Colgate Palmolive (India)

About the Company

The Colgate-Palmolive Company was founded in 1806 by William Colgate. The company first began by centering their production around soaps, perfumes, and candles. They began introducing oral health care products to the market in 1873, by producing its first toothpaste by 1991, Colgate-Palmolive had become the leader in not only household products but also in oral health.

Colgate Palmolive

• Personal care • Oral care • House hold care • From the dentist

Market share of company1- In Toothpastes2- In Toothbrushes 3- In Toothpowder

Colgate Palmolive Very strong brand in India

Colgate is once again India’s most trusted brand in the brand equity annual survey 2011 conducted by Nielson for the economic times.

Colgate is the only brand to be in the top 3 consistently for the last 11 years.

Unbeaten distribution network

Our Flag ship Brand – Colgate Dental Cream is the largest distributed product in the Toothpaste market Available in 4.1 MM stores

Huge opportunities to grow

Per capita consumption ( grams/year)USA 542China 255Malaysia 304Philippines 264India 125

Business model

• Engage to build our brand • Efficiency and effectiveness• Innovation for growth• Leading to win

1-Engage to build our brand

Partnering with profession

Engaging the shopper

2- Efficiency and effectiveness

3-Innovation for growth

• Products that work better • New categories (Plax)• Innovation through global technology

Leading to win

• Core values• Contributing to communities• NGO• Anganwadi programs • HIV care

Financial strategy  

(DEC '11)QUARTERLY

(MAR '11)YEARLY

Net Sales 689.78 2296.86

Other Income 9.74 30.50

PBDIT 159.03 557.49

Net Profit 115.58 402.58

Earning per share

- 29.60

Total Asset - 384.09

Total lib. - 384.10

Advertisment 349cr(+15%)

Cash generation from opearation

385

Some important Ratio’s

 (MAR '11)YEARLY

Dividend per share 22.00

Current ratio 1.12

Quick ratio 0.83

Asset turn over ratio 4.24

Inventory turn over ratio 16.64

Share Holding Pattern

 (DEC '11)

QUARTERLY(MAR '11)YEARLY

Promoter 51.00 51.00

FII 19.37 18.92

DII 7.30 7.45

Others 22.33 22.45

HUMAN RESOURCES PLANNING AND STRATEGIESRecruitmentTraining ObservanceRewarding And Settlements Relations With EmployeeDevelopment Of Organization

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