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COMMUNICATION STRATEGY – FINAL REPORT DELIVERABLE NUMBER D8.13 DELIVERABLE TITLE Communication Strategy – final report RESPONSIBLE AUTHOR Certios B.V. Co-funded by the Horizon 2020 Framework Programme of the European Union Ref. Ares(2018)6162616 - 30/11/2018

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COMMUNICATION STRATEGY – FINAL REPORT

DELIVERABLE NUMBER D8.13

DELIVERABLE TITLE Communication Strategy – final report

RESPONSIBLE AUTHOR Certios B.V.

Co-funded by the Horizon 2020 Framework Programme of the European Union

Ref. Ares(2018)6162616 - 30/11/2018

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D8.9| Communication Strategy – final report

OPERA: LOw Power Heterogeneous Architecture for Next Generation of SmaRt Infrastructure

and Platform in Industrial and Societal Applications

GRANT AGREEMENT N. 688386

PROJECT REF. NO H2020- 688386

PROJECT ACRONYM OPERA

PROJECT FULL NAME LOw Power Heterogeneous Architecture for Next Generation of SmaRt

Infrastructure and Platform in Industrial and Societal Applications

STARTING DATE (DUR.) 01/12/2015

ENDING DATE 30/11/2018

PROJECT WEBSITE www.operaproject.eu

WORKPACKAGE N. | TITLE WP8 | Exploitation, Impact, Dissemination

WORKPACKAGE LEADER TESEO

DELIVERABLE N. | TITLE D8.13 | Communication Strategy – final report

RESPONSIBLE AUTHOR Frank Verhagen – Certios B.V.

DATE OF DELIVERY (CONTRACTUAL) 30/11/2018 (M36)

DATE OF DELIVERY (SUBMITTED) 30/11/2018 (M36)

VERSION | STATUS V1.0

NATURE R(Report)

DISSEMINATION LEVEL PU(Public)

AUTHORS (PARTNER) CERT; ST; ISMB

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VERSION MODIFICATION(S) DATE AUTHOR(S)

V0.1 Writing ToC 26/06/2018 F.A. Verhagen - CERT

V0.2 Comment on ToC and

assigning tasks 31/7/2018 F.A. Verhagen - CERT

V0.3 Draft version 9/11/2018 CERT

V0.4 Draft version reviewed 15/11/2018 ISBM

V0.5 Adjusted for comments 18/11/2018 CERT

V0.6 Second draft version

reviewed 25/11/2018 IBM

V0.7 Adjusted for comments 26/11/2018 F.A. Verhagen - CERT

V1.0 Final version reviewed by

the coordinator 30/11/2018 Giulio URLINI (STM)

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PARTICIPANTS CONTACT

STMICROELECTRONICS SRL

Giulio Urlini

Email: [email protected]

IBM ISRAEL

SCIENCE AND TECHNOLOGY LTD

Joel Nider

Email: [email protected]

HEWLETT PACKARD

CENTRE DE COMPETENCES

(FRANCE)

Gallig Renaud

Email: [email protected]

NALLATECH LTD

Craig Petrie

Email: [email protected]

ISTITUTO SUPERIORE

MARIO BOELLA

Olivier Terzo

Email: [email protected]

TECHNION ISRAEL

INSTITUTE OF TECHNOLOGY

Dan Tsafrir

Email: [email protected]

CSI PIEMONTE

Vittorio Vallero

Email: [email protected]

NEAVIA TECHNOLOGIES

Stéphane Gervais

Email: [email protected]

CERIOS GREEN BV

Frank Verhagen

Email: [email protected]

TESEO SPA

Stefano Serra

Email: [email protected]

DEPARTEMENT DE

L'ISERE

Olivier Latouille

Email: [email protected]

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ACRONYMS LIST

Acronym Description

DEL Deliverable of the project

EU EU European Union

HiPEAC High Performance and Embedded Architecture and Compilation

KPI Key Performance Indicator

MRT Media Richness Theory

NGO Non-Governmental Organization

SME Small and Medium Enterprise

ToC Table of Contents

WP Work package

LIST OF FIGURES

Figure 1 Example of business card OPERA ............................................................................................... 10

Figure 2 OPERA publications can be found on OPERA website ................................................................ 13

Figure 3 Cumulative progress of Twitter impressions .............................................................................. 14

Figure 4 Screenshot of OPERA Facebook page ........................................................................................ 14

Figure 11 OPERA YouTube channel ......................................................................................................... 15

Figure 5 Screenshot of available OPERA VDI use case on OPERA website and YouTube channel ............. 16

Figure 6 Screenshot of available OPERA Datacenter in a Truck use case on OPERA website and YouTube

channel................................................................................................................................................... 16

Figure 7 Screenshot of new available OPERA traffic monitoring use case on OPERA website and YouTube

channnel................................................................................................................................................. 16

Figure 8 Screenshot of movie explaining the improvement process of energy efficiency ........................ 17

Figure 9 Screenshot of short version of OPERA traffic monitoring use case on OPERA website and YouTube

channnel................................................................................................................................................. 17

Figure 10 Screenshot of available OPERA traffic monitoring use case on OPERA website and YouTube

channel................................................................................................................................................... 17

Figure 12 OPERA example posters and brochures ................................................................................... 22

Figure 13 Publication Dec 15th, 2015...................................................................................................... 23

Figure 14 Publication July 11th, 2017 ...................................................................................................... 23

Figure 15 OPERA presentation in Magazine PLATINUM n. 62 section "Ricerca &Innovazione" ................ 23

Figure 16 Screen shot of big screen slide show at Lacroix ....................................................................... 24

LIST OF TABLES

Table 1 List of analyzed KPI's .................................................................................................................. 11

Table 3 Attended Innovation Potential disseminating conferences per partner since D8.9 ..................... 19

Table 4 OPERA Internal Events ................................................................................................................ 19

Table 5 All main events OPERA partners were participating in ................................................................ 21

Table 6 D8.1 Communication targets, actuals and % realisation ............................................................. 25

Table 7 Annex - Communication Targets (OPERA Consortium, 2016) ..................................................... 28

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EXECUTIVE SUMMARY

Position of the deliverable in the whole project context

The original planning of the D8.1 Communication Strategy deliverable, was to clarify how the OPERA

project consortium would execute the communication strategy during the 36 months of the project

(OPERA Consortium, 2016).

In D8.1 it was already foreseen that “depending on the progress, the strategy may be adjusted”. Report

D8.1 Communication Strategy was delivered in M4 of the project, it has been decided after the review in

with the Commission in M9 and the OPERA project Amendment (2017) to add:

• D8.5 Communication Strategy - report 2 (M16), (OPERA Consortium, 2017) first report on the actual

status of the execution of the communication strategy defined in D8.1 and report on modifications to

the communication plan;

• D8.9 Communication Strategy - report 3 (M26) (OPERA Consortium, 2018), the second report on the

actual status of the execution of the communication strategy defined in D8.1 and report on

modifications to the communication plan;

• D8.13 Communication Strategy – final report (M36), the fourth and final report on the execution of

the communication strategy defined in D8.1 and report on the results of such strategy.

These deliverables tackled the issues of what OPERA was going to do to communicate its findings, to

whom, where, in which way, using what media. In this report, the final report on the communication

strategy, an analysis will be presented on how the OPERA consortium has been executing the overall

communication strategy.

Description of the deliverable

Now we are at the end of the project, the focus and scope of the D8.13 is different from the D8.1, D8.5

and D8.9 deliverables. Where the earlier reports could still suggest ideas for improvements, this D8.13

can only assess whether the chosen communication strategy has led to the realization of goals set in D8.1.

During the project review the reviewers asked the OPERA consortium to remove the KPI’s that, however

agreed in the approved D8.1, proved not very informative and/or useful. This point has been addressed

in section 2.5 KPI’s of D8.9. This document will show the final results and compare these with the

communication targets, set in D8.1. The discrepancies will be analysed, where possible.

The OPERA findings and products are aimed at three “audiences” (or “stakeholders”): the scientific

community, industrial companies, and the public. Deliverables D8.4, D8.8, D8.12 and D8.14 target only

the first audience, while the communication strategy (deliverables D8.1, D8.5, D8.9 and D8.13) targets

the latter.

In general, the consortium seems to be on par with the communication targets that have been set in the

beginning of the project, reported in D8.1; some (5 of the main KPI’s) of the targets, turned into KPI’s in

D8.1 (see Annex 6.1), have been reached, some (5 of the main KPI’s) have not been reached (see Table 5).

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TABLE OF CONTENTS

EXECUTIVE SUMMARY .............................................................................................................................. 5

1 INTRODUCTION .................................................................................................................................. 8

2 OBJECTIVES ........................................................................................................................................ 9

2.1 INTRODUCTION .......................................................................................................................... 9

2.2 OBJECTIVES OF D8.1 ................................................................................................................... 9

2.3 COMMUNICATION ACTIVITIES .................................................................................................... 9

2.4 TARGET GROUPS ...................................................................................................................... 10

2.5 KPI’S ......................................................................................................................................... 10

2.6 PERIOD ..................................................................................................................................... 11

3 ASSESSING PROGRESS ...................................................................................................................... 12

3.1 INTRODUCTION ........................................................................................................................ 12

3.2 PROGRESS ................................................................................................................................ 12

4 ACTUAL PROGRESS ........................................................................................................................... 13

4.1 INTRODUCTION ........................................................................................................................ 13

4.1.1 OPERA Website ................................................................................................................... 13

4.1.2 Social Media ........................................................................................................................ 13

4.1.3 OPERA Videos and animations ............................................................................................ 16

4.1.4 Main publications OPERA .................................................................................................... 17

4.1.5 Events ................................................................................................................................. 18

4.1.6 Publications ......................................................................................................................... 21

4.1.7 Additional communication channels .................................................................................... 21

5 M36 ACHIEVEMENTS........................................................................................................................ 25

5.1 INTRODUCTION ........................................................................................................................ 25

5.1.1 Relevance of KPI’s and where to focus on ........................................................................... 25

5.1.2 Progress KPI’s ...................................................................................................................... 25

5.1.3 Past period’s new initiatives to support communication ..................................................... 25

5.2 EVALUATING RESULTS OF COMMUNICATION STRATEGY OF THE OPERA PROJECT.................... 26

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REFERENCES ........................................................................................................................................... 27

6 ANNEXES .......................................................................................................................................... 28

6.1 ANNEX 1 – COMMUNICATION TARGETS ................................................................................... 28

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1 INTRODUCTION

This deliverable D8.13 is the fourth version of the original report D8.1 Communication Strategy. This

report, “Communication Strategy – final report”, is the last of reports on the OPERA Communication

Strategy.

D8.13 can be read without reading D8.1, D8.5 and D8.9 first. Some sections in this report may contain

some repetition of statements and subjects already covered in D8.1, D8.5 and D8.9. It is our intention to

repeat as little as possible. Where it happens, it will be necessary to improve the readability and coherency

of the document.

Now we have arrived in the final stage of the OPERA project, the results of the applied communication

strategy can be evaluated against the objectives as set from the start (see D8.1) and discrepancies can be

analysed.

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2 OBJECTIVES

2.1 INTRODUCTION

In this chapter, we will look back to the OPERA project communication objectives, the planned activities

and how these activities will help to reach these objectives. This is an excerpt of D8.1 (OPERA Consortium,

2016).

2.2 OBJECTIVES OF D8.1

In the D8.1 document the objectives were described for the WP8, T8.1 and D8.1. A repetition of the

objectives of D8.1 needs to be done here, to give the right background again:

• Widen as much as possible the OPERA stakeholder base in all sectors of European society and

economy, seeking their input from the very beginning;

• Support the understanding of new knowledge generated in the OPERA project;

• Favour the widest exploitation of the project results at social and organisational level detailed out in

D8.6 and D8.10 (Exploitation Plan);

• Promote progress beyond the project itself, by transferring the knowledge acquired to both the wide

academic and industry in an effective and direct language.

• Disseminate the OPERA project findings amongst the scientific community, detailed out in D8.4

(Dissemination Plan) and D8.8 (Dissemination Report).

2.3 COMMUNICATION ACTIVITIES

From the EU guide for social media (Directorate-General for Research & Innovation, 2018) it can be

derived what H2020 project communication entails:

• Covers the whole project (including results)

• Starts at the outset of the project

• Multiple audiences. Beyond the project's own community, including the media and general public.

Multiplier effect

• Informing and engaging with society, to show how it can benefit from research.

At the beginning of the project the following communication activities have been foreseen, to maximize

the results and obtain the objectives, the following communication activities have been conducted since

the start of the OPERA project:

• Online media activities

o Website

o Twitter account

o Facebook page

o LinkedIn group

o YouTube

o Enterprise social network

• Traditional media

o OPERA logo

o OPERA general information brochure

o OPERA posters

o OPERA templates (reports, letters, mails, presentations)

o OPERA business cards (new since last version D8.9)

o OPERA project newsletter

o OPERA publications

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o OPERA memory bank (new since last version D8.9)

o Industry seminars (new since last version D8.9)

o Interviews with thought and technology leaders (new since last version D8.9).

Figure 1 Example of business card OPERA

2.4 TARGET GROUPS

The described target groups are defined as (European):

• End users

• Hardware and software vendors

• Data center industry

• OPERA’s beneficiaries (project internal)

• IT experts (hardware and software, architects, trainers, programmers, etc.)

• Students

• Media (online and traditional)

• NGO’s

• Research and development departments

• SME’s

• Standardization bodies

• Politicians

• Other (EU) projects that have similar activities and objectives

• Futurologists.

There has been a specific organizational focus on SME’s and NGO’s. These groups get most of their

information through web access and are also related to when attending well-known events such as

HiPEAC; one of the reasons which is why we decided to focus our efforts on those communication

channels.

2.5 KPI’S

The Key Performance Indicators (KPI’s) provide a reference. At the beginning of the project, the objectives

for communication of the OPERA project to the target groups have been translated in measurable goals.

For example, for publications, the following KPI’s were defined:

• 50,000 readers of OPERA publications (any: slides, deliverables, folders, publications, etc.)

• 500 readers of scientific OPERA publications

• 500 readers of third-party OPERA publications.

A full overview of the OPERA communication KPI’s can be found in Annex 1, section 6. Here is the list of

KPI’s analysed in section 5.1.2:

Communication Target (numbers of)

Organizations 305

Events 44

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Youtube 200

Facebook followers 150

LinkedIn (group members) 100

Twitter messages 300

Website 5,000

Video conferences 100

Scientific Papers (SP)1 2

SP readers reached 500

Table 1 List of analyzed KPI's

2.6 PERIOD

This D8.13 report entails the records up until M36 of the project. That means that we have reached the

end of the project. This is evaluated in chapter 5, where, as stated earlier, the focus will be on the KPI’s

that seem to make the most sense in indicating the performance of the communication of the OPERA

project.

1 Other dissemination results can be found in D8.14 - Dissemination – Final Report

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3 ASSESSING PROGRESS

3.1 INTRODUCTION

In this chapter, we will relate the progress of the communication activities with the targets have been

recorded monthly by consortium members, during the course of the project. The overview of all targets

is available as an Annex 1, in paragraph 6.1.

3.2 PROGRESS

OPERA has had 36 months to accomplish these targets. This D8.13 report entails the records up until M36

of the project.

OPERA has interesting innovative solutions to show the world (See D2.8). Scientific and industrial

publications have been published and OPERA presents itself via the partners in conferences around the

world.

OPERA reached up to over 50% of reporting rate, which is providing enough data to do an analysis. The

data that is missing concerns the interactions with people, via telephone calls, face to face, and the

distribution over the different kind of professions and type of organizations.

A note on HiPEAC

HiPEAC is a European network of excellence on High Performance and Embedded Architecture and

Compilation. It is one of the most active research community in the computer architecture field,

promoting several events and allowing EU projects to disseminate results and objectives. It is visited by a

large community of academics and industry representatives. Throughout the OPERA project, HiPEAC

events provided the space for sharing ideas, solutions and project results with the Heterogeneity Alliance

(HA) members (also, OPERA is member of such initiative), which brought to setting up the writing of a

technical book, where OPERA contributed.

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4 ACTUAL PROGRESS

4.1 INTRODUCTION

In this section the communication activities that actually have been done throughout the project will be

described. This includes web-based media as well as printed material and physical events that we

attended and organized.

4.1.1 OPERA Website

The OPERA project website (http://www.operaproject.eu/) contains a lot of information and has been a

centre of collecting relevant information for the outside world to share. It is the central place where, next

to the general information on OPERA and its objectives, the OPERA events, deliverables, publications,

posters, videos and animations can be found.

Figure 2 OPERA publications can be found on OPERA website

By the end of the project, 430 unique users have been reached, each visited 2 times on average, looking

at 1188 pages.

4.1.2 Social Media

Communication via social media is also part of the online communication, as stipulated in section 2.3.

Social media platforms that were used by OPERA are:

o Twitter account

o Facebook page

o LinkedIn group

o YouTube

o Enterprise social network.

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We will have a closer look at each of the platforms.

4.1.2.1 Twitter

Figure 3 Cumulative progress of Twitter impressions

The use and growth of the use of OPERA Twitter, expressed in Figure 3 in impressions per month, has

been pretty constant. The number of messages were 37 and didn’t reach the 300 as targeted. However,

the generated number of posts and messages contributed positively in spreading the OPERA results and

activities in the community and in the general public. The growth of new users has shown a single digit

growth (1 to 8 max) per project month. OPERA’s Twitter channel ended up with a total of 72 followers.

4.1.2.2 Facebook

Figure 4 Screenshot of OPERA Facebook page

The OPERA Facebook page has 185 followers and created 115 posts. The target was 150 followers, the

target has been reached. Again, this contributes to the positively in spreading the OPERA results and

activities in the community and in general.

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4.1.2.3 LinkedIn

The LinkedIn group has 27 members. There have been technical difficulties with LinkedIn to manage this

group. Our experience to share is the technology and focus of LinkedIn for maintaining the group pages is

minimal. For example, and at least one year, the background of the page couldn’t be changed, to make it

have an OPERA look and feel. The LinkedIn community is widely used by professionals and it is therefore

recommended to other EU projects to use the LinkedIn page. Hopefully the ease of using the groups will

increase. The LinkedIn page and cases have been contributing positively to the dissemination of the

OPERA communication.

4.1.2.4 YouTube

This channel has been referred to in OPERA messages on social media.

Figure 5 OPERA YouTube channel

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This YouTube channel has 31 subscriptions, shows 6 movies and has had 175 unique views. The targets of

5 messages has been exceeded, the target of 200 views has not been met with 175 views, even though

the YouTube channel has contributed positively to the overall awareness of the OPERA project and what

has been accomplished.

4.1.3 OPERA Videos and animations

On the OPERA project website (http://www.operaproject.eu/), many items, illustrating the progress and

intensified communications, can be found (see Figure 2). The video that can be found on YouTube and the

OPERA website nicely illustrates progress on the traffic monitoring use case (see Error! Reference source

not found.).

The OPERA YouTube channel presents 6 OPERA movies:

1. OPERA VDI Use Case

Figure 6 Screenshot of available OPERA VDI use case on OPERA website and YouTube channel

2. OPERA TRUCK Use Case

Figure 7 Screenshot of available OPERA Datacenter in a Truck use case on OPERA website and YouTube channel

3. OPERA TRAFFIC MONITORING new

Figure 8 Screenshot of new available OPERA traffic monitoring use case on OPERA website and YouTube channnel

4. OPERA Project - Improving computational energy efficiency through low power consumption systems

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Figure 9 Screenshot of movie explaining the improvement process of energy efficiency

5. OPERA traffic monitoring - short version

Figure 10 Screenshot of short version of OPERA traffic monitoring use case on OPERA website and YouTube channnel

6. OPERA traffic monitoring

Figure 11 Screenshot of available OPERA traffic monitoring use case on OPERA website and YouTube channel

4.1.4 Main publications OPERA

Via the website, access can be gained to all project publications. Amongst other publications, the partners

wrote the following main publications:

1. Yaniv, I., Tsafrir, D. “Hash, Don’t Cache (the Page Table) “, SIGMETRICS 2016

2. Ruiu, P., Scionti, A., Nider, J., Rapoport, M. “Workload Management for Power Efficiency in

Heterogeneous Data Centers “, The 10th International Conference on Complex, Intelligent, and

Software Intensive Systems (CISIS-2016)

3. Scionti, A., Terzo, O., Ruiu, P. “OPERA: a Low Power Approach to the Next Generation Cloud

Infrastructures “, Euromicro Conference on Digital System Design (DSD) 2016

4. Nider, J., Binyamini, Y., Rapoport, M. “Remote page faults with a CAPI based FPGA” SYSTOR ’17

Proceedings of the 10th ACM International Systems and Storage Conference – Haifa, Israel — May 22

– 24, 2017

5. Rapoport, M., Nider, J. “User space memory management for post-copy migration” SYSTOR ’17

Proceedings of the 10th ACM International Systems and Storage Conference – Haifa, Israel — May 22

– 24, 2017

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6. Agbarya, M., Yaniv, I., Tsafrir, D. “Can we predict the entire system performance by looking only at

the TLB?” SYSTOR ’17 Proceedings of the 10th ACM International Systems and Storage Conference –

Haifa, Israel — May 22 – 24, 2017

7. Ciccia S., Giordanengo G., Vecchi G. “Open-source implementation of an ad-hoc IEEE802.11a/g/p

software-defined radio on low-power and low-cost general-purpose processors” Radio engineering

– December 2017, Volume 26, Number 4.

8. Harryvan D.H., Chamberlain R., Scionti A., Urlini G., “The Potential Influence of Workload

Management Across Heterogeneous Server Systems on Datacenter Energy Use and Power Draw”

Intelec 2018 International Telecommunications Energy Conference – Torino, Italy – Oct 7 – 11, 2018.

9. Scionti A., et al., “The Green Computing Continuum: The OPERA Perspective”, in Hardware

Accelerators in Data Centers, ed.C. Kachris, B. Falsafi, D. Soudris, Springer, 2018.

10. Meth, K., Nider, J., Rapoport, M., “Zero-Copy Receive for Virtualized Network Devices” Proceedings of

the Future Technologies Conference (FTC) 2018. FTC 2018. Advances in Intelligent Systems and

Computing, vol 881. Springer, Cham 2018

More details on the scientific publications can be found in D8.14 (M36). In addition, since the OPERA

project is member of the Heterogeneity Alliance initiative, a chapter dedicated to the results carried out

in OPERA, will be part of an accepted for publication book (at the moment of writing this report, the book

is in preparation), where OPERA members are co-editors (Publisher is Taylor and Francis):

• A. Scionti, et al., “Heterogeneous data center architectures: software and hardware integration and

orchestration aspects”, to appear in Taylor and Francis book titled Heterogeneous Computing

Architectures: Challenges and Vision.

4.1.5 Events

We believe that the most powerful way to operationalise a successful communication strategy for OPERA

needs to be activities that indicate performances with regards to presenting, networking, give and attend

workshops, do poster sessions and participate in events (conferences, seminars, etc.).

The different events and partners that participated in these events, since the delivery of the last D8.9:

Partner Events UPDATES

ISMB

• HiPEAC-2018 (Next HiPEAC main conference, organizing Workshop

HeLP-DC);

• CISIS-2018 (Scientific conference, presenting OPERA);

• SYSTOR-2018 (Scientific conference, presenting papers/posters on

OPERA);

• ISC-20182 (Frankfurt, 2018) (Scientific event, academic and industry

together)

• EUCAP-2018 (scientific paper submitted and OPERA presentation)

• HiPEAC-CSW 2018 Gothenburg Thematic Session (organized a thematic

session where we presented technical aspect of the offloading we have

in OPERA and discussed with M2DC project about possible cross-use of

solutions and results. Officially, the web-site registered 54 attendees

• CICIS-2018 (scientific paper submitted and presentation)

IBM • Linux Plumber’s Conference 2018, Vancouver Canada (2018)

2 attracting 3,505 people and 162 companies and research organizations from 59 countries to the event

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• Future Technologies Conference 2018, Vancouver Canada (2018)

• Future Technologies Conference 2017, Vancouver Canada (2017)

• HiPEAC January 22-24, 2018 (attend to present at workshop organized

by ST & ISMB)

• CLOUD - Jun 25-30 Seattle, WA

• SYSTOR June 4-6, 2018

• OSDI October 8-10, 2018, Carlsbad, CA

NALLATECH

• ISC-20173 (Frankfurt, 2017)

• SC-2017 (SuperComputing 2017, Denver, US)

• ISC-2018 (Frankfurt, 2018)

• Workshop in Bristol on OpenCL setup in November 2017 and January

2018 in Grenoble

• SC-2018 (SuperComputing 2018, Dallas, US) disseminating whitepapers

regarding the CNN process

• HPE-TES event, France, presenting OPERA progress.

TESEO

• ITS 2018, Copenhagen

• European Night of Researchers 2018

• Internal presentation of results in APRR (Group Eiffage)

HPE

• TSS 2018 - 19th - 23rd of March 2018

• HP-CAST 30 - 22nd - 23rd of June 2018

• HP-CAST 31 - 9th - 10th of November 2018

CERTIOS

• EURECA-event (London, 2018)

• ISC-2018 (Frankfurt, 2018)

• INTELEC 2018 (Turin, 2018).

Table 2 Attended Innovation Potential disseminating conferences per partner since D8.9

OPERA Event Date and place

Kick off MEETING OPERA

PROJECT – December 2015

December 1-3 2015, Turin, Italy

OPERA General Assembly

Meeting 2016

27th – 28th September 2016, Edinburg, UK

OPERA General F2F Meeting

14th – 15th June 2017, Grenoble, France

OPERA Mid term Review

19th – 20th July 2017, Brussels, Belgium

OPERA General F2F Meeting

6th – 7th June 2018, Haifa, Israel.

Table 3 OPERA Internal Events

The total list of attended external events by OPERA partners (either presenting of attending):

3 The ISC High Performance conference attracted 3,253 attendees from 60 countries

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Event Link

Linux Plumbers https://blog.linuxplumbersconf.org/2016/

OpenPower Summit 2016 https://openpowerfoundation.org/openpower-summit-2016/

SIGMETRICS 2016 http://www.sigmetrics.org/sigmetrics2016/

CISIS 2016 http://voyager.ce.fit.ac.jp/conf/cisis/2016/

HiPEAC 2016 https://www.hipeac.net/2016/prague/

DSD 2016 http://dsd-seaa2016.cs.ucy.ac.cy/index.php?p=DSD2016

Advanced Computing and

Cyber-Physical Systems 2016

https://smartanythingeverywhere.eu/2016/04/29/advanced-

computing-and-cyber-physical-systems-2016/

SYSTOR 2017 https://www.systor.org/2017/

ISC High performance

conference http://www.isc-hpc.com/id-2017.html

HIPEAC CSW 2017 https://www.hipeac.net/csw/2017/stuttgart/

CISIS 2017 http://voyager.ce.fit.ac.jp/conf/cisis/2017/

HiPEAC 2017 https://www.hipeac.net/2017/stockholm/

SC-2017 https://sc17.supercomputing.org/

Workshop in Bristol on OpenCL https://handsonopencl.github.io/

Ireland DC Conference http://www.datacentres-ireland.com/

DCW Frankfurt https://www.datacentreworld.de/

The European Night of

Researchers 2017

https://ec.europa.eu/research/mariecurieactions/about/european-

researchers-night_en

Future Technologies Conference

2017 http://saiconference.com/Conferences/FTC2017

ITS 2017 Strasbourg https://strasbourg2017.itsineurope.com/

EUCAP-2018 http://www.eucap.org/

IP EXPO London 2018 http://www.ipexpoeurope.com/

HiPEAC-CSW Gothenburg https://www.hipeac.net/csw/2018/gothenburg/

CICIS-2018 http://voyager.ce.fit.ac.jp/conf/cisis/2018/

ISC-2018

https://2018.isc-program.com/

INTELEC 2018 http://www.symposium.it/en/events/2018/intelec-2018

Technology and Solutions

Summit 2018 https://h41382.www4.hpe.com/tss/

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HP-CAST https://www.hpe.com/emea_europe/en/solutions/hpc-high-

performance-computing/hp-cast.html

The European Night of

Researchers 2018

http://europa.eu/cultural-heritage/european-researchers-night-

2018_en

ITS 2018 Copenhagen

https://itsworldcongress.com/

SYSTOR 2018 http://www.systor.org/2018/

OSDI’18 https://www.usenix.org/conference/osdi18

HIPEAC18 https://www.hipeac.net/2018/manchester/

SC-2018 https://sc18.supercomputing.org

FTC 2018 http://saiconference.com/FTC2018

LPC 2018 https://linuxplumbersconf.org/

Table 4 All main events OPERA partners were participating in

4.1.6 Publications

Even though Facebook and Twitter messages may attract the right experts to the events that OPERA is

also attending (and/or presenting), or widely alert experts to search for certain publications after the

announcements made on social media like twitter, LinkedIn and Facebook; the core communication

message is most powerfully transferred through conferences and publications.

ISMB and Technion have taken the lead in preparing new scientific publications. These publications have

been written together with several partners of the OPERA consortium. Events (see Table 2) are often

combined with an OPERA publication. For example,

• a publication in the official HiPEAC magazine where OPERA has become a member of the

Heterogeneity Alliance During the last HiPEAC conference (Jan 2018), ISMB made a presentation

on OPERA;

• when Certios made a presentation with the title “The Potential Influence of Workload

Management Across Heterogeneous Server Systems on Datacenter Energy Use and Power Draw”

at the INTELEC 2018 in Turin.

OPERA has registered publications in relevant communities and its website (see Figure 2, and section

4.1.4).

4.1.7 Additional communication channels

4.1.7.1 Posters

Posters haven’t been on the KPI list. However, posters served a great purpose during the events where

OPERA-partners presented these. It was a very strong communication tool and facilitated the

conversation between OPERA partners and people of the different target groups (academic, industry).

The posters were printed on A1 paper and discussed in small groups. The posters contain several sections,

explaining the main core principles of the OPERA innovations and its potential. Here, and in the following

subsection, some of the posters and publications on media not mentioned before is presented.

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Figure 12 OPERA example posters and brochures4

4 http://www.operaproject.eu/index.php/communication/

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4.1.7.2 Publications in Dutch data center magazine

Figure 14 Publication July 11th, 2017

Figure 15 OPERA presentation in Magazine PLATINUM n. 62 section "Ricerca &Innovazione"

Figure 13 Publication Dec 15th, 2015

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The section illustrated in Figure 15, was delivered with newspaper "Il Sole24Ore" (spread: 300.000

readers).

4.1.7.3 Enterprise social network

Partner NEAVIA’s initiative couldn’t be directly linked to one of the existing KPI’s but was well received by

the audience. It was a slide show that was running on a big screen (narrow casting) for a week, at the

main site of Lacroix in St-Herblain (France) and its factory. It showed documents and videos, explaining

the OPERA project and it reached around 300 people (see Figure 16).

Figure 16 Screen shot of big screen slide show at Lacroix

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5 M36 ACHIEVEMENTS

5.1 INTRODUCTION

In M35, we have a good impression to what level of success the OPERA project Communication Strategy

has achieved. In this section we will highlight some of the events that have been undertaken since the last

iteration, some publications and new initiatives. Finally, we will evaluate the success of the Opera project

Communication Strategy in hindsight, by relating the project’s objectives to the realization of the KPI’s.

5.1.1 Relevance of KPI’s and where to focus on

Following the statements made in section 2.5 of D8.9, let us consider the KPI’s that give the most relevant

indication of the performance of the communication of the OPERA project which is indicative whether the

OPERA partners will be communicating in such a way that the exploitation of OPERA’s innovative potential

is facilitated. Even after a long literature search, there is no recent comprehensive reference material

available that ranks the most effective KPI’s. We have to work with the experiences of the partners of the

consortium over the past 3 years.

5.1.2 Progress KPI’s

The scores on the KPI’s that have been reported, as defined in D8.1, will be analysed here. For some of

the KPI’s, the consortium fully reached the numbers, for others it didn’t. From a general viewpoint the

communication and dissemination plan resulted to be effective in spreading the results of the OPERA

project to a large extend of the academic and industrial communities.

Communication Target (numbers of) Actuals (numbers of) % realisation

Organizations 305 1,572 515%

Events 44 37 84%

Youtube 200 175 88%

Facebook followers 150 185 123%

LinkedIn (group members) 100 27 27%

Twitter messages 300 37 12%

Website 5,000 1,188 24%

Video conferences 100 233 233%

Scientific Papers (SP)5 2 7 350%

SP readers reached 500 4,000 (estimate6) 600%

Table 5 D8.1 Communication targets, actuals and % realisation

5.1.3 Past period’s new initiatives to support communication

In the period since the last report on Communication Strategy (D8.9), a new initiative, led by TESEO, has

been the production of new videos. These can be found on the website and following this link: http://vm-

5 Other dissemination results can be found in D8.14 - Dissemination – Final Report

6 Exact number of readers is hard to define, this is based on estimates by partners in the monthly communication report

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podcast.csi.it/sedute/projects/video/Video_OPERA/editing/out/index.html. The videos were promoted

on several social media sites, including YouTube.

5.2 EVALUATING RESULTS OF COMMUNICATION STRATEGY OF THE OPERA PROJECT

For reaching out to a minimum number of external organizations, OPERA’s communication has been

successful. In general, the consortium seems to be on par with the communication targets that have been

set in the beginning of the project, reported in D8.1; some of the targets, made into KPI’s in D8.1 (see

Annex 6.1), have been reached, some have not been reached.

The consortium also proved to be quite successful in reaching readers and publishing publications. During

the course of the project, the consortium has been improving the use of social media. The late start of

developing social media for the project led to success only for the use of Facebook. Videoconferencing

proved to be very useful for internal project meetings.

There have been more carriers for communication introduced by the project (business cards, power bank)

and unforeseen media of communication (see section Error! Reference source not found.).

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REFERENCES

Directorate-General for Research & Innovation. (2018, 4 6). Guidance Social media guide for EU funded

R&I projects. Retrieved from European Commission - research and Innovation:

http://ec.europa.eu/research/participants/data/ref/h2020/other/grants_manual/amga/soc-

med-guide_en.pdf

OPERA Consortium. (2016). D8.1. Communication Strategy. Certios, OPERA project. OPERA.

OPERA Consortium. (2017). D8.5 Communication Strategy Report 2.

OPERA Consortium. (2018). D8.9 Communication Strategy Report 3.

Regression Analysis. (2017, 3 27). Retrieved from

https://users.wpi.edu/~goulet/MME523/my_dm_regression.htm

Wikipedia. (2018, 1 29). Operationalization. Retrieved from Wikipedia:

https://en.wikipedia.org/wiki/Operationalization

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6 ANNEXES

6.1 ANNEX 1 – COMMUNICATION TARGETS

Table 6 Annex - Communication Targets (OPERA Consortium, 2016)