community practices: from forums to social networks
DESCRIPTION
Speaker: Konstantin SixtTRANSCRIPT
Web 2.0 EXPO, Berlin November 6th 2007Konstantin Sixt
Community Practices: From Forums to Social Networks
What is Sixt ‐ an overview?
• market leader on the German, the Austrian and the Swiss Rent a Car market.
• represented in more than 80 countries with a fleet of over 120.00 cars.
• one of Europe‘s leading car leasing providers with over 50.000 cars under its fleetmanagement programm.
• 2100 employess
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e‐commerce @ Sixt
•30 % of revenue generated over the Web
•5000 transaction a day. •3 milion UV/ month •12 mio. PI / month
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Web 2.0 @ Sixt
• Sixt has a strong Web 2.0 focus:
– Corporate Blogs across the corporation– CEO Blogs – Corporate intranet replaced by a community with a Enterprise WIKI – major applications are built with various AJAX technologies
• August 2007: Foundation of Sixt e‐ventures, a spin‐off company that is focused on the financing and support of Web 2.0 platform and start‐ups.
• First project launched in September 2007: carmondo.de –an auto‐community for car enthusiasts and for the gathering of „auto‐knowledge“
• Second project, a finance community, will launch in January 2008
What is carmondo.de?
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What is carmondo.de?
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Germans are passionate about cars and have a great knowledge about them
The car‐market gets more and more complex.
Carmondo’s mission is to bring transparency to the market by collecting the knowledge of the community and by offering a massive database of car-related data.
Key features of carmondo
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Auto‐Forum
Photo & Video Community
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A typical user profile
Carconfigurator (1):
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Carconfigurator (2)
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Car‐comparison
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User‐Management Example:
Why the hell does a CAR RENTAL COMPANY launch a community?
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Let me guess what you think:
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⇒NO! Bad guess !
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SO why does a car rental company launch acommunity?
• as active participators of carmondo, we also want to learn and gather knowledge from the community
•an efficient way of market research •carmondo is a great way to experiment and to better understand our clients and the way Web 2.0 works.
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