Company Owners: Sara Zarowin, Annika Christensen, and Pauline Warroquiers

Company Facilities

• Store visible to the community• Office in back room• Inventory in back room

Mission Statement

At Annipaulsar, our mission is to provide our customers with fashionable, quality clothing in any size at an affordable price.

Keys to Success

• Optimism: Think positive.• Planning: Know what is important, set priorities

accordingly• Determination: Have courage to take big risks• Vision: think big, dream big, keep success on your mind• Attitude: If you think you can’t, you’re probably right.

Winners have positive attitudes.• Goals: Set goals, plan on achieving them• Perseverance: Try and try again until achieving your

goals• Knowledge: Learn to accept your mistakes, only make

them once• Enthusiasm: Choose work you like, enjoy the challenges• Faith: Believe in yourself!

Company Location

• Location: 185 Montauk Highway Westhampton Beach, NY 11978

• Cost: $2,250,000 over all, $14,969.31 per month.

Product Summary

Products and Services:• Clothing store• Stylish selection• Low prices• Helpful employees• Provide highest level of customer

service

Product Summary Cont.

Competitive Comparison:• Annipaulsar Shopper Card – 15%

discount after ten purchases• Plus size clothing for men and

women• Detailed record on each customer,

logging address, purchases, size, customer follow up, in-house promotional purposes.

Product Summary Cont.

Sales Literature• 2,500 full-color postcard flyers with a 10%

coupon distributed throughout Westhampton Beach area, show our grand opening

• 200 grand opening invitations mailed two weeks before grand opening in May, 2010, include 10% coupon off customers first purchase

• 5,000 business cards with Annipaulsar Frequent Shopper Card on reverse side, include 15% discount on eleventh purchase

Target Market

• People who can’t afford to buy very expensive clothing

• All ages, gender, and size

Market Analysis

Market Needs: • Large assortment of sizes. Big sizes are

missing from some stores. Difficult for some people.

• Focus and attention to customer’s personal preference and customer retention

Market Trends:• Shopping is main trend. Very popular

during summer time because of tourists.• Locals during summer and winter seasons

Market Analysis Cont.

Market Growth:• Anticipate customer base growth• Customers tell friends, family, etc.

Competition

• Chic• Impulse for Men• Jimmy’s• No Worries “Life Is

Good”• Shock• Westhampton T-

Shirts Co.

Strategy and Implementation Summary

• Well trained employees, kind and helpful

• Strong relationships with customers and community

• Try hard to be successful and lasting as a company

Strategic Pyramid

Planning

Vision

Goals

• Planning: Know what is important each day, set priorities accordingly.

• Vision: Think BIG, keep success in mind.

• Goals: Sets goals. Plan how to achieve them.

Marketing Strategy

• Sales promotion• Loyalty with customers• Marketing budget won’t exceed 5% of

gross annual sale

Sales Strategy

• Qualified, experienced, polite and kind employees

• The Annipaulsar Shoppers Card

Strategic Alliances

• Lavish Beauty – Cosmetic boutique on Main Street in Westhampton Beach

• Female customers can buy cosmetics from Lavish Beauty to wear with clothing from Annipaulsar Clothing

Web Plan Summary

• Important to have this website• Tells people this business exists• Potential customers can learn about

our business

Website

• Adobe\business management\website.pub

Management Summary

Owned and operated by Sara Zarowin, Annika Christensen, and Pauline Warroquiers

First time owners and managers of own company

Determined to make the business successful Part time associates workers Need of an organizational plan Sara Zarowin will be the marketing manager Annika Christensen will be the purchasing

manager Pauline Warroquiers will be the financial

manager

Organization ChartOwner

Sara ZarowinMarketing Manager

OwnerAnnika ChristensenPurchasing Manager

OwnerPauline Warroquiers Financial Manager

AssociatePart time

AssociatePart time

Financial Plan

• Growth will be moderate • The money balance will always be positive. • Being a retail environment we will not be

selling on credit• Will accept cash, checks, and all major credit

cards• Marketing and advertising will remain at or

below 5% of sales• Will continue to reinvest residual profits into

company expansion, and personnel

Break-Even Analysis Graph

Breakeven Analysis Graph

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2010 2011 2012 2013 2014 2015 2016

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Milestones

• Secure Finances – May 2009• Obtain Constructor Bids – August 2009• Hire Constructor – September 2009• Hire Employees – March 2010• Opening Date – May 2010

Long-term Plan

• Clothes are not expensive, will need more time to make more profit

• Want to expand our business, won’t happen in 3 years.

• Building will stay the same, going to sell shoes and accessories after a few years