coca cola presentation
TRANSCRIPT
PIMSAT
GROUP MEMBERS
► Muhammad Aftab Ahmad
► Syed Mudasir Hussain
► Abir Hussain
► Muhammad Zeeshan Raza
INTRODUCTIONType : Soft drink
Manufacturer : The Coca-Cola Company
Country of origin: United States
Introduced : 1886
Color : Caramel
Flavor: Cola Cherry, Cola Vanilla, Cola Green Tea ,
Cola Lemon, Cola Lime, Cola Orange ,
Competitors: Pepsi RC Cola Cola Turka
Zam Zam Cola Mecca-Cola Parsi Cola
Qibla Cola Evoca Cola Afri Cola
Coca-Cola Own View in
Pakistan The Coca-Cola Company began operating in
Pakistan in 1953.
Coke, Fantail and Sprite are the brands with
whom Coca-Cola is operating in Pakistan.
The Coca-Cola System in Pakistan serves 70,000
customers/retail outlets.
The Coca-Cola System in Pakistan employs
1,800people working constantly for the company.
The Coca-Cola Company in Pakistan has
invested over $130 million (U.S)
The Coca-Cola owns 10 plants all around
in Pakistan.
► Karachi. ► Lahore. ► Gujrawala
► Rawalpindi ► Peshawar ► Hyderabad
► Faisalabad ► Sialkot ► Sahiwal
► Multan
(cont…)
The Mission of increasing market share and
maintaining good relations with our
customers all over the world
We will be the best marketers in the world
Brand Coca Cola is the core of our business
To Inspire Moments of Optimism...through
our brands and our actions.
Mission of Coca-Cola
Vision of coca cola to achieve sustainable
growth
People: Being a great place to work where
people are inspired to be the best they can be.
Portfolio: Bringing to the world a portfolio of
beverage brands that anticipate and satisfy
peoples desires and needs.
Profit: Maximizing return to shareowners
Partners: Nurturing a winning network of
partners and building mutual loyalty
Vision of Coca-Cola
SYED MUDASIR HUSSAIN
All CCBPL (Coca-Cola Beverages Pakistan Limited )
plants setup their own goal to achieve
the objective
The company goal is “To increase sales
volume and gain market leadership in
Lahore.”
Goals of Coca-Cola
Chairman Board of Governors
Vice Chairman
Executive Vice Presidents
Vice Presidents Production
Marketing Finance Manager
Assistant MKT
Manager
Supervisor
Salesmen
Hierarchy Chart of Departments
Marketing Environment
Micro Environment
The actors close to the company
that affects its ability to serve its
customers- the company, suppliers,
marketing intermediaries, customer
markets, competitors and publics
are called macro environment.
Marketing Environment
Macro Environment
The large societal forces that affect
the microenvironment-
demographic, economic,
technological and political is called
macro environment.
Market Description Market Share:
36% Coca-Cola, Pepsi 54%, Others 10%
MARKET POSITION World wide on global level
Coca-Cola is the most popular brand and market
leader and carry 60% of market share.
Coca –cola is the market follower but still in Avery
strong and stable position holding 36% of the
local market share with growing and increasing
market share every year.
ABIR HUSSAIN
Market Description Market Growth:
Here we will be focusing on the different
flavors of the Coke only.
1. Coke Classic: It was introduced in the 1886
by a pharmacist & was sold at a small scale.
2. Vanilla Coke: Smooth taste of vanillas was
added to Coke to give a refreshing feeling.
Since, it was Vanilla coke’s debut in 2002.
SWOT AnalysisStrength:
Coca-Cola’s strength is that they are market
leaders who successfully launched.
Coca-Cola’s organizational structure is of
International standards, hence it has clear cut
policies, procedures rules and regulations
Coca-Cola bottle shape is so unique and stylish
than even if the name is rubbed off people will
still easily identify that its Coca-Cola bottle.
SWOT AnalysisWeakness:
Limitation of resources: This is the biggest
weakness of Coke.
Coke is not available in small towns and in rural
areas, reason being that the distribution
channel of Coke is not large
Employees in Pakistan even (GM) is not allowed
to take decisions to change even smallest of
things like (Instruction on bottle) on their own
SWOT Analysis
Opportunities:
In Pakistan there is vast opportunity for Coke to
capture 70% market share .i.e. 54% of Pepsi and
10% of others.
Increasing distributing channels and infrastructure
to ensure availability in small towns and areas
Line extension like Fanta, Coke, and Sprite in
different flavors. Launch a new product it can do it
successfully
SWOT Analysis
Threat:
Major Threat: Pepsi and its products as it is market
leader so time to pose a serious threat to Coke.
Potential Threat: New Entrants: New entrants like
Maka-Cola, Pak –Cola that can exploit anti Jewish and
anti war sentiments,
Nestle Products: Like juices, Milo cold coffee ,drinks,
etc as well as Shezan products e.g. squashes, tetra
pack juices
M. ZEESHAN RAZA
Innovation & ActionProgram
They look forward for expanding & growing in
different markets & making a variety in their
product line.
Coca Cola in Pakistan is doing market
penetration through the selling its products to
the business buyer, who are huge
multinational organizations like McDonalds,
Subway, Dunk in Donuts
Globalization Impact The bottom line for the students
surveyed was they liked the taste.
Peer pressure did not seem to
have a significant influence on the
decision of what soda to drink.
Students also felt strongly about
they decision to drink Coke
Versus Pepsi.
There really does appear to be a
cola war.
Core Value of Coca-Cola
There are 27 different varieties of coke made by Coca-
Cola
First bottle of Coke was sold 120 years ago on May 8,
1886 in Atlanta, Georgia.
In July 1985, Coke was the first soft drink to be enjoyed
in outer space on the space shuttle Challenger
A special space can was developed
Some of the other brands under the Coca-Cola Company are:
Sprite Barq’s Root beer Dasani Dr. Pepper Fresca Hi-C
Minute Maid
Currently In Pakistan there are only TWO flavor of
coke available, company can extend their portfolio by
introducing new flavors.
According to the survey, Conducted by the
international firm Pakistani people like less sweet
cola drink. So for this coca-cola company should
think about bringing a new product For example: new
diet flavors, in the market to fulfill the local need.
Recommendation
THANK YOU