once they started being able to build things.” Actually I was really surprised how fun it turned out to be in the classroom — I thought the learning game hype was something of a myth.” Associate Professor Lim Sun Sun is also excited about employing technology creatively in her teaching. Inspired by the idea of the “flipped classroom”, an online model for teaching and learning instead of the conventional classroom, A/P Lim hopes to conduct her upcoming module NM2209

Social Psychology of New Media by utilising the online space. This format would overcome the physical and psychological constraints of traditional classrooms and allow students to engage in more active discussions. “I wish to develop a dynamic and interactive environment of mutual learning, where my students learn as much from me as I do from them,” she said.

Meanwhile, A/P Lee Seow Ting has plans to use social media in her teaching for her students to truly engage with the medium when learning about new media. Her vision is to encompass social media as a tool for discussion, role-playing and to approximate reality.

“It seems very intuitive,” she said. “I think that it gets at the fundamentals of what I perceive teaching should be. To me, the flipped classroom really fits very neatly with my teaching philosophy.”

As creative teaching at CNM grows, the department will look at new ways to inculcate online tools for effective delivery in different classroom settings.

22 | STAFF

CNM TENURE PARTY TIMELINE

JUL 2008 AUG 2009

A/P RIVERA A/P LIM

SEP 2011

A/P CHO

CNM CELEBRATES TENURE IN FANCY DRESSby Lim Charlotte

Visitors to CNM are invariably drawn to the huge poster hanging on the wall of its office lobby. According to tradition, the picture shows the most recently tenured faculty member in a fancy costume, surrounded by other grinning staff members. Associate Professor Lee Seow Ting, who attained tenure in April, stands centre-stage this time — decked out in gypsy fashion with a gorgeous blond wig.

A/P Lee’s makeover is the latest in the series of crazy pranks and outrageous costumes that the CNM department has become famous for. This all started when colleagues put together a “Tenured Prof ” sash and presented former CNM Head A/P Millie Rivera a huge flower bouquet when she was tenured back in 2008.

Subsequently, Dr. Millie made sure that every colleague who attained tenure had a surprise party.

When her successor Professor Mohan Dutta arrived in 2012, she presented him a Super Mario costume to celebrate his arrival and tenure. Prof. Dutta not only gamely wore the outfit and moustache, but also carried a little plant to complete the look. The surprise party upped its ante, however, when Prof. Dutta turned the tables on her by gifting her with a Hogwarts robe and wand straight out of a Harry Potter movie set, to thank her for her leadership in transforming the CNM programme to a department.

Past memorable outfits worn by tenured CNM staff included A/P Lim Sun Sun’s beauty pageant tiara and sash, A/P Cho Hichang’s full knight costume complete with a ruler for a sword, and A/P Lonce Wyse’s pink Hello Kitty convocation gown and mortarboard.

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MAR 2012

A/P WYSE

OCT 2012

PROF DUTTA

APR 2013

A/P LEE

WELCOMING NEW CNM STAFFby Lim Charlotte

SATVEER KAURA CNM alumna, Satveer is now one of our teaching assistants, and a research affiliate with the Centre for Culture-Centered Approach to Research and Evaluation (CARE). Her research interest lies in One Health, where she hopes to contribute to the interdisciplinary collaborations in health care for humans, animals and the environment.

JAGADISH THAKER Jagadish Thaker, or J.T, is a postdoctoral fellow at CARE. He holds a Ph.D. from George Mason University’s Health and Strategic Communications programme. His research interests are in health communication, climate change communication, media content analysis and strategic communication campaigns.

KANG SUNA postdoctoral fellow at CARE, Kang Sun holds a Ph.D. from the School of Media Communication at Bowling Green State University. His research interests include health communication, modernisation and urbanisation, political economy, and development communication. He believes that power hierarchies and structural inequalities have to be deconstructed in order for social change to happen.

SARAH COMERA Master’s degree holder from the University of Georgia’s Department of Communication Studies, Comer is a research assistant at CARE. Her research interests include understanding foreign domestic helpers’ conceptualisations of health, as well as engaging women at risk for heart disease, and examining health care for them.

AHMED KHANA research assistant at CARE, Ahmed Khan has worked in the areas of culture and media and academic research. He has produced and directed films on rights-based issues such as The Dreaming Vendors (Bangladesh-Thailand), and Votes Echoing Hope (Afghanistan). He has also done work in knowledge management for human rights and social justice issues.

NORIZAN BINTI ABDUL MAJIDPreviously from the Faculty of Engineering, Norizan is now a Management Assistant Officer at CNM. Her core responsibility is the management of the department’s finances, including the verification and processing of claims, invoices and purchases.

24 | STAFF

The CARE Team (from left): Satveer Kaur, Pauline Luk, Prof. Mohan Dutta, Ahmed Khan, Dr. Kang Sun, Dr. Jagadish Thaker, Sarah Comer, Daniel Teo. Photo Credit: Daniel Teo/CARE. Ms. Norizan Binti Abdul Majid

CONGRATULATIONS, NEW ASSISTANT PROFESSORS!by Lim Charlotte

This year, the CNM department welcomes four new Assistant Professors. They are Dr. Iccha Basnyat, Dr. Alex Mitchell, Dr. Ganga Sasidharan Danesh and Dr. Jude Yew.

DR. ALEX MITCHELL

Dr. Mitchell completed his Ph.D. at the NUS Graduate School for Integrative Sciences and Engineering. His research interests focus on the nuances in interactive storytelling. He will teach NM3216 Game Design and NM3222 Interactive Storytelling in the coming academic year.

DR. GANGA SASIDHARAN DANESH

Dr. Ganga completed her Ph.D. in 2011 and has taught popular modules like NM4215 Corporate Social Responsibility. Her current research interests include corporate social responsibility and relationship management.

DR. ICCHA BASNYAT

Dr. Basnyat received her Ph.D. from Purdue University and teaches core modules like NM3220 Research in Communication Management. Her research interests lie in the cultural context of health, health communication campaigns, and the use of technology for health among marginalised population.

DR. JUDE YEW

Joining CNM in 2012 after finishing his Ph.D. at the University of Michigan, Dr. Yew has taught modules like NM3226 Interactive Entertainment Design Methods and NM4209 Advanced Game Design Project. His research focuses on studying and designing social computing systems that encourage prosocial behaviour.

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ALL THE BEST TO CNM COLLEAGUES WHO HAVE MOVED ONby Lim Charlotte

26 | STAFF

DR. MILLIE

After 10½ years teaching at NUS, and serving eight of those as CNM’s Head of Department, Professor Milagros Rivera decided to leave full-time academic teaching to spend more time with her ageing parents.

Since leaving the department in December last year, she set up Kerplunk Mastery, a training consultancy focused on personal mastery through emotional intelligence and self-awareness.

Her interest in the field was sparked by a wellness programme that she ran at NUS for more than 2½ years.

She said, “It was deeply gratifying to do this, and when it came down to answering ‘what would I love doing next’, it was an easy choice. I want to help people become self-aware, peaceful and happy.”

DR. T.T. SREEKUMAR

Dr. T.T. Sreekumar is currently an Associate Professor at the Mudra Institute of Communications (MICA) in Ahmedabad, India.

Over a 10-year period at CNM, Dr. Sreekumar taught a range of classes at both the undergraduate and graduate levels. His research in the area of information and communication technologies (ICTs) has been published in premium journals and in a book titled ICTS & Development in India: Perspectives on the Rural Network Society.

Dr. Sreekumar feels that his new position at MICA will help him keep abreast of frontier areas of research and teaching in his field.

Dr. Millie (front row, second from left) conducted personal mastery training for school children in South Africa.

Dr. T.T. Sreekumar receives a token of appreciation from Prof. Mohan Dutta.

NEW BABIESby Lim Charlotte

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Proud mummies Ms. Jing Chiang (left) and Ms. Charlene Wee show off their newborn angels. Welcome to the family, Kaethe Skylar and Caius!

Dr. Elmie Nekmat rounded off 2012 on a high note with the birth of his second daughter, Nadine Tian Min.

DR. GUDUR RAGHAVENDRA REDDY (RAGHU)

Dr. Raghu taught at CNM for eight years from 2000, and watched it evolve from a programme to a department.

“At that time, new media design was not in the agenda,” he recalled. He was among the pioneers who introduced modules such as NM2208 Principles of Visual Communication and NM3208 Designing Content for New Media.

He took a leave of absence to complete his Ph.D. in Brisbane, Australia, and is currently working part-time on a research project at the School of Design at the Queensland University of Technology.

Dr. Raghu takes time out with his son in Australia.

CNM INDUSTRY ADVISORY COUNCIL WELCOMES NEW MEMBERSby Lim Charlotte

28 | INDUSTRY

The CNM Industry Advisory Council, which comprises top communications executives, ensures that the department’s curriculum remains relevant to the needs of the industry. This year, the Council welcomes four new members, each with their own wealth of experience in the fields of public relations and journalism.

MS. MARGARET CUNICO

Margaret Cunico, a Managing Director at Weber Shandwick Singapore, feels that the Council is a great opportunity for a meeting of minds between academia and PR practitioners. She said, “As practitioners, sharing our knowledge with CNM allows the department to be aligned with new tools and methodologies that are constantly evolving and offer insights that reflect the real world. And this is how we begin to shape the future of the PR industry, from the ground up.”

MR. JANADAS DEVAN

Janadas Devan is the Chief of Government Communications at the Ministry of Communications and Information. He is also the Director of the Institute of Policy Studies at NUS. A former Associate Editor at The Straits Times, he is known for his articles about Section 377A of the Penal Code and the support of same-sex marriages.

INDUSTRY | 29

MR. HAN FOOK KWANG

Han Fook Kwang is the Managing Editor of the English and Malay Newspapers Division in the Singapore Press Holdings, which publishes The Straits Times, The Business Times, Berita Harian and The New Paper among others. He advises aspiring journalists to “read widely, especially newspapers and journals that practise quality journalism, and be curious and enquiring about what is happening around you”.

MS. VANESSA HO-NIKOLOVSKI

Vanessa Ho-Nikolovski, a Managing Director at Weber Shandwick Singapore, feels that the IAC is a way for industry professionals and academics to collaborate in nurturing future PR talent. She said, “It’s really enriching for us practitioners to exchange ideas with peers and engage with bright young sparks who are initiating change.”

AUDREY TAN (CLASS OF 2011)by Zen Soo

JOYCE HUANG (CLASS OF 2011)by Zen Soo

About her:Audrey Tan is the co-founder of PlayMoolah, a start-up which offers games that teach children financial literacy.

On founding PlayMoolah:I was in the US on the NUS Overseas Colleges (NOC) programme when I discovered just how many young people were unfamiliar with the concept of financial literacy. So I felt we could harness the power of technology to solve this problem. Games provide that safe environment where kids can make bad decisions, fail, and still be okay. And that’s how the idea of PlayMoolah came to be! About CNM:We had access to some of the most supportive professors in CNM. Ms. Foong Pin Sym pushed us to challenge, inspire and create positive experiences in game design. Dr. Timothy Marsh also gave us good advice, which we still use in PlayMoolah’s product today. On success: We can be empowered to do more than we think — it’s all in our hands to create our own paths. If you hunger to learn, you’ll never be bored and you can even empower people around you.

About her:Joyce Huang is the co-founder of SG Geek Girls, and Program Manager for Microsoft Bizspark.

On her day job:Microsoft BizSpark is a global programme that gives start-ups a leg up on tech resources and visibility. I connect start-ups with potential clients or investors in the Microsoft Partner Network. I love my job because I get to interact with passionate start-up founders and partners!

About Singapore Geek Girls:SG Geek Girls helps women in technology connect, mentor and learn from one another through workshops and networking opportunities.

About CNM:CNM is an industry-oriented programme. Ms. Foong Pin Sym’s class on User Experience Design, for example, has provided me with concepts which I still use today at work.

On Success:Taking the initiative is paramount. Successful people go beyond their job scope. They ask for opportunities and have fun while working on them! Once you have an inkling of what you like, cultivate it. Do stuff for free. Show people what you can offer and the rewards will come.

30 | ALUMNI

GETTING TO KNOW DIANA SER(CLASS OF 1994)

by Zen Soo

A household name in Singapore, former journalist and TV presenter Diana Ser has parachuted with the Red Lions and covered major local news events, such as the SQ006 crash and the General Elections in 2000.

Best known for her investigative reporting in the award-winning current affairs series Get Rea!, Ser now runs her own communications consultancy, Diana Ser Communications.

Ser was part of the pioneer batch of the NUS Mass Communication programme that graduated in 1994. The programme graduated two batches of students at NUS before shifting over to NTU to become what is now the Wee Kim Wee School of Communication and Information (WKWSCI).

Of her memories about the programme, Ser says tongue-in-cheek, “We had no standards to live up to because we were the pioneer batch.”

“But seriously, the first story I ever filed was during my NUS Mass Communication days. It was a report on some illicit and illegal shenanigans at a very public place in the CBD.”

She adds, “It was the first time I experienced the thrill of what could have been a scoop.”

Her success, however, did not come without challenges along the way.

“My biggest challenge when starting out was learning how to say no,” says Ser. “While it is true that as a rookie, one should try everything to gain experience, it does not always apply to an artiste, which I was at the time.”

“A personality needs to be positioned and branded, and developing a personality takes time, commitment and strategy.”

To fresh graduates considering journalism as a career, she says, “An editor I respect greatly once told me — ‘There is no small story, only a small reporter’.”

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“AN EDITOR I RESPECT GREATLY ONCE TOLD ME — ‘THERE IS NO SMALL STORY, ONLY A SMALL REPORTER’.”

- DIANA SER

Communications and New MediaFaculty of Arts and Social SciencesNational University of SingaporeBlock AS6 #03-4111 Computing DriveSingapore 117416www.fas.nus.edu.sg/cnm