session ii ppt

8/4/2019 Session II PPT

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Business&ElectronicCommunication(BA2406 SZABIST)

Communic a tion & Business Networking

Session II

Hafidh Jama luddin


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Recap Course Outline

Aud ienc e Ana lysis and Introduc tions The World and our p lac e in it (Fla t, Round , Tilted )


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Agenda SWOT of your c ommunic a tion

The world and our p lac e in it Communication

o The Importance of Communic a tion

Persona l Brand ing

o Co mmunic a tion in the p rofessiona l world

o Communic a tion Types

Comp onents of Communic a tion

Conc ep ts and Prob lems of Communic a tion

The 7Cs of Effec tive Communic a tion

Disc ussion of Next Session & Assignmento Business Netw orking Overview

o Assignment


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Howisyourcommunication?

SWOT of your c ommunic a tion

[10 MINUTES 20 POINTS]


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OpenYourEYES

Where is the world today?


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TheShapeoftheWorld


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WhatdoI likedoingbest? WhatkindofpersonalitydoI possess? Whatdopeoplelikeaboutme? WhathaveI achievedinlife? WheredoI wanttogo? WhodoI wanttobe?

HowamI unique?

Open

Your

EYESIDENTITYIdentifying

attributes

to

recognize

your

identity


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Personal

Branding&Marketing

Iam the best thing I have to offer.


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Brand Whatisabrand?abrandisdefinedasaname,term,signsymboloracombinationofthese,thatidentifiesthemakerorselleroftheproduct

PrinciplesofMarketing,PhilipKotlerandGaryArmstrongWhydocompaniesbrand?

Helpsdifferentiate itselffromitscompetitorsHelpsdefinetheexpectationsandequityofacommodityLoyaltytonamebuildsrelationshipswithacustomerwhichtheytrustandwilloftengobacktotimeandtimeagain


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ABrand(you)needsMarketing,

MarketingneedsCommunication Ma rketing requires c ommunic a tion

Your strongest asset is c ommunic a tion

If you cant communic a te you can c annoto Ad vertise and Crea te Awareness

o Sell yourself or a p roduc t

o Build pub lic rela tions or p rofessiona l networkso Ca nnot c limb the co rpora te ladder

o Ca nnot be a Ma nager nor be a succ essful lea rner

o Ca nnot lead

Business Exec utives rank the ab ility to c ommunic a te1st among the persona l fac tors nec essary forpromotion


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DefineCommunication One line definition of Communic a tion

o The exc ha nge o f thoughts, messages, or the like, as by speec h, signa ls orwriting

o To express oneself in suc h a way tha t one is read ily a nd c lea rlyunderstood

o Co mmunic a tion is shared fee lings and understand ing

COMMUNICATIONISTHELIFEBLOODOFEVERYORGANIZATION


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TypesofCommunication BY ORGANIZATIONAL HIERARCHY

o Upward: Comments, Response, Feedbac k, Suggestion, Queries, etc .

o Downward: Assignments, Motivation, Red Tape, Remind ers,Announc ements & Information

o Horizontal: Disc ussions, Coord ina tion, Meeting s, Tasks, Prob lem solving

DIRECTION (Impac t of Medium)o One Way: Memo, Fax, Email, Voic e Ma il, Letter , Blog, Hand gestures!

o Two Way: Phone Ca ll, In p erson, Cha t

o Collaborative: Team Meetings, Consulting , Co nsensus, Dec ision Making ,

etc.


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TypesofCommunication INTERNAL COMMUNICATION

o All c ommunic a tion b etw een peers / within the organiza tion

EXTERNAL COMMUNICATIONo Comm unic a tion from one organiza tion to another

Business to Customer (B2C) (vic e 'versa )

Business to Business (B2B)

Business to Pub lic (PR, Med ia, Interne t)

o Interview s & Artic les by c ompany rep resenta tives


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Responsibility The c ommunicator is 60% Responsible

for c ommunic ation

Poor communication can cost

time and money


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Evaluation Exerc ise : Write a letter, requesting your Department

Head (me) to a llow your tea m to sc reen the Cric ketMa tc h in the Offic e Aud itorium.o Justify your req uest as to how it would be a pprec ia ted and why you

believe the orga niza tion should a llow for it.

[10 minutes 150 word limit]


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CoCComponentsofCommunication


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CoC

Sender&Receiver Two spec imen of the huma n rac e a re not

identical!Who is sending the message and to whom?

o Interna l / Externa l c ommunic a tion

o What d irec tion of flow in the organiza tiona l hiera rc hy is thec ommunic a tion going in? (Up, Down, Horizonta l)

o Culture / Bac kground / History do the send er and rec eiver sha re?

Ind ia & Pakistan do not have the same c ommunic a tion styles!

Ca nada & USA / Pakistan & Ind ia d iffer in communic a tion

o UK is not the sta nd ard Eng lish - type!


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CoC

Sender&Receiver Two spec imen of the human rac e a re not identical!

Who is send ing the message a nd to whom?

o Attitudes, Va lues and Opinions

Favourab le or Unfavourab le Information

Inadeq uate o r incorrec t information

Closed Minds

Send ers Cred ibility

Other Circ umstanc es (SWOT / PEST)


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CoC

Medium What type f c ommunic a tion w ill this be? (1way, 2way,

Collaborative)

What Time Ma nagement Criteria does it fit?


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C

oC

Message Symbols: Imbeds exp ression

Acronyms: Diffe rs in every field

Connotations: Cottag e may sound c osy but c ouldsound insignific ant

Writing & Read ing between the lines Fac ts and Inferenc e


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Murphys7Cs Completeness

o Conta ins a ll nec essary information

Concisenesso Keep ing it simp le and b rief

Considerationo Empathy

Concretenesso Spec ific and not vague

Clearnesso No room for misund ersta nd ing

Courteousnesso Taking emotions and situa tions into ac count

Correctnesso The informa tion should be certified / c orrec t


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Networking & Speaking out

GrowingTogether


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LinkedIn Und ersta nd ing Linked -In (Video)

o Assignment 1

Setup your Linked In Ac c ount

session ii ppt

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