Confederations Cup 2009: Lessons for 2010 FIFA World Cup

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<ul><li> 1. Cape Town: Ready To Welcome the World Confederations Cup 2009:Lessons for 2010 FIFA World Cup</li></ul> <p> 2. FCC 2009</p> <ul><li>Observer groups included the following disciplines/streams: </li></ul> <ul><li><ul><li>Safety and Security </li></ul></li></ul> <ul><li><ul><li>Transport </li></ul></li></ul> <ul><li><ul><li>ICT </li></ul></li></ul> <ul><li><ul><li>Green Goal </li></ul></li></ul> <ul><li><ul><li>Base Camps </li></ul></li></ul> <ul><li><ul><li>Public Viewing Areas </li></ul></li></ul> <ul><li><ul><li>Utilities </li></ul></li></ul> <ul><li><ul><li>Socio-Economic</li></ul></li></ul> <ul><li><ul><li>Volunteers </li></ul></li></ul> <ul><li><ul><li>Stadiums </li></ul></li></ul> <ul><li>Venues Visited </li></ul> <ul><li><ul><li>Rustenburg </li></ul></li></ul> <ul><li><ul><li>Pretoria </li></ul></li></ul> <ul><li><ul><li>Johannesburg </li></ul></li></ul> <p>FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010 3. Transport </p> <ul><li>Closer coordination amongst various roleplayer is key to the succesful implementation of the transport plan: Safety and security/LOC and Host City/ Province and Host City to prevent duplication, conflict of interests, poor utilisation of resources </li></ul> <ul><li>Effective, legible and understandable signage /way finding is critical </li></ul> <ul><li>Departure plan after match is critical: management of spectators, vehicle loading techniques to be established; additional deployment ofresouces to transport spectators, clarity on who does what </li></ul> <ul><li>Installation of good temporary lighting at all facilities is necessary: walking routes, park /rides, rail</li></ul> <ul><li>A Communication protocol to enable effective &amp; coordinated communication with spectators is required ie Z-maps, radio, newspaper, etc re to announce changes to schedules, unambigious messages </li></ul> <ul><li>More effective enforcement of road closures to prevent grid locks and unauthorised entry </li></ul> <ul><li>Effective marketing of the rail transport systems is necessary to</li></ul> <ul><li>prevent underutilisation</li></ul> <ul><li>Timeous decisions with busand taxi industries: key for effective</li></ul> <ul><li>training, orientation to routes, etc </li></ul> <ul><li>Concept of park &amp; rides and park &amp; walks is new</li></ul> <ul><li>and requires further refinement and marketing </li></ul> <p>Post Event Face Off Between Cars, Buses and Taxis 4. </p> <ul><li>Accreditation Systems:</li></ul> <ul><li><ul><li>The process needs to ensure that the correct persons are accredited on time to enable them to perform their functional duties </li></ul></li></ul> <ul><li><ul><li>IT infrastructure supporting the accreditation process is compatible and efficient </li></ul></li></ul> <ul><li>Valuable insight obtained gained into the mechanics of escorting of teams/dignitariesaccording to FIFA protocol </li></ul> <ul><li>By-Law Enforcement Forum to be introduced to ensure the efficient and simultaneous enforcement of multiple laws</li></ul> <ul><li>Permanent staff and volunteers must be trained and tested timeously </li></ul> <ul><li>An integrated shift may be required to handle at least a 13 hour shift at various venues </li></ul> <ul><li>Clear communication lines and protocols between Nat and Prov JOCs needs to be established (EMS) </li></ul> <ul><li>Private Security companies to comply with PSIRA Regulations.All staff to be PSIRA accredited which is to be clearly displayed on uniforms </li></ul> <ul><li>Timeous establishment of JOC/VOC </li></ul> <p>Safety and Security 5. Safety and Security Park and Ridedrop-off to close to entrance Accreditation problems Exclusion Zone to be monitored (pic taken one day before game) Prohibited Item: THE STICKS!!! Non-sponsors names covered up 6. Stadium </p> <ul><li>Access to the stadiums proper accreditation and security procedures to be in place, communicated to all concerned and then adhered to by all staff involved </li></ul> <ul><li>Officials involved (LOC, Host City, Volunteers, etc.) should be sufficiently informed to provide information to the public on especially common questions e.g., where is the Accreditation Centre </li></ul> <ul><li>Specifications stipulated by FIFAmust be met eg Ground preparations for Overlay, tent pegs &amp; trenches</li></ul> <ul><li>The timeous appointment of the LOC consultants to oversee the Overlay design is critical to ensure the implementation of Overlay requirements </li></ul> <ul><li>Directional signage must be in place to cater for those unfamiliar with the layout of the stadium </li></ul> <ul><li>Pitch sacrosanct </li></ul> <ul><li>The placement of equipment and facilities require careful planning eg: location of bins and the cleaning thereof, the positioning of cables and cabling trays, etc </li></ul> <ul><li>Movement and Access of residents and business concerns on Match days (+1&amp;-1) days requires careful planning and extensive communication in advance </li></ul> <p> 7. ICT </p> <ul><li>LTAs : (Local technical Areas):</li></ul> <ul><li>Some Stadiums had too many LTAs, cabling was unsightly (hanging out of windows, on loops from walls and open on the ground which was considered a risk if the fibre were to break thereby interrupting international signals) </li></ul> <ul><li>Green Point stadium unlikely to experience this as the stadium is new and plans for PTAs (Primary technical areas), STAs (Secondary technical areas); LTAs and Telkom carriers rooms have been incorporated into the design including provision for cable ways ,ducting and cables </li></ul> <ul><li>Broadcast Compound </li></ul> <ul><li>Adequate space provisions to be made for : </li></ul> <ul><li><ul><li>OBCs (Outside broadcasting centre )trucks </li></ul></li></ul> <ul><li><ul><li>Generators for technical power for broadcasting</li></ul></li></ul> <ul><li><ul><li>Satellite dish for Sentechwhich will serve as</li></ul></li></ul> <ul><li><ul><li>backup communication to the IBC in the case</li></ul></li></ul> <ul><li><ul><li>where the fibre connectivity might go down</li></ul></li></ul> <ul><li><ul><li>capacity to store approximately 40,000 litres</li></ul></li></ul> <ul><li><ul><li>of Diesel underground in tanks </li></ul></li></ul> <ul><li><ul><li>Fuel delivery vehicles to deliver fuel at any</li></ul></li></ul> <ul><li><ul><li>given time </li></ul></li></ul> <p>Media Centre Rustenburg 8. ICT: Ellis Park Air conditioning @ Media CentreAir conditioning @ Media Ce Ellis Park Main Control Room Audio mixing desk for TV CamerasTechnical Equipment Room 9. Solid Waste </p> <ul><li>System to measure &amp; monitor disposal and recycling of waste: must be developed soon and should take mass and volume into account </li></ul> <ul><li>Early clarification of roles &amp; responsibilities between different service providers at different venues &amp; different areas </li></ul> <ul><li>Good communication prior to start: Systems and protocols (dos &amp; donts) for waste handling, interim storage, separation facilities for recycling &amp; disposal</li></ul> <ul><li>Training of staff &amp; contractors (City or other service providers): will facilitate efficiencies and is essential for meeting recycling targets </li></ul> <ul><li>Training of ALL volunteers: essential regarding correct bin use </li></ul> <ul><li>Park &amp; Ride Areas: Sufficient bins needed to contain waste and minimise after-game clean ups </li></ul> <ul><li>Accreditation of staff &amp; contractors: needs to start well in advance</li></ul> <ul><li>ACSA &amp; Metrorail: Coordinated Effort necessary to ensure consistent systems &amp; messaging regarding waste for visitor benefit </li></ul> <p> 10. Marketing and Branding </p> <ul><li>Host cities to proactively pursue the rights afforded by the Host City agreement toraise sponsorship or advertising revenue </li></ul> <ul><li>Merit to creating a dedicated/coherent structure re Media, PR, Advertising, Branding with specialised skills, expertise and systems to fully capitalise on the opportunities presented by the competition </li></ul> <ul><li>Dedicated Communication capacity is required to deal with the operational readiness and planning aspects, including ongoing media engagements </li></ul> <ul><li>Host City Decoration programme is not limited to just FIFAinputs, but is an opportunity for the Host City to actively participate in</li></ul> <p> 11. </p> <ul><li>Community Turn Out at PVAs cannot be precisely predicted: weather played a crucial part </li></ul> <ul><li>Location and marketing of PVA sites are critical for success </li></ul> <ul><li>Profitability for vendors cannot be guaranteed and is dependent on various factors:</li></ul> <ul><li>attendance figures and participant profile</li></ul> <ul><li>Infrastructure and attractions must be of an appropriate quality/standard to appeal</li></ul> <ul><li>to spectators </li></ul> <ul><li>Good cooperation amongst all parties (internal city departments, province, Defense Force,</li></ul> <ul><li>service providers) is critical to staging a successful event </li></ul> <ul><li>An exciting entertainment programme before and between matches are key to sustaining</li></ul> <ul><li>community interest and participation </li></ul> <ul><li>The concept of a PVA needs to be marketed amongst local</li></ul> <ul><li>soccer fans to ensure a return on investment</li></ul> <ul><li>(social and economic) </li></ul> <ul><li>Support for SA team to be intensified to ensure that</li></ul> <ul><li>screenings of Bafana Bafana Matches are well supported</li></ul> <p>Public Viewing Areas 12. </p> <ul><li>Parameters of the Commercial Exclusion Zone are negotiable especially</li></ul> <ul><li>with regard to long standing business concerns eg Vodacom Tower in Jhb </li></ul> <ul><li>No significant increase in reports about street people, commercial sex </li></ul> <ul><li>work, etc was noted </li></ul> <ul><li>Platforms established must be used to the maximum to market the leisure, </li></ul> <ul><li>tourism and investment capabilities of the destination e.g. at the official </li></ul> <ul><li>media centre at the stadium </li></ul> <ul><li>FIFA partners and sponsors DO get first rights to retail their products and </li></ul> <ul><li>services at the stadium and the Fan Fest from merchandising to food and </li></ul> <ul><li>beverages </li></ul> <ul><li>Our quest to use local suppliers and services is strengthened to ensure</li></ul> <ul><li>local economic benefit </li></ul> <p>Socio-Economic Aspects 13. </p> <ul><li>The management and deployment of Volunteers require sophisticated systemsto ensure that the right people are deployed to the right places on time </li></ul> <ul><li>Volunteer training must be comprehensive enough for Volunteers to understand their roles and responsibilities i.t.o. their functional areas </li></ul> <ul><li>The concept of Volunteerism must be demystified and appropriately contextualised to avoid misunderstandings of roles and expectations </li></ul> <ul><li>Contingency planningis crucial to deal with no shows; increased deployment requirements; emergencies, etc </li></ul> <ul><li>Volunteers need to be continually nurtured and supported to ensure 100% commitment to the process (motivate, transport after hours, etc) </li></ul> <ul><li>Host City and FIFA volunteers must receive equal and fair treatment and of a similar standing </li></ul> <ul><li>All volunteer centres, operating systems and procurement processes to be completed well in advance of Day 1 </li></ul> <ul><li>Communication, Communication, Communication: before, during, after (There is no such thing as too much) </li></ul> <p>Volunteers and Volunteer Centres 14. </p> <ul><li>Integration </li></ul> <ul><li>Coordination </li></ul> <ul><li>Training </li></ul> <ul><li>Robust Plans and Contingency Plans </li></ul> <ul><li>Protocol </li></ul> <ul><li>Decision making protocols </li></ul> <ul><li>Decisive Leadership </li></ul> <ul><li>Tenacity </li></ul> <ul><li>Communication </li></ul> <ul><li>Sense of Humour </li></ul> <p>In Conclusion: Key Messages/Themes that Emerged 15. THANK YOUDANKIEENKOSI 16. THANK YOUDANKIEENKOSI </p>