community practices: from forums to social networks

construktiv GmbH · Haferwende 1 · 28357 Bremen · 0421/27867-0 · Tucholskystr. 45 · 10117 Berlin · 030/200569-0

What is important to establish a web2.0 brandand what can established brands learn from this?

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Founding/Background of Mister Wong

• Launched: March 2006

• Founder: Kai Tietjen, owner of construktiv GmbH

• Target Group: all active internet users

• Unique Visitors October 2007: 3.225.118 (Google Analytics)

• Mister Wong is the largest and fastest growing social bookmarking portal for the German speaking market and second worldwide afterdel.icio.us


Social Bookmarking: Approach & Concept

• Save favourites (Bookmarks) from the web and categorise them with keywords (Tags)

• Worldwide access to bookmarks, independent of local server

• Share bookmarks with other users, discover new websites

• New form of searching for relevant content


7 keys to building a successful web2.0 site

• Close contact to the community and optimum support for your users

• Be innovative: Create features that encourage users to return often

• Markets are conversations: Offer space and reasons for discussions

• Go viral! Unconventional actions create new links to your service

• Be present: Attend every event relevant for your portal

• Do it because you love it, not because you will sell it to Google!


How to be a smart web2.0-marketer

• Your big brand is not the key to engage people. The reason and theappeal of your idea will fascinate the people

• Make your service open: Offer connections to existing web2.0 players

• Keep it simple: Your audience is not as geeky as you may think

• Be careful: The web2.0 community is not a free resource to spread your messages

• A brand community is difficult to create: Single actions that are uniquecan sometimes get more attention (examples: NIVEA, Bionade)

• Don´t forget: Your goal, your tracking and SEO


construktivAgency for Online + Print + PRChristian ClawienHaferwende 128357 BremenTelephone: +49-421-27 86 727Fax: +49-421-20 70 978

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community practices: from forums to social networks

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