community relations 2.0: social media in public libraries
Post on 13-Sep-2014
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DESCRIPTION
Fall 2013 TechByte Presentation to Denver University's ASIS&T (Association of Information Science & Technology) about how public libraries can use social media with examples from Douglas County Libraries and other public libraries.TRANSCRIPT
Community Relations 2.0: Social Media in Public
LibrariesHaley Hennes
@librarymarketer
Beware of Shiny Object Syndrome.
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• Authors• Journalists• Teens
Post at least 5 tweets a day.
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•Internal Links
Mix it Up!
•External Links
•Questions
•Quotes
•Book Recommendations
•Retweets
Be Human.QuickTime™ and a
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Be Human.
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Don’t Be Boring.
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Have Conversations.
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When to Post?
For retweets, KISSMetrics found the peak time to be around 5 PM.
For click through rate (CTR), KISSmetrics found the best times to be at 12 PM and 6 PM.
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What about Metrics?
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What Douglas County Libraries Measures:
FollowersRetweetsMentionsClick Through Rate (CTR)Engagement
•Large Audience
• Older Adults
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Visuals get more likes and shares than any other post type on Facebook (Source: Dan Zarrella).
Be Engaging!
When to Post?
Evenings and Weekends2 to 3 posts per day
What to Measure?Number of FansEngagement: Likes,
Comments, SharesClick Through Rate (CTR)Number of People Who Saw
Your Posts
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Haley Hennes
Follow me: @librarymarketer www.librarymarketer.com
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