Competitive DestinationsWhat are they doing differently?

Martin Winter

Asia Pacific ICCRM

Perth, Australia

3-5 August 2006

www.iccaworld.com

Outline: Asia Pacific ICCRM, Perth, 2006

Adelaide Convention Tourism Authority

• Maximise your chances• Engage committed bid partners• Respond rapidly• Prepare detailed bid strategies

Maximise your chances

Outlines, Asia Pacific ICCRM, Perth, 2006

Engage committed bid partners

Outlines, Asia Pacific ICCRM, Perth, 2006

Respond rapidly

Defence + Industry Conference 2007

Outlines, Asia Pacific ICCRM, Perth, 2006

Competitive bid won in July

• Lead from state government (DTED)• 22/6 (Thurs) informed that Syd, Mel, Bris preferred• 23/6 bid ‘summit’ with key defence, minister and

govm’t to identify Canberra decision makers and strategy

• 24/6 (Sat) draft business case developed• 26/6 (Mon) NC presents draft in Canberra• 27,28/6 final bid prepared & printed (quotes,

support strategy, business case, premier) • 29/6 (Thurs) shipped• 3/6 am outstanding issues solved – pm Air vice

marshal visits Canberra• 4/6 ACTA notified Adelaide as preferred destination• Aug 2007 – 1200 delegates - $2.1 million

Outlines, Asia Pacific ICCRM, Perth, 2006

Prepare a detailed bid strategy

World Congress on Youth & Performing Arts

Outlines, Asia Pacific ICCRM, Perth, 2006

World Congress on Youth & Performing Arts

• Underpinned by strong local & govm’t support• Strong bid committee• Thorough research of congress history & future• Research into all individuals, alliances,

prejudices, expectations• Development of draft operational strategy

• Development of individual strategy for each of the 120 voting members – 65 countries

• Key was to use the network of influencers to lobby for Adelaide – secretariat, Board, expats

• Personal contact made• Email bulletins forwarded monthly

Outlines, Asia Pacific ICCRM, Perth, 2006

World Congress on Youth & Performing Arts

• Bid doc produced – 180 copies @ K$15• Personal visit made to all continents and all key

countries• Appropriate airline partner enlisted• Cocktail reception prior to vote hosted by

delegation of 6 in Montreal incl minister – every member individually and personally greeted

• All competition withdrew on day of vote, recommending Adelaide – vote unanimous

• 1800 delegates for 10 days – May 2008

Outlines, Asia Pacific ICCRM, Perth, 2006