company product overview apr09

Moreover Technologies, 2009

News & Social Media Aggregator

Real-Time Web Services

XML and RSS Pioneer

Current Deck: Product Presentation for News Metabase


Moreover Technologies – Company Overview

• Founded in 1998 by Nick Denton, Angus Bankes, David Galbraith

• Venture funding in 2000 - Reuters Venture, Atlas, Wit Soundview

• Pioneer of online news aggregation and distribution

• Co-wrote original RSS standard

• Acquired by VeriSign in October 2005, a $4 billion company

• Runs one of the largest real-time news indexes on the Web

• Runs Weblogs.com, one of the Web’s largest ping servers


So what does Moreover do

• We’re first and foremost an aggregator of online content

• We harvest news, blogs, podcasts and other social media

• Over 400,000 news items and 200,000 blog posts indexed daily

• Vast coverage on practically any topic

• Categorised, ranked and served to our clients

• Wholesale data feeds for 3rd party applications

• Solutions for online media monitoring & news publishing

• RSS distribution and news search engine for intranets & websites


The Moreover Model


The Content

• ~450,000 news articles daily, ~200,000 blog posts daily

• Over 30,000 news sources, 250,000 social media sources

• Global coverage – over 50 languages, over 100 countries

• Approx. 70% English, 30% non-English

• Coverage on practically any industry and topic

– Top global news sources– Finance and business magazines– Trade and industry press– Press releases and wires– News from government and organisations– Local and regional news sources– Journals and scientific publications– Consumer magazines and sports sources


We covers all top global news sources…

• The FT and WSJ are available with licensing arrangement


1000s of international, non-English titles


Top business & finance magazines


Corporate press pages and press wires


News from government and organisations


Regional and local sources


Web-only sources


Magazines and consumer sites


And finally – blogs, podcasts and social media


Moreover products

News & UGCMetabase

Search EngineToolkit (SET)

Newsdesk,Feed Builder

XML database for wholesale data integration

API access tonews & blogs search engine

Hosted news & publishing portal

Corporate marketingMedia monitoringMarketing commsRSS for intranetsRSS for websites

B2C, B2B portalsSocial networksPublishersWebsitesWeb appsIntranets

Media monitoring co’sBusiness info servicesSearch enginesSocial networksPublishersWeb apps

typically for

corporate

publishers & portals

clients withtheir own

data systems

specifically


Media Monitoring, Analytics, PR and Marketing:


Biz/Financial Information, Market Intelligence:


Search Engines, Portals, Publishers, Apps:


Example News Metabase Article

• Original article online:


Example News Metabase Article

• And as it comes through in the Moreover Metabase:

– 1/4

Article ID, character Set, language

Article headline,author

Full content forindexing purposes


Example News Metabase Article (cont.)

– 2/4

Moreover redirectURL to the article

Source, publisher source homepage

Harvest time and valid time

Source rank, webRank, order rank

Duplicate tag tomark duplicates



– 3/4

Country, locationof the source

Any of 800 news categories

Including broad“general” categories



– 4/4

Source and sectionkeywords

Stockticker data

S&P industry code


Categorised and tagged

• Every article and post is categorised and tagged with over 50 pieces of metadata

• Standard with every article:– Article ID, headline, URL, source, harvest time, full content for indexing

purposes

• And additional metadata:– Publisher and author– Language– Source and section level topic categorisation– Country and region of the source– Stockticker data– Almost eight hundred news categories– Source and feed rank– Media type– Publishing platform (UGC)– Outbound links (UGC) Plus…


Stockticker, semantic and geolocation data

• Stockticker tagging in partnership with Morningstar– Company name, ticker symbol, stock exchange

• Semantic tagging in partnership with OpenCalais (news only)

– www.opencalais.com, owned by Thomson Reuters– Identifies events, facts, and entities

• Geolocation tagging in partnership with MetaCarta (news only)

– Can recognise over 9 million locations down to street level– Type of locale, longitude/latitude co-ordinates, country/province/city

http://www.opencalais.com/


Extra – Geolocation data

New for Q1 2009: Geolocation Tagging

• Geolocation tagging in partnership with MetaCarta www.metacarta.com

• Indexing over 9 million locations globally – Location types (regions, geographies, populated places, etc) – Location sub-types (provinces, cities, streets, landmarks, rivers, valleys, etc)– Longitude and latitude co-ordinates– Relevancy scoring

• Put Moreover news on any map: Google, Microsoft, Yahoo! maps, Multimap, ESRI – virtually any map server

• Geo-enabled news for location-focused applications - driving the ‘geoweb’ and ‘hyperlocalisation’

http://www.metacarta.com/


Moreover Metabase in action

• Ask.com > http://news.ask.com/news

http://news.ask.com/news





• LinkedIn > http://www.linkedin.com

http://www.linkedin.com/

http://www.linkedin.com/



• BBC > http://news.bbc.co.uk

http://news.bbc.co.uk/

http://news.bbc.co.uk/



• Business.com > http://www.business.com

http://www.business.com/

http://www.business.com/


Moreover on Bloomberg Terminals

• Driving over 50,000 clicks per day from terminals worldwide


Access: The Metabase API

Standard setup:

• Customer sets up scheduled calls to the Metabase servers:http://d.moreover.com/metabase?client_id=your_id&last_article_id=1234

• Just simple HTTP calls over the Internet:– Typical rate of one call per minute, throughout the day– Customer downloads all the latest articles since previous call– Typically 200 to 300 new articles per minute

• Standard XML for easy parsing into a client-side database

• Data is stored client-side: Customer has full control

• Metatags and content for intelligently sorting and serving

• From there deployed into customer applications and services

http://d.moreover.com/metabase?client_id=your_id&last_article_id=1234

http://d.moreover.com/metabase?client_id=your_id&last_article_id=1234


2. Search Engine Toolkit (SET)

• Programmatic access to the Moreover Search Engine

• Delivers search results in RSS for client-side integration

• Access to same content as the Metabase

• Over 30,000 news sources, 250,000 blog sources

• Full Boolean keyword search

• Over 20 different advanced search parameters and options

• No upfront technical development required

Typically for clients who’re looking to provide online content alongside their

own. More plug-&-play than the Metabase. For example….


Search Engine Toolkit in action

• BusinessWeek’s BusinessExchange > bx.businessweek.com

https://bx.businessweek.com/



• Simon & Schuster > http://www.simonandschuster.com/

4/5

http://www.simonandschuster.com/



• Mint Company Information, by Bureau van Dijk



• And our very own Newsdesk


The API portal and documentation

• Instructions are provided through the SET portal


The API portal and documentation

• … with detailed descriptions and examples


3. Newsdesk / Newsdesk Pro / Feed Builder

• A hosted portal for direct user access to Moreover’s content

• Features:– Users run keyword searches and save them as feeds– Very detailed search filters for exact control over the search results– Save feeds privately or share with others– Set up email alerts and send HTML newsletters– Analytics: Graph searches over a full one year archive– Click to summarise search results by topic (automatic clustering)– Export RSS feeds and integrate directly on intranets and websites– Full editorial control over the articles that are published

Typically for enterprise clients

Newsdesk Pro: For information professionals Newsdesk: For all employees across an organisation

Clients such as….


Global customer list


Newsdesk in action

• Across Shell’s global intranet, 130,000 seats


Newsdesk in action

• UK’s Cabinet Office of Information, across 11 departments


Newsdesk in action

• Europe Arab Bank deployed on an extranet


Newsdesk as RSS Feed Builder

• Adobe have created over 200 feeds

for their intranet

• Covers.com have created over 1000

feeds for their sports portal

• Euromonitor set up dozens of feeds

for their market intelligence portal


Case study: How Shell saved millions

Shell has saved $5 million since ‘07 with Moreover’s Newsdesk

• Consolidated sprawling media monitoring contracts across the company

• Moved to Web-centred media monitoring practices

• Newsdesk used to disseminate news across the company, offices, teams

• All employees on the intranet have access (130,000 seats)

“ Usage of Moreover’s Newsdesk and it’s content has been quite phenomenal with users

accessing thousands of articles on a daily basis.”

Full case study on our website, http://w.moreover.com/public/customers/shell_case_study.html

http://w.moreover.com/public/customers/shell_case_study.html

http://w.moreover.com/public/customers/shell_case_study.html


The Newsdesk portal – personalised home tab


Detailed search filters for highly targeted results


Full editorial control for publishing feeds

• Full editorial control over the articles - copy, remove, import

• View search in a

graph

• And cluster the results

by topic


Export feeds via RSS for integration elsewhere


Set up email alert and send rich HMTL newsletters


Graph feeds with analytics over 1 year history


The Moreover Team

• Dedicated customer support team – assigned contact

• Dedicated business account owner

• Moreover Team dedicated to your success!

Thank You!

Q&A

company product overview apr09

Business

wires news

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news categories source

news search engine

news social media aggregator

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