Communication Strategies in a Library 2.0 Environment

Lauren Pressley, Instructional Design LibrarianWake Forest UniversityZ. Smith Reynolds Library

A few questions for you...

What types of internal communication do you do?

What types of external communication do you do?

What methods of communication do you use?

Communication is important.

What are we doing today?

The AgendaFrameworkInfluencePositioning

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Framework Method to the madness

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Just do itThere can be merit to this!

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SystematicADDIE model

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Analysis PhaseDefining goals, objectives, plans, and timelines

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Design PhaseDocumentation, pilot programs, designing the user end

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Development PhaseCreation, testing, and reviewing

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Implementation PhaseTrain staff, implement new communication strategies, advertise

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Evaluation PhaseFormative and summative

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SystematicADDIE model

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The AgendaFrameworkInfluencePositioning

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Influence The Medium is the Message

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What does it look like?

Can anyone recall the introduction of email?

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What does it look like?

Can anyone recall the introduction of instant messaging?

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What does it look like?

Can anyone recall the introduction of blogs?

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What does it look like?

Can anyone recall the introduction of wikis?

What does it look like?

Is anyone experiencing the impact of something else that’s new?

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When communication improvesMany new social technologies streamline communication.

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When communication breaks downSometimes adoption of a new communication technology can isolate individuals.

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When adoption is slow

Many times we see slow adoption of new communication tools.

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The AgendaFrameworkInfluencePositioning

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Positioning How to get the most from it

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to be leaders within your place of work Listen and report

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to be leaders within the field Participate!

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Streams to follow Knowing the themes can be as useful as knowing the details.

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BlogsUsing a reader

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TwitterStreams of conversation

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PodcastsListening to conversations in the background

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Photos and video

Flickr, YouTube, and iTunes: use that RSS!

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The AgendaFrameworkInfluencePositioning

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Let’s discuss...

Stories to share?

Questions?Lauren Pressleypressllm@wfu.eduaim/yahoo/skype: laurenpressley