Communications Lab MeetingJuly 27, 2012

ITHS & NWABRwith the Consortium Biospecimen Resource

Meeting Goals

Engage

Research

Action

Network

Your Questions

• What do people want to know about our research?

• Where do people get their information?

• What would make “them” trust “us”?

• If we want to engage researchers and the public in conversations, what is an effective way to do it?

• What counts as “success” from our engagement initiatives?

• How can we work together productively, within institutional priorities and network interests?

• Where can we do some demonstration projects, and evaluate the outcomes?

A good week in the news!

NPR 4-part series: The Anatomy of Human Tissue Profits

http://www.npr.org/2012/07/17/156837673/interactive-the-anatomy-of-human-tissue-profits

What resources and outlets do we have in our region and in our network?

Fisher Resources Outline

Television RadioKOMO 4 Commercial and PSA Schedules KOMO AM/FM, STAR 101.5 FM, 570 KVI Commercial and PSA

SchedulesKUNS and This TV Station TalentProduction & Design Services Production & Design ServicesFisher Matching Element for 501c Fisher Matching Element for 501c

Web / Digital Regional CapabilitiesKOMONEWS.com Western WA Radio and TV Properties (Puget Sound)Streaming Video KIMA TV and KUNW TV YakimaMobile Apps KEPR TV Tri-CitiesABC Video Player Oregon TV – Portland, Eugene, Coos Bay, RoseburgCommunity Neighborhood Websites Community EventsEmail Marketing Charitable CausesSocial MediaEmail MarketingVideo Interaction Banners

•KOMO 4 is the only locally owned broadcast television station in the 12th ranked Seattle-Tacoma market. • KOMO 4 is Seattle’s ABC affiliate, and offers quality programming aimed at upscale and desirable audiences.• KOMO 4 produces award winning newscasts that have been nationally recognized by the RTNDA Edward R. Murrow awards.

Working 4 You!

Market Rank: 12TV Households: 1,811,420Adults 18+: 3,482,000

The KOMO 4 Viewer

Female: 57% /Male: 43%

Weekly Reach (A18+): 1,886,890

Age18-24 years: 6.3%

25-54 years: 51.1%55-64 years: 18.8%65+ years: 23.7%

Home OwnershipOwn: 73.9%/Rent: 24.1%

EducationHigh School Grad: 28.1%

Some College: 36.0%4 Year Degree+: 31.1%

EmploymentWhite Collar: 37.1%Blue Collar: 19.2%

Income>$100k: 24.8%

$75k-100k: 16.8%$50k-75k: 17.4%

$25k-$50k: 29.4%

Source: 2011 Release 1 Scarborough Market Data - Seattle-Tacoma DMA

Peoplematterproject.org

“Your contribution is vital”

Our Community Resource

communicationslab.org

Acknowledgments