Conceptual ModelA Design Methodology

Ying Liang | Oct. 2015

shopping experience

Conceptual model and mental model

theoretical environment

research mental models and conceptual models

research mental models and conceptual models

research mental models and conceptual models

research mental models and conceptual models

research mental models and conceptual models

self-exploration

Further interview and observation

• What are the boundaries of their mental model of this task?• What are the concepts they have in their mind?• What are the attributes they mostly care about or mostly interact with?• What are the main use cases?• How they think about the A/C, auto buttons, and other unfamiliar buttons?• How they use their mental models to explore new products?• How they create another mental model for this new product?• What are the connections between models and representations?

What I want to learn

thank you