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  • Filing Information: January 2013, IDC #KD01V, Volume: 1, Tab: VendorsEuropean Print and Document Managed Services and Solutions: Competitive Analysis

    C O M P E T I T I V E A N A L Y S I S

    I D C M a r k e t S c a p e : E M E A M a n a g e d P r i n t S e r v i c e s 2 0 1 2 H a r d c o p y V e n d o r A n a l y s i sArnaud Gagneux Tosh Prabhakar

    I D C O P I N I O N

    This IDC study assesses nine hardcopy vendors that are participating in the managed print services (MPS) market in EMEA. Vendor selection included vendors with existing and developing MPS programs. This assessment discusses both quantitative and qualitative characteristics that explain success in this important market. Growth of print services will continue to escalate as companies of all sizes recognize the savings and efficiencies that can be realized under such programs, and vendors compete aggressively to expand market reach and gain share.

    Despite the continued uncertain economic outlook across Europe and downward pressure on overall IT spending, IDC believes the conclusive benefits of print services will lead to a greater increase in vendors shifting focus toward a service-led operation. With this, IDC continues to be positive regarding the long-term outlook for the print services market. But as the market matures, it is evidently becoming increasingly competitive as additional players such as systems integrators (SIs) and IT managed service providers (MSPs) enter the market to capitalize on increasing demand.

    Customers need consistency of delivery. MPS needs to be delivered in a similar manner across EMEA. This is far from being simple as local laws and regulations in addition to local languages make it very challenging and more resource-intensive.

    Appropriate go-to-market strategy. Few vendors are able to cater for all types of companies in all countries. While most can demonstrate success at the local level, only a few are able to also support large multicountry and multibrand deployment and support on a global basis.

    Customers need security requirements. Technological solutions should be adopted to expand to accommodate increased numbers of mobile and remote workers. Support services also should be implemented.

    Alliances and partnerships. Strategically growing via alliances or partnerships with third-party providers will help enhance management capabilities around services and support and can help provide access to a larger customer base.

    Moving above and beyond cost savings. Leading providers are able to offer customers comprehensive document management and workflow optimization solutions that will allow companies to gain efficiencies and reduce costs.

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  • #KD01V 2013 IDC

    T A B L E O F C O N T E N T S

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    In This Study 1

    Methodology ............................................................................................................................................. 1Definitions................................................................................................................................................. 1

    Situat ion Overview 2

    Introduction............................................................................................................................................... 2IDC MarketScape Vendor Inclusion Criteria ...................................................................................... 3

    Key Industry Trends.................................................................................................................................. 3Focus on Consistent Global Delivery................................................................................................. 3Verticalization .................................................................................................................................... 4MPS Through Indirect Distribution Channels..................................................................................... 4Cross-Environment Approach............................................................................................................ 4Commoditization of Software Solutions ............................................................................................. 4Increased Security Concerns............................................................................................................. 4MPS and IT........................................................................................................................................ 5

    Market Strategies...................................................................................................................................... 5Strategies .......................................................................................................................................... 5Capabilities ........................................................................................................................................ 8

    Future Out look 10

    IDC MarketScape: EMEA MPS Market Vendor Assessment.................................................................... 10Vendor Summary Analysis ....................................................................................................................... 13

    Canon................................................................................................................................................ 13HP ..................................................................................................................................................... 15Konica Minolta ................................................................................................................................... 16Kyocera Document Solutions ............................................................................................................ 17Lexmark............................................................................................................................................. 18OKI .................................................................................................................................................... 19Ricoh ................................................................................................................................................. 20Sharp................................................................................................................................................. 21Xerox ................................................................................................................................................. 21Other Vendors ................................................................................................................................... 23

    Essent ial Guidance 24

    Learn More 25

    Related Research..................................................................................................................................... 25

  • 2013 IDC #KD01V

    L I S T O F T A B L E S

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    1 Key Strategy Measures for Success: Managed Print Services .................................................... 5

    2 Key Capability Measures for Success: Managed Print Services .................................................. 8

  • #KD01V 2013 IDC

    L I S T O F F I G U R E S

    P

    1 IDC MarketScape Worldwide Managed Print Services Vendor Assessment ............................... 12

  • 2013 IDC #KD01V 1

    I N T H I S S T U D Y

    This study is IDC's first annual vendor assessment of the EMEA MPS market using the IDC MarketScape model. This assessment discusses both quantitative and qualitative characteristics that explain success in this important and growing market. This study is composed of two sections. The first section describes characteristics that IDC believes would lead to success in the MPS market. These characteristics are based on vendor surveys conducted for this study, IDC's end-user surveys, and analyst observations of best practices.

    The second part of this study is a visual presentation of the resulting vendor analysis in a single bubble chart. This concisely exhibits the quantified scores of the reviewed vendors along two axes strategies and current capabilities which determine if the vendor is a leader, major player, contender, or participant. In addition, vendor market size (as determined by direct MPS and BPS revenue) is indicated by the size of the bubble. This section also provides vendor summaries that discuss IDC's positioning of each vendor in the market along with commentary on strengths reflected in their scoring and opportunities for improvement.

    This study concludes with IDC's essential guidance to vendors in support of growth and improved offerings.

    M e t h o d o l o g y

    IDC MarketScape criteria selection, weightings, and vendor scores represent the extensive research foundation used to study the market and specific vendors. IDC analysts base individual vendor scores and ultimately vendor positions on the IDC MarketScape graphic on detailed surveys and interviews with the vendors, publicly available information, and end-user experiences to provide an accurate and consistent assessment of each vendor's characteristics, behavior, and capabilities.Market weightings are based on surveys and interviews with vendors andend users and the input of a review board composed of IDC experts in the market.

    D e f i n i t i o n s

    The definitions distinguish between MPS and basic print services

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